E-commerce is growing rapidly as shoppers take to their computers, tablets and mobile devices to make purchases. In fact, mobile shopping is growing so rapidly that the sector will haul in $3.2 trillion in 2017, more than doubling the $1.5 trillion it realized in 2013, according to research from Juniper.
While any business will undoubtedly welcome increased sales, from a database perspective, the increasing pervasiveness of e-commerce presents a storage problem. Databases will be inundated with extra traffic from higher shipping and billing volumes, new account inputs, and increased tracking of customer preferences.
Let’s take a look at three major e-commerce trends and the implications that result from each:
- More e-commerce means higher traffic. Businesses want more traffic on their websites, but they need to be prepared to handle heavier loads. Too much traffic can cause databases to hit their limits, and scaling up is expensive. Whereas in the past, businesses were able to direct their sales through multiple channels—like brick-and-mortar stores, catalogs and kiosks—today, we’re moving toward a unified omni-channel experience, and businesses must prepare their infrastructure to handle this data consolidation.
- Customers are demanding better shopping experiences. In today’s fast-paced digital world, customers don’t have the patience to deal with websites that are operating less than optimally. Odds are if your website is moving slowly, customers may very well migrate to the website of one of your competitors.
- Competition is driving down prices. As the world becomes smaller thanks to the evolution of technology, businesses compete against one another to see which can offer the lowest prices. Because of this, businesses need to lower their costs as much as they can to remain competitive.