For most people, writing an eBook isn’t the difficult part. It’s selling it. And selling it starts with a great sales page.
When it comes to marketing your latest eBook, it’s said (and it’s true), that it’s easier to sell a mediocre product with great marketing than it is to sell a great product with mediocre marketing.
So in order to make your sales page great there re 5 things it must include.
1. A Compelling Heading
Your sales page heading only has one job. To entice the reader to read more. It needs to be targeted to your market. One of the easiest ways to invoke instant curiosity is by posing a question. So your heading could be something like, “Do You Know the Easiest Way to Write an eBook?”
2. An Emotional Opening
Your first paragraph needs to lead your reader further into the desire to buy your eBook. This is where emotion comes into play. Tell them how difficult their current life/business is because they don’t yet own your eBook. Then give them a glimpse of how great it could be.
3. Tell a Story
It’s been proven through many studies that people not only learn better through the telling of stories, but it’s easier to retain information. This is why the Buddha taught though parables and stories over 2,000 years ago and Jesus did the same a few hundred years later. So once you’ve drawn your reader into your sale page, tell them a story about life with and without your eBook, how it came it came to be and all the great changes it can provide or has already provided to others.
4. Sell With Bullet Points
We’ve all seen these on sales pages. A list of features and benefits, usually presented with bullet points. Bullets are used to sell all the benefits of owing your eBook. In other words, what’s in it for the customer? How is it going to improve their life and/or business.
5. A Strong Close
This is where you wrap it all up and put your offer squarely on the proverbial table. you can also add in any bonus products that they’ll receive as well. A time limited discount sometimes helps to propel people from readers into instant buyers.
Naturally, there is more you can add to a sales letter, but those are the necessary basics:
- Heading
- Opening
- Story
- Bullets
- Close
Plus plenty of emotion to help your readers really “feel” the need for your eBook.
