Magento as an eCommerce platform

Magento is an web content management system that grants users significant control over their website’s settings, plug-ins, appearance, and functionality. Based on open-source technology, developer skills are not necessary if users are willing to purchase the appropriate plug-ins

Magento includes the following features, among others:

• SEO management
• Customizable shopping cart system
• Flexible coupons and pricing rules
• Analytics and reporting
• Catalogue browsing and management
• iPhone optimization
• Customer order tracking
• Product browsing with multiple images per product and zoom functionality
• Multilingual and foreign currency support

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