The Sony VAIO SVS151290X is a custom laptop with an Intel Core i7 processor. It’s available in three colors: black, white, and silver. This is a great laptop that’s available in a variety of configurations. You can choose the features that will suit your every computer need. You can also go with the base configuration if you aren’t picky and just want a good laptop to handle everyday tasks.

The processor is a 3rd generation quad-core i7 that can go up to 3.20 GHz with turbo boost technology. This is impressive processor technology for a laptop. It’s also capable of hyper-threading.

Another great thing about this laptop is that it’s available as a 15.5-inch LED full high definition display. Full HD displays are designed to provide clarity and brilliance. No matter what you want to look at, you can expect it to appear in amazing quality. The resolution is 1920×1080. An anti-reflective coating prevents annoying glare so that you can enjoy a better view.

There is plenty of storage room on this laptop. The hard drive contains 750 GB of storage. It’s a fast hard drive at 7200 rpm. If you plan on storing a large amount of data, music, video, etc… , you’ll need a large capacity drive. For the average laptop owner, a 750 GB hard drive is plenty enough. If you want more, you can upgrade to 1 TB. Solid state drives are also available. You can go with a 256 or 512 GB (256 GB x 2).

Another important factor is memory. The more memory a laptop has, the better. You won’t have to worry about slow, sluggish performance if your Sony VAIO has plenty of RAM. The SVS151290X comes with 8 GB (4 GB x 2 fixed onboard). This is plenty enough for you to run all of your favorite programs smoothly. There is an option to upgrade to 12 GB (8 GB removable + 4 GB fixed onboard) if you need even more memory.

The optical drive that comes with this notebook is a CD/DVD burner and player. You can burn CDs and DVDs at very fast speeds. If you want an even better optical drive, there is an option to upgrade to a Blu-Ray writer. Watch your favorite movies in the highest definition possible by adding a Blu-Ray player to your laptop.

Finally, there is the graphics card to consider. This notebook comes with NVIDIA GeForce GT (2 GB) hybrid graphics technology, which is more than enough to run any game you will want to play. This feature alone makes it an excellent laptop that’s worth every dime. The Sony VAIO SVS151290X is vastly superior to most other laptops out there, and it’s available at an affordable price.

Graphic designing is the creative field where you communicate the target audience with graphics, images, typography, motion graphics, etc. Target audience is the one for whom you are creating the graphics. Earlier in this field was restricted to print media only. Now the scenario is totally changed, so that the future of graphic designer is bright.

This technique is used in various media such as, print media, animation, engineering industry etc. Salary for a graphic designer has become 5 digits now-a-days.

The Role of Graphic Designer:

• This field is closely related with advertising. If you want to market any product, it should carry some identity. So the logo designing, caption writing and typography plays a key role to establish the product or brand from advertising point of view. In this case this touches many advertising media such as print media, TV media and e-media

• Now as we have come across the terminology, e-media, graphic designing is contributing a lot. This field has become the inherent part of animation, simulations and training programs. The instructional designing, e-learning are the fields that expect good graphic skills to replicate the models or products for which the training sessions are getting designed

• In case of engineering industry, especially in automation, this technique plays an important role of ‘Front End Development’ or ‘Mimic Development’. The operator who operates the discrete control systems, sitting at one place finds it very easy to understand what is going on? Whether something is going wrong? The effective and self narrating graphics linked with technology has made it easy to operate and monitor such huge and demanding systems.

After going through the information written above you will definitely agree that the dimensions of graphic designing are changed up to a great extent and it is becoming an inseparable part of advertising, automation, animation industries.

This is one sleek, attractive laptop, with its aluminum cover and surface finish, chamfered edges and textured patterns. It’s also a good 15.6-inch machine that offers a lot of value at a price most consumers can afford. If you are looking for a quality, inexpensive laptop with a nice design, the Acer Aspire F 15 F5-573G-78R2 offers it all.

Not only does the design look good, it also FEELS good. The base unit is constructed to resist pressure and tension. The sides and underside of the base are made of quality plastic. They are only slightly roughened in order to provide good grip. This laptop has an overall weight of 5.07-lbs, which is around average for a machine of its size and build.

Good audio comes out of the speakers, despite their small size. Acer TrueHarmony delivers lifelike audio to enhance all of your favorite entertainment. Expect more volume, deeper base, and more from this pair of speakers, which are mounted on the under-carriage.

The interface layout includes two USB 3.0 ports, HDMI port, USB Type-C, USB 2.0, VGA, Gigabit Ethernet, 3.5-mm combo for headphones, and an SD card reader.

Additional features of the Acer Aspire F 15 F5-573G-78R2 include:

• Processor: Intel Core i7 dual-core 2.50-GHz (6500U)

• Memory: 8GB DDR4 SDRAM (two memory slots)

• OS: 64-bit Windows 10 Home Edition

• Display: 15.6-inch LCD Active Matrix TFT w/ LED-backlighting and resolution of 1920×1080

• Hard drive: 1TB Serial ATA

• Graphics: NVIDIA 4GB GeForce 940 MX dedicated

• Wireless technology: LAN Standard (IEEE 802.11 ac) and Bluetooth 4.1 standard

Memory and Keyboard of the Acer Aspire F 15 F5-573G-78R2

With the extra memory slot, RAM can be expanded all the way up to 32GB.

The backlit island-style keyboard is designed to provide a nice typing experience. There is just 1.6-millimeters of key travel. The touchpad measures 4.1 x 3-inches and supports a variety of multi-touch gestures, including three-finger taps, four-finger taps, two-finger scrolling, etc. It is a very responsive, fast touchpad that provides good clicker feedback.

If you want to video-chat with family and friends, you can do so with the 1280×720 resolution, 720p HD webcam and microphone, which are both built into the laptop.

As far as heat is concerned, the F 15 does a good job at staying cool. It won’t overheat, even if you are watching full-screen video for several minutes.

The bottom line is that Acer managed to pack this laptop with a lot of great features: Intel Core i7 processor, NVIDIA GeForce 4GB graphics, 8GB memory, and more. Whether you want it for work, general tasks, or personal entertainment, the Acer Aspire F 15 F5-573G-78R2 will make an excellent laptop.

There are a number of Acer discounts and special offers available exclusively to online shoppers. Acer Aspire F 15 F5-573G-78R2 reviews have been so overwhelmingly positive that it’d be a shame not to take advantage of one of these great deals!

We bought are home a few years ago during the foreclosure boom. It had been sitting empty for three years. The inside had minor issues such as carpet, paint and updating light fixtures which are all relatively easy to accomplish but the outside issues were more than my husband or I could tackle. Tree limbs were hanging over the house, dead branches needed to be trimmed and the landscaping needed to be completely ripped out and redone. So with all of this in mind I knew I needed to call in the professionals.

I looked up local tree cutting companies and called three of them out for quotes. It is so funny because I never truly thought about how you view businesses until one by one the owners started to show up to give us quotes.

The first gentleman was a very nice man. He drove up in an old beat up pickup truck that desperately needed to find its way to the junk yard. He came out and was dressed in attire that replicated the truck he drove up in. When he wrote my quote up it came out on a scrap piece of paper and had his name and number hand printed on the top with some scribbles about my yard and the trees he promised to cut down, the limbs to be taken off and how the workers were supposed to dispose of the materials.

From looking at the man and seeing the car her drove up I knew immediately this was not my man. If you don’t show up looking half way professional, with materials made especially for your company then how can anyone take you serious as a business owner?

A few minutes later the second company that was offering me a quote called to let me they were on their way. I am a little bit more impressed because a newer pick up with a magnetic sign listing his company and the phone number was stuck to the side. This definitely gives a completely different initial reaction to my gut and I open up to them and show them what I would like to accomplish. Again, he pulls out a tablet and writes a quote for the trees, the limbs to be trimmed and also offered to trim up the actual bushes around the house at no extra charge. This was more along the lines of what I was thinking until I saw the third company pull up.

When AJ showed up with his truck covered in a fleet wrap I knew instantly he was going to be my tree guy. Anyone that puts that kind of effort into advertising their firm on their vehicle using vehicle wraps and fleet graphics designed specifically for them has to take time and put pride into the work that he does. When he pulled up not only was his vehicle covered in fleet wraps but he came out handing me a professionally printed folder with information about his company. When he wrote my quote it was on a company letterhead. One of the things I like most besides the fleet wraps on his truck was his professional pamphlets that included a copy of his insurance. His quote was also right on target with the two other tree trimmers but he laid out a detailed plan of what would be done and what equipment was needed to reach the hard to reach places.

It really goes to show that although not all books should be judged by their cover they are. Make sure your business vehicles have a good cover. The idea of fleet wraps and professional fleet graphics really shows people when you pull into their driveways just how serious you are about business. It is also a great form of advertising for your firm. Every time you drive that vehicle you are advertising for your company.

This holiday is ripe with amazing new video games, with your choice of many PC and gaming platforms to use. These sell out quick, so you should get these games when you can find them. Retail outlets face challenges with stocking these, so if you have patience, look for online sellers.

1. Torchlight 2 – for PC

Torchlight 2 is a follow-up to the popular Diablo 3, and seems to pick up the story. New to your dungeon raiding activities is a LAN party feature, big overland areas plus new hub town. The game has an updated interface, reducing menu confusion. Torchlight 2 has an editor (TorchED), allowing you to add new content and mods to the world. Also – returning pets will trop to town and sell your loot for you!

2. Borderlands 2 – for Xbox 360, PS3, PC

Borderlands 2 improves on the original game by ensuring that the entire world is not connected. If you view something in the distance, travel doesn’t involve a loading break. Note that this game is very large. Enemies behave in new ways – they work in teams! These new tactics adds variety to the grinding that the game is famous for. Mechomancer (a new class) can summon a large robot helper composed of scrap metal – if you have access to their ‘Premiere Club’. Gamesmaster provided a 95% rating!

3. PES 2013 – for Xbox 360, PS3

You know how great FIFA 13 is. Konami has done an excellent job of creating a game that will thrill you! Every flick, perfectly-weighted through, and one-two provides a feeling that is as amazing as the real-life game! Quite different that FIFA 13 – wish that they had improved the commentary.

4. World of Warcraft: Mists of Pandaria – play on PC

This World of Warcraft update introduces the Pandaren, who are a race of huge talking pandas who are masters of martial arts. They are neutral up through Level 10, and you then decide whether your character sides with the Horde or the Alliance. You start at the titular Pandaria, an island south or Northend. A new monk class uses a charge system. Attacks will build up ‘chi’. Chi can be used for more advanced attacks once filled. You can enter your vanity pets into turn battles with other players’ pets or with creatures encountered in the wild. It seems like a version of Pokemon, as pets you defeat are stored in a journal.

5. Assassin’s Creed 3 – play on Xbox 360, PS3, PC, Wii U

Continuing their history of playing in plain sight, Assassin’s Creed 3 has some amazing assassinations, sneaking past and fighting through armies to reach targets. Employing Ubisoft’s AnvilNext engine, this release provides an almost overwhelming set of battle scenes. Your missions are a mix of wilderness (invading enemy camps and hunting animals) and the cities (shortcuts through buildings and across rooftops). You have no allegiance to either American or the British, allowing you to kill both.

6. Planetside 2 – for PC

This MMOFPS focuses on class-based territorial control. Select from tree factions fighting for the planet Auraxis – in jets, on foot, and in jeeps. Sony Online Entertainment cancelled their spy MMO The Agency so they could focus on Planetside 2! This is a free-to-play game – you purchase shortcuts to items available in the game. The six classes are a mix of offense and defense. The game offers an armoured mech suit (MAX) with massive guns.

7. Need For Speed Most Wanted (2012) – play on Xbox 360, PS3, PC

The brains behind this game have developed their best yet. With features such as open-world racing, drop-in multiplayer, Autolog, and car customization have added another feature – you won’t always be going forward. You can evade droves of cops down side streets and alleys – and you can mod your car on the fly with Kinect.

8. Halo 4 – play on Xbox 360

Development of this series moved to 343 Industries, and this version is more story-driven and darker than previous games in the series. Master Chief and Cortana crash on a mysterious Forerunner planet and battle against the Prometheans, a mechanical enemy. They protect themselves with hardlight shields, deploy turrets, and toss plasma grenades. You are no longer fighting the Covenant.

9. Call of Duty: Black Ops 2 – play on Xbox 360, PS3, PC, Wii U

The true value of this game lies with the bundled-in extras in the special edition. There are Strike Force missions where you command aerial vehicles, jets, robots, zombie campaigns – plus a plot involving World War III starting in Los Angeles, Singapore, and Yemen. Combine that with the tight multiplayer history of this series and multi-team matches, and this game will truly challenge you.

Copyright 2012 Frank Waters

So you want a tattoo graphic, huh? Well, anyone will give you a great tattoo, but the question is: What kind of tattoo graphic do you want?

Portraits – only a select few number of tattoo artists can do portraits. They are what they sound like: you bring in a photograph of a loved one and the artist will paint the tattoo graphic onto you, as close to the original portrait as possible. Usually comes in black and gray.

Bio mechanics – bio mechanics is a tattoo graphic that combines a living thing with a mechanized product. For example, a motorcycle with a snake head on it or a wrench with a monkey on it. These are typically done in black and gray as well.

Composition – these are the type of tattoo graphics that can not be done in one sitting. Typically, this tattoo graphic is large and takes up huge portions of the skin. These can sometimes take years to completely finish and the client will only go back to the original artist to get it done. It's a trust thing. These can be done in color or black and gray.

Dragons – dragons are exactly what the name implies: their dragons. They are often painted on in the mythical Chinese form. These are typically done in color, but black and gray can be done too.

Nature – nature tattoo graphics are typically made by animal enthusiasts who want a picture of their pets put onto their bodies forever. Color is the choice of the customer.

Kitsch Art – this type of tattoo graphic can represent many things. On one hand, it could be religious with crosses and stars of David, or it could have skulls, clowns, or a guitar. Whatever you kitsch is, they can tattoo it onto you.

Tribal – these tattoo graphics will often be a series of lines in an unordered assortment around the arm or on the leg, inspired by old New Zealand and Australian native tattoos. Though, they do not have the same meaning as getting a tattoo in those countries, it's still something that should be worn with pride.

Lettering – lettering is another one of those categories where the title sounds exactly like it is. If you want a letter, word or phrase tattooed onto you then this is what you need. Most artists can letter in more than one language: English, Hebrew, Japanese, Sanskrit, etc.
As you can see, getting a tattoo graphic can be a hard decision to make. These are just a few categories that you can choose from when deciding to get a tattoo.

A breakthrough in the world of graphics and animation is Render Farm. The graphic artists and generation next multimedia specialists have literally given it the designation of the most sought after software! Now the burning question that might come to our mind is: Is it flowing with the tide or is there something about Render Farm that is worth treasuring? Let’s find out.

One of the reasons why this software is preferred over other alternative options is the comparatively lesser time taken by it to render the graphics and animation files. Economizing on time is definitely an attracting force for these multimedia experts.

The basic mechanism of this software integrated system has proved to be an advantageous option for these graphic artists. It is a known fact that unlike simple computing and calculation, multimedia and graphics related assignments need enormous space in memory. This becomes an utter challenge for a conventional graphics computer that is a standalone one!

So, the characteristic cluster of interconnected computers in Render Farm boost the overall efficiency of the entire system. Thus, the graphics experts get the golden opportunity of using the free memory spaces and processors of the interlinked computers as per the requirements of their work. Plus on this is the power packed performance of render farm that makes things more convenient.

Sometimes it might become a major issue for those who do not wish to switch over to this software. The space that may be required to install a cluster of computers and the maintenance regulations that needs to be ensured for achieving excellent output might not be the most convenient solution for many graphic artists and multimedia specialists.

This is not the end of the world as there is an option called remote rendering service. In this arrangement, the physical Render Farm remains installed at a remote area, preferably in the premises of the service provider. But the services can be opted by the users via their internet enabled computers. Besides issues like maintenance and availability of huge space, this option is quite cheaper too.

Now if we focus more on the price factor of Render Farm then it will be found that the installation of the physical Render Farm can appear beyond affordability of many professionals! The convenient alternative, as already discussed here, is the online rendering service. Professionals can stay away from spending loads of money on its purchase. They can always seek the assistance of the service providers as an alternative. Basically, the subscribers get more benefited with the package deals, rate cutting offers, and other lucrative payment options that are given out by the service providers from time to time.

Note, always make sure you are grounded, and watch where your hands are when you are inside of your computer.

These instructions assume you have Windows XP. If you don’t have this system, don’t worry, it still should be similar, especially for Vista or Windows 2000.

I like to uninstall the old graphics card before I install the new one. The process for this is simple. Left click on the “Start” menu. Right click on “My computer,” then from the drop down menu, choose properties. Click on the “hardware” tab from the small window that is now opened. Now, choose the “Device Manager” button. You will now have a “Device Manager” window. Click on the “+” next to “Display adapters.” This will now list the adapters. Normally you will have just one. Sometimes you will see two or more listed, so you may have to repeat the next step twice or more. It depends on the card you have, or if you have multiple cards. Now you will right click on the adapter(s) listed, choose “uninstall.” Click “ok.” It should ask you to restart. Click “cancel.” You will be inserting a new card, so you don’t want to restart, you want to fully power down the machine. Do that now. Make sure you choose “shut down.”

Once your machine is off, make sure you at least unplug power to the computer for your own safety, and the safety of the machine. It may be to your advantage to just unplug everything so you can take your computer to a convenient place to perform the operation.

It’s time to open the computer case. Use your observation skills and observe the case. In many instances there will be screws on the back that hold the side panel on. Some DELLs will have buttons on the top and bottom to release the case. If you are confused, try to look up your model number on the website of your computer manufacturer, and you may be able to find instructions there. Open the computer case.

Once you are inside, locate the PCI, PCIe, or AGP slots. Or you are going to locate the old graphics card. Touch a piece of metal of the computer case to release any static charge, so you don’t damage anything inside. You can purchase a static releasing wrist band that connects to the case if you want to be extra careful. Using this wrist band would be the recommended and safest approach. PCI slots are usually identical and arranged side by side. Many motherboards have two or more. The old graphics card will likely be the card that the computer monitor was connected to.

You will now remove the old graphics card, if you had one. Your monitor may have been connected to the integrated graphics card. You won’t be removing this one. Now, let’s remove the old card. You may need a screwdriver. DELL machines and others, you may not need one. DELLs sometimes have a hinged retainer holding in the computer cards. Take out the screw or open the retainer that holds the graphics card. Grab each top side of the card and pull straight up to pull out the card. Watch out not to pull on the resistors or other electronics parts that are sticking out of the card. Remember to stay grounded.

Take the new card and place it in the slot you just took the old card out of, that is, if this card is made for the same type of slot. If not, you simply locate the slot. If you are unsure, you can easily locate the slot by observing the card and the slots and carefully match them up with the right slot. Ok, so carefully line the card up and firmly, but not forcefully push the card straight down into the slot. Push from the top of the card. Again, don’t force it. If you need force, look at your card and the slot and make sure you have the right card for the slot. Screw the card back in or put the retainer back. Hook up any extra power connections the card requires. The manual of the card should let you know.

Now, put the case back together. Plug everything back into the computer, and turn the computer back on.

Perhaps your Operating System will recognize the card and install the correct driver automatically. Many times it will not. You should have a driver CD, insert it, follow the instructions and your card should be ready to use. You may also try and find a newer driver from the chip manufacturer site, like Nvidia.com, or ATI.com. Again, follow instructions and download and install the driver.

I would be glad to answer your questions, or provide support. See below.

High-quality graphics don’t need to be a mystery if you take Photoshop CS4 tutorials. Websites, magazines and other publications have beautiful images: clean, colourful and attractive. With a professional package, like Adobe Photoshop CS4, you can create designs with the same standard of quality. However, if you’re new to the program, it can take a while to get your head around it.

Being able to create beautiful graphics in Photoshop is a highly useful skill, both in work and at home. Trying to struggle through learning it yourself, though, can be a lengthy process and caught in the middle of masks, layers and brushes, you might wonder why you ever even started.

There are instructor led, classroom courses available, but not everyone has the time or money to invest in one of them. Life is busy and things never happen according to schedule. A viable alternative to learning in a classroom is CBT or computer based training: CD-ROM or online tutorial programs that teach you what you need to know from home whenever you are able to learn.

It’s also possible, if you know the basics, to find an advanced course, or jump ahead to the parts you’re not so sure about. Make this training work for you, you don’t need to spend hours wading through lessons you don’t need.

Made by professionals, this training is not just a jumble of ‘how to’s from self-appointed ‘experts’ on the Internet. It is an accurate, high quality learning tool that can help you improve your skills and prospects.

Custom printed display items are a huge component of marketing campaigns for many companies. Branded goods can range from the simple (pencils, counter mats) to the complex (custom embroidery, multi-part tradeshow exhibits). In general, the ordering process for marketing items is fairly easy in this computerized age. In some cases, all that is necessary is a line item on a budget and a phone call to the marketing department. However, in other cases you may find yourself in contact with a vendor, placing an order for a custom imprinted display item. In those situations, it’s a very, very good idea to have some idea about what the terminology includes, especially if you’re not a designer or you don’t have a background in printing pre-press.

Let’s start with that last phrase, actually. It’s a perfect jumping off point in many ways.

PRE-PRESS:

What it means, literally: Pre-press literally refers to the pre-printing production process for graphics. On the larger scale, it encompasses everything from mixing inks to the way digital files are formatted, transmitted to the printing company and turned into something that can be output.

What it really means, to you: This is the stuff that in a perfect world, you would never have to deal with unless you’re a designer or a printer. Unfortunately, we don’t live in a perfect world, and more than 90% of the time your vendor is going to ask you for files that they will use to create your custom printed marketing pieces.

FILE TYPES:

Also referred to as “file extensions” because they live at the end of a filename, after the “dot.” Kind of like the last quotation mark in that last sentence. In many cases you, as the user, will never actually see the extension, but believe me, it’s there. File extensions are the reason that a Word file that you name “bobs files version 1.23” is more than likely not going to work. This is a list of the more common ones, and how they can be used in the pre-press process.

Text File Types: Just what they sound like, files with text in them with varying degrees of formatting. Don’t send these to your vendor, they’re generally unusable for pre-press as anything except proofs.

.doc: This is the extension for Word documents. The latest versions use.docx or.docm as well.

.rtf: This stands for “Rich Text Format.” It’s a text file with formatting applied. Most commonly seen in email message formats.

.txt: A Plain Text file. Can be created out of any word processing program, using the “save as” function.

.wpd: WordPerfect document.

.wps: Microsoft Works word processor document.

.ppt: Microsoft PowerPoint Presentation.

.pps: Microsoft PowerPoint Slideshow. Newer versions use the .ppsx extension.

Desktop Publishing File Types: Also known as “page layout” files. Desktop publishing is like word processing on steroids. It controls every aspect of how both text and images appear, as well as the general layout of the pages themselves and specific color information. These types of files can be sent to vendors for pre-process use.

.pmd: Adobe PageMaker document, now replaced by InDesign.

.indd: Adobe InDesign document. InDesign replaced PageMaker as Adobe’s flagship publishing program.

.pct: An Apple format picture file.

.pub: A long time ago, there was a little program called “Publisher” that allowed anyone to be a Desktop Publisher. It was easy and popular, and although it went away a long time ago, people still try to use it, although it never, ever worked for pre-press use.

.PDF Files: The extension stands for “Portable Document Format.” PDFs are files that, in effect, are pictures of other files. They are created using Adobe Acrobat, and can be read with Adobe Reader. Although some data can be manipulated in a .pdf file, what they are generally best used for is taking a file from a program that not every user will have access to (like Adobe Illustrator) and saving it in a format that others can look at without having to have that particular program installed on their computer. These are useful in pre-press as proofs, but you should not send them to your vendor as initial artwork or text submissions.

Picture File Types: Pictures shouldn’t be confused with “Graphics” (see below) when thinking in terms of pre-press. Like a photograph of a person, a picture file is a representation of what a graphical file looks like, not the thing itself. The thing itself is the graphics file.

.bmp: Stands for “bitmap image file.” The image is stored as pixels, which are the individual “dots” that go to make up a screen image on a monitor. This is the raw form of “raster” graphics (as opposed to line art or “vector” graphics). More on those in a later article!

.gif: Stands for “graphical image file.” GIFs started life as the proprietary image format for CompuServe, and copyright issues still sometimes arise as a result. A raster format that is slowly being replaced by PNG.

.jpg: Stands for “JPEG image file.” That JPEG itself stands for “Joint Photographic Experts Group” is a bit of useless trivia that has no impact whatsoever on anything. Another raster format, commonly used for photographs.

.png: Stands for “portable network graphic.” More raster images.

.tif/.tiff: Stand for “tagged image file” and “tagged image file format,” respectively. Can be either raster and/or vector.

Graphics File Types: Graphics are more than just “pictures.” Graphics include nitty gritty information about things like colors, line height, line weight, fonts, and much much more, all of which is generally very important for the final output of a printed item.

.ai: Adobe Illustrator raw data file.

.ps: PostScript file. PostScript is a proprietary page description format developed by Adobe. Somewhat similar to a PDF file, but harder to explain.

.psd: Adobe Photoshop file. Does not have to be a photograph!

.eps: Stands for “encapsulated PostScript file” and incorporates PostScript previews.

.svg: Scalable vector graphics file. Adobe’s vector format.

“PROOF”: A Proof is a file or image or piece of paper or sample of some sort that your vendor/printer will send you for approval before they print the job. It is the best possible approximation of what the final product will look like, without being the final product itself. Whenever possible, it will be as close to scale as they can make it, within reason. A proof for a custom imprinted banner will not be the same size as the banner, whereas a proof for a printed pencil or pen may be. Proof color is a tricky area. Some proofs are “true color,” where others are approximations. Check with your vendor about specifics before approving a proof, because if they have an approved proof and the final product isn’t what you wanted, you’re in for an argument that you probably won’t win.

Stay tuned for more articles that will help make your custom printing process painless!