"Respect for the individual" is about the need to value diversity, foster an environment that's open and inclusive and to be able to treat each person in a respectful manner, a manner that reflect our culture and values. Respect for the individual, is the ability to treat each other with respect, listen to each other's points of view and support each other when the need arises (both professionally and personally).

Being ethical means "saying what you will do and doing what you say you will." Being ethical denotes having highest integrity, respect for individual, loyalty and courage to do the right thing. It also means being honest and forthright with people in all dealings. There are several factors which influence an individual's ethics in the workplace, the root of these being an individual's personal belief system and the pervasive culture in the work environment. It is important for an individual to be ethical by being able to align their belief system to the shared values ​​at work and this becomes easier if we have definitively articulated our culture through the culture essentials and people promises. Each company clearly articulates culture essentials which help set expectations on what kind of behaviors are expected of us, such as "taking ownership, being accountable and outcome driven", "create, harvest and use ideas" and "learn, teach, nurture, involve in teamwork and recognize ".

Deciding between the right and the wrong ethics – I always found that making a choice between right and wrong ethics is best done by writing down what is best for the client, for the company, for our team and then for us n that order of priority . Any change in this order leads to a sub-optimal decision. Being accountable is deeply ingrained in the core of how things get done. Our performance anatomy must demand a sense of ownership and integrity. We hold each other accountable with access to all people to raise concerns and be recognized for doing the right thing and not to be afraid.