Some factors to consider when search engine optimization is your core strategy:
- SEO is earned over time, and is determined by a wide range of factors that are constantly changing, and differ across search engines.
- Website page rank is not calculated in isolation. Competition with other websites for the same key word phrases will determine a website’s page rank.
- It is generally unwise to target too many keyword phrases on a single web page. Instead group keywords in to tight themes, and create targeted SEO landing pages that provide the information the person is looking for.
- Research is essential. It is important to dive deep in to what your competitors are doing, and to carefully choose which keywords and phrases are to be targeted.
- SEO is technically free, in that you don’t pay for adverts. That said, it can be very time intensive, and time is money.
- SEO should not be considered a ‘one time thing’. The Internet is very competitive space. When an SEO campaign achieves high page rank, stopping there will allow competitors to gradually catch up and overtake. Even working with one of the best SEO companies in Hong Kong won’t necessarily guarantee that you will stay in the first position for very long, unless you keep moving with the competition.
- Offsite optimization is important but many people ask where to focus effort. The short answer is that we recommend targeting high quality inbound links, rather than a large number of links.
- A page’s Meta Title, Meta Description, and URL play a significant role in driving click-throughs from the search engine results page. It is important to customize accordingly.
- It is important to consider how customers use search engines, and whether or not location is a factor.
