Choosing Imagery for your website

As a marketing tool for your business, it is important that you value the visual content you provide. Your website is an opportunity for you to visually fascinate your audience and one that you – frankly – can’t/shouldn’t miss. Remember, the images you choose will either benefit or hinder your designs.

“An image can say a thousand words and if used improperly can leave bad impressions.”

Also, we must realize that people value being visually stimulated. Pinterest is proof of this as it – a visually connecting social media platform – has increased in total unique visitors by 2,702.2% since last May (2011). With this concept in mind, you must understand that the images on your website bring value in a physical, emotional, and even psychological sense.

In the process of choosing your images for a website (or any design), you should consider a few things:

  • What is the context?
  • Who is the audience?
  • Does it represent our businesses brand/mission?
  • Is it a quality photo/illustration?

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