Website Analytics allows you to view and measure how your website is being used, and by whom. This means that you can see just how well your site is performing, and where there is room for improvement.

Here’s why you need to use it.

1. You’ll want to know if your website is costing you money, or is making you money. By knowing more about your conversions, and cost per acquisition, you’ll know whether your website is a cost or an investment?

2. Without knowing more about your traffic and visitors, you won’t be able to tell how much your website making or costing you. You might need to make changes to your website, or think about changing the products or services you offer

3. If you don’t know where your visitors are coming from, you won’t know how people are finding your site. Are visitors typing in your website address? Clicking on links? Or using a search engine? How will you know if your other online and offline marketing campaigns are proving successful?

4. If you don’t know how long your visitors are spending on your website, how can you tell whether they are finding what they are expecting to find, or what they are looking for?

5. Analytics can provide you with data regarding when visitors visit. Which is your busiest day of the week? Are there more visitors in the morning or afternoon? When do most people purchase? What does this say about your target audience?

6. You can easily see which Search Engines are providing your traffic. Are you attracting traffic from the Search Engines you were expecting? What about traffic from abroad?

7. Analytics can show you which pages on our website need improvement. Perhaps nobody is reading certain pages, or you’re attracting lots of visitors to a certain page, but the conversion rate is very low.

8. Without knowing which pages people actually visit, you can’t possibly hope to know if your website is providing the sort of content and information that your target audience are looking for.

9. Analytics can show you well your website is performing in comparison to your targets? Are you looking for a certain number of visitors, sign ups, sales or page views?

10. Analytics allows you compare your website’s performance over different periods. Maybe you’ll want to compare performance to different months or years. You might want to see how well your website is doing on a daily or weekly basis, so that you know how the changes you have made to website, or seasonal variations or other events are affecting your website’s performance.

Now you know more about how you can monitor the performance of your website, perhaps now is the time for you to use website analytics.