If your company has an upcoming exhibition, you’ll no doubt be brainstorming ideas to create the most effective stand to represent the unique products and services you have to offer.
When it comes to these events, it’s important to make a lasting impression on both potential customers and other businesses you could build relationships with in the future. This means taking every detail into account.
And it’s not just about the visual appeal of your stand, although that is important if you want to generate interest in your brand, but also how you will sustain your audience’s fattention throughout the event.
The colours you use will go a long way in representing your brand. You’ll want to use colours and images that are associated with your logo. Be sure that these are likely to build positive associations with passers-by and invite them to look further.
Bright colours and bold designs are best, but if you don’t feel this represents your company the way you want it to, just make sure your logo is big enough for people to see, and your display contains something eye-catching.
You’ll want to echo these designs across all of your marketing materials to create brand consistency. Consider employing a team of experts to help you with this if you’re not sure where to start, or don’t have time to organise your materials.
There are a variety of companies out there who can provide all the services you need to help you create a show-stopping stand. Their expert teams will manage everything from the initial design and build, right down to setting up and breaking down at the end of the event.
Some companies will even offer to store your materials for you until your next event. This is a great option if you’re worried about storage space and don’t have company vehicles to transport your exhibition materials.
A specialist design and build company will provide experts for every step of the process – including professional designers, highly-qualified carpenters and experienced event managers. They will usually organise everything, from your marketing materials to the delivery of your stand, so it is worth investing in this service if you’re serious about making an impact.
On the whole, they’re highly affordable too. Why not look online to find the company offering the most competitive rates? Most of them will offer the service globally, so you don’t need to find someone local to you.
You may want to consider incorporating a unique game or competition into your exhibition stand. But you’ll want to make sure you’re doing something to set you apart from your competitors. It’s also important to offer high-quality prizes so people have an incentive to get involved.
One company sent out tubes of sweets to everyone on their mailing list prior to the event. The idea was for them to fill them with as many twenty pence pieces as possible in the two weeks leading up to the exhibition, and then bring them along to donate the proceedings to charity. The person who’d raised the most money using their sweet tube then won a prize.
This is just one idea, and may not suit your brand or business niche, but it’s a great example of a team thinking outside the box. If you’re unsure where to start and have your hands full with the day to day running of your company, why not employ an exhibition management team to come up with something for you?
Another option to consider is an interactive exhibition stand. You could use touch screens and interactive games to get people involved. This will show that you are a current brand involved in the latest trends and technologies. Music and moving image is another way to generate attention. You could also incorporate social media into your event space.
