When we talk about international network marketing, it is a multi-level marketing which involves international direct selling or referral marketing. The term means having the unique advertising mechanism that is designed to create sales and marketing ability by giving compensation to the company’s promoters of products and services.

The more benefited groups are the promoters because of the commissions they generate from sales and the sales made through the referral system in order to create downlines. It is illustrated as a pyramidal form to showcase the multiple compensation level hierarchy. This is primarily the general marketing strategy or the main marketing campaign used by most companies.

The international network marketing company is sometimes represented by distributors – independent and non salaried sales individuals. They are sometimes called as dealers, sales consultants, associates, franchise owners, independent agents, independent business owners, consultants, and among others.

These people are not employed on a particular company that provides the products or services they availed and thus, they do not receive any time-based salary. They only receives based on the number of products or services they sold by their own ways and means especially to the sales of their downline network.

International network marketing distributors develop their organization by building their personal customers who are loyal and active which is comprised of consumers who purchase products and services direct from the company. To widen the networking status, it is necessary to recruit an efficient and effective downline to those capable distributors who have the high possibilities of building an own customer base.

Distributors buy products and services from a particular company together with the discounted price value or using a wholesale pricing. After the direct purchasing, the distributors will now sell them at the regular price value and with this; they can earn commissions at the same time earning the discount being an extra profit.

The international network marketing dealers can also receive different compensation plans for the company they are engaged with. These include universal plan, stair step breakaway plan, matrix plan. hybrid plan, and the binary plan.