In order for e-commerce platforms to be successful, they have to operate as seamlessly as possible.
And there’s a pretty good chance that if you’re reading this, you manage such a platform. There’s also a good chance that Magento powers that platform. Recent research indicates that the open source technology holds a 34 percent share when it comes to software that powers the e-commerce market.
While many businesses choose Magento because it’s easy to use—even by those who lack technical expertise—it’s still important that business owners make sure the technology is working optimally. That’s because if Magento performance is suffering, your website will slow down. And if that occurs, your customers may very well decide to take their business elsewhere.
With that said, let’s take a look at three reasons as to why Magento performance should be top of mind for all e-commerce retailers:
- Customers are increasingly impatient. Today’s web users expect websites to load the second they try to open them. In fact, according to a recent survey, nearly half of them feel as though websites should load in two seconds or less. If Magento isn’t working as it’s supposed to, your website’s response-time will suffer. And as a result, your customers will grow frustrated.
- Your website is part of your product. No matter what you sell, for instance jewelry, consumables, bicycle-parts, whatever- you’re really selling all those and your ‘web-site product’. After all, your website is a core part of the complete customer experience. And these days, transactions don’t stop the moment money is exchanged. Having an attractively designed, perfectly functioning website is critical to provide your customers an excellent shopping experience.
- You can’t afford having transactions fail. If one of your customers attempts to make a purchase on your e-commerce site and it doesn’t work the first time, there’s a very strong chance that he or she won’t try again. You can’t afford lackluster Magento performance—literally.
If you’re having trouble with your Magento performance, it might be due to the fact that your MySQL database can’t keep up with the growing demands of your e-commerce site.
If you would like to improve the performance of magento website click here