The biggest secret in Internet marketing is not to “provide value.” The biggest secret is “HELPING.” Helping your customers, helping your subscribers, helping your visitors.
You may provide valuable information, but that information must help your audience solve a problem they face.
This concept has been in the back of my mind for a long time. So when I searched for a sub-headline for my IM website header, it came out as “Helping You Grow to Financial Freedom.”
Helping my customers and visitors is now my core thinking. I believe it is a powerful force that drives my Internet marketing business, and should be the driving force of your business as well.
If people come to your website for information, they really want answers to specific problems. If they need to solve specific problems, they need help. You can be the one who provides that help.
Hopefully, you can provide the help they need for free. But you may have to sell them a product so they get the exact solution to their problem.
It shouldn’t be about the money first. If you provide abundant help, the money will come.
Helping for free is about giving. If you give freely of yourself, your knowledge and expertise, you will eventually be paid back 10 fold.
When you do this you build trust and respect. Your name becomes known far and wide. People will gravitate to you and your business.
Therefore, by helping people for free, you are investing in yourself.
This concept is not new. I didn’t invent it. Many successful entrepreneurs have used it to achieve incredible success.
Jack Ma, who is reported to be the wealthiest man in China today, started Alibaba some 15 years ago in his apartment.
Today he heads an eCommerce business that is fast catching up with Walmart in worldwide sales. His most basic strategy is helping his customers first.
The basic premise is that people do not come to you for your products, no matter how good they are.
First and foremost, they have a problem and they are seeking a solution. Plain and simple! Your opportunity lies in helping them solve their problem.
Before you can provide specific help, you have to get to know the people in your niche.
You can begin with the safe assumption that most if not all your prospects and customers are going to be beginner online entrepreneurs.
So you can create content aimed at beginners. They are likely struggling to find a niche, or build their first website, or create their first few pieces of content.
If they are farther along the way, they will need help getting steady traffic to their newly minted website.
Soon enough they will need help building their first email list, setting up an autoresponder. You get the idea.
So if you set up your business to provide this much-needed help, you will have no lack of customers.
If you are smart, you will offer tons of free help in the full knowledge that you will soon be earning a handsome profit from the massive goodwill you will have established for yourself. You will be trusted. You will have a solid reputation.
So, there you have it. The biggest secret in Internet marketing finally revealed: provide help.
