Social media

Social media is the combination of online communications channels committed to group-oriented input, communication, information sharing, and relationship. Various types of applications and websites which are devoted to social networks, blogging, forums, wikis and social bookmarking form the different types of social media. The most common types are Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, LinkedIn, Tumblr, Skype, Viber, Snapchat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr, Buzznet, Wehearit, and Friendster These social websites have approximately 100,000,000 registered users. Although there are different types of social media they use many common features such as Consumers create service-oriented profiles for the website and applications that are planned, and upheld by the association. The user-created material, such as digital images, posts, videos, comments and data shared through online interfaces. All type of Social media is interactive internet applications which enable the growth of online social networks by linking a user’s profile with those of other persons or groups.

Users usually contact social media facilities via web-based tools on computers, or download services from internet applications to their cell phones, through these services, users can generate highly collaborating platforms through which persons, groups, and establishments can segment, co-create, debate, and revise user-created data or pre-built content displayed online. They present considerable and prevalent changes to communiqué between trades, establishments, societies, and personalities.It has modified the communication between the persons and large establishments. Researchers study these changes and new Technologies are being introduced as a result of these changes. It is different from the traditional print and electronic media in various aspects, such as grasp, customer, value, reach, occurrence, interaction, usage, nearness, and durability. Its channels operate in a dialogic mode of transmission whereas old-style media used monologic transmission mode.

Facebook is widely used in all the countries, 84 percent of young Americans are its user. Almost 60 percent teenagers have social media profiles, a majority of people spend a minimum of two hours daily on social networking sites and the time spend on these sites is greater than the time spent on another type of sites. The total time spent on social sites in the USA was 66 billion minutes in 2012 now it reached to 121 billion minutes. It has become a source of professional prospects and financial profits.

Social media has a lot of good and bad effects. It gives a chance of linkage with actual or virtual groups, and it is a real publicizing instrument for businesses, financiers, charitable establishments, as well as support groups, politicians, and administrations. Its substantial use is also proved as a cause of sadness, cyberbullying online persecution and wandering.

We cannot define social media by its aptitude to fetch people together, according to this description telegraph and telephone can be its types, Actually social media is typically used to pronounce social networking sites such as: Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram and Wechat permits their use to make their private Profiles to share ideas, images, videos, to talk with each other and update each other with the new things, events and happenings while doing their daily deeds and routine jobs.

Peculiarity of Social media-The Content Spread like Virus

Sometimes contents that are posted on social sites have likely to spread like a virus on social networks. The users will reshare the content posted by some other user to their social network, resulting in further sharing. Posts like North Korea Atomic Bomb Explosion, fast-breaking news like the news of Michel Jackson death have crashed down the internet servers as this news was rapidly shared and re-shared by the people who use social networking sites. This is the concept of spreading of a viral disease from one infected person to other persons. Some individuals, Groups, and Organizations use this Viral Spreading of a news as an effective way of Publicity.

Use of Cellular Applications

The usage of Mobile phone to access sites is a great factor in the popularity of these sites, Now it is more easy, private and cheap to use the social media than before, the Smartphone has made the internet a very “Handy” thing to use by the young generation. Now youngsters pass more time doing interactions on social media sites than to pass time on watching TV. Every type of sites can be reached easily with the help of the smartphone, contents can be added, shared, send, received, status updated voice and video calls can be made more easily without the use of desktop computers or laptops. Use of Wi-Fi technology has enabled to use an internet connection by the whole members of a family. All the family members can use the internet sites according to their own likes and dislikes, a flexibility of time and Privacy. The mobile applications like WhatsApp, Skype, are used widely to make video calls, YouTube is used to see videos, Facebook is used to share videos, images, texts and status updating by the mobile users. Mobile social media mentions the use of media on mobile phone sets such as smartphones. Mobile applications let the formation, interchange and spread of user-created content. Location and time sensitivity are the important factors to access the social media by mobile devices.

Business perspective

Location and Time sensitiveness gave mobile devices an edge on desktop computers in offering companies to expand their businesses by marketing and advertising by it. Mobile utensils can be used for investigation, communiqué, sales advancements or concessions, and affiliation growth programs.

E-Commerce

Social sites use sociable plans, creating stages that are equally helpful for users, industries, and the nets with the help of e-commerce, or online consumptions. The users post the remarks about a company’s product or service with their online friends and associates. The company profits because it gains awareness about how their product or service is regarded by customers. Applications such as Amazon.com and Pinterest influence a mounting tendency in the acceptance and approachability of e-commerce, or online consumptions.

Congratulations, you have decided to design your own mobile app! Yes, these are the times when an app is not just beneficial to businesses, but a powerful product in itself. However, it certainly does not involve a one-size-fits-all strategy. Here are 5 things to consider when designing your mobile application:

Target Audience:

Have a well-defined target audience. Be specific about your audience’s geographical location, demographic, preferences, tendencies, and requirements. For example- if you are a women’s apparel company, you need to choose heavily visual content with a feminine look and feel via colors, motifs etc.

Market Competition:

Every product needs a buyer. Does your product have enough demand to ensure that people download your app? For instance, if you are launching a messaging application, your competitors are Whatsapp, Facebook Messenger, Snapchat, WeChat and so on. In this case, your application needs to have a highly unique and advanced offering in order to become successful within this category of apps.

Type of App:

If your application aims to have features specifically for a mobile user, it is best you go for a native, designed for the platform you choose (Android or iOS). If you already have a successfully running website, one can go for a hybrid, which has the basic functionality of a native but has the internet browser within that application- which means it depends on the website to run, and cannot run offline. Hybrid Apps are also lighter in the pocket.

High degree of usability:

Whichever mobile application you design should appeal to the end user. Appealing graphics and images will prove to be skin deep if the app is not responsive. Clean display, a short loading time, bold navigation elements are a must. Touch friendly features like drag, pinch and swipe (think Tinder right swipe!) are also essential if you truly want users engaged on your application.

App Marketing:

Ha! You can’t skip this step. If you’re designing an app, make sure to build a marketing strategy simultaneously. This can range from in-app marketing to building a good landing page and promoting the app on social media channels. Even more importantly, you should spend time crafting a creative app description for the Apps Store (or Google Play). It is literally like the app’s resume or your bio on a matrimonial site!

Whether you are an App UI designer or a company looking to get an app made, we hope the above pointers have encouraged you to step into the app designing process with awareness. If you have a clear vision of the app’s purpose, give attention to refining wireframes and prototypes and market the app well, it will be sure to create an impact.

WhatsApp Messenger is a proprietary, cross-platform instant messaging subscription service for smartphones. In addition to text messaging, users can send each other images, video, and audio media messages. The client software is available for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone

Competing with a number of Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages per day. According to the Financial Times, WhatsApp “has done to SMS on mobile phones what Skype did to international calling on landlines. The service is free for the first year then costs $0.99/Yr.

Everyone knows that WhatsApp is a great tool for messaging friends however what you did not know is that WhatsApp can be used as campaign tool to generate marketing leads. The App is free and it can serve as a strong marketing channel with the potential of getting clients for your business more than anything else.

Why Choose WhatsApp for your marketing Campaign?

The App is almost free!

You can send large amount of messages with no limits. It’s available for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Everyone is using it because you don’t have to go to a website to fill in details or confirm your identity to use it. It just needs your mobile number and you are done!

Better features than traditional SMS/MMS

WhatsApp supports many different message types, from simple text to pictures to audio files. Usually a MMS message would cost a fair bit of money to send, so the fact that these can be sent to as many customers and prospects as you like for free is great.

You can also send GPS location of your stores! Product videos, Product images and audio messages (a short personal message from your CEO could be sent to multiple clients and prospects at one go!) this wonderful App supports just everything. You can start your own WhatsApp group and can invite your clients and prospects to join, or you could create an internal marketing group which will help you stay connected with your campaign peers 24/7.

So WhatsApp as a campaign tool can perform everything a traditional e-mail or SMS campaign could do. To top it all Whatsapp is close to our heart, people can’t take their hands off their phone because of this App. Hence any message communicated through this medium has the immediate and maximum outreach.