Being a small or medium sized business if you are promoting your brand on Twitter, then ensure that you are not doing any of the following mistakes and if you have done already, then try to make it correct as soon as possible.

• Leaving your bio unfilled:

How will anyone know about you or your business if you do not fill your bio? You must put some basic information about your business to attract the followers. Alongside the bio, ensure that you have a good profile image, background, and a cover image. These small things are responsible for changing the complete look of your Twitter profile. Just be careful and crisp while writing your bio as filling your bio does not mean writing a complete essay.

• Not following back:

If you are not a very big brand or a celebrity, then ensure you follow back some of your crucible followers. Often when you do not follow some of your essential followers, then you come across as an individual who does not follow back and is very elite. This can affect the image of your company or brand.

• Pushing FB updates in Twitter feed directly:

Have you synced your FB page with your Twitter profile? However, always keep in mind that your FB audience is very much different than your Twitter followers. Some posts which work brilliantly on FB, they do not generate a good response on Twitter and that is why the people 'mindset on both the platforms is not the same. Design your content in a different way for the different audience. Additionally, your complete posts are not viewable and there is no assurance that your follower will click on the link for reading more when you sync your FB page to Twitter.

• Retweeting too much:

Retweeting every tweet which you go through is not at all a good idea; it makes your followers bored, makes your profile cluttered and then your followers decide to unfollow you. Often you retweet things only as you do not have anything new for posting. However, that must not be the case. Retweet the things only which you think to impact your business in some better way.

• Ignoring Hashtags:

Hashtags help the companies for tracking their own performance. If you are having a new item or a contest, then you can make some rare hashtag for it so that you can track its response and retweet or reply the tweets accordingly. Additionally, via hashtags you can keep yourself updated with the trending news and can make some plan around it possibly.

• Not tracking results:

If one is not tracking the results of his / her Twitter campaigns, then he / she is making the major mistake. The only method for knowing whether your effort has paid off or not is by tracking your campaigns' response. You should always know that growth rate and engagement level in the number of your followers, click on your tweets and more. Utilize Google Analytics for tracking the results and for measuring traffic on your site via Twitter. Additionally, you can go through your Twitter functionality by utilizing Twitter Analytics as well.