Planning a trade show display can be quite a stressful task, especially for those with limited experience or resources. There are many considerations to take into account during the planning process, and we’ve outlined five of the most important considerations to help your event run as smoothly and effectively as possible.

Make It Easy On Yourself

There are companies that can help you through the entire process of planning and organizing a trade show display. Look for a display manufacturer who provides the full package; displays and graphics, exhibit rentals, storage, shipping, and installation. This means less stress for you and professional assistance from an experienced company.

Stand Out From The Crowd

Trade shows can be overwhelming. Make sure your exhibit stands out to potential clients. Professional graphics and logo representation can draw people to your display. You only have a few seconds to catch the attention of potential clients, and by making your display as aesthetically pleasing and professional as possible, your company will stand out.

Be Clear

You may be able to catch them with a custom designed exhibit, but you’ll need a concise, informative display in order to hook potential clients. It should be immediately clear who you are and what you’re selling, so the person can immediately match you to their needs.

Do Your Research

Remember, every trade show and every company is different. Be thorough when making decisions. Ask questions of potential companies, communicate your needs, and do not always choose the cheapest option. Many items are cheap because they were cheaply made.

Don’t Wait Until The Last Minute!

A lot goes in to making displays. Allow yourself and your display provider ample time to design and create your display. Typical displays take 4-6 weeks to manufacture. By booking early, you ensure that you will have a quality product when you need it, and you can prevent having to take certain shortcuts in order to meet the deadline for your needs.

Expositions are a fun and effective way to find potential clients and to swap trade secrets with other vendors in the business. Consider these options a way to decrease stress and increase effectiveness so that your trade show event can be as lucrative and inspiring as possible.

Look for a professional trade show display company who is reputable and can deliver your request on time and on budget. Be sure to check their reviews. Afterall, this is a sizable investment you’re making.