Pay per Click(PPC) is one marketing method that could bring some awesome gains for those who have perfected the art of writing those articles, but it has it’s downside too. It could eventually become a goldmine or graveyard depending on how it’s utilized.
PPC is one tool that has widely been used by the Gurus of online marketing to make an absolute kill with online affiliate marketing. To a newbie it can bring success and a swift, bitter deathbed to the him/her.
What loopholes are there with PPC?:
1. There are those crazy companies paying people to click on AdSense ads. This will result in the advertiser paying Google more money without getting any product purchases or sign-ups made at all. Google. Well, there’s the bit that IP addresses from which those unnecessary clicks come from can be blocked by the marketer, but just how much damage will have been done?
2. There’s the action from competitors that will damage the concerned marketer. Some competitors will not be happy that your ad is placed above them within the same niche, they will then proceed to click unnecessarily on your ads, of course without making a purchase. You should always check on your traffic stats and add a tracking number, so that you can tell from where exactly the clicks are coming from. If you suspect foulplay, you may just report it Google and let them weed out the people.
3. The Google slap!Well, it’s one thing to get hit from some other angle. What about being hit by those who are paying you? You will just have to shape up or quit, simple as that! Alright, Google has been coming up with plenty of slaps which have rubbed PPC advertisers the wrong way.
people would wake up in the morning to find that Google has Jacked up to $5.0 or $10. 0per click. If you had a profitable campaign going, you would have to make readjustments to your website setup and hope that Google would relent or just get rid of that domain name and purchase another on which you will place your required improvements and move along with Google.
Apparently, the slap initially came due to a landing page issue. Google want to ultimately please the user who is searching online. Google wants to see an improvement in the quality of content on your site, so reports, news and articles should be helpful. Adding Google sitemaps and linking to it will also improve your AdWords listings, as well as adding some outbound links to high pagerank sites.
One will only hope that PPC is not about to vanish and be replaced by another phenomenon. A