You’ve got a hot product and you’re ready to unleash it to the rest of the world. The question is, how are you going to show it off?
It’s a fact that humans are extremely visual. Take this stat from Hubspot for example – 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.
Susan M. Weinshenk talks about the powerful effect pictures have on humans. She states that “the visual part of the brain takes up half of our brain processing power. An enormous amount of the new brain is devoted to processing visual images. So it shouldn’t be a surprise that we remember things we have seen visually better than anything else.” This is called pictorial superiority effect.
The way you lay out and present your website matters a great deal. Since we are so visually inclined, you need to make sure you’re giving your audience a unique experience or you will not be remembered, nor will they be enticed to buy your product.
Persuasive Web Design
There are a few ways to make sure your website stands out and persuades your audience to buy your product.
Your eCommerce web design is extremely important. The homepage is, in most cases, the very first thing your audience will see so it has to be eye catching. Through studies we’ve seen that people are drawn to human faces and so many eCommerce stores have been featuring large photos of humans to showcase their product.
Video and large photos as extremely persuasive. Adding them to your homepage is a good idea as this can draw an immediate emotional reaction from a visitor and keep them engaged on your website.
- What do you want people to see or do first when they come to your site?
- Do you want them to look at a certain sweater?
- Is there a promotion you want them to know about?
- Do you have a story to tell?
Whatever it is you want people to look at, make sure it is at the top of the visual hierarchy. Meaning it should be the first thing people see and nothing else should be competing for attention.
A visitor to your site should immediately know who you are and what your company is about. How is this done? Good branding and content.
In fact, your story is what differentiates you from giant “everything stores” like Amazon. An interesting story weaved into your site and products will create an emotional connection with customers that Amazon can’t replicate.