Doing a recent tally of our rapidly disappearing freedoms I got to wondering about the increasing practice in the UK of refusing essential medical procedures to people who are deemed too fat. We all eat and, according to surveys, most of us still believe to be true that which is presented to us in the mainstream media. It seems hardly fair then to deny an individual medical treatment because they have become obese, yet at the same time connive in the relentless daily promotion of products heavily laced with hydrogenated fat and other man made chemicals, by food manufacturers and multinational supermarkets.

Their reasoning seems to go something like this:

‘We will continue to bombard you with images of synthetic and unhealthy foods at every opportunity and particularly at those times your subconscious is off guard and at its most vulnerable. But if you will persist in being brainwashed by the artfully enticing imagery and carefully targeted soundbites, and allow yourself to overindulge in that which we are, at great expense, striving to persuade you to overindulge in, then we will have no option but to withdraw your right to medical treatment irrespective of your continuing compulsory life long contributions’.

Imagine for a moment if you can, an emotionally detached psychopath legally empowered to execute ad agency executives and food manufacturers alike unless the unadulterated truth is broadcast instead of the usual ‘beautiful’ people promoting the usual ‘this is so good for you’ consumer targeted spin.

I think it may go something like this :

‘The picture on this packet has been produced in a special effects studio with the assistance of shaving foam, polystyrene offcuts, colour enhanced engine oil and high sheen hairspray. Disclaimer : The promotional image on the packet sleeve should not be taken as an indication of the contents’.

‘For hygiene purposes we can guarantee the ingredients have been thoroughly boiled at extremely high temperatures for an extensive period at our purpose-built factory thus ensuring that texture and any remaining nutrients have been eliminated although we cannot give assurance that every operative will have washed their hands after a visit to the rest room since we do not have the staff’.

‘Aspartame : has been added to satisfy the public’s penchant for a hint of sweetness, to confuse diabetics and those who imagine it will lead to weight loss. The methanol from aspartame is converted to formaldehyde and then formic acid. Unlike natural fruit and alcoholic beverages there is no ethanol to counteract this. Chronic, low-level exposure to methanol has been seen to cause heart disease and pancreatic inflammation; everything from weight gain to seizures, strokes to liver and kidney failure to anti social behaviour and depression. In fact there are over 90 known incapacitating conditions attributed to regular ingestion of aspartame, far too numerous to list in this brief summary. But we can let you know aspartame is a neurotoxin and an excitotoxin. Which is to say it will ‘excite’ neural cell activity to the point where brain cells will self destruct. Over time fewer brain cells and creeping memory loss will leave you at a distinct disadvantage for critical evaluation of future food marketing campaigns’.

‘We take this opportunity to offer a special tribute to the EU, the FSA and the FDA for their combined efforts in banning the sale of Stevia, a natural, calorie free sweetener with no side effects’, which would have had serious potential to damage our profit margins’.

‘Hydrogenated Oil and Fat : added to create a nice feel and sense of texture. Each batch of hydrogenated oil has its own characteristics and we cannot control the outcome. Inevitably residues will remain in the final product but we do successfully remove all traces of Omega 3 and Omega 6 essential fatty acids. This is achieved by injecting hydrogen into oil at high pressure with temperatures reaching 210C in the presence of a carcinogen, usually a compound comprising 50 percent nickel and 50 percent aluminium, for approximately 6 to 8 hours. The resultant malodorous trans fatty glue is then bleached and deodorized and classified as a plastic’.

‘The human body does not know what to do with plastic so dumps it wherever there is a space handy, usually along artery walls and around the midriff adjacent to vital organs such as the pancreas, significantly hampering the optimal function of insulin receptors and corrupting a wide range of metabolic processes including those of unborn offspring’.

‘The benefit of this synthetic chemical to the profit margins of food retailing multinationals in prolonging shelf life cannot be overstated and far outweighs any bothersome disabilities you may experience’.

‘We work closely with the pharmaceuticals who in turn work tirelessly to produce and promote a choice of ‘corrective’ drugs for each and every unpleasant or life threatening syndrome you may develop’.

‘This product may contain traces of insecticide, fungicide and herbicide’.

Nice Fantasy while it lasted….back to the usual hogwash then.