In the past few weeks, Google has started its new social network Google Plus. It is the self pronounced “Facebook Killer,” and it is on its way to overtaking the social networking scene. This is great for customers and businesses alike and people are already wondering how they can begin marketing with Google Plus.

So what is so special about it?

Primarily it takes what was so successful about Facebook and adds a little Google magic to create a fully featured social network which focuses on displaying various types of content.

Google loves content right? Why would their social network be any different? Content delivery is the focus of Google+ and as such a couple of important capabilities exist.

Circles are Google’s solution to privacy issues. In essence you group up all of your “friends” into circles and once you are posting any type of content or status update, you pick which circles you’d like the content to be visible to. For instance, you may not want your family to see your Vegas holiday photos much as you might not wish for your coworkers to see what you really did on your sick day.

Additionally, Google+ eliminates the “one-to-one” ratio available in Facebook. It’s a bit like Twitter where one can follow someone or be followed, it’s not a reciprocal relationship off the bat and it is easy to decide whether your followers can see your content or not.

So for business use, Google plans to release business accounts very much like Facebook pages. For the meantime, it’s a great idea to start learning how to get more Google+ followers so after these folks do add this feature, your business can have a leg up.

There are a few excellent ways to do this. Initially, it’s a good idea (much like Twitter) to start following critical and influential users. This should get you publicity and additionally help you with establishing some great techniques on how to use Google+ much more effectively.

From there, you’ll want to be quite active. Start out commenting on others posts and engage other users. Much like everything on the internet, make sure you are adding value in the conversation. People should trust you and rely on your opinion which might trigger a follow.

As you most likely discovered in your internet marketing training, there are often tools that can make things easier for you along the way. The same goes for Google Plus. There is a website named Social Stats where it is easy to check to see who has the a lot of followers on Google Plus. Just log in with your Google information and it will display a list of the top accounts. You’ll want to start following those users and use the recommendations I outlined above.

There is no question that Google+ is going to be an extremely useful marketing tool in the future. If you want to get a head start on the competition, now is the time to join up with Google+ and begin learning how you can use it for all of your marketing efforts!

How to Build Better Engagement for Your Business

Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is-or should be-a big part of your marketing strategy, no matter what line of business you’re in.

Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there.

If you don’t attract attention, your message is going to be lost in a sea of other competing messages.

When we’re attempting to connect and engage with our followers, customers and potential customers, it’s essential to remember that we’re not talking at people or simply posting products or services.

Think of this as a chance to narrate your brand, to start a conversation about who you are and what you offer.

Here’s 3 tips to help bring storytelling into your social media marketing strategy:

Tip #1: Be Human

People are going to connect with people first, not brands. Share what’s happening in your world with your followers, what you’re learning and what’s exciting you. Reinforce your brand’s message, your mission and what you stand for.

Audiences are savvy, and they can tell when a brand isn’t being authentic in their posts. Recently, we’ve been engaging our eVision audience with questions, and based on the response we’re getting, it’s a fun and genuine way to learn more about our followers while promoting our business.

That said, only share things that you want the whole world to know! Once you put something out there, it’s out there for everyone to see-and snapshot and share-so make sure it’s well-thought out and appropriate.

Tip #2: Create Value

Your creative has to have intent, which isn’t necessarily to make leads or sales. Think of ways to inform, entertain or surprise your audience.

Provide people with unique and interesting content, like blog posts, articles, infographics, videos or eBooks on platforms such as Facebook, LinkedIn, Twitter and Instagram.

Offering resources is one of the top ways to attract attention and followers. Inviting your community to be part of your brand is an ideal way to get them engaged with your resources.

For example, if you’re an accountant trying to increase your online presence and engagement, you could ask your followers to share their top reasons for hiring someone else to do their taxes.

Ask them to hashtag their responses with #taxhelp or #relaxingnottaxing or something else clever and short.

If you don’t have many fans, you’ll need to gain more followers by sharing relevant content from your industry, interacting with people and finding relevant users to follow.

Here’s an example of a brand who did this well: Lululemon with their #justmymat campaign. It began with a woman doing yoga in different settings in an Instagram brand video. As a result, thousands of followers uploaded photos and videos of themselves practicing yoga all over the world while using the campaign hashtag.

Tip #3: Show, Don’t Tell

Telling your brand story doesn’t have to mean typing out a whole bunch of copy. Images and videos can be a great way to capture the essence of your branding. Some platforms centre around images (Pinterest and Instagram, for example).

Even the ones that don’t have made changes to make social media storytelling easier, with more opportunities for photos, videos and albums.

If you’re not sure where to get images, do some research on design apps and sites that let you use your own images or templates and backgrounds to create engaging posts for the various social platforms.

There are so many ways you can tell a story that will best reflect your brand, business and you! You don’t need to tackle the world of Facebook, Instagram, LinkedIn and Twitter on your own.

A few days ago I headed out on my usual early morning journey to the gym.

My companion for this relatively short trip was Nick Grimshaw (Grimmy) from Radio 1’s breakfast show. He was talking about one of his pet hates – the hashtag.

I nodded silently as he ranted about how he was fed up with people that overused it with pointless tags such as #truelove #bestboyfriendever and the particularly annoying #justsaying.

It is true, social media is rife with them and I’ve even seen tweets that are just full of hashtags.

But it got me thinking.

Can hashtags be a useful tool for businesses using Twitter as part of their marketing strategy?

How to use the hashtag without being annoying

In case you’re wondering what I’m talking about, I’ll go back to basics.

The hashtag (#) precedes a word or phrase. In the business world, this is a useful tool because it allows you to categorise your tweets and it can be used as a marketing tactic.

You could use your name – I could use #briarcopywriting (although that’s a bit long and takes up too many characters) – or something that sums up what your tweet is about (e.g. #networking, #marketing etc.) so others can find your tweets when they make targeted Twitter searches.

You can even use them as part of a marketing campaign as you would when using a code on a coupon, so you can assess its success.

Improving your brand with a hashtag

With small businesses in mind, here are 4 strategies you can use to boost the effectiveness of your tweeting with hashtags.

1. Conversations

Twitter is all about building relationships through conversation, I don’t need to tell you that. But did you realise a hashtag can make that process a whole lot easier?

If you’re looking for like-minded people to converse with, searching hashtags, such as #smallbiz, #networking, #marketing or #startups, will help you find conversations that you can become part of. This will help you make connections and gain or give advice.

2. Simple

There are 2 things to consider here. The first is to keep your hashtags simple. One word is sufficient. If you use complex phrases they won’t be search friendly and also probably not commonly used.

The second thing to remember is only to use 1 or 2 hashtags per tweet.

3. DIY

Making your own is a great way to generate interest in an event, marketing campaign or offer. Simply place the hashtag in front of the name of your event and get delegates to use it in all their tweets.

If you’re running an offer, use a specific hashtag to generate interest.

4. Organisation

If you like to be organised, the use of hashtags make for a very tidy social media dashboard. If you use apps such as Tweetdeck to monitor social media activity, you can designate columns to stay on top of the hashtags you want to follow.

Make hashtags a part of your marketing strategy

Yes, hashtags can be really annoying if they’re not used properly, but in a business context, they can be invaluable.

Whether it’s generating awareness, finding conversations or monitoring the ‘social noise’, this humble symbol can help you stay ahead of the game and make you a social influencer.

Why not give them a try?

Just remember, when it comes to the hashtag, less is definitely more.

Chances are, the person reading this right now has Facebook, Twitter, or Instagram. Social media surrounds our world, but some businesses still think of social media as an afterthought. Any digital marketing company will tell you your business can thrive with the right social media marketing strategies.

About 20 percent of customers use social media channels to find information about any business. That means your role as a business owner should be to maintain your brand’s online presence.

What some entrepreneurs fail to understand is that it isn’t just for fun-it’s a force to be reckoned with. When used right, it can bring power to your business. On the other hand, flops on social media can be bad for business. Here are the top social media marketing mistakes companies make.

1. Having Too Many Social Channels

Alright, so if you’re on social media, you don’t have to be on all the platforms. Your company just needs to be on the ones that are best able to reach your customers. After all, the content you post on LinkedIn may not apply to Snapchat, as your audiences on both platforms may also differ.

Additionally, every channel you sign up for is another platform to maintain regularly. It is a real-time channel, which means content should always be flowing on your page. So if you have five different channels (which you can), you have to make sure you can manage all of them regularly.

2. Ignoring Feedback

This applies to both good and bad feedback. Customers love hearing from a brand they follow because it gives your company a friendly, human face. While it may be tricky to keep track of your followers’ interactions, the more (and quicker) you respond to their comments, the more chances you’ll have of giving them a good experience.

It’s said that 71 per cent of customers who have a good experience with a brand are more likely to recommend it to others. This is also your chance to express brand personality. You don’t have to sound like a robot. Use a voice that works for your branding. Spotify’s brand identity targets millennials, so their tone is fun and hip.

3. Posting Content Manually

Creating content and managing social channels regularly are tough tasks. It takes a lot of time and effort, which is why some businesses fail to update frequently. Luckily, there are lots of tools that can help you optimize your social media management.

There are tools for different needs. For publishing, there’s Hootsuite, Buffer, and Sprout Social; for quick graphics, there’s Canva. These are just some of the examples of tools you can use to save time, and make its management easier.

4. Not Optimizing Content for Each Platform

Your hashtags on Instagram make sense but on Facebook, not really. At the same time, the ideal character count on Facebook is not the same on Twitter, and the number of emojis you put on Instagram won’t work on LinkedIn. Each social media platform has different ideal posts, so you should optimize your posts for each channel.

Any digital marketing company knows social media marketing is more than just signing up for accounts. Maintaining your channels is a lot of work but it can build brand loyalty, which is something hard to find. So the next time you sign your business up for a social media account, remember to maintain it on a regular business.

Online social networking and social media marketing are the hottest new tools in the business promotion armamentarium. These tools are not only extremely effective for “growing the brand,” but for advancing the reputations and careers of executives alike. Customers love the ability to interact directly and personally with these executives. Paradoxically, the singular most common complaint of executives is that online social networking and social media marketing places significant demands on their time.

So how does an executive or entrepreneur reap the benefits of online social networking and social media marketing for the minimal investment of time?

Smart executives turn to S.A.M. the three-part process for optimizing the efficiency of the online social networking and social media marketing process.

Meet S.A.M.

The key to successfully reaping the benefits of online social networking and social media marketing is to provide genuine interaction for customers. This means that the executive must be the actual author of all communications; however, this is only one-step in the process of conducting a successful online social networking / social media marketing campaign. It is basic business economics, delegating duties to free the time of key individuals in the organization produces a larger return on the time investment. S.A.M. includes Strategic Planning, Authorship and Mechanics.

Strategic Planning

An online social networking / social media marketing campaign must be a part of the overall public relations, marketing and advertising plan for the business. In the best of circumstances, online social networking / social media marketing can replace part or even all of the conventional marketing and advertising. Entrepreneurs and executives often have review and oversight of public relations, marketing and advertising plans but seldom if ever micromanage the development and deployment of these plans.

Determining where best to conduct online social networking and social media marketing efforts requires twenty to thirty percent of the time spent each week on an optimal program. Delegating this aspect of the process to a consultant or other highly trained team member saves the executive significant time.

Authorship

This is the part of the process that must be completely the original work and words of the executive. Customers choosing to participate in online social networking with the management and owners of a business expect – even demand – that their interactions actually be with the executive. Everyone in the online social networking and social media marketing industry took notice of the backlash against Brittany Spears when it was discovered that ghostwriters wrote her social networking interactions. On the other hand, multiple celebrities have learned that contributing to their own blogs, Twitters and social networking efforts creates fan loyalty and increased opportunities.

Executives who author their own articles, blog entries and speeches find that the time required is small compared to the favorable response received from audiences and customers. Even more time can be saved by dictating drafts and letting someone else do the typing. In most cases, authorship requires less than ten percent of the time spent on online social networking and social media marketing each week.

Mechanics

The part of the process that takes the most time and causes the dread for executives considering an online social networking / social media marketing campaign is the part most easily delegated to an employee. The mechanics of posting blog entries, Twitters and social network comments requires only a bank of authentically authored content from which to draw and the knowledge of how to post that content to the appropriate sites.

The process of posting content combined with the process of locating new social media contacts accounts for fully half of all the time spent on online social networking and social media marketing efforts. When these duties are delegated to an employee operating in accordance with a well-defined strategic plan and clear ethical guidelines, the executive is freed for more gainful efforts while satisfying the customer’s desire for online social network interactions.

Putting S.A.M. to Work

In practice, the S.A.M. process begins with strategic planning to determine what markets represent the most viable for a particular business and specific executive. Once these markets and online networking sites are identified, a detailed plan for participating on the various networks is formulated. This plan is re-evaluated monthly and refocused to maximize recruitment of new contacts as well as profile and website visitors.

Once a plan is in place, the executive must author articles and other content items for distribution through the planned social media outlets. This is the sum total of the executive’s time commitment except to answer specific replies from social network members. With this minimal time commitment, the executive establish rapport with the customer and relationships with the entire market.

With the plan in place and the content authored, the daily mechanics of posting material to the networks and parsing compositions into microblogs is accomplished under the oversight of a consulting strategic planner. Because the content is not only in the voice of the executive, but the actual creation of that executive, the relationships created are fostered even without further investment of time or effort.

Online social networking and social media marketing are an amazingly cost effect means of spreading the brand message and building both customer rapport and loyalty. The use of the S.A.M. process increase the return on investment for this new form of info-communications.

Just when you think you have a handle on Facebook, it changes!

You probably noticed that the top line of your page now says… “Worked at ABC Company“. I was really intrigued to see how many friends had never mentioned they were changing jobs, yet their company info was in the past tense! Then, if you click on that area to learn more about their company, you come to a completely blank page!

Easy to remedy, though. Revisit your profile page, and check the box, “I currently work here”, and that will update the worked to the present tense.

As you may know, if you want to promote your business within Facebook, you need to do it with a fan page. I personally felt confident that when my friends clicked on my company name at the top, it would go to the fan page I had created, but my link also went to a blank page!

I often abbreviate my company name, and that is how I had listed it in my profile, but my fan page is under the full company name. Just make sure your fan page is correct and is linked to your company info at the top of your page. You may have to delete your company info in your profile as I did, and re-enter it.

One of my friends was disputing with me the value of Facebook as a tool to promote your business, saying that it doesn’t really matter whether you link to your company fan page or not. The truth of the matter is, if you take the time to list your company name in your profile, you should take the time to make sure the tools offered to you are working properly.

Remember too, that when you update your profile, your friends find out, and often enough, they want to see what you actually updated, so use it wisely.

The trends of the digital world have high hitting stride and everyone is trying them because it is the time to bring you back from the last winter break and settle down in to the shine of 2017. From the evolving world of technologies to the expectations of instant communications, you should take a note on some digital marketing horizons based on the unexceptional experiences. Reaching the customers with the segmented messages, quantifying the impact of marketing campaigns, and understanding the marketing tactics help to stand out in the competition as they offer competitive advantages.

Competition Soaring Tips To Keep Yourself On The Track Of Digital Marketing:-

• Content Ruling The Throne: Content marketing is not a new trend as people are not over with this year old horizon. Even B2B has raised their content creation rate since last year according to the structure. Reason being audience is not interested in the advertisement and content not only serve the purpose of marketing but also provide some intuitive knowledge about things happening all around. Some prefer co-created of personalize while others go for customization in the array.
• Social Media On The Go: The trend of social media marketing is getting viral with each passing day and it is undoubtedly a game changer with driven results. Facebook, Instagram, Twitter, and Pinterest are most used social networking sites that are used for the promotional purposes. As it is the most powerful platform that has huge number of visitors every day, it informs and guides in the customer decisions better than anyone else could do.
• Global Marketing For All: A business is all about growth and tailoring the market campaigns and website landing pages accordingly. The market competition is not limited to any city, state, or country it is getting globally as the customers are. Marketing restricted to single country has become obsolete and nowadays business is all about sprouting well in the entire national as well as the international market segments.
• A Year For Images And Videos: Pop-ups, banner ads, annoying brand messages are age-old now and falling out of the flavor. Today, audience doesn’t want to get annoyed as corporate torture is enough to do the job. Facebook, Instagram, Twitter and even Pinterest are stressed on entertaining the people in smart, sassy, and relevant way so why business owners should nag behind. As a customer, a person wants to learn about new things and videos and images serve the purpose well. Moreover, they are easy to save and share with others.

Scrapbooking is a fun way of keeping memories alive and recording the events throughout one’s pregnancy. It’s a sort of diary, but with more pictures and heavily accessorized with quotes, comments, sketches, magazine cutouts, ribbons, dried flowers, and other interesting mementos. Some mommies like to create their scrapbooks by hand with a blank album while other more tech-savvy moms like to publish their digital scrapbooks online where family and friends from faraway places can see and comment on what’s been posted recently. Whatever medium is chosen, the following tips should help mummies create a week by week pregnancy scrapbook.

Choose an overall color scheme for your layout or album design. Your scrapbook will be made of various objects that look different from each other. The one thing that binds them together will be the scrapbook’s themed layout, such as a sepia-toned background with handwritten script for descriptions of images and comments on the border. Don’t choose a gender-specific theme unless you’re sure of your baby’s sex. Also, print out your album’s layout if you want a specific design for your background. These suggestions apply to both an actual album and a digital one.

Use a Lomo camera or Instagram to create interesting images. These days an ordinary digital camera seems boring without the additional filters or effects that Lomography or Instagram can provide. Lomography is a popular amateur form of photography that uses low-quality cameras from Holga, Diana or the Austrian Lomo. This sub-cultural genre of photography has been described as spontaneous and candid. Because of the camera’s poorly built structure, the photos often come out with slight exposures, faded colors, and blurry images that altogether create a surreal work of art. In comparison, Instagram allows the same spontaneity and artistic freedom as Lomography, but with a more technical bent using smartphones instead of analog cameras.

Scrapbooking materials come in many forms. You don’t have to buy ribbons, laces, stencil paper, or Japanese paper to make your album beautiful. Accessories with what you’ve got on your work table, in your drawers, and in old boxes behind your closet. Your sewing kit or your art deco kit also serves as inspiration for designing your scrapbook. Search for old magazines and cut out images or letters to better express what you feel or think during each week that your pregnancy progresses.

Request copies of your ultrasound images and colorize them to create a montage of your baby’s growth. Add photocopies of medical documents from your visits to the doctor. That your baby is healthy and seems to be growing normally inside your tummy is both a source of joy and trepidation as you get nearer to the final week. When you look back at those days when you were barely showing, you’ll be amazed at how far you’ve come to bring another human being into this world and experience the happiness of going through the journey of motherhood once again or for the first time.

Insights derived from the survey outlined below must be taken primarily as anecdotal indications of popular, culturally specific sentiment. It would be nonsensical to weigh interviewer-constructed, curtailed answers received by under a thousand responders as some form of undisputed truth when gauging the art world's almost incomprehensibly diverse and expansive practices.

Respondents preference's do despite hint at more broadly applicable considerations. The survey raises thought provoking questions regarding the future shape of online art sales across a variety of mediums:

"The percentage of art buyers making online purchases has fallen in the past year, and the growth of online art sales has slowed for the second year running, and a new report has found." The findings may cause concern for artists who make a living selling art online, despite overall, the online art market has continued to grow.

The survey also found that mobile purchases have continued to increase and take a larger share of the market, and social media remains a key way for people to find new art. "The future of the online market is guaranteed, despite the shape remains a mystery," writes Robert Read, Head of Art and Private Clients at Hiscox, the insurance company behind the report. He continues: "Buying art continues to be hugely enjoyable and exciting (as well as occasionally frustrating) and the continued influence of social media, especially Instagram, helps fuel the growth of the market."

Changing Sales | The report's findings, which also assess the impact of cryptocurrency and cybercrime, are based on responses from 831 art buyers surveyed through Art Tactic's client mailing list. Roughly 43% of art buyers bought online in the last 12 months, down from 49% the previous year. The slowdown was particularly pronounced for people under 35. Only 36% of this group bought art online in the last 12 months, compared to 44% the year before. According to the report, this suggests that the art market is "struggling to convert hesitant, as well as occasional online buyers, to repeat customers". Hiscox notes that while the online art market grew by 20-25% between 2013 and 2015, the last 24 months showed signs of a slowdown, "possibly as the industry struggles to broaden and grow its online client base". The market growth rate fell to 15% in 2016 and 12% in 2017.

Accessing Art 63% of survey respondents said that Instagram, which had 800 million monthly active users as of January 2018 and is expected to break through 1 billion active users by the end of 2018, was their platform of choice for finding art. The three categories with the most Instagram followers were "museums", "artists" and "galleries", according to the survey results. Tate's Instagram account has 2 million followers. 90% of new art buyers said that price transparency was a key attribute when deciding which online art sales to buy from, making this a potential obstacle to increasing sales.

Threats The report also finds over half of surveyed selling platforms had been the target of attempted cyber attacks over the past 12 months. Around 15% said that an attack had been successful. Just over 40% of online art buyers are either worried or very concerned about cyber crime when buying art online, and 82% said they would most likely buy from platforms that they had prior knowledge of due to fear of cybercrime. Read concludes: "The art market is dominated by small- and medium-sized businesses who have historically been at the less tech-savvy, more complacent end of the scale." These businesses are vulnerable and our findings suggest that cyber criminals may be waking up to this, possibly seeing the art market as a soft target. "Arts Professional

The Medium Is The Message

Discussion reference art sales as they refer to traditionally defined canvases, prints or typically smaller compositions. Similar to the structure of the most popular promotional tool implemented, Instagram with it's series of panels, a 'gallery view' is perfectly suited for these.

Here it may be argued that each stage of the process has been affected. From concept, creation to end-client delivery all portions necessarily either overtly or unconsciously account for the promotional restrictions that such a medium inherently entails. Meaning an artist who profits from utilization of the 'gallery view' sales channels may coordinate their efforts, however individually measured as extremely positive or negative, so as to achieve the best result when their work is viewed through this type of platform.

A similar contention may be especially compounded for mixed media, larger three dimensional compositions, performance or any number of visual art forms. If understanding the purpose of artistic creation to be unencumbered creation or sharing of novel interpretations, such a self-reflexive and influential delivery mechanism should occur cause some misgiving.

Who's Buying & Why?

Galleries and advisers were once held as gatekeepers, the art world authorities. The Tate's some two million followers on social media prove it can still be argued that source reputation and influence may precede deference to personal interpretations. At the very least formal reputation may function as a type of collective indicator of quality filtering for what is an eclectically diverse or typically commonly imperceptibly saturated field. And when viewed as investment vehicles, this collective work evaluation retains a significant impact.

An inconsistency arises though with bureaucratically structured gatekeepers now facing democratized, self-controlled and almost strictly decentralized purchasing capacities. Art transactions are possible directly between almost any gallery's producing and consuming target markets.

Through online channels independently each artist has the potential to reach relatively unlimited audiences. Although their authority, expertise and or 'formal' stature may be diluted in the face of participant breadth as well as presentation context. At this time galleries or advisers may retain an educated expertise, distinguishing judgment and or appreciation beyond past the commonly accused. Although a purchaser's choice in selection could still be seen as a discharged one because of the multiple avenues permitting ownership achievement.

Purchasers may decide to buy directly from an artist or upon expert influence. Do they value a composition or did they purchase it because they believed it to be of value. The democratization of accessibility calls into question how worth may now be collectively assigned.

Source

Pricing transparency was indicated as the single largest influential factor. The security concerns and use of reputable channels is more or less subsumed into that metric. If the site, channel or medium was not safe nor secure then any 'transparency' in pricing would normally be secondary and false.

Transparency implications open valuation and clear accounting, from source to receipt. Yet to quantify price must be to defer to one collective or subjective interpretation. It is the price attainable during re-sell or that which is self-ascribed from sentiment or attachment. On its own, transparency may offer no stable universally extendable footing. Value ascribed remains as variable as the art itself, it is derived from the eye of the beholder or market [holders].

Online or off, publicly available options loosely dictate artwork sales being formed from a place of informed value recommendation or as a facilitation of subjective interpretation. Objective gradations and statements of a composition's worth can not be nor legitimately applied to all.

An online business grows and survives based on its visitor traffic. But you don’t want to have to spend an arm and a leg to gain traffic. Here are 5 ways you can increase traffic to your website for free.

1. Search Engine Optimization

Search Engine Optimization (SEO), will increase traffic to your website in two ways. Initially, there’s on-page SEO. This deals with refining each page of your website with the right navigation, keywords, headlines and so on. Next is off-page SEO. This is about the same things off the pages you control. For instance, guest blogging, forum commenting, and anything that you can do to get reliable links back to your website.

2. Blogging

Your blog is ideal for improving SEO due to the fact that you can write keyword-rich, authoritative articles full of valuable information that your audience wants to read and needs to know about. Search engines like websites that are updated regularly with valuable content. Additionally try to become a guest blogger. Write posts for other relevant blogs. And be sure to link to your website in your profile or author’s resource box.

3. Social Marketing

One of the most effective ways to rank higher on search results is to be active on social media. Irrespective of whether you’re using a Facebook group page, a Twitter page, Instagram or a different social networking site, the key is interaction. Create an interesting profile. Interact, share and comment. Then when it’s appropriate, post links to your website. This will then increase traffic to your website.

4. Comment On Industry Blogs

Sign up to industry blogs and when appropriate and applicable, comment on new blog posts. Make sure to register with the site and to include a link to your website. If you provide good value, fellow readers of that blog are likely to visit your website. Needless to say, make sure your comments represent you and your business properly.

5. Affiliates

Affiliates who sell your products or services can send a lot of traffic your direction. You only pay when their traffic results in a sale. This is a wonderful way to get a legion of fans doing a lot of your marketing for you. The simplest way to start off an affiliate program is simply to offer special discounts to friends and family recommended by customers, along with a coupon to the one who gave the referral.