It’s hard to keep up with the big guys but that doesn’t mean it’s impossible. We all drink from the same waterhole and word does get around. Now, if you are itching for updates on web design trends established internet marketing companies are already applying for their clients, here are some of those I’ve seen them do.

1. Less Flash, More CSS3 and HTML5

Yes, they are back! And bigger than ever, might I say. A lot of new websites have been applying CSS3 and HTML5 more by virtue of its “friendliness”. We all know how testy flash can be online. And despite being attractive, it doesn’t really do well for any site to incorporate flash and experience navigation troubles. Besides, flash isn’t useful for SEO.

2. Color Experimentation

Businesses are apparently embracing alternative color schemes today other than the usual black, white, and blue. Most of the new websites are already incorporating, yellow, green and red – which makes them unique, eye catching and appealing. But of course, there is a limit to the application and web designers seem to stick to at least three tones. Anyways, I for one think it’s a nice change to have something different to work on this time.

3. Mobile Internet Ready

Given the emergence of more smart phones and people’s growing preference to surf through them, web designers and businesses have made it a point to create websites that appear as well planned on mobile phones as they are on computers. But of course, they try not to compromise the quality of the design by using CSS3 codes that can easily conform to whatever viewer medium is used.

4. Creating More Depth

Whether it’s applying Parallax Scrolling or just manipulating codes to get that 3D effect, sites today are now able to pop out from computer screens and give users a whole new browsing experience. Depth evokes more feelings as it stimulates the visual sense to investigate and admire the patterns and how woven they are on the website.

5. Using Photographs

This is another technique web designers are currently using to give a website that dramatic and unique look. High resolution images that occupy most of the site are certified to grab the viewer’s attention and are currently dominating the scene. Of course, it is required for the pictures to be well set, edited and content appropriate for it to be utilized. It shouldn’t overpower the text as well.

Internet marketing companies should do more than just give you what you want. They should keep you in line with what’s applicable today. So maybe you should check if you are getting updated services from the experts you are consulting with. Have them explore what current trends out there in all elements of internet marketing and let them get back to you with a timely action plan.