Internet marketing should be seen as a jigsaw, with all the pieces required to get a satisfactory result. Search engine optimization is only one component of a successful website and even if you have first page rankings on the popular search engines this does not guarantee people will actually click on your impression.

What many people forget is, the most important part of any business, your site visitor experience. When optimizing a website, after employing your keyword research and finding high traffic, relatively uncompetitive key phrases you will be looking to change your Meta tags so they contain your keywords. The mistake people often make it that they simply group the keywords together on the Meta Title tag, without thinking that, for their potential customers, this is the headline that will grab attention. You need to make your keywords flow so it actually means something to your target audience.

Meta Descriptions are also important to get right, because this gives you a chance to really emphasize why someone would want to click through and view your site. Again just jamming this with a group of keywords is a surefire way to alienate the reader. This part of the text needs to be compelling and really get people curious about what lies beyond. Avoid superlatives, boasting and ridiculous claims as nobody listens to people who shout about themselves, they are just concerned as annoying.

The key to this balancing act is understanding that your customers are thinking "what's in this for me?" Give benefits, not features and focus on how your product or service can alleviate your customers various problems and needs. Never forget that you are serving two masters when it comes to online marketing, the search engines and more importantly your potential customers.