There are a number of strategies that any ONE if done correctly will guarantee success using Vehicle Graphics Advertising.

The previous strategy focused on understanding your ideal customer and focusing on the 3% who will need your services at the exact moment they see your message. In order to achieve huge success you need to figure a way to reach the other 97% who don’t need your services at that moment. Why? Because some of the remaining 94% will know people who need your services. Your objective should be to gain access to them so that you are able to communicate with them and build a relationship over time. If they know like and trust you they will be more likely to buy or refer people in the future. This can have a huge impact on your business just from Vehicle Graphics Advertising alone.

So, how do we achieve this?

Lets compare it to an online marketing strategy that has become the norm, for Internet Marketers today. In the early days, business owners simply put up websites as an extension of their catalogs or offerings, in the hopes that customers would see something they liked or need and call them. This strategy worked for a while until customers had so many choices that it became ineffective. Simply having a website did not guarantee traffic online.

Later some smart internet marketers realized that the key to success was in being able to communicate with customers over time, to build a relationship. The real success is now dependent upon your ability to build a list of people you can communicate with. This strategy is based on offering people something of value.. Something they would be willing to trade their e-mail address for.

So, let’s go back to Vehicle Graphics Advertising…

If you want people to remember your URL or phone number, YOU NEED TO GIVE THEM A REASON TO REMEMBER IT. You need to offer them something of value, something they can redeem on your website or by calling you. Something that is of interest whether they need your services now or in the future. Give them access to this information in return for their e-mail address and agreement to let you communicate with them in the future.

Here are some ideas:

An electrician could offer a free home safety inspection or a report on ways to save on their electricity bill.

A retailer can offer a special discount or something free if you enter the special code displayed on the vehicle into their website.

A restaurant could offer a special dish or discount if you redeem coupon online.

Some people love free stuff, some love information and some just like taking advantage of opportunities so they will copy your website and trade their e-mail and contact information. This gives you an opportunity to start building a relationship with them. I am sure you can think about lots of other creative ideas more specific to your business but remember it does not have to be something you offer but something your target customer would be willing to trade their e-mail address for.

Advertising space on most vehicles is limited and your audience only has about 3-6 seconds to read your message so the message needs to be very concise and clear. It needs to be very targeted. Think about some potential offerings that you can communicate within 3-6 seconds that would be of value to your target customer.

If you are able to reach even a small percentage of the people who aren’t quite ready for your product and develop a relationship over time you can achieve dramatic success with Vehicle Graphics Advertising