Not long ago, the idea of online shopping was virtually non-existent. Today, we’re experiencing what could be aptly put as ‘the Golden Age of Shopping’. No more restricting yourself to local stores or bother about pushy sales staff, lack of parking space and other problems that accompany a shopping trip. Online shopping has enabled shopaholics to go on a shopping spree right from the comfort of their homes. At the same time, it has also opened up a world of opportunity for retailers who can generate revenue with a robust eCommerce setup.
Want to know how to build a successful online store? Features like a well-stocked product inventory, excellent delivery options, and customer service are a given. But did you know that your website layout is also crucial? Here we’ve listed the six building blocks of a successful eCommerce site’s layout:
1. Your ID is your logo
People need something to identify your brand with and the logo is the best way to convey what you stand for, representing your business as a whole. A well-thought out and highly recognizable logo is a must if you want to establish your online presence.
2. Content is king
The key to a successful site and a good rank in the SERP is content. Your web store doesn’t have to restrict itself to selling products. Provide juicy tidbits of relevant information, promos and freebies, helpful FAQ’s and more to make shopping on your store a pleasant experience.
3. Keep it well-structured
Your eCommerce store might have zillion pages, but it all comes down to the way you’ve structured them and connected them with one another. Lay out a clear plan and discuss your options with a competent web designer.
4. The X-factor
Does your eCommerce website have the looks? Or does it merely resemble other template-based online stores? Add a touch of creativity to your store to make your store stand out. However, overdoing it by compromising on simplicity and readability is a strict no-no
5. Navigation
As stated earlier, a structured site is important, but navigation gain’s even more prominence. A user that finds it difficult to sift through the various pages may eventually leave the store out of frustration.
6. Build trust
Every cautious shopper will think twice before buying from an unknown online retailer. In such a case, faith-building measures are crucial to establishing your business’ credibility. For instance, you can provide full contact details to let them know that they can reach out to you at any time.
