The technology in affiliate marketing has improved a lot making it gain traction; simultaneously it is fighting with a lot of complications like ad fraud and recently appeared ad blocking. However, it is one of the most powerful components of digital marketing and is going to shine forever with changed technology and methods of displaying ads.

Let’s discuss 5 display ad challenges for marketers that they are contemporarily facing and need to fight against them immediately.

• Ensure that Ads are placed at relevant places while adopting programmatic advertising
  Programmatic Advertising is being adopted in full swing in the whole world. Advertisers are making the most of this automated process. But is has been noticed that a lot of ads are being placed at irrelevant places abusing the money of advertisers. Advertisers should spend few minutes every day to ensure that their ads are shown at worthwhile places.
• 56% of Ad Impressions are actually not seen
  A study conducted by Google in 2014 found that 56% ad impressions are not seen and therefore, advertisers should do audience segmentation and retargeting for their ads. Segmentation ascertains that the ads are shown to the right audience while retargeting ensures ad placement based on the behaviour of the audience. Both of the things improve ROI significantly.
• Banner Blindness
  Banner blindness is one of the big problems these days. It is the phenomenon in which users consciously or sub-consciously ignore the banner ads. To fight with the problem, it is important to know where and how to place banner ads. Place ads just above the fold instead of placing them at the top of the page and the most viewable banner sizes are vertical.
• Analyzing Ad Performance
  Most advertisers find it difficult to spare time to analyze the performance of their display ad campaigns. They should spare some time and keep a close eye on the CTR and many other metrics. They should track the demographics, clicks through same IP and the time of clicking. All these things help advertisers to find ad fraud.
• Maintaining consistency among Multiple Channels
  Maintaining consistency among multiple channels is utmost necessary. Advertisers should reach affiliate marketing companies along with contacting Facebook, LinkedIn, Twitter and Google AdWords etc. However, many advertisers are already doing so but some of them fail to maintain consistency among multiple channels.

Conclusion

The challenges may seem small or known but the fact is that many advertisers are ignoring them and suffering with the results. An active advertiser who constantly keeps an eye on market fluctuations reads consistently about the latest surveys and discoveries in affiliate marketing in the world as well as knows perfectly how to imply it with effects.

How you display your products can influence the buying power of your customers. Customers love professional presentations and they get easily attracted to see what the display is all about and even make purchasing decisions depending on how impressed they are by the presentation. Even if you are showcasing new products, they will have an easy time making a decision to try them out thanks to a professional looking display.

An Acrylic display case can be a great tool to showcase what you have with your customers. They are very popular, especially for premium products such as jewelry and watches, but you can have one for any other products that you have. You could be in need of a tent card holder, makeup organizer, tabletop racks or even frames depending on the type of business you run. The materials are versatile and therefore there is practically no case that cannot be achieved for your needs and business preferences.

Acrylic Display Case Advantages

· Display cases can of course be made from other materials including glass and wood, but there are a few acrylic properties that make it more superior to the other materials.

· Acrylic has more optical clarity compared to glass making it a better material for your product display. This makes them transparent offering easier viewing and that display does not reflect any light that could distort the look for your products.

· Strength is another great advantage of an acrylic display case. It is strong enough to hold any number of items without any pressure. You can put heavier items onto your stand and not worry about it shattering. It can also withstand falls and hits, which cannot be said for those made of glass cases.

· They are lightweight thus making them easier to carry or move from one place to another depending on where you want to showcase and display your products. You will have an easy time making a move without worrying about weight or accidental falls.

· Acrylic is a material that can be molded into varying shapes and sizes and will still maintain the optical properties unlike glass that can bend when curved, thus leaving the items looking smaller or bigger than they actually are.

· The acrylic display cases make it possible for customers to view the products from any given angle because it is clear all through unlike wooden cases and stands or frames that can limit the angles your goods can be viewed from.

· They are not prone to scratches and even when they get small damages; it is easier to repair using polishing kits compared to wood repairs that could be needed.

· You can easily make duplicate cases, if you are running a store that requires standardized units. This gives you a uniformed look that every customer will love.

When choosing your acrylic display case, consider your needs so that you can select the best style and size for your products. You can have the acrylic display case as stylish as you want to enhance marketing.

It is important for an eyewear retailer to promote their sunglasses effectively with custom sunglass display racks. Creating a business-specific design can add a competitive edge to advertising eyewear, especially when the display is creative and attractive enough to stop a customer dead in their tracks. Time is often wasted browsing through hundreds of different styles and can frustrate a customer, so an efficient method is to separate sunglass display racks by the style of the sunglasses and to customize the racks for each style. That way, no one will be confused as to what they should expect when entering a store.

Not all sunglasses are the same, so it only makes sense to have varying styles of sunglass display racks depending upon the situation. If the sunglasses are marketed towards older adults, the display should have a classy look and feel that is not too aggressive. This means that simple wood finishes would be more effective than a bright red finish with lightning bolts painted on randomly. The key is to have the customer connect with the display, encouraging them to also connect with the products that are being shown there. If the sunglasses appeal to a younger, male crowd then it could be effective to create unique sunglass display racks with a modern, edgy look and bold colors.

Young women are often searching for style. Customizing the graphics on sunglass display racks with models sporting the same sunglasses as advertised will appeal more to them. Having pictures with athletes or celebrities endorsing the sunglasses you are offering helps a customer connect to the product more because they will trust the opinion of someone they admire. These types of advertisements should be placed strategically on sunglass display racks so that the overall design of the display is not overwhelming to the viewer.

Catering to the customer is the most important theme for any business in this day and age. The same strategy should be applied for promoting eyewear; using specific designs to create a personal connection with a consumer will increase the success of an advertisement. In an industry focused on appearances, there is no excuse for an eyewear retailer to lack the capability to display products in unique and interesting ways. Not only will this technique make the inside of a store look more attractive, but it will also pay off in a major way with increased customer interest and sales.

No matter what happens with the economy, auto parts stores are going to prosper. People will always need transportation, and having access to an automotive supply retailer will make it possible for them to take care of the car they already have, rather than try to buy a new one they can’t afford. If you own or manage an auto part store, you can take advantage of this built-in customer base by making your store clean, organized, and accessible-in other words, an enjoyable experience for your customers! One of the best and simplest ways to do this is by choosing attractive and strong retail display racks.

Customers don’t usually notice retail store display racks, of course-but that’s a sign that the store fixtures are doing their job. Your new auto parts and other merchandise should be highlighted, encouraging customers to buy the things they need (and a few they just want) from your business. Retail display fixtures should be simple and high quality, and your supplier should make it easy for you to choose the right display fixtures for the job.

If you own or operate an automotive parts store, here are some of the best choices of retail display fixtures for your establishment.

• Retail display shelves. Shelves are the backbone of all retail display units, the fixture around which all other fixtures are planned. You can install permanent shelves that will never move, or you can line your aisles with slatwalls, which will allow to you rearrange or or reorganize your shelves to meet your business’s changing needs.

• Rotating wire racks. These freestanding retail display units come in several different shapes and sizes. You can get a small rack to sit on your countertop for encouraging impulse buys, anything from candy to air fresheners. Taller racks can complement end caps, and can be bought with hanging baskets for smaller items, or hooks for hanging ones. Try setting up an automotive theme with these display racks-you might have an end cap with a travel emergency kit, and rotating wire racks stocked with atlases and travel mugs for anyone getting ready for a vacation.

• Plastic or acrylic bins. These transparent bins can be hung on a slatwall, or set side by side on a retail display shelf. Smaller, stackable bins can hold small auto part store items like tire gauges, air fresheners, key rings, or replacement air valve caps. Larger bins are perfect for spark plugs, gas tank caps, gloves, fuses, or light bulbs.

• Pegboards. Pegboards come with hooks as their primary accessory, and allow you to hang things either form the wall or from a freestanding display. This is the perfect store fixture for displaying individual tools or parts that come in boxes. Other miscellaneous accessories, such as inner tubes or bungee cords, can be hung from pegboard store displays.

• Retail display racks. These retail store display tools come in almost every conceivable shape and size, and can help you display anything you need in your auto parts store. You can line your space behind the counter with retails display racks filled with boxes of auto parts, so that your employees can find what they need easily. These racks also make great floor displays of every from candy to carbeuretors.

An auto parts store is a great investment in this difficult economy, as long as you’re paying close attention to your retail fixtures and displays. Nothing increases sales more than a pleasant shopping experience, and having the right display fixtures is a huge part of what makes an automotive store so great.

Gun display cabinets and gun racks that are made of wood serve a great purpose for displaying and storing guns but do they actually secure your firearms from vandalism? Many are only used for display and storage.

There are hundreds of different designs of gun cabinets on the market today. Most of them that are not custom made can hold 3 and up to 12 rifles and shotguns. For more firearms or for a special design there are many custom cabinet makers around that will make one to fill your specific needs,

These cabinets are made from many different types of wood such as pine, ash, oak, and cherry making a beautiful piece of furniture for your home. Their cost depends on the size and the type of wood used to make it. Many of them have drawers below to store ammunition and any other related items. The majority come with either a single or double swing-out doors that are made of wood with a glass inlay so the guns can be seen on display while being stored.

Their construction of wood and glass can easily be broken into with a pry bar, hammer or any other heavy object to steal the rifles and shotguns even if the cabinet itself is bolted to a wall. Many gun display cabinets are equipped with small built-in locks on the cabinet doors for security. These locks merely prohibit children from gaining access to the firearms and does very little to deter theft.

To eliminate this problem, one would need a locking, vertical gun rack, made from welded metal, specifically designed for cabinets to protect the firearms from theft. This locking gun rack could be bolted through to back of the cabinet and to a wall to protect the firearms, the rack itself and the cabinet from being removed from the wall. With that being said, you could enjoy your firearms while on display knowing they are secured.

There are also many types of wood gun racks from free standing to wall mounted types on the market that also serves a good purpose in organized rifle and shotgun storage but offers little to no security for child safety or theft. Most all of them have no locking device and all firearms can easily be removed.

Such a locking wall gun rack that could be used in cabinets could also be used in home closets, hunting lodges, police departments, etc. replacing the wood racks that do not lock up rifles and shotguns.

There will always be a place in our market for beautifully designed gun display cabinets and racks made of wood without locking devices.

In the business world sales have to be made in order to cover the cost of production. The market though has many factors that control it; one of them is demand versus supply. This is the main driving factor in the production industry, but when it comes to production one has to try and gain the largest portion of the customers this leads to the use of sales promotion techniques, these techniques include; point of purchase displays, marketing rebates, customer contests and free travel promotions.

Point of purchase displays are a form of communication that is directed mostly to the consumer market, the display can be done in many forms and media but all are aimed at one common goal, to ensure that a specific product is more popular that the other equivalents. This is one of the most used methods of promotion though the customer hardly notices it as a promotion aspect of business. Malls, wholesale and retail shops are some of the businesses that use this technique to popularize a certain product, though in most cases the manufacturer is involved.

The first point that point of purchase displays aim to achieve is attracting customers. The methods used to achieve this may vary but the common factor in all is the increment in appeal. It has been observed that customers are attracted to beautifully packaged or decorated products, this is the reason that most companies opt to have colorful packaging that are associated with colors that will be catching to the eye. More than color the other aspect that is being explored is the packaging shape; this is usually used on products that are packaged in containers. Sachets cannot be covered in this aspect since they cannot be formed in lone standing shapes, the plastics are the most covered when it comes to creating attraction by shape. Point of purchase displays are not limited to products alone, stores and shops too use this method of promotion to attract customers. It is common to see stores that have been decorated on their exterior and interior so as to create a huge impression on customers, this is a gimmick that is mostly used in the hospitality and tourism industry but it has spread its uses to the retail sector of business.

Introducing new products in an already covered market sector needs more customer and trade promotions. The main goal of the new product manufacturers is to inform the customer of the qualities of the new product. Point of purchase displays is used in collaboration with other advertising methods, it has proven to work since it is an easy way to interact with the customers at a level they can pay attention to the goods. Informing customers of goods that are absent in the market won’t work so instead of trying to create anticipation as the fashion industry one should try out point of purchase displays in promoting the sales of newly manufactured products.

With introduction of a variety of products covering the same line, one will need to persuade customers to choose ones product. The main goal of using point of purchase displays is to influence the customers to make purchases on the products, these can be done in two ways; one is that the point of purchase displays will be used to influence the customers decision to the point of them making an impulse purchase.

The other factor that is made by using point of purchase displays is the establishment of popularity in a specific brand of products. This is useful to the retailer, wholesaler and the product manufacturer, it associates a certain point of purchase display to a brand and thus any resemblance to it will remind the customer of a specific product.

Introduction-

Window display is retailer’s most controllable element in relation to image of the store and that the merchandise displayed must match the target consumers. Windows may communicate style, content, and price point. They can be seductive, exciting or based on emotional stimulus through stimulation, or evocation of all five senses. The best store windows can generate great excitement and are a talking point. They contribute to the shopping experience by entertaining pedestrians, while simultaneously communicating the products and services on offer.

For a retailer willing to exploit the full potential that a window gives, the image-building process can be exciting and have enormous potential. A fashion retailer, for instance, will often change a window weekly to show the latest items on offer. A glance into a shop’s window by a passerby establishes the time of the year and, very likely, a timely contemporary event. It might combine seasonal and festive points of the year such as Spring, Summer, New Year approaching, Diwali, Valentine’s Day, Mother’s Day etc. At other times the propping may be based on color schemes, materials or cultural themes.

Themes: Popular Trends-

A winning window display should have a theme. The theme should be the flavour of the season. Window display, covertly displays the image of the store i.e., whether a store provides cutting edge technology, or does it give great discount offer etc. Choosing the right theme for the window is often the most challenging part of the whole display design experience. Selecting a single theme for all the store windows and some interior display spaces can create a cohesive and inviting appearance. A few popular ideas for display merchandising are:

Seasonal themes – Appropriately timed spring gardening displays, summer beach displays, or winter holiday displays are all going to appeal to people strolling by the store window, since they are currently thinking about these things.

Colour themes – A variety of items in all shapes and sizes can create a wonderful display when they are all shades of the same color. This gives the business a chance to showcase many different products at the same time.

Odd holiday themes – Have fun with strange holidays, from celebrations of the pets to a day set aside for the sale shopping. With the hundreds of holidays that fill each year, there is sure to be at least one that is a perfect fit for the business.

What’s new – Show people the latest and greatest items the store is carrying right in the window. The display has to be done in a manner that generates a sense of interest in the people along with informing them about the store merchandise. A well thought-out display requires huge amount of pre- planning. One should take time to plan a display. One should consider what one wants to accomplish, chalk out a budget and determine a central theme. One can develop a display as a shadow box with all visual display tools, the merchandise and props placed in miniature inside it or one can sketch out the display on paper. The display should correctly place all materials and location of tables, windows, racks, mannequins considering their dimension to the window display. The lighting and the angle of the display should well thought off.

Elements of Effective Display-

An effective display should be a harmonious blend of following elements. The window display should be able to communicate the message in most subtle yet creative and effective manner.

1. Balance: the props inside the window display should be placed in asymmetrical balance rather than symmetrical balance as both sides of the display having similar weight tends to make the display look bulky and cluttered.

2. Size of Objects: when the props are placed inside the display then the placement of large and bulky items should be done first. Since placement of such items affects the balance of the display, any change or shifting of such items can lead to unbalanced display. Placing objects in different heights creates visual interest and keeps a person’s eyes moving around the display.

3. Colour: they help in setting mood and add feelings to the display. The first attraction is often created by the colour. Right selection of colour according to the theme can make the display look appropriate and trendy. Often the philosophy of the store is also reflected by the colour of the display. A retail store selling goods based on a philosophy of being inspired by the nature then the colour palette of the window display carry colours of the nature.

4. Focal Point: in order to look as complete whole the display should have a focal point. A point of main emphasis to which all other props leads to. For this to happen, the product and props/signage and background should come together.

5. Lighting: lighting plays an important role in creating an ambience with in the display. In creating theme often the background is muted by spread lights and the specific product that is the focal point are accentuated with focus lights. In lighting there different lights that are used for day time and night time. The angle of lighting, the softness of brightness of the lights, luminosity of the display should be taken care of. The lights should be placed in such a manner that they don’t create shadows, until such an effect is required.

6. Simplicity: in want to display more, people often make blunders with their display. The display should also act an instrument of interest and surprise. The products showcased in the display should hold the interest of the consumers’ to an extent that out of curiosity they are forced to enter the store and check out what else is there in the store. It is important to understand that less is more and one should know when to stop adding any more items.

Window Display Types –

According to the size of the shop, the location and the desire of the retailer the display windows can be of following types-

1. Flat windows: storefront glazing is projected as far forward as possible and built in a straight line, with an entrance door aligned or set back from this line. Such window types are most commonly found.

2. Arcade window: they extend from a store’s entrance set back between two windows, which allow a store with less front space to increase its windows space in which to show merchandise.

3. Angled windows: they look similar to flat display windows but are angled out. This is often done to remove monotony of flat windows and the add interest to shop by giving three way look of merchandise.

4. Corner windows: corner windows are specifically designed for those shops located on corner properties. They have two sides of window to display their merchandise.

According to Kemal Yildirima 2007, consumers seem to have a more positive perception of flat windows than arcade windows with respect to promotion, merchandise and fashion. Compared to females, males evaluated the store window more positively.

According to the service that a window requires they can be divided into-

1. Closed Windows: they are most often used in department stores. They resemble a room, which have three solid walls and an entry door. They are the ones which require a lot of planning in order to transform them into “showstoppers”. They often require lots of merchandise and props to fill them up. As these windows can only be seen from the front a lot of detailing is done beforehand.

2. Open Back Windows: These windows have no back wall, but may have side walls. Some retailers prefer them because they let in lots of natural light and they make the interior of the store visible from the outside. One has pay to attention from to all angles when dressing this type of window as they can be seen from all sides, both inside and outside the store. Customers also have access to this type of window (meaning they can walk up and touch the display), since it is not enclosed in a room.

Major Points for Retailers-

Form the moment the concept of store is conceived, the understanding for creating an effective window display should be acquired. Starting from the type of window display, the materials used in construction and the glass used should be assessed and placed for easy and secured display. Besides constructional part, creative aspect should be planned meticulously in advance to create a dazzling effect. However, there are also practical concerns to address. Before one begins, there are certain practical points that retailers should be keep in mind.

1. Grab their attention. First and foremost, a retail window display must be eye catching. It takes only a few seconds to walk past a store window. If the display doesn’t grab their attention, the sale is lost. The priority should be to divert the focus of the shopper to one’s store. The store windows should be such that it differentiates one’s window with that of competition next door and also across the street. The onlooker even if not interested to buy the product at that moment should carry the display in their minds. Such technique adds a recall factor to the store and often leads to purchases in future.

2. Work with your vendors. Many retailers neglect to contact their vendors for help on retail window displays. This should be avoided. In order to create a more honest and updated window display it is essential that the vendors are contacted and recent posters, banners and retail POP displays should be acquired and placed in store windows. The vendors too would be delighted to have a retail outlet which likes to display their recent products. This form of alliance not only keeps both sides happy but also decreases budget of the display.

3. Work with artists. Hiring an expert can be costly, especially when one is starting a showroom. In such a scenario one can hire a new talent which can provide local, cheaper and newer concepts of window display. For example, a new retail outlet selling traditional handicrafts, might hire a local artist to create large paintings of old-fashioned textile designs. Alternatively, art galleries can be approached to hire interesting pieces that can express the theme and one can build a compelling retail window display around it.

4. Social cause. A good deed deserves another, if one allows a part of the windows for use to local non-profit organizations that are promoting a good cause; often such a display attracts more attention as people desires to know about the cause that is being promoted. Such window displays used for community projects creates good will for the retailer.

5. Show your holiday spirit. There is no other attraction then to see a coming holiday season display. People often love to see new products that will be launched for the coming season. If the retailer uses such holidays, even obscure holidays, then they can cleverly promote one’s store with marketing messaging that tie with the holiday.

6. Think outside the window box. When consumer enters the store after seeing a good display, the store should too carry the same vibrancy. Cleverly placed displays, posters etc. often help consumers to reach the product they want inside the store. Different and innovative ways should be used in order to use the outside of the building in addition to or in conjunction with the window displays.

7. Use of lighting. Retail window displays should be well-lit day and night. Even after the store is closed, lighting up of one’s window displays strategically, can create marketing even while one is not in the store. Good daytime lighting is also important as it helps to avoid shadows that can limit the effectiveness of one’s window display. Different lighting techniques can be used where, specific products can be placed under spotlight and if the window design simply features one’s brand/image, rather than specific products, then balanced lighting can be used throughout.

8. Be a quick change artist. Stale window displays are quickly be tuned out by passers by. It’s a good idea to change your windows at least every month. Smart retailers put in place a window display plan for the year and then execute the plan. In that way, one knows when there will be a changing of windows, and one can prepare accordingly.

9. Keep windows clean. Nothing ruins a retail window display faster than a filthy window. The windows should be cleaned to maximize the effectiveness of one’s window displays.

Like any other aspect of retailing, creating an attractive display takes a little skill and lots of trial and error. One should keep working at designing eye-catching and innovative ways to make retail store profitable through visual merchandising. Once the window display is installed, one shouldn’t forget to keep rotating merchandise with fresh merchandise and replacing any items that have become soiled.

Planning a trade show display can be quite a stressful task, especially for those with limited experience or resources. There are many considerations to take into account during the planning process, and we’ve outlined five of the most important considerations to help your event run as smoothly and effectively as possible.

Make It Easy On Yourself

There are companies that can help you through the entire process of planning and organizing a trade show display. Look for a display manufacturer who provides the full package; displays and graphics, exhibit rentals, storage, shipping, and installation. This means less stress for you and professional assistance from an experienced company.

Stand Out From The Crowd

Trade shows can be overwhelming. Make sure your exhibit stands out to potential clients. Professional graphics and logo representation can draw people to your display. You only have a few seconds to catch the attention of potential clients, and by making your display as aesthetically pleasing and professional as possible, your company will stand out.

Be Clear

You may be able to catch them with a custom designed exhibit, but you’ll need a concise, informative display in order to hook potential clients. It should be immediately clear who you are and what you’re selling, so the person can immediately match you to their needs.

Do Your Research

Remember, every trade show and every company is different. Be thorough when making decisions. Ask questions of potential companies, communicate your needs, and do not always choose the cheapest option. Many items are cheap because they were cheaply made.

Don’t Wait Until The Last Minute!

A lot goes in to making displays. Allow yourself and your display provider ample time to design and create your display. Typical displays take 4-6 weeks to manufacture. By booking early, you ensure that you will have a quality product when you need it, and you can prevent having to take certain shortcuts in order to meet the deadline for your needs.

Expositions are a fun and effective way to find potential clients and to swap trade secrets with other vendors in the business. Consider these options a way to decrease stress and increase effectiveness so that your trade show event can be as lucrative and inspiring as possible.

Look for a professional trade show display company who is reputable and can deliver your request on time and on budget. Be sure to check their reviews. Afterall, this is a sizable investment you’re making.

If you want something more than the run-of-the-mill office laptops out there, then consider the Lenovo ThinkPad L480. This is an affordable, yet premium machine with a 14-inch display, 8th Generation Intel Core processor, up to 32GB of memory, and an array of security features.

The chassis has undergone noticeable changes compared to its predecessor. It now has a non-removable battery, stable base, and thinner chassis. The hinges are designed to minimize display movement during use. There is a silver "ThinkPad" logo on the top of the case with a red point over the "I". The dimensions measure 13.19-inches in width, 9.25-inches in depth, and 0.870-inches in height. The starting weight is just 3.7-lbs.

There is a 4-in-1 micro SD card reader that operates at a speed similar to that of USB 3.0. It supports all major formats of photos, documents, files, videos, music, etc. There are two USB Gen. 3.1 ports (one is always on), two USB Type-C 3.1 ports, HDMI, audio headphone and microphone combo jack, and RJ45 Gigabit Ethernet.

For wireless communication, the ThinkPad L480 has Intel Dual Band Wireless-AC 8265 (Bluetooth 4.2 support). Expect fast transfer rates of up to 667-MBit / s or so. If you would prefer a wired connection, the Gigabit Ethernet port is located on the left side of the laptop.

The machine is powered by the 8th Gen. Intel Core i5 processor with turbo Boost, 6 MB cache and vPro. It has a base speed of 1.7-GHz and can get up to 3.6-GHz with the Turbo Boost technology. The operating system is Windows 10 Home (64-bit), although there is an option to go with Windows 10 Pro.

Lenovo ThinkPad L480 Display Options

There are a few different options for the display. The cheapest option for the Lenovo ThinkPad L480 is a 14-inch HD display with anti-glare technology and 1366 x 768 resolution. If you want something better, you can go with a FHD IPS anti-glare (1920 x 1080) or FHD IPS anti-glare multi-touch display. A lot of users prefer the touchscreen.

There are integrated Intel UHD graphics (620) which perform very efficiently for integrated graphics. As mentioned above, there is enough room for up to 32GB of memory. The storage options include a 500GB hard drive (7200-RPM) or PCIe SSD Opal 2.0 (up to 512GB).

For security, you might want to opt for an IR camera with facial recognition technology. The Lenovo ThinkPad L480 also comes with Kensington lock support, a Discrete Trusted Platform Module (dTPM) 2.0, and fingerprint reader. Whether you want to use it for business or as a personal computer, it comes with everything you need to stay secure.

There are tons of reasons to invest in a nice, discount Lenovo laptop like this. It's nicely designed and offers a lot of benefits at an affordable price. To bring the cost down even further, you can use Lenovo ThinkPad L480 promotional codes.

Are luxury hotels becoming fine art spaces?

Art has been a part of the hospitality industry for a very long time now. Hoteliers have often had to embrace creative strategies to make a hotel standout. By placing interesting and eye-catching artwork throughout the hotel, they've offered an exclusive experience to their clientele.

Artwork helps build the identity of a hotel and offers a superior aesthetic experience by creating inspiring and stimulating ambience. While the smaller accommodation options prefer cost cost and core amenities, artwork is almost integral to luxury, boutique, and design hotels.

The Need for Art

Artwork is a representation of the society because they served both as functional and symbolic elements. While some may say that art is a display of their ethnic sophistication, for some it may be more of an individualistic expression. As a functional element, artwork is utilized for psychological and healing purposes, for social causes, and even as a mode of communication. Personally, they connect people to their roots or the broader human condition. Artwork also evokes curiosity, interest and provides an exuberant experience.

Elevating the Style of Hotels through Artwork

Curating art for a hotel is often done by the hoteliers themselves, and, for this reason, it often achieve their values, creativity and the theme they are tying display. There is a separate budget earmarked for this purpose, and even though the investment in art is limited, it has given rise to different types of marketing strategies for hoteliers.

Use of paintings, sculptures or creative features in hotels, is without a doubt an effective way to revamp its look without investing in the structural changes, which could prove to be more expensive and time-consuming. Hoteliers who are experienced often say that simple changes in the color of the walls or the readjustment of the furniture can visually expand the room by as much as a feet. In fact the rooms that have framed artwork by famous painters are more expensive than others.

Integrating Artistic Communities and Galleries with Hotels

Famous luxury hotels are generally aided by the artistic community for new and exciting artworks. This helps hotels remain up to date with the latest trends while artists get a canvas to showcase their talents. It is a collaboration that is beneficial for both parties. As quoted by Paul Morris, the famous host of numerous international art fairs, including the Armory Show in New York City, "Hotels really can't get away with putting mallard prints on the wall anymore. Therefore they need to tap into the artistic communities for help. "

Independent art consultants and interior designers are also known to frequently collaborate hotels. Not only do they help define the look of the property, they are able to source art locally from the best talent and get it at a great bargain. With the help of interior designers and consultants, hoteliers are able to achieve new heights in creativity.

Hotels That Have Brilliantly Integrated Art

In these times, art has become fundamental to a hotel instead of just being ornamental or an element of its design. As a result, hoteliers are inspired to think outside of the box and curate art in the most exquisite and unexpected ways possible.

Take for instance, the typical room at the Thompson LES hotel in Manhattan, which has an industrial-chic loft with exposed concrete columns and floor to ceiling windows. But what really catches your eye in the room is the artwork that hangs above the bed. It is a giant light box inside which there is a photo of a tree from photographer Lee Friedlander's 'Apples & Olives' series. Stunning as the installation is, it also perfectly complements the organic setting of the room.

In the past decade, hotels like the Wynn Las Vegas, Chambers in Minneapolis, the Sagamore in Miami Beach and the Grand Bohemian Hotel in Orlando have all displayed wide-ranging collections of art. The Gramercy Park Hotel, after being refurbished, has high-caliber artwork on display. In fact, the Museum of Modern Art is known to have taken a tour group to the hotel. I would call that high praise indeed!

Abstract artist Lynette Shaw painted a series of eight serene, textured canvases as large as eight feet across for the lobby and restaurant at the Wyvern Hotel in Las Vegas. Today the artwork is the most attractive quality of the hotel. Other hotels with famous artwork include the Ace Hotel in New York with four art-centric properties. The Pod Hotel in New York also features frameless art. JM Rizzi, the artist, has painted city scenes and abstract shapes directly on to the walls of the lobby and the corridors.

Most hotels commission and collect art that bring out the elements of the city inside the hotels. In some cases, they create a visual record of the rapidly developing neighborhood. For example in South Miami, the owner Michael Achenbaum commissioned Deborah Anderson, a London-based multimedia artist to shoot some of the area's Art Deco architecture and also staged shots of tattooed models with '50s hair and clothing. The photographer finally compiled 300 photographs, which were made into the 2,800 prints to be hung throughout the Gansevoort South.

Art in Indian Hotels

If you're wondering where India stands on incorporating art in the hospitality industry, we have some stellar examples of our own. And why not! Indians have a reputation for being artistically inclined and we have some of the most beautiful examples of architecture in the world. There's absolutely no way that we'd be left behind when showcasing artistic talent on the walls of our hotels.

Take for example the Falaknuma Palace in Hyderabad. In a land that's famous for the creative sensibilities of the Nizams, the hotel does justice to its legacy and heritage. Falaknuma's frescoed ceilings, carved furniture, and Venetian chandeliers have art aficionados in throes of ecstasy. The library in the hotel is a replica of the Windsor Castle in UK and is home to 6,000 books. You're free to take a tour of the Falaknuma Palace accompanied by the hotel's historian, who takes you through a trip back in time as he regales you with stories from days gone by.

Yet another name that pops to mind is the ITC Maurya in the capital of India. As soon as you enter the hotel's lobby, you're greeted by the stunning visual spectacle that is Krishen Khanna's 'The Great Procession' – a rich depiction of the vibrant life in India. But your artistic experience doesn't end here. There are other exemplary works scattered around the hotel, including Tyeb Mehta's 'Bull in the Landscape' painting and AR Ramachandran's Ashoka 'After Kalinga War' – a sculpture etched with Ashoka's anti-war inscriptions in Devanagri.

There is no end to instances of brilliant exhibition of art in hotels. It is significant to their identity and being. In fact artists consider it an achievement to have their paintings hang at famous hotel chains. The mélange of art in hotels is what makes them an aspirational place where people want to spend their holidays. And in many cases, it forms an intrinsic part of the memories that a traveler carries back with him when he comes away from the hotel.