Why Sterling Silver: When you wear a piece of real Gothic sterling silver jewelry, you earn the right to join the exclusive rugged biker culture; one which treasures the dreams of independence, individualism, masculinity & cultural solidarity. You become what you wear, and what you wear becomes a statement of what you truly are: an out-and-out badass. If you choose to wear a piece of silver plated costume jewelry, your badass image is only as convincing as the shoddy layer of silver coating covering an unpresentable lump of base metal. It fades, and when it wears off, it makes you look really cheap. With real Gothic sterling silver jewelry on the other hand, your badass image runs deep and like the warm chunk of precious silver on your skin, it never fades.
The Bad News: We believe that as fans of biker jewelry, you’d probably have already seen the disturbingly high prices placed on luxury branded Gothic silver jewelry. Just one simple earring containing no more than 6 grams of 925 sterling silver would set you back over US$400. And that’s just the start. A weighty, chunky designer label skull bracelet could possibly cost you near as much as your bike itself. That’s a really heavy price to pay for the Gothic silver image you seek! Much as you don’t want the cheap silver plated stuff, the real stuff is priced practically at the level of a mortgage.
The Good News: There are online merchants who seek to satisfy the needs of Gothic jewelry fans, biker jewelry fans and all others who enjoy the look and style of real Gothic silver jewelry, but cannot afford to pay for branded labels. They provide a precious alternative to luxury labels by offering customers authentic sterling silver Gothic jewelry in styles similar to designer label jewelry. Armed with the capacity to exploit state-of-the-art machinery, engineer moulds, gain access to cheap raw materials and reach out to customers at low cost through web marketing channels, (and of course, a willingness to make a fair profit & accept lower margins), they can deliver gothic styled sterling silver Gothic jewelry at a tiny fraction of what branded labels would cost you.
