The natural positioning on Google is an additional service to the design of your website for which you must indirectly pay and for which the whole process may take up to about a year to show results.

Companies are increasingly interested in promoting their products and services on the Internet through search engines, primarily through Google, which is the most widely used search engine today by the community of users of the Internet.

Those responsible for marketing within organizations are already aware of the importance of attracting the most qualified visitors to the website to generate more business opportunities and thus making more easy to meet their goals, everything from sales and brand positioning to also levels of penetration in their market .

If you already have experience in this field and have participated in at least one Internet marketing campaign, you will then know the effort it takes to promote a product or service through this medium. Search engines can be your best allies, but you have to do things right, from beginning to end.

When trying to implement a search engine promotion program, marketing managers face two major obstacles: time and cost. Paid traffic service, such as Google AdWords, will produce immediate results but the cost could be much higher than what your company is willing to invest. On the other hand, the natural positioning may be the solution, but it is very likely that your company needs to see results in less time than the search engines typically take to respond to an optimization strategy.

Giving your website the proper visibility so you can easily be reached through leading search engines is the essential purpose of a natural positioning project. In case you do not know it, search engines results show two areas: the sponsored and natural links. The natural position is designed to make your site appear in this second area of ​​performance and for which visits do not generate any cost to you.

Even if your company does not have to pay anything for each visit, the natural positioning of your website is a service for which you must pay an additional amount to the cost of site design (in each case a single payment). One of the most difficult problems to overcome that marketing executives in charge have to face when trying to promote their business online, is to convince the committee of the need to invest a bit more on the development of a professional website that includes a search engine promotion scheme.

To achieve the desired natural position, the website has to be created by a professional using a special technique of web design. Not every site can be positioned on search engines. That is why the cost of a professional website that includes positioning is more than an ordinary website.

Like good wine, the natural positioning of a website takes time. It is impossible to obtain results within a few weeks. In general, natural positioning is achieved in a period of one year, at least in Google, and occurs due to the effect of "Sandbox" and "Google Delay." In some cases, when the domain already exists and the site is already receiving some traffic, you can shorten the process and expect results in just three or four months. However, when a domain is new, global positioning process takes about twelve months.

This can be interpreted as a major disadvantage of natural positioning in search engines, but if we take into account the benefits to be derived once the positioning is achieved, we can conclude without equivocation that the waiting time is fully justified.

In fact, there are many activities you can do during these first months of waiting, which which are: submit the website in specialized directories, exchange links with other firms in the sector and business partners, revise and expand the content, develop versions of the site in other languages, among other actions that are necessary to foster the promotion of the website. In any case, there is always the option of purchasing the paid service of Google AdWords to drive traffic to the website while the natural positioning process satisfies the gestation cycle.

If your company is interested in obtaining the benefits of achieving natural position for your website to appear within the first results, you should hire the services of a SEO (Search Engine Optimization) specialist for him / she to be in charge of designing a new website or optimizing an existing one.

The positioning process takes time and there are no shortcuts, so the sooner you start, the faster your company will get the desired results.