An Incredible Guide to Use Social Media for Business

Remember how "Paper Boat" created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone's Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. If used in a right manner, Social Media can give a massive upsurge to your business.

Let us see how:

Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digital profile.

Make sure to use these Social Media tips in your campaigns:

Post videos : The rate of video engagement is really very high. There are predictions that digital videos can replace the ads on TV. Keeping this in mind, if you invest on videos, you can get true engagements on social media. Live video streaming, creating personal stories as web series, vlogs and making engaging videos related to your business can help you gain more traffic.

Upload personalized content and creative pictures : If your content and images are catchy, unique, personalized and speaks of the brand's story, you can get more likes. People are bored of the monotonous and old fashioned stock image of brands. Posts including fresh content and creative pictures related to real activities help in gaining more traffic on social media.

Concentrate more on Mobile : As we all know that Smart Phones are slowly replacing internet usage on desktops. So, create the content which is mobile friendly. Also, create posts for the local audience and distribute it according to the right format, time and location. It will help you in targeting maximum people.

Create technology driven posts : No matter how and what we think about Artificial Intelligence, we are curious about it, and we love to read and discuss it. As we all are embracing the machine culture to our everyday life, putting it on Social Media can create interesting engagements. Creating posts related to technology, innovations, facts related to technology and Artificial Intelligence can help you gain more traffic. You can club technology with travel sector, health care, education and even the daily activities like using home appliances and equipment. It not only makes life easier but can help you grab more likes.

Hire a professional : Handling Social Media for business is a little different from posting from your personal account. You should always hire the professionals for the job, if you think you are not handling it correctly. People who are professional understand the trends, they know how to make strategies and how to deal with issues coming on the way. They know how to get more engagements on your content and they can create impressive digital marketing posts. They have the knowledge of the major platforms and they can offer a seamless lift to your current status on the web. You can also outsource your digital media to the agencies working in the field.

Be available : There is no particular time on which a potential customer can visit you and look for business. So, it is always suggested that, be available to your audience, if not 24×7, at least during your work hours. Reply all the questions asked by your visitors, if you cannot do that on the spot, make sure to tell them to wait and once you can, answer the questions. Having conversations with people who pitch you on digital media can help you in getting recognition. Reply to your messages and comments. Be thankful when they share your posts, it will create communication and improve your social media reputation.

Use meaningful Hashtags : Hashtags are popular and you can get a lot of traffic to your digital media profiles with the use of this powerful tool. It helps in categorizing the posts and making your content noticeable to people who are looking for similar stories. It will also help you in discovering the posts from your competitors. With the help of hashtags you can connect with various brands and people of similar interest and create an engagement. Using hashtags, which are related to your business can bring a massive traffic.

Now, when you know the tips for making engaging posts, creative images and impressive content for your social media campaign, let us check where to put these posts.

Here are the popular platforms for social media:

Facebook : As we all know that Facebook is one of the top social networking sites in the world and it tops in India, it can give you great business. Ever since Facebook came, more and more people are joining it. You can create your business account on Facebook or start a fan page. It is one of the best platforms for any business to get global audience.

Facebook Messenger : Also known as Messenger, it offers text, voice and video communication and you can use it for the promotion of your brand and also for telling your customers about the new things happening in your company.

Google Plus : People were not very sure of its success when it was launched in 2011, but today there are more than 500 million users on Google+, which is also known as G +. You can easily add people of similar interests and organize your connections with this platform. It has a global reach and you can post and share your images, texts, videos and web links on G +. Being a product of Google, it helps in indexing the content on Google really fast.

Twitter: It is a micro-blogging site which offers a unique feature of sending your messages in 140 characters. If you can be miser on characters and you know how to build unique and catchy content, you can advertise your business effectively. You can interact, communicate, pass information, talk about the latest news and target your audience with your products by using Twitter. It is a powerful platform where you follow people and they do the same. You can like or re-tweet posts which you find interesting and send personal messages on DM (Direct Message).

LinkedIn : It is a professional community where people can build their business or professional profiles. If you want to connect with professionals working in the similar field LinkedIn is the perfect platform. Here you can check the profiles of professionals because it has their education qualification, past work experiences, business network. Also, if you want to build a network of local professionals, you will find countless registered users.

YouTube : Founded by three former PayPal employees, YouTube is the most popular platform for video sharing. Each month, more than 1 billion visitors hit the website. You can upload your videos and reach maximum potential clients through video advertising on YouTube.

WhatsApp Messenger : For instant texting, WhatsApp is a great platform which you can use for your business. You can share texts, images, videos and voice clips through your Smart phone or Tablet. It is an effective platform for instant communication with your customers. You can also run your company's ad campaign on WhatsApp.

Instagram : Instagram is a Social Networking platform where you can upload your pictures and videos. It has an amazing feature of filters through which you can edit your pictures and this makes Instagram a unique platform loved by millions of users. Instagram came in 2010, and Facebook bought it in 2012. Since then, the number of people on Instagram has up surged in a very high pace (as Instagram is linked to Facebook profile). Popular for its hashtags, Instagram can help in getting your business content viral instantly.

If you are not a part of these platforms, you must join these and start uploading your stories. It will not take much time to reach your target. So, you know what to upload of Social Media, where to post your content, your work will not end here, you will have to monitor your activities and the results. So that if you are not getting the desired traffic or result, you can change the strategy or work harder.

Managing and monitoring Digital Media :

It is not an easy task to manage all your accounts for Social Media and it is a time consuming task to login and log out from each of the sites. To make your task easier, you should start using Hootsuite and to manage your multiple Twitter accounts Tweetdeck is a perfect option.

· Hootsuite : It is one of the amazing options to monitor your postings on social media. It helps you in checking any activity involving your company or name. It also shows the areas of your interest.

· Tweet deck : If you use Twitter, you must not miss this resource. It will help you in managing multiple Twitter accounts plus it helps in organizing the mention and other engagements. You can jump into any topic of interest by searching it instantly.

Analyzing your social media insights :

To analyze the insights of your social media for business, you can use any of these services:

• HubSpot : If you want to see how far your social media efforts have gone, you must use this resource. It will let you know all about your social media posts.

• Facebook Page Manager : If you run a Facebook fan page, you must check the insights. It will help you in monitoring the traffic. You can check the most popular posts, from where the traffic comes and you can also connect with your audience by replying to them directly.

• Seesmic : For those who want to manage all the Social Media accounts from a single resource, this is a great application. You can use Seesmic on your desktop as well as a Smart Phone.

• Klout : Another amazing platform to check your Social Media reach is Klout. It helps in checking the most popular hashtags, posts and your overall progress of the Social Networking Sites.

God Interrupts Busyness for His Purpose

Oh, how mysterious is God? But oh, how reliable the Lord also is.

On a recent day, a day of supposed holiday merriment, I felt inundated with jobs, tasks, interactions, so-called pressing demands. It may have only been six or seven, but it was enough to draw me away from my sole responsibility of caring for my son, with my wife at work.

There were three email conversations, WhatsApp messages, some Messenger interactions, a sermon to prepare and read up on, along with the household chores to do. The nature of interruptions is it doesn’t take too much, just a couple of awkwardly timed interactions or tasks, to derail plans hatched with good intent.

Interruptions create busyness,

but God interrupts busyness with creativity.

All the while that I’m fielding all these interruptions, getting stressed into the bargain, I’m vaguely aware that my five-year-old son is craving my attention. He seems so unreasonable in doing this. Like a five-year-old! Like a child who wants and deserves his Daddy. Like a boy who wants to share with his father the wonder of playing with mud.

Then God speaks. ‘Put the phone down.’ ‘Go outside.’ ‘Now!’

‘Okay, Lord, if you say so… ‘ It wasn’t in me to do it under my own steam, but God impelled me out of the house at the beckoning of my son…

‘Dad, come and build with me… make mud with me.’

In my mind are all these priorities, needs, and desires in me to manage them now as they come in. Yes, I’ve done all the time management training courses that tell me not to do this, but…

… no buts… no if’s, no buts.

So, I walk, twenty percent against my own will, but at least I’m walking.

When I arrive not ten metres from the side door, I see what he’s arranged.

He has a whole construction site arranged with six ‘machines’ ready to do the grunt work of carting dirt and material for his building. All the machines are lined up ready for duty. It’s all set, the planning and scheduling has been done, but there’s one vital labour source that’s tarried – Dad!

He proceeds to describe to me the older machine that he’s pretty fond of, and he also shows off the newer, bigger machines. Pretty quickly I arrive at an understanding of my role in the ‘building’. I turn the water on and off, so the dirt can be turned into a slurry we’re calling ‘mud’. He arranges his machines so they can receive their payloads of dirt, with all dirt ending up in the hopper (a.k.a. wheelbarrow).

And God is compelling as He shows me His peace in allowing myself to become absorbed in my son’s world.

God will interrupt our busyness if we’re listening. Truly, if we’re attentive to our frustrations we’ll see that God is reminding us not simply via his still, small voice, but the Holy Spirit is bellowing through the rising anger of our disobedience.

The moments of obedience, when we spend time with our children and families, are often fleeting in this life, but they’re moments we’ll never regret. Managing life’s tasks and demands, however, though they seem imperative, will cause us to rue our lost opportunities with our kin.

The Burgeoning Use of Social Media Across the Globe – Is It A Boon or Curse?

Social media is the buzzword of the current century, thanks to the widespread availability of mobile devices across the globe. While you are away from your dear ones, this medium keeps you connected with all. In the older days, you had to rely on landline phones or trunk calls to communicate with others in a different location. Capitalizing over the erstwhile times, these online platforms have made it merely a matter of few seconds to contact with others nowadays. Additionally, its use in the business world has also witnessed a sea drift, owing to its extensive reach. Amid such religious use of this instant communication mode, it is important to keep checking if we are not getting too much dependent on it.

The growing popularity

Since around a decade, social media has been an inseparable necessity of the people worldwide. While the outbreak of internet created a global revolution in the business world, this communication mode was equally effective in alluring the commoners. Moreover, with the growing popularity of smartphone and mobile devices, the trend of being pro-active over various platforms has gained an unprecedented hike. Users prefer getting hooked up over Facebook, Instagram, Whatsapp, LinkedIn, Twitter and many other websites/apps for personal or professional use.

Here are a few stats from smart insights, an online magazine (till Jan 2016) to give you an idea of the growing dominance of this digital communication platform in our daily lives.

  1. Total global population: 7.395 Billion
  2. Total Internet users: 3.419 Billion; 46% of global population
  3. Active social media users: 2.307 Billion; 31% of world population
  4. Unique Mobile users: 3.790 Billion; 51% of total world population
  5. Active mobile social users: 1.968 Billion; 27% of global population

This data is good enough to describe the penetration of internet, and more specifically, social media in our life. Hence, here it is worthwhile to think whether this much dependence is normal or we are slowly heading toward its addiction.

Good for entrepreneurs

Interestingly, this communication mode has proved to be a boon for business and marketing people as well, which is obvious by the fact that social networks have raked in a whopping $8.3 billion through advertising, alone in 2015. Moreover, nearly 80% of the Fortune 500 companies use Twitter to connect with their clients and potential customers. However, the question prevails – Is this platform is going through a global abuse, especially by the commoners?

Extensive use

As per another survey report, 1 million new users become active over mobile social media, which means 12 new users per second. Moreover, talking about Facebook Messenger and Whatsapp, both the platforms handle approximately 60 billion messages per day. Its use is more than 50% in almost all the age groups, be it 18-29 (83%), 30-49 (77%) or 50-64(52%), baring 65+, which is 32%. Likewise, while 62% males are pro-active over this online interaction mode, the percentage of females is even more, i.e., 71%.

Hazards of social media addiction

But natural, it is easier to get inclined toward destructive work instead of constructive activities amid such huge penetration. Consequently, we discuss every small thing over these platforms, be it Trump vs. Hillary, currency ban issue, or any other burning topic. Healthy discussion is fine, but the problem occurs when people go overboard and start posting hate messages, which is a major setback to this otherwise beneficial communication mode. Here are some of the other drawbacks of the overuse of social media.

  • Social insecurity: Wandering if you also possess the same level of luxury and affluence as others do, which creates anxiety, and often, mental health problems.
  • Cyberbullying: You can be the victim of online crimes.
  • Social anxiety: You develop the fear of real human interaction, and prefer to hide behind your screen
  • Distraction: It decreases your work productivity appreciably.
  • Stress: Persistently switching from your work to Facebook, Twitter, etc. and vice versa could cause fatigue
  • Emotional hiccups: Confiding on social media to eschew your real life problems could only lead to negativity and pressure.

To sum up, indeed the use of social media is increasing at an uncontrolled pace, which is a serious matter of discussion. It is profitable for business and marketing people who have a fixed goal to achieve through these platforms. However, for individuals, who are lurking for emotional support on these platforms or just killing their time, they are simply making their life miserable, and really need to get out of this addiction, before it gets too late.

St Croix, Invisible to the World, Thanks to the Media

I am writing to highlight the plight of the US Virgin Islands after receiving a devastating 'knock out' by hurricane Irma and Maria.

The day before Hurricane Maria demolished Puerto Rico, Sept 20, 2017, she destroyed the United States Virgin Islands, also called the America's Paradise, a group of islands in the Caribbean that is located 40 miles (64 km) east of Puerto Rico. The US Virgin Islands consist of the main islands of St Croix, St John, St Thomas and Water Island.

For some strange reason, the media coverage is almost non-existent. I've debated with this question for years, 'If a tree falls in the forest, and there's nobody around to hear, does it make a sound?' I've flipped-flopped for years, "Yes, it made a sound and No, it didn't." But after the lack of coverage during and after the devastating effects that has crippled St. Croix by Hurricane Maria, I will never debate (with that question) again. Yes, if the tree fell in the forest, it made a sound. Even though there is lack of media coverage of this disastrous storm, yes, Maria wrecked St. Croix.

Let's back track to Sept 6, Irma, a category 5 hurricane, arrived, hammered and ruined St. St. Thomas, St. Thomas John, the British Virgin Islands and other Caribbean islands. All lines of communications were lost while families and friends flooded social media with prayers and cries, just wishing they can hear one word about their love ones. Strangers wept as people posted frantic emotional messages about their love ones. No one cared if the person was black or white, female or male, Muslim or Christian, Straight or Gay, Democrat or Republican, Trump lover or Trump hater, the gift of life was in jeopardy and that's all everyone cared about.

The next day, Thursday, Sept 7, not a social media post, not a telephone call, not even the two little blue checkmarks that normally appeared on Whatsapp was visible. Then on Friday, Sept 8, I received a Whatsapp message, "Hello my friends and relatives. I am fine and so are my daughters. The island is in ruin. Thank God … we are alive. The hospital is damaged and has to be abandoned.I am at work now but all the patients will be out by tomorrow.Thanks for checking.Keep praying.Love you! Stan. '' My friend (with whom I spoke) is a nurse in St. Thomas hospital and when I received his message, I was relieved that I finally received a message that there is still life on St. Thomas, but then water flooded my eyes, my fellowmen lives remain in jeopardy. not an exact count yet, but Irma claimed some lives on St. Thomas.

Irma turned a world known travel destination, St. Augustine St. Thomas & St. Thomas John, into rubbles. The roof of the hospital was ripped off and water came pouring in. Emergency efforts began almost immediately to airlift patients from St. Thomas hospital to Puerto Rico and St. Thomas Croix respectively. While relief was on the way for the patients, the Crucian people felt the burning desire to do something to help their sister islands. St. Croix people began their rescue efforts and loaded boats with cases of bottle waters, foods, clothes, generators, and anything they could get their hands on, to transport to St. John's Thomas. The Crucians even set up temporary restaurants on St. Mary's Church Thomas to give the people hot fresh food for breakfast, lunch and dinner. On their way back to St. Clair Croix, some people of St. Croix Thomas and St. Thomas John were transport to St. John Croix. Their efforts continued until the alarm sounded that a Category 5 Hurricane was in direct path to St. Patrick Croix with winds over 165 miles per hour.

The night of Sept 19 was the second longest night of my life. I stayed up crying all night, just imaging the destruction of Hurricane Maria. Blowing away galvanized roofs, breaking electrical poles, uprooting big mahogany trees, flooding people's homes and shredding everything in her path. I started to relive 28 years ago when I witnessed Hurricane Hugo that visited and devastated Croix. At that time that experience was my worst. It was the longest night of my life. I was 15 years of age and I remember approximately 10pm when the roof just peeled off and within seconds all I saw were black skies and the sound of galvanize colliding in the gushing winds. My parents, 5 of my brothers and I remained close to each other as we ran to our other house that was unfinished. We hid behind the walls. Our house had a completed roof, but no windows or doors. And my dad didn't board up the windows before the storm. After the hurricane was over, the roof for that house remain intact, thank God. That night my mom and I slept on a sheet of plywood on the wet cold concrete floor. The next morning, the island resembled the remains of a battle field. The entire landscape was rusty brown as if the entire island was set on fire by a malicious team of gangsters, houses turned into rubbles, trees broken from the base or uprooted. Curfew was enforced. I remember sitting on the steps waiting for the military truck to stop by and drop off food. I happily ran up the road and gladly told them the amount of people in my family and the soldiers gave me a box of well packaged food. We stayed out of school for approximately 2 months and more than 6 months without electricity and running water.

During those times, a tear never rolled down my eyes, all I wanted to do was survive. However, 28 years later, tears flooded my eyes, scared of the unknown and the frustrating part was there was no word on mainstream media that Hurricane Maria was directly hitting St. Croix.

Most of us on the mainland, tuned into CNN, FOX, ABC NEWS, but there was no word of St. Croix. As if St. Croix doesn't exist. Yes, Maria devastated St. Croix and 2 days later, I found out that Maria also demolished the already devastated islands of St. John's Thomas and St. Thomas John. So, the question is, "If the media doesn't report something, did it happen? Don't think about it, let me answer the question," Yes, Hurricane Maria destroyed the United States Virgin Islands along with Puerto Rico and other Caribbean islands. "

On Sept 6, President Donald Trump wrote on Twitter that he spoke with Governor Kenneth Mapp of the Virgin Islands and 'We are with you all!' That was a message concerning Hurricane Irma. I am not sure if President Trump was informed about Maria hitting St. Croix, but either way, I want President Trump and the people of America to know that United States Virgin Islands (St. Croix, St. Thomas, & St. John) were demolished by the apple of IRMA and MARIA evil eyes.

The Virgin Islands are home to about 107,000 people, its population is made up of a diverse set of people who are predominantly English speaking.

I and other Virgin Islanders who are residing on the US (mainland), would like to plead for media coverage of this ravaged area which is a tourist destination that caters to over 2.6 million people who visit annually.

In conclusion, as a direct result of Hurricane IRMA and MARIA, many of the homes in the Virgin Islands were flooded and are missing roofs or have collapsed walls. Many roads are impassible due to flooding, fallen trees, and downed power poles. Many homes are without electricity and access to safe drinking water.

The Media is not only an important part of society, but it is the 'watchdog' who is responsible for giving hope to the voiceless. In this instance, they are absent. Why? WE need action NOW!

Note: This was not an article to complain but to explain the severity of the state of damage and the lack of attention for Americans in America's Paradise.

New Hot Property – Outdoor Media

India’s population is steadily becoming urbanized and modern advances have penetrated even the rural areas. That’s why it is easy to find many farmers engaged on their phones, even so on Whatsapp. Advertising in contemporary times is seen adapting as well. Today old compliments the new, so to say. New technology combined with old ideas has created success stories. Outdoor media allied with other mediums can be very beneficial.

One particular industry that could benefit most from out of home advertising would be the e- commerce websites. One of the fastest growing sectors and it is projected to keep growing. It has transformed consumer behavior (one of the greatest feat of social engineering). Everything today is simplified, from hailing taxis to sell old washing machines. All can be done by sitting at home.

To cash in on the growing market, many companies have begun to unleash a media buying ‘blitzkrieg’. It is now normal to see daily newspapers featuring e- commerce advertisements. So much so more space is allotted to ads than there is to news. In fact some papers get fatter just before the festive seasons. Like in many instances these pages are flipped right over or torn away. Although very effective, it is still not enough.

In today’s world there is more room to be creative as work can be easily out sourced to professionals thousands of miles away. At a much cheaper rate than compared to the past when doing such thing was impossible or very difficult.

Outdoor media or out of home advertising is a tricky fish, if not done properly, it may slip out of hand. Basically, advertisements need to compliment the reader (consumers!)

Duration

It can be identified according to seasons, festivities etc. E.g. when the winter arrives winter care manufacturing companies begin to advertise for their product because there is a demand during the season. Outdoor advertising can create a huge impact on the consumer. In some cases it can even remind the consumers about the approaching winter season. Same goes for festivities. Outdoor media can remind people about the big festival in a less intrusive way because; it does so without invading an individual’s personal space.

Connection

Consumers can be attracted but they need to be persuaded. One dot can be put on a board and it will be noticed by as many commuters as any normal ad would. What needs to be done is content has to connect with the consumer. Content has to be so engaging that it will retain the viewer till the end. So brilliant and convincing, even if someone is selling sand in the desert, the consumer would buy it.

Location

Don’t just buy advertisement space. Sometimes one advertisement location can pull more traffic than 10 less prominent ones. Outdoor media relies heavily on the location, depending on the product prominent location changes. An expensive soap will sell better in affluent areas of the city than the less affluent ones. So better to advertise only in the area where people can actually afford to buy the product.

Social Media Cleansing Guide

To organise your social media you need to understand it. The industry is constantly growing and changing. Daniel Miller, Professor of Digital Anthropology at UCL, recently found that people use different social media with varying degrees of privacy. So, when you post on Facebook for example your desired audience may be close friends, but on Twitter you may alter your tone to best suit career contacts, or vice versa.

Miller also found that social media is generation specific. While many of us may be signed up to Facebook, the younger generations have begun to shun it, in favour of Snapchat and WhatsApp, where conversations are more temporal and private.

It is important to understand the nuances of the services you use, and whether they are useful for your purposes, or just sapping your time away. Are you getting anything out of your Twitter account, for example? If you only use it to stay up to date on the latest news, consider instead just subscribing to a news collector website, where the reporting will be far more reliable and geared to your tastes.

Bin It

Be ruthless. If you find that you are not really using a social media platform, deactivate or permanently delete your account. You’ll be better off without it. Sometimes it’s hard to do this, because you use the platform to communicate, and don’t want to lose that possibility. But there are ways around this.

If you are only keeping Facebook because you use its messenger function, just download the dedicated Facebook messenger app on your phone, which will stop you getting dragged into hours of staring at your newsfeed. Also try downloading the newsfeed eradicator widget, if you use Facebook on your computer in Google chrome.

Make a list of all your active social media accounts and write down all the ways you use them. If you find your reasons being non-essential, get rid of them. The time you will save can be invested elsewhere; why not use it to start walking other people’s dogs for money.

Declutter Your Accounts

Even if you opt to keep your social media accounts, there is still a lot of decluttering to be done. First of all look at who you follow, who your “friends” are, and which pages and accounts you are subscribed to. If they haven’t posted anything of interest to you for a while, get rid of them and if you can’t remember who that “friend” is, purge them. Narrowing down your social media only to the people and businesses that matter to you, can make the whole thing a lot easier to manage.

Make Money On Social Media

If you’re keeping your social media accounts, you may as well use them for something productive, and there are a lot of ways you can do that:

Hannah Wilson, Marketing Director of Gumtree, said: “You’ll be surprised how much money you could raise by simply selling your unwanted clutter online. Make good use of your social media accounts by sharing your Gumtree listing, you never know, an old friend or colleague may be on the lookout to snap up what you’re selling.”

Go Offline

Finally, and this point is key to decluttering your mind, life and everything else around you, remember to go offline! There is often no better cure for destressing and lowering anxiety than switching off all your devices. Make some time during your day, maybe after work or when the kids are at school, or even dedicate a whole day to staying off social media. You will feel as if you’ve suddenly entered a whole new space.

The State of VoLTE in India

VoLTE might sound like technical gibberish to most people but this acronym may very well be the future of mobile voice communication. VoLTE will allow phone operators to streamline their data and voice infrastructure, making it more efficient. But what exactly is it?

Consumers may not realize it but 4G was designed solely to carry data which means that even users who are on 4G networks still rely on 2G/3G to make phone calls. Voice over LTE or VoLTE is a technology that allows voice to be carried over 4G networks.

Why VoLTE Now?

But more than technology is at work here. There are other reasons why operators want VoLTE and that is the proliferation of VoIP calling through apps such as WhatsApp and Facebook messenger. These apps have already reduced SMS revenues for operators and with the increasing coverage of 4G networks, they may become a formidable threat to voice revenues in the future. VoLTE will allow operators to offer HD quality voice calls that can prevent users from switching over to other applications.

VoLTE Status in India

However even as this technology promises to help beleaguered mobile operators across the world, its wide rollout is still very far in the future especially in India where 4G networks are only now taking off. For VoLTE to become viable, a number of factors have to come together. Consumers need access to VoLTE-enabled smartphones and operators need wide 4G networks across the country to ensure that there are no dropped calls when users are on the move.

Currently only a very few operators like Airtel, Vodafone and Reliance offer 4G networks in the first place. Additionally, VoLTE requires spectrum in the 2,300MHz band which only Airtel, Aircel and newcomer Reliance Jio have at present. Even though Bharti Airtel offers 4G network access throughout most of India, it can offer VoLTE in only nine circles out of the total 22 in the country. On the other hand Reliance Jio has a pan India license for VoLTE but has to build out its other infrastructure since it has only getting started.

The presence and availability of VoLTE capable networks is just one part of the equation. Not many users in India have VoLTE-enabled phones to utilize the service. VoLTE smartphones can be quite expensive for a price-sensitive market like India, although a number of manufacturers have announced plans to bring lower-cost devices with the required VoLTE circuitry. It remains to be seen if carriers can seamlessly deploy VoLTE and retain customers or they will continue to lose the battle with OTT VoIP/messenger apps.

Guide to Cardio Exercises – The Outdoor Workout

The human body is a complex system that is composed of organs, limbs, muscles, blood, hormones and nails among others. In order for the body to function, you need to eat and breathe. Oxygen helps to oxygenate the blood while food nourishes the muscles and body cells allowing the body to grow and develop.

The heart and the lungs are vital organs as they are at the center of the above activities that is pumping of oxygenated and de-oxygenated blood to and from the body as well as breathing in and out of clean and used air.

Today, thanks to smart devices like smartphones, laptops and tablets, people are spending way too much time with them. It’s not a surprise to find people sleeping with these devices beside them so that they don’t miss that post, tweet or WhatsApp message from a friend or loved one.

Leading a sedentary lifestyle has a negative impact on the body. To improve one’s cardiovascular health, you need to engage in cardio exercises.

Swimming

For many people, a swimming pool is just a place where you can throw a party and invite a few friends. For others, it’s a place to sleep on the deck chair and let the skin absorb the rays of the sun as you sip your favorite drink.

Swimming is a great workout as it engages different limbs and muscles when moving through the water. For example, when you breast stroke, you need to make movements with your arms, neck and legs. This exercise helps to make the heart to pump blood faster while the lungs take in clean air and expel used air.

Next time you have an opportunity of standing by a pool; don’t look at it as a massive pond but as a gateway to better health.

Walking

The best thing about walking is that you can turn it into a fun activity. You don’t have to walk in the park or around the neighborhood when you need to exercise. The hills and woods in the countryside are perfect places to hike. When you walk, different joints like the knees, the elbows and shoulders get to move which improves lubrication.

For the muscles around the legs, thighs, arms and back, they will not only receive nourishment from oxygenated blood but they will receive the much needed exercise too. You will be able to exercise your legs and the whole body as well as experience nature at its best.

Running

When you run, you engage your heart and your lungs just like swimming and cycling do. The lungs will take in oxygen and dispel used air quickly. This is done to supply the heart with oxygenated blood as the body cells are burning energy at a high rate. Running is a cardio exercise for the outdoors and the best thing about it is that you can push your body to highest limits. For instance, you can start jogging one mile in a day and within no time; you will have the ability of participating in a marathon.

Cycling

When you cycle, you help to jump start metabolism allowing your body to burn calories which in turn powers the cells in the muscles. Cycling allows you to engage your legs, your back, your elbows, your arms and your wrists. Your heart and lungs will benefits from the oxygen as well as the energy produced which helps to power the organs.

Final Thoughts

What you need to remember is that even though cardio exercises help to improve your heart and lungs, you need to take a rest. You can work out from Monday to Friday but set Saturday and Sunday for resting.

3 Ways Google’s In-App Search Will Influence Android App Development

Currently, the applications activities are limited to Google applications that are YouTube, Spotify and Gmail, and will shortly extend to popular applications such as LinkedIn and Facebook Messenger.

How does it work?

In App is an offline feature as it conducts search across the Android device, and not the internet or cloud storage. It is similar to Apple’s Spotlight that allows user to find data directly on the phone. Until now, Google used the Firebase App Indexing to help app developers to facilitate search on Google for online information and be redirected to the application. This type of search allows the user to view app content directly. With In App search, user’s search becomes more focused, as they will only find relevant app information that is stored in their device.

We discuss 4 ways Google’s In-app search will influence Android app development.

Direct app access

When a user inputs a relevant search keyword into In App search, all the offline data that is stored on their device in the application is shown in results. This not only makes the results more concise, it also enables user to open the application and go directly to the feature they are seeking without making multiple inputs.

Finding Relevant content where it is stored

Often, the content that is being sought is saved in mobile applications and it is unnecessary for user to make a search of the web to find it. In the past Google has made indexing apps for search on the web, with In Apps, this feature has been brought to the limited field of user device. User can search for tasks, messages, multimedia, contacts and other specific app related information at a single point and get faster results. For instance, just like the search feature on WhatsApp, if the user is looking for some specific information, like information shared with a friend on Facebook Messenger or specific passage of note stored in Evernote, they can find it directly on In- App.

Deciding which apps In Apps will work on

The user has the choice to decide which applications the In App feature will work on. Users also have the choice to add which apps they would like the search feature to extend to by toggling the various apps on or off on the Google App’s Settings. Since, the app will be working offline; user is protected from sharing their data with Google as private information will not be sent to their server. This gives the user more effective control over their personal data and lets them decide what information they would like to share and what they won’t. This is crucial especially in case of sensitive applications such as payment gateways, mCommerce apps and banking applications where user may safely save their finance related details.

Concentrated Search Efforts

In the past Google has provided a host of Search indexing options that were largely web-dependent. With the new In App search option, they have finally entered a more concentrated search spectrum that gives users greater control over the data. Currently, In App is only available on specific Android devices, but it will soon be rolled out on a larger scale.

Android developers can leverage the benefits of In App search by integrating this Google device feature to their application directly rather than create a separate search feature within their applications. this will create easier access for the user too and help the application to organically blend with the device.

Batik Fabric By The Yard Starting US $ 1.40 With All Technique Handmade

100 cotton batik fabric the best quality

We use 100 cotton batik fabric quality choice. Maybe you ask, what is the real cotton?. Before entering the problem of cotton, it would be better to know about cotton base material ie cotton.

Cotton is a fine fiber that envelops the seeds of several species of Gossypium (commonly called “trees” or cotton plants), ‘bush’ plants originating from the tropics and subtropics. Cotton fiber becomes an important material in the textile industry. The fiber can be spun into yarn and woven into cloth. Textile products of cotton fibers commonly referred to as cotton (yarn or cloth).

Why do we count on 100 percent cotton?. In accordance with our experience, in addition to absorbing sweat is also not hot. So when you wear it so comfortably.

There are many types of 100 percent cotton in Indonesia. Construction of the yarn that distinguishes between types of one another. In addition, there is also seen from the thickness of the threads of cotton fabric.

For stamp technique, we use the construction of yarn 133 x 72, thickness 40 s. This type of cotton has a quality in the middle – middle. It has been export standard and proven to date.

The choice of cotton This is just a habit of us, you can order the fabric as you wish. Batikdlidir serve quickly and appropriately for all your batik fabric business.

For info or order 100 cotton batik fabric can whatsapp to +62 822 6565 2222 Mr Mudzakir.

Batik fabric manufacturers from solo, Indonesia

Batik fabric manufacturers from Indonesia for All around the world. Batikdlidir is a manufacturer of complete batik cloth start, stamp until handprint. We produce it all with human hands ( Handmade ), not machines. What distinguishes between stamp or tulis with handprint is the formation of patterns and the use of the malam. As for the same work that is using human power.

The benefits you get from making batik fabric in our place, among others:

1. The price of cotton fabric is cheaper with the best quality, because we are in the center location of cotton factory. So the price of batik cloth produced is also cheap ( low price ).

2. Motives are more maintained quality, It has been tested with the use of many years of our customers. In addition, you can choose the motif according to your taste.

3. Unique, because you can combine your own motives. Solo society and jogja have become daily struggling in the field of ‘Batik’.

4. Easy on payment. For reservations we charge Down payment 50% of total production financing. So as to create a relationship of trust between the two sides.

5. Many choices of batik pattern that we provide with the video, if you do not determine their own motives. There are two types of motifs and colors we provide. So you can specify your own directions that you want to order.

For info or reservations, You can whatsapp to +62 822 6565 2222 Mr. Mudzakir.

Batik sarong wholesale.

Handmade batik fabric in Batikdlidir

Maybe you ask, What is a handmade batik fabric?. Handmade Batik is a batik made by human hands by passing through both time and energy process. For us, handmade is divided into 2 namely cap technique and tulis technique. However, for the solo society in particular consider handmade only refers to the technique canting (‘tulis’).

We produce original handmade products. When making it with canting, Batikdlidir always say “tulis”. Similarly, with the stamp, We will say the stamp ( cap ) technique. This is very important, because appreciating the process is the main goal for us.

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