Just when you think you have a handle on Facebook, it changes!

You probably noticed that the top line of your page now says… “Worked at ABC Company“. I was really intrigued to see how many friends had never mentioned they were changing jobs, yet their company info was in the past tense! Then, if you click on that area to learn more about their company, you come to a completely blank page!

Easy to remedy, though. Revisit your profile page, and check the box, “I currently work here”, and that will update the worked to the present tense.

As you may know, if you want to promote your business within Facebook, you need to do it with a fan page. I personally felt confident that when my friends clicked on my company name at the top, it would go to the fan page I had created, but my link also went to a blank page!

I often abbreviate my company name, and that is how I had listed it in my profile, but my fan page is under the full company name. Just make sure your fan page is correct and is linked to your company info at the top of your page. You may have to delete your company info in your profile as I did, and re-enter it.

One of my friends was disputing with me the value of Facebook as a tool to promote your business, saying that it doesn’t really matter whether you link to your company fan page or not. The truth of the matter is, if you take the time to list your company name in your profile, you should take the time to make sure the tools offered to you are working properly.

Remember too, that when you update your profile, your friends find out, and often enough, they want to see what you actually updated, so use it wisely.