We are talking about the context of the network marketing home business. It is estimated that over 90% of home-based business owners are network marketers versus starting an enterprise from scratch. This unique home business concept is based on the founding principle that average people with above average dreams for success can start a low-capital home business with expert leverage. You start by becoming a member of a successful network marketing company. This gives you access to the product, research, top management experts, replicated website, marketing tools, accounting, and compensation or pay plans.

Your “job” is to help market their product and earn residual commissions.

The keywords are help to market which is the lifeblood of any business.

Three key concepts for network marketing success are duplication of a simple marketing plan for residual income.

The Indivisible Rule: simplicity = velocity = profits

So, your $68,000 question is what kind of marketing plan will I “employ?

One plan commonly touted is known as attraction marketing where you build your personal “brand” so others see you as “the expert” and decide to follow you.

The second plan is termed democratic 3-steps marketing that is designed to work for everyone.

Personally, speaking from experience, I played every inning..took every swing at attraction marketing…..and from a democratic point of view, these strategies didn’t work long-term. As you read this list, I’m sure you’ll know why:

…trade show promotion…new products are the most difficult to educate about

…high spending on corporate marketing CD’s, DVD’s with leaders’ testimonials

…high spending on advertisements in newspapers, magazines, etc

…high mailing costs to send out CD’s and samples

…following up by phone to make appointments with prospects and team leaders

…sending direct mail offers to prospect list

…using auto responder for lead generation with cold calls

…writing articles/blogs to market website thinking virally

…writing informational e-books with updated research

…setting up multiple social network sites in order to brand links and logos,

…listening to endless seminars about networking and how to find that “golden mind-set”

…maintaining daily checklists, weekly “exposures” or monthly promotions

Sure, a “downline” team did evolve but I’m sure you’ll agree that the effort was huge and totally impossible to duplicate. How could anyone realistically expect any team member to follow this full-time track?

The harder I tried to discuss company, products, team, compensation, benefits, the longer the list of prospects grew, along with more objections. It became very evident that:

Complexity beyond 3 facts leads to uncertainty and procrastination

Even I wanted to stop these “branding’ actions, and certainly could no longer recommend this merry-go-round “business” of chasing endless prospects with endless explanations of must-have benefits.

Something better had to be designed such as a marketing system where 90% of people succeed with average effort, not fail. The good news is the change is simple based on the main principles of duplication and multiple levels found only in this business model.

Attraction marketing may work for attractive, self-branded leadership-style marketers with egos, but this home business is not about brilliant “superheroes” but ordinary heroes who can make a difference given the right tools and prosperity mindset. It should be based on as few KEYS as possible on a level playing field…as simple as casting a vote. What about, FIRST, taking into account the “party platform” about what it stands for?

What about first learning the business principles on which network marketing is based?

What about a simple training primer to explain vocabulary, structure, a concept map with all the pieces and strategies that work?

A democratic home business plan would ensure that everyone is educated about what works, then is self-empowered to begin new belief systems, and then is plugged into a way to change..

The reverse..change, empower, educate..is opposite to the learning process and simply cannot work.

A democratic home business plan would have these features

• limits information/ resources/ parts and process..3 steps is all you really need
• reduces time required to learn, train..one hour will suffice to cover main concepts and another hour to learn more about product and company
• provides a game plan where you can see successful results
• measures criteria by 4 simple essential business words I CAN DO IT
• raises expectations for beginners
• increase personal growth and profits based on simple actions not character traits or personal development
• celebrates more success to improve public reaction and interest in a home business based on democratic ideals..not personal brands

In the end, a democratic home business plan will explain clearly four things in how to start a home business:

1. what do I have to do..3 steps marketing plan

2. who will help me..professional tools and team members

3. how much will it cost…start as low as $40 monthly for valuable product everybody needs

4. how much can I make…potential of unlimited residual income

Your questions, comments, opinions are all very important. What are some of your experiences in networking marketing and home business..

Annemarie..no excuses allowed team.