Ecommerce, a word that started as an extra feature a business can provide to facilitate its customer, has now entrenched into each and every aspect of the business world. Whether you sell grocery or airplane, you must have a website for your customer where they can place orders and buy stuff, instantaneously.
Ecommerce has opened a huge gateway to market products to vast clientele for almost every business. It’s a blessing of Ecommerce that every other store is open for the customers 24/7 and can be reached by a global market without incurring any noticeable cost. It is a huge bonus for businesses, but the most important thing to consider is the web development practices the business has followed. It is a complete science and not as simple as creating a shopping cart.
When it comes to an Ecommerce web design, the most important aspect is the checkout page and the Ecommerce process. If the Ecommerce business website is designed in such a way that customers have to struggle to find out the relative links, it may irritate the customers and as end result customer will leave the page without making any purchase which surely is not good for the business.
So, let’s look onto some best practices that a business should apply while developing the Ecommerce web.
Simple And Attractive Ecommerce Web Design:
Ask yourself; do you have what it takes to attract customers? Is your website designed in a way that it can make customers feel oriented, comfortable and make them to click on “Add to Cart” or “Buy Now” buttons.
If you think that your product is so differentiated and unique that it doesn’t require support for extraordinary web features, or by offering competitive discounts it can do wonders without giving any consideration to web design then you are wrong. While features like differentiated product or massive discount do matter to sell the product but if your website design is complicated and customers are unable to get what they want then everything will be a waste.
Therefore, design is the key feature for an Ecommerce Website to be successful. It is highly suggested to Ecommerce websites to tailor their customers with visually appealing design as well as with user friendly functionality that will simplify the process of browsing through the products till to the final purchase. There are no finite design patterns for an Ecommerce website but a business needs to keep an eye on up-to-date and latest options, and incorporate them smartly.
Engage The Customers With Your Brand:
It is a direct reflection of the company brand that how they engage with their customers. It can be done passively by providing the customers with all available tools, and actively by seeking participation in voting polls on social media. Once an interactive communication is built up then people will tend to visit you back.
Clear And To-The-Point Product Description:
Always remember, when a shopper is searching for a product they might have dozens or hundreds or maybe thousands of options available; fortunately, they selected your website and you have a few seconds to make the strongest impression. Instead of making a complicated biased description of the product, it’s better to keep it simple by highlighting the best and unique selling features first. Always highlight if there are promotions or coupons available for your product.
That is why it is very important to clearly describe your product on the main page of the website along with quality pictures of the product. The most recommended practice is to post more than one picture.
Make It Simple For The Customer To Find Their Desired Products:
Never compromise on the usability of the product. Let customers find their desired product within 30 seconds. If they are unable to find what they want, they will most probably leave. Sometimes attractive flash and Java script animations can require lots of time to load a page. This might irritate the customers and drive them away.
Make Your Cart Page Customized:
It is very important that the cart page must have customization options in case of customers wanting to change the quantity of the product, remove the product from the cart list, add new products after changing their minds, and similarly for payment options customization. The latest model nowadays in Ecommerce websites is to have a comparison between the products in terms of quality, price and features. This is also one of the customization tools that can be added on the cart page to make it more effective.
Large Options Of Payment Mode:
Selling your product globally ultimately requires vast range of payment modes. Only applying Visa and Master card payment modes might discourage many customers. Therefore, adding more payment options like Bitcoin, PayPal, Wire transaction and so forth is bound to increase sales from all corners of the world.
Discount Offers With Certain No Hidden Fees:
On important occasions or once in a while, it is a good strategy to offer discounts and offers for the customers. Similarly, it is recommended to not charge hidden fees as such tactics might discourage the customers from coming back to your website, again. In other words, always be clear about the cost of the product and never confuse them with hidden charges.
Clear Tracking Of The Order:
Relation with customer doesn’t end with order placement; it in fact starts from that point. To establish customer loyalty, it is the best practice for Ecommerce websites to provide an order tracking facility to its customer through which they can check the latest status of their product such as whether if it is in transit or dispatched.
According to a recent research by the Goldman Sachs marketer, Ecommerce business is expected to grow by 19% to $679bn, by 2013
The aforementioned figures show how vast a market has been created by Ecommerce business. In fact, many businesses don’t physically exist and operate the whole distribution link by Ecommerce websites. In reference to these facts, Ecommerce websites must have to be designed efficiently. The factors discussed in this article were some of the main features that an Ecommerce website must have; however, there are a lot of other features that can be added to Ecommerce websites according to the nature of the business.