Your business website is arguably your most vital resource. It is your 24/7 digital shop window and will be the first interaction that the majority of potential customers will have with your business. So if it does not look the part, loads sluggishly or, most importantly, lack a mobile version then you will be letting the custom slip through your fingers.

You can market your business as effectively as you like but if the website customers land on does not cut it then you are just throwing away good money after bad. So what is the solution?

Say hello to WordPress. WordPress is the wildly popular content management system that powers over a quarter of the whole web including some of the world's largest names like the New York Times, Forbes, People Magazine and National Geographic. So if it works for them it can work for you right? Here's why:

1. It's flexible

Whether you are dog grooming parlor, coffee shop, boutique fashion house or a high-flying legal firm the WordPress content management system (CMS) has the flexibility to give your business exactly what it needs. The possibilities really are just limited by the imagination of the business with bespoke looks, function and style to match what you want from your company all achievable.

2. Great blogging platform

Every modern business needs a blog because it's the easiest way to communicate the latest company news and product offering to your customer base, so it makes sense to have it in the same place that customers can buy products and contact you. Up to now platforms like Blogger and Tumblr have been popular choices for small business but now it's time to bring it in-house.

A WordPress-based site allows you to have a dedicated page for your blog which will give voice to your business and also be a source of regular new content for your website – something that Google loves when it comes to SEO. Plus all of the social shares that you receive across Facebook, Twitter, Instagram etc all lead right back to your website bringing potential customers with them.

3. WordPress is open source

What 'open source' means is that those use is are able to contribute to its development, generally by the creation of plugins that perform specific tasks and also the development of best practices. But why does this benefit you if you are hiring a web developer to build your website?

Simply put you benefit from the constant improvement. So many people use WordPress now that it is constantly evolving thanks to the influx of new ideas from users so your website will be built on a platform that is continuously getting better and you do not have to pay a penny!

4. WordPress is constantly updating itself for safety and maintenance

Some CMS systems leave the business of updates in your hands – if you do not check then you do not get the benefit of the latest version. Not so with WordPress. It updates instantly to keep your site safe, up to date and inline with the latest best practices around security. In short, it's as safe as houses.

5. WordPress is SEO friendly

We all want our websites to show up effectively in the search results and WordPress can be a powerful tool in helping make it happen. Its default framework and site architecture is easy for Google bots to crawl meaning that they like it, to the point that company CEO Matt Cutts publicly approved it , and as we know when it comes to search, Google is king.

6. It's a language that all developers understand

In their search for the perfect website a lot of small business owners hire web developers who create complicated websites that may look the part on the outside but that no one other than them can manage. A bit like buying your dream car and finding that only the dealer can actually get it to run.

WordPress is such a big part of the modern web landscape that all developers have at least some experience of it and can turn their hands to coding and building for it. This means that you can run your website day-to-day, adding blogs and new products, but each time a problem comes up or you decide the time right for a makeover you will not be short of people who can help.

7. It's a platform that you can rely on

Having been around for 10 years plus now, WordPress has been continuously worked on to remove the kinks and bugs that have been known to plague other content management systems. It's not absolutely problem-free (what in the world is?) But it's about as close as you will find anywhere.

8. WordPress is mobile friendly

By now you are sure to have heard the stat that mobile web-browsing now outstrips desktop and laptop by a tidy margin and this change in user habit has had an effect on the online landscape. These days Google actively bars websites from its mobile search results if it is not mobile friendly. If that's you then that's more than half of your potential traffic gone at a stroke.

Happily if you base your website on WordPress you have all of the tools you need to succeed on all devices because WordPress does not just work on mobile, it thrives . Your website still needs be well designed but done properly WordPress can provide an excellent user experience on any device and an easy to use site brings in sales and leads.

9. Ideal e-commerce platform

These days the amount of items bought over the internet is staggering and is only heading in one direction, creating in its wake a marketplace that businesses big and small understandably want to exploit. WordPress is your ideal platform as it integrates beautifully with some of the world's most popular, and elegant, e-commerce solutions like Woo Commerce and Magento to give your products real wow factor.

What's more the core of these e-commerce solutions are free but can also be heavily customized to meet specific needs. Are you a wine club that only wants to sell in cases of six? Or a company that sends out monthly snack boxes on a subscription basis? No problem.

10. It's a powerful marketing ally

Want to get your products out to as many people as possible and measure the behaviors of your customer base? WordPress is your platform. With WordPress you can get your entire product range on Google Shopping and bringing customers looking for exactly what you sell, direct to you.

You can also connect your site to an email platform like MailChimp and measure the behavior of the customers that visit your site from their inbox including things like which products they buy and the last time they purchased from you. This allows you to tailor campaigns targeting those who say have not bought from you in 3 months offering them a discount to bring them back. Or reward those loyal customers who buy from you regularly. All using data from WordPress. Powerful no?

Time to make the most of it!

The web development industry is in the evolving phase. With the evolution in the website designing industry, various content management systems have come to the surface. One such content management system that is gaining huge popularity in recent times is WordPress. It is gaining tremendous popularity due to the fact that it helps in providing highly functional websites.

What is WordPress?

It is a content management system which helps in the development of dynamic websites. The main reason for the high popularity of this system is that it is an open source which means that it is available free of cost. It is based on PHP and is very effective in the development of dynamic websites.

This system has an inbuilt structure in which the articles can be created easily without any coding or any other technical thing. There are several other features associated with this system. Some of the attributes associated with WordPress are discussed here.

More Than 30 Thousand Free Themes

In a language of common man, the themes are basically the templates. WordPress gives you the opportunity to use more than 30,000 free themes for the different industry. These themes have responsive nature and have the ability to adapt to any size screen. Moreover, full customization can easily be provided to these in order to meet the demand of the industry.

Free Plugins

The plugins are basically the installation packages that are widely used to provide additional feature to the website. These help in making the websites more functional and interactive. While installing these packages, the developers can easily add different features to the website in order to improve its functionality.

E-commerce Plugin

Nowdays, the e-commerce websites are highly demanded. There are various e-commerce plugins that have the ability to provide you the most attractive & highly functional online store. Some of the most popular e-commerce plugins are woo-commerce, market-press, etc.

Multimedia Integration

This platform supports all kind of multimedia files. You can directly upload these in the media section can use these within the website.

Customization Plugin

The separate plugins are also available to design a homepage. One very popular plugin that can be used in designing of the homepage is page builder. With the help of this, you can provide full customization to the website.

These are certain attributes that are provided by the WordPress. Using these features, it is possible to develop a highly functional and attractive website.

Since this is an age of the internet technology, it is mandatory to have a highly functional website. The reason for this is that it supports in generating online leads. Nowadays, most of the business activities take place through the internet in which websites play a very crucial role.

It is mandatory to have highly functional websites. Though there are different tools available for website development yet WordPress is considered as the best tool to create highly functional sites. The reason for this is that there are millions of plugins available which have the ability to enhance the functionality of the websites manifolds. Let us discuss some of the available plugins which can increase the functionality of webs.

Page Builder: The designing is certainly the most crucial aspect of a website. In order to engage the visitors, it is necessary that it should look great. To ensure interactive design in a website, we can use Page Builder Plugin. This plugin can be used for designing as well as for the customization of the templates. Using this helps in making the page more impressive and appealing.

Meta Slider: This is another plugin which is associated with the designing. It is used to provide sliding banners in the page. As it has been said wisely that infographics are very crucial for designing. With this plugin, different effects using banners can be created which help a lot in providing amazing designs to the page.

Woo Commerce: Nowadays, e-commerce websites are highly demanded. The Woo Commerce plugin is considered as the best available option to create an online store. Using this, you can easily create a virtual store to sell your products. This plugin features product listing along with inbuilt shopping cart and payment gateway. More importantly, it supports different currencies so that you can charge according to your convenience. It also keeps the record of the stock as well as of the inventory.

SEO By Yoast: A website can generate leads only if it ranks on the top of the searches with proper keywords. The plugin SEO by Yoast is considered as the most effective one for the SEO purposes. With this, you can add page title, focus keyword and meta description to any page or product or even post. This plugin automatically generates the sitemap which is an essential part of SEO activity.

Grunion Contact Form: A contact form is a mandatory feature of any website. This plugin helps in creating customized forms in the WordPress websites. The form created by this can be embedded directly into the page.

These are some of the plugins which help in enhancing the functionality of the WordPress website. These are available at free of cost and one can use them simply through installation. Most of the available themes have compatibility with them.

The popular notion that WordPress is meant for blogging is now history. It powers millions of websites for a diverse industry verticals. With the e-commerce trend catching on rapidly, you can now turn your website into an amazing e-commerce website seamlessly. It’s no longer tagged as a platform solely used for content management. It is well equipped to rule the e-commerce world!

The contribution of this content management system to the exponentially expanding trend of e-commerce is astounding. WordPress has a range of e-commerce products among which are over 900 plugins and over 60 free themes. Other than this, there are over 400 paid templates as well as over 800 paid plugins available.

Here’s how WordPress has revolutionized the e-commerce world.

The first and most popular e-commerce contribution is Woo-commerce. This simple plugin became immensely popular within a very short period of time. Today it has approximately seven million downloads and more importantly over a million active installs. It also powers around 30% of the online stores globally. It integrates seamlessly and supports actual products as well as digital downloads. What’s more, it’s mobile friendly and enables you to deliver the best online shopping experiences to your mobile as well as desktop customers. It has the ability to scale as your business grows.

The second major contribution by this platform to the e-commerce industry is the Easy Digital Downloads. This is a simple solution for selling digital products online. It is one of the leading plugins that is exclusively built for the sale of digital products online. It is lightweight and offers simplistic features instead of adding all possible e-commerce features. Along with an easy to use shopping cart, it also provides excellent features for payment gateway integration. You can also extract reports in comma separated file format or PDF formats.

The number of people buying and selling products online is increasing exponentially. WordPress development and customization of your existing site for e-commerce makes it easy for businesses to set up their online stores within minutes. There’s no doubt that there are many platforms that solely support e-commerce, but with its advanced e-commerce features ensures that it is a new revolution that will sweep the market and enable businesses large and small to built awesome online experiences for their customers.

Overall, WordPress is seen as a perfect solution for websites that require an integration of great content management as well as e-commerce features.

Using a responsive design for getting your eCommerce site made using WordPress themes can be the best possible solution for optimizing the site for mobile shoppers. An eCommerce website with a responsive design automatically adjusts its display according to the size and resolution of the mobile devices, providing a high-end mobile experience to the users.

There are a number of free and premium WordPress themes available online to boost the look and feel of your eBusiness site. These themes are responsive in nature, and are effective in promoting the goods of your eStore in an efficient manner. But, developers and users widly prefer to use premium themes more than the free ones as it offers a wide range of functions and plug-ins essential for your business that might be missing in the free ones. Some of these premium eCommerce WordPress themes include:

1: Theme Shop by Organic Themes

Shop Theme is an offering from Organic themes for designing a WordPress powered eCommerce site. Powered with eCommerce plug-ins offered by WooCommerce plugins and Jigoshop, Shop theme is easily customizable that portraits a modern and clean layout, capable of accommodating a number of brands and products. Some of its feature highlight includes: a full size template of Shop page, multiple designs for homepage; various color options, a slider for highlighting featured goods, optional framework interface, and others. Apart from all these, the most important feature of the template is its responsive design that makes it easier for the mobile web users to shop online using their mobile device.

2: Merchant Theme from Woo Themes

The flexible Merchant eCommerce theme offered by Woo Themes is supported by child theme, and is effective for selling any kind of consumer goods. With its JS Masonry framework and a customizable homepage with various widgets, the theme provides certain advanced layout control features like arrangement of the header / footer, length of the content, etc., apart from containing other features like, nearly multiple color schemes, responsive design, numerous sliders, etc.

3: Agora Theme from Woo Themes

This Agora eCommerce WordPress theme comes powered with Woo Commerce plug-ins offered by Woo Themes. Highly flexible in nature, the Agora themes can also be applied to personal blogs and websites to enhance the visibility of the blogs, websites or eCommerce sites. With a fully widgetizied homepage, the theme allows you to promote and sell the goods of your eStore in style. This is a fully responsive design with different color options, 10 customizable widgets, etc.

4: Cloth theme by ColorLab

Packed with features like, different highlights for products on sale, special highlights for fresh arrivals, detailed product page, shopping carts, different content layout options, highly flexible and many more, the Cloth WordPress eCommerce theme is highly professional and fresh in appearance. This responsive theme is ideal for selling fashion products, such as outfits and jewelries, accessories and foot wares, etc. The themes have been powered with Woo Commerce eCommerce plug-ins and Jigoshop add-ons.

5: Minshop Theme by Themify

Powered by Woo Commerce plugin, Minshop ecommerce WordPress theme is an offering from Themify, with a minimalistic design, that makes it suitable for promoting any type of eBusiness. With an integrated AJAX shopping cart, it becomes easier for the users to edit items at the click of a mouse without the need to reload or redirect the page. Its features include: Responsive design, different color scheme, theme option panel, HTML5 and CSS3 integration, panel slider, product slider for featured products, etc.

6: eStore Ecommerce Theme by Elegant Themes

The premium stylish WordPress eStore theme from Elegant Themes is potential enough to turn a WordPress site into an online store, but effectively displaying the products on web. The features of the theme includes: high flexibility, capable of integrating any eCommerce WordPress Plug-ins like, PayPal, shopping cart, eShop, etc; cross-browser compatibility, HTML5 and CSS3 valid features, different color schemes, ePanel theme option, automatic thumbnail resizing, responsive design to run across any platform, etc.

The mobile e-commerce business is one of the most hotly contested markets worldwide where every unicorn and fattest e-commerce companies in their respective sectors are vying to outpace their competitors.

With more than 206 million predicted shoppers procuring goods online, there are no chances of any source of friction hampering your growth in e-commerce universe. Most companies, who have managed to establish a firm root online, have already trekked to take a concerted approach required to engage the customers.

While those who are new noir in this field and are convinced to an amount to get developed a M-commerce app and are yet to ascertain about the key steps and decisions needed to successfully build, launch and grow a deep-pocked mobile commerce business, this due diligence is for you.

# 1 Choose the Perfect eCommerce Platform

Do your homework before heading into the m-commerce app development company by finding the right e-commerce platform. Here are the some of the leading eCommerce platforms you can choose:

• Magento: Magento is the world's most flexible commerce platform that allows offers almost everything an e-commerce site would need to showcase products, carry out online transactions, offer customer service and run all your backend processes efficiently. Some of the key Magento e-commerce features are User Dashboards, Inventory Management, Advanced shipping and supplier management, Allows bundling of products, Built-in cross sell and up sell capabilities, CMS option, Newsletters and much more.

• OpenCart: The OpenCart marketplace, is an open source PHP-based online e-commerce solution that features 13000+ modules and themes to jump-start, grow and expand your business. You can find beautiful themes for just about any sector, service integrations, payment providers, shipping methods, social media, marketing, accounting, reporting, sales as well as language packs.

• Shopify: Shopify has it all in terms of an easy setup, with a handy dashboard area for quickly adding products, customizing the look of your site and more.

• Woo Commerce: WooCommerce gives store owners, the control to sell anything, anywhere. Beautifully. Additionally, it provides a strong, robust framework to developers which is extendable, adaptable, open-sourced which gives them the freedom to create a beautiful online store.

# 2 Simple and Fast Admin Panel

Admin panel acts as the most pivotal element for an E-commerce website, since the controllers to manage the front end of the website lies in the back-end and Admin panel plays the same part. It allows you to manage and control your data, such as products, emails, inventory, promo codes, payment status, methods and much more.

So, before choosing an e-commerce platform, make sure you take a demo on the platforms discussed above and check if you are able to handle the back end without any hassles, & there's nothing that confuses you and makes your work even messier.

Alongside it, also make sure you're able to:

• Upload the products easily in larger volumes.

• You're able to provide discounts, flash sales, display special offers and promo codes.

• View, add, edit and delete email users.

• Able / disable product tags, wishlist, price tiers, ratings and reviews.

# 3 Be Prepared with the App Flow

Since you're all set for mobile e-commerce development, you should have a clear idea of ​​- how your app process will run. Do not fret, it never means you should have in-depth knowledge of every screen, but being prepared with a basic idea of ​​the app flow helps the development company to identify your requirements.

As a rule of thumb, keep the following points in mind:

• Make user registration as easy as pie, like allowing the users to sign up by social networks is the most obvious solution.

• Strictly do not keep the sign-up process mandatory. Research reveals, 23% of purchases are abandoned because of the tedious sign-up process.

• Make the process simple, human-centered by reducing the number of screens your customer has to go through. Like you can avail one page check out, it reduces the opportunities of mood swings and prompts customers to quickly land on payment section.

• Providing more than one payment method including PayPal, Apple Pay and Android Pay.

# 4 Support and Maintenance of your eCommerce App

Make sure your e-commerce development company backs you in every unsolicited moment like when the payment stops working, when the server gets overloaded on special occasions or when traffic is more than average days, or when your mobile store goes down. Providing you with the future updates and taking you out of such dilemmas should be their first priority.

# 5 Mobile App Marketing

Mobile marketing is an infallible part of the equation – you need to let people know about your app. It's essential to show your customer all the perks of becoming a user of your app. This way you can reach out customers, attract and engage them with your mobile commerce app.

Is your m-commerce development company providing a comprehensive package that includes Mobile App Marketing?

Efficiency is intelligent laziness. Do your homework before you go to Mobile app development agency taking your great idea. Things become simple and comprehensible for both parties. All the best.

Thousands of WordPress themes are accessible online. The best one must be selected to improve the traffic and revenue of the website. The first step to having a personalized blog site is to identify the right WordPress theme. This article focuses on the five peak rated MyThemeShop Themes.

1. Authority

This the primary theme which is required to make an impression and belief about your blog in the visitor’s mind. On a scale of 5, this one has got a rating of 4.9. Mathew Woodward blog touched a six digit income, and this item was made subsequently after that success. This one to be created by a professional designer would require a minimum amount of $2000.

This theme supports many languages; it is SEO optimized and extremely responsive.

2. Schema

Regarding the speed, schema dominates the highest speed WordPress theme. All the features offered by the MyThemeShop is included in the schema. It is considered as the premium one across the globe. Your site ranking goes to the top with the schema theme.

This completely responsive theme is SEO compatible and loads very fast. The review system is built in, has a powerful options panel and ready HTML5 and CSS3.

3. Sensational

Even a usual blog will become an eye-catching one by using the interesting theme. This item lets you select the layout color and style of your choice. You can decide the look of your site for your view and the visitor’s view. The interesting theme is the best theme for beginners.

The features of this theme include various layouts, options panel user-friendly, the design is responsive, color schemes are extensive, indefinite backgrounds, and standard widget. This theme is optimized for ad-sense, has a conventional dashboard design with view demo and download options.

4. Point Pro

Professional bloggers prefer Point Pro theme. The responsive design is contemporary with different headings like titles etc. This item lets you fight with the pros of the blogging world.

This theme as drag and drop sections, slider section, gallery section, blog feed section, WOO commerce section, and it is compatible with all devices.

5. Best

Best theme is an incredible theme with an attractive design. The blog gets loaded fast using this theme. The best theme can be personalized based on our need. It is This theme lets your blog to load very quickly. You can customize it as your will. It is search engine compatible. The review system is included.

This theme is SEO optimized and has well-narrated video tutorials. The navigation menu is floating and supports all browsers. Add small codes to a right commenting system.

Using the details given above about the MyThemeShop Themes select the best theme for your blog.