Don’t Get Burned By Web Designers

If you bring up the subject of web design with small business people, it wouldn’t take long to find someone who has been burned by a web designer. Perhaps they have even come to the conclusion that a web site is not worth the expense. Let’s look at how and why that happens, and outline some success principles that will help you when you need web design services. Since so many web designers get it wrong, the web design principles that actually work may surprise you.

One of the problems with web design is that software programs have made it seem easy to create a web site. If you have the software, it would not take you long to build a web site. There are an abundance of inexpensive templates available to make it even easier to put together a web site. Getting a professional looking web site is not difficult at all. So you may wonder, why is that a problem?

The process of creating a web site does not end with making it look professional. In fact, that could very well be one of the least important aspects of a web site design. Let’s face it, there are ugly web sites that make a lot of money. Since life is not fair, there are great looking web sites that make little or no money. I’m not saying the professionalism of your web site is not important; I am saying it’s not enough.

There is a serious flaw in the web design industry, and small business owners are especially prone to fall victim to it. The problem is that usually, very little business planning goes into a web site design. Too many web designers are more concerned with selling web design than taking the time to build an effective web site.

This deficiency stems from the fact that very few web designers are marketing people. Small business people do not have big advertising budgets, so they are easily attracted to the low rates of average web designers. Good marketing means setting priorities and effectively using your resources to accomplish goals.

The one element I find seriously missing in web design is the very thing that is fundamentally important; that element is uniqueness. A Unique Selling Point (USP) is one of the basic tenets of marketing. You must answer the questions: why should I buy from you, and, what makes you different from my other choices? If you fail in this area, your web site visitor will not be kind to you. They will leave and not come back; they will probably not tell you why they left either.

Read your web site copy to see if it contains another common error. Does it say, “We this,” and, “We that?” Do not “we” on your web site visitors! Your web site copy should speak to the visitor, address their needs, and solve their problem. It must compel them in some way. You need to draw them in and sell them on your solution.

When you take notice of how many web sites violate these basic marketing principles above, you will begin to see how you have the opportunity to rise above your competitors. Just think, if the majority of business web sites are violating even these most basic principles, how much more could you benefit from hiring a web designer who understands marketing?

There is a lot of emphasis placed on search engine optimization (SEO), and there should be, because this is very important if you want to have your web site found by people using the search engines. For most web sites, search engines account for 80% to 95% of all visitors. However, as important as SEO is, if you have a web site that is not creating sales with the visitors you are already getting, SEO is the wrong priority.

The next principle is the one you will probably find the most surprising. People actually read web sites! Yes, they do have a short attention span, and we will look at that point next, but they do read. There have been many studies done to document the way people use web pages. Even though so much attention is given to graphics, the studies show that well over 75% of the time, web page users read the text before they notice graphics.

This does not mean that graphics are unimportant. Visual elements are one of the many advantages a web site can provide. When you consider that people use the Internet to seek information, then it does makes sense that they will read your web site’s content. Providing the right information can mean the difference between winning a customer, or surrendering them to your competition.

I also promised to cover the short attention span issue. It is often called the 3 second rule. According to web studies, if you cannot capture the attention of your visitor in approximately 3 seconds, that’s how fast they usually leave your web site. I suspect the reason is because so many web sites are such a horrible waste of time, that people’s patience has been worn down. The solution is to have a fast loading page that quickly clues them in that you can solve their problem. If they can “skim” in a few seconds, and you grab their attention, you have successfully drawn them in so they will stay a while.

Statistically, it takes 7 visits before you make a sale. If your web site is not done correctly, you will have dismal results because you can’t get them to come back seven times. That is why so many web site owners are disappointed with their success. That is why some web designers provide what seems to be a bargain, while other web designers have to charge more to give you a better value. It takes more time to plan and create a good web site design.

The good news is that most of your competitors will go for the bargain and suffer the same fate as everyone else who does not realize the value of an effective web site design. Very few of them will invest the resources needed for success. If you do, you can win. This does not mean you need the big budget of a major corporation, or that it has to be expensive, it just means you need to be willing to do better than average. The rewards are much greater when you stretch beyond the norm.

5 Things to Keep in Mind When Moving From Graphic Design to Web Design

Who is a graphic designer?

Graphic designers combine text and images to create designs and layouts. It is their responsibility to create interesting designs which attract the viewers’ attention and effectively communicate the message. The message may be meant for both offline as well as online audiences. To put it in brief, graphic designers deal with how objects look. It is all about making static designs as visually appealing as possible. There are many branches of graphic design and many designers specialise in creating one category of work – such as Film poster designer Raj Khatri – while others prefer to do a little bit of everything.

Who is a web designer?

Web designers are broadly divided into UI and UX designers. User Interface designers are responsible for the way the layout of an application or a website i.e. the interface looks to the audience. While user experience designers are more concerned with what happens when one interacts with the interface. Together, they both work towards how the product feels. Their goal is to maximize product simplicity. They refine and iterate to create the best possible experience for the users.

As you can see, graphic designers are different from UI/UX designers in terms of both their process as well as the final result. There’s no doubt that currently UI/UX designers are in the greatest demand in India. They bridge the gap between how things look and how they work; and are at the forefront of creating fantastic products for people in the technological age. On the other hand, the graphic designer market has fallen a bit stagnant and the job market is shrinking for them compared to more technologically relevant designers.

Lots of graphic designers are in fact, making the switch over to becoming web designers. Are you too looking forward to making the switch? Here are five tips to keep in mind when moving from Graphic Design to Web Design;

1. Don’t be the Expert

The best web designers are the ones that don’t have all the answers. Huh, what? The key is to understand that all clients are different and one solution will not work for them all. You need to understand what designs they need, exactly and create it for them. Often, giving them an answer won’t be enough. You will have to research and give the clients reasons why your answer is right. Be prepared to get stumped every day and having to work hard for every single change that you make, because you’ll need to be accommodating of the clients’ needs in your designs.

Good web designers always start with the basic, always plan ahead while working and create rough wireframes for your designs. Rough is the key word here, as many designers often put too much effort in making their wireframes look pretty and lose focus on their purpose. This is a very important point for graphic designers as aesthetics take a backseat when it comes to creating wireframes. This doesn’t mean that you need to throw away your creativity but you need to learn to focus it and use it in the right places.

2. It’s a Science as much as an Art

Being a web designer, you must embrace product thinking. Being a web designer means understanding that designs overlap with product management, as no one can design an intuitive user interface for a product that they don’t have a clue about.

User research and testing is a big part of web design. Your intuition as well as all kinds of biases should never get in the way of the design process. This means that you’ll have to conduct interviews, studies, inquiries and testing to validate your design and ensure it’s intuitive to your users.

It’s a scientific approach, and you should understand that in web design the definition of beautiful is what makes users feel good while navigating through your interfaces and not what is just easy on the eyes. To achieve that you should not only be good at the art, you need to understand the science behind it all as well.

3. Design for Information

One of the most important aspects of good web design doesn’t deal so much with pixels, colours or typography, as does with the content that is inside your designs. People use websites and apps not for their beautiful designs, but because they want easy access to the content. While making the switch from graphic design to web design, one must keep this aspect in mind and make sure one’s designs are as simplistic as possible. It is very important to make it as easy as possible for the users to find the content that they need. The entire interface must be logical in its arrangement and easy to access for the end user.

4. Follow guidelines, don’t invent your own

“Wait, you want me to follow convention!” Although this sounds like cyanide to graphic designers, it makes perfect sense when it comes to web design. Like programming, UI/UX design has guidelines, such as Google’s Material Design for Android or Apple’s iOS Human Interface Guidelines. And following those is critical to ensure your design doesn’t cause any confusion in the mind of the users.

If you break completely from already established patterns, you might experience a steeper learning curve for new users. Many of them will not bother to figure out your design patterns and will move to another website or application which fits into what they already know.

However, this doesn’t mean that you have no space for customisation and offbeat design solutions. You do to some extent, but unless you work at Apple or Google, it’s not recommended to reinvent entire design patterns that your users have already got used to. It’s not creativity but usability that is important in this field.

5. Play Around

While it is but obvious that you will need to research and read up as much as possible on the world of web design, one thing often missed out on is that as a web designer, you should just visit as many websites as possible. Many graphic designers feel that using a reference throws off their intrinsic creativity and so they avoid using references for what they create.

Note down what you like about them and what you don’t. What makes them different from their competitors? What makes accessing content easier for you? Do you like that additional menu bar? How many clicks or actions does it take to reach from one section of the website to another? All of this will help you out a lot when you are designing your own websites as you can then learn from what others have done and avoid the mistakes that they’ve made.

Conclusion

If you are thinking of switching to web design, keep in mind that there will be radical shifts in your work process and mindset. The hardest part in this transition might be changing your perception of design and its goal.

So before sketching your first interface, try to get into the shoes of the user to understand what they are looking for in the product and what are their goals. Then think of design as a way to help them accomplish those. From now on, that’s your goal!

Hiring the Right Web Design Company: A Simple Guide

Why the Need for Good Website Design?

For small business owners, website design matters hugely. Choosing a good designer means more than just getting a pretty web page. It is a vital aspect of the business and thus a crucial strategic decision. It is well known that the quality of the website can boost awareness and present the business as proficient and reliable. A good website design can help bring in more business and a bad would do the opposite, meaning drive away potential clientele. Some businesses are based on their web presence and hence the need to make a great impact on visitors to help with growth. Choosing the right service provider is key to getting the absolute best websites in order to make a great impression. But first, let’s see what makes up the web design company and its team.

Know the team!

An able group of professionals helps manage and deliver various parts of projects for clientele and as per their needs. A typical team would comprise of the following members.

  • Graphics/ Web Designer

These professionals are basically responsible for designs of a web page and all its aesthetics namely, layout, graphics, colors and where the text would be located. They are also responsible for how pages are crosslinked and navigated in.

  • Programmer/ Web Developer

The ones that are responsible for coding on the site. They help build and execute advanced web services apps that help with back-end services for visitors like tech support and after-sales help desks.

  • Business Development

Although unrelated to the web but vital for business promotion, marketing professional looks after client relations and visitations. Just like in every business, they bring in more clientele.

  • Accountant/ Finance Expert

Obviously, to manage all the accounts of the business along with banking and assigned to taxation-related duties. Again, not has anything to do with the actual development but handles internal needs of the web design company.

Understanding your Needs!

Before dashing to the door to hiring an expert, its good to understand what you need and what you want exactly. As per trends, and a realistic budget, of course, here’s what a typical website should have: –

  • Homepage
  • Services / Products
  • About us
  • News & Alerts
  • Contact us
  • Blog

A small business owner would have these six basic sections to make a website that would help them make an impactful presence. But, there are other sections with specialized services that cost and it’s totally up to a business and what it requires. Manufacturers, for example, use these back-end services by to coordinate with vendors, clients and distributorships so have advanced websites that carry powerful encryption. Some businesses do have websites who need to upgrade them as they may not be mobile-friendly and old. Revamping them with a blog section and a few more products would give it a facelift. Why pay a web design company more if you already have a basic structure? For effective transmission of your requirement, browse the web to present a sample of what you want.

What to Notice in a Web Design Company!

The first thing to notice is their experience. Experience can be an indication of their capabilities and scope of work. browsing their website, one can easily ascertain the depth of their work and some service providers even display their accomplishments proudly. The team profile, if available, is also an excellent way to understand the kind of creative drive is behind the company. And, always be clear about rates. Their contact us page is a convenient means of requesting a quote. Then again, going over and visiting their office would also help decide if they are the right professionals for the job!

Importance of Graphic Design in the Web Designing Process

When you decide to design your website or get it designed by a professional web designer, it is important to consider the factors including navigation, quality of content and the aesthetics of the website. While the web designer has to take care of all these factors, the graphic design for the website should be given equal importance. Graphic images are the first thing a visitor notices on a website and it is because of the attractive graphic images that the reader is enticed to read the text.

A website designer, who may also be a graphic designer, has to blend the graphics in his web design to create an attractive websites that can hold the interest of visitors and compel them to revisit the websites. In the web design, the web page layouts, site plan and content are directly related to the graphic design created for the websites. The graphics have to be as good as other aspects of web design.

Let us see how the graphic design is linked with various factors of the web design-

Home Page- This is the most important web page of the site. It can make or break the website and so the graphic design on this page should be most attractive and effective. If the Home page is not attractive enough, the bounce rate would increase and the whole purpose of the website would fail. So it is important to have graphics that are attractive as well as informative enough to hold the visitors’ attention. Using colours and images that blend with the core message of the website is best way to make the website most effective.

Content- It is the content which talks about your company, products, services and work but reading long content can sometimes be boring. In order to make it interesting, the web design should be such that the readers are compelled to read the content. With the help of attractive graphic images, you can engage the customers and direct them towards the related content.

Brand Reputation- A good graphic design incorporated into the web design can lead to improved reputation of the company and its brand. The graphics such as logos lead to creation of brand identity and reputation building and so they should be designed carefully.

If the graphic design is blended with all these aspects of web design, the website owner can enjoy the following benefits-

A) Added visual appeal of the website: Colours and images are more attractive than texts and so the visuals are an important aspect of a website. It appeals to the aesthetic sense of the viewers and helps them to connect with the site.

B) User-friendly website: The aspect of usability is supported with the help of good graphic design. Besides other tools, graphic images can also make the website user-friendly.

C) Makes the site look more professional: Many times, despite a good web design and informative content a website fails to achieve the desired results. This is possible in the absence of a good graphic design. With effective graphics, the website can add a touch of professionalism.

Graphic images can be of different types including logos, graphic text headings, background images, photos, bullet points, image maps, divider lines and navigation buttons. The key is to make the graphics effective enough to induce the visitors to visit the website and revisit it.

Web Designer Tips: What’s Trending In Web Design For 2013!

Mobile design first

An ideology that has surfaced recently is to begin with a mobile website and build it up. You can start by planning the most significant interface elements and add them into a mobile layout, dropping the ones that don’t fit. Parallel to this you can plan for the layout’s response when the window expands. It will then include one or two sidebars and several other elements. Generally, the desktop browsers will be comfortable with any layout format as long as everything functions efficiently.

Infinite scrolling

Most social media websites, such as Twitter, Tumblr and Pinterest have applied infinite scrolling effects for timelines, user feeds, homepages and dashboards. Designers have questioned the usefulness of this trend, because users have difficulty in generating permalinks for various pages. This style is not suitable for all websites, only ones that allow loading information which does not need specific pagination style. Most social network user feeds have information that is dynamic and changes constantly with updates over time, and users don’t want to click ‘next page’ for the next page of tweets or status updates. Infinite scrolling is incompatible for blog archives, as readers may want to read page 10 or 20 directly instead of scrolling endlessly.

Minimalism and whitespace

Both minimalism and whitespace are concepts that have existed in web design for years; however, they have evolved to fit into the recent spectrum of creativity. Several websites use whitespace as their design tool to direct users’ attention towards the main content. Even crowded websites can use whitespace in small sections to alleviate space. A common misperception is that whitespace must all be white. In fact, dark layouts also use whitespace to allow some breathing space without clutter. Leaving gaps for spaces between paragraphs and headings makes the content user-friendly and less intimidating for the readers.

Natural design elements

Numerous changes have come about because of the CSS3 specifications. Some topics that exhibit the more advanced features include keyframe animations and @fontface. Even fundamental CSS3 properties are influencing application of natural design within layouts such as box shadows, background gradients or rounded corners. Some years ago, the same styles would have needed images, but today, you can design your mock-up entirely in-browser with CSS3, generating the same effect. 2013 will see images being built into layouts replaced by compliant CSS properties.

Big photo backgrounds

The big photo background trend seems to be here to stay. An increasing number of portfolios and websites are launching this design. Based on the use of colours or background style, a website layout can be adjusted to communicate specific emotions or feelings. Large photos provide an effective way to convey specific emotions. This might not be the right trend for everyone, but it creates an aesthetic effect where sufficient space is available. There can be issues in fitting the content on the layout, so that it is clearly readable. This option works best for landing pages for design agencies, personal websites or design portfolios.

A Few eCommerce Web Designing Trends You Should Be Aware of

Web designers across the globe are upbeat about the fast growth of eCommerce – not only because it promises a more capable trajectory in the near future but also because its fast changing environment accommodates ample scope for personal growth. As a designer you’re constantly challenged to explore new horizons of web designing in order to ensure a seamless shopping experience to your customers. It takes very little for a dominant trend to become outdated in absolutely no time. As such, is there even a point to predict eCommerce trends for 2017? Yes, there is – because that is what sustains us – designers- in the fast paced digital ambience. If we don’t learn we don’t grow. Simple.

The designing trends that are quickly emerging in prominence have been provided below. If you’re hiring an eCommerce Web Designing Company for designing or re-designing your eCommerce store then you choose a designer, who is duly aware of these trends.

Trends Shaping The Future of eCommerce Designs

Before delving into finer details, let us tell you that one thing which will continue to enjoy utmost prominence is mobile. What Steve Jobs had said around 6 years back is a reality now. He had said that mobile devices were fast replacing desktops or PCs as the most widespread computing devices. Today, in 2016, it is predicted that if eCommerce is poised to grow by 15% in 2017, then m-commerce is going to constitute more than half of that growth. Keeping this in mind, we will try to explore the major eCommerce designing trends to evolve in 2017.

Content Driven Design will Rule

Content driven designs such as material designs or visual storytelling will continue to be given due prominence. eCommerce companies are expected to use material design more often than what they have been doing all this time. One of the best attributes of material designs is that they are vibrant as well as focused on content. This particular trend started enjoying attention from 2014-2015 and it will continue doing so even in 2017.

Designers should Pay Attention to Upward Responsive Designs

As we all know, responsive design is a very important element of web designing in its entirety. Upwardly responsive designs entail design efforts tailored for both smaller screens like smartphones and high-resolution devices like TVs as well.

Hidden Menus

Hidden menu (a most used variation of the hamburger menu) continues to be a favorite of designers as well- primarily because it makes your site clutter-free. Initially, these menus were primarily used in mobile devices. However, they have slowly forayed into desktops as well.

What You Need to Keep In View

It is extremely important on your end to acquaint yourself with these trends so that you can base your choice of the eCommerce web designer on the same. You would like to know about trends that are going to shape the future of eCommerce web designing so that you can ascertain whether the designer you’re choosing are aware of similar trends or not – whether they will be able to keep these points in view while designing for you.

Web Designers and Search Engine Optimisation

If you are using a web designer / company to build your new website, you should choose them carefully. There are literally hundreds of thousands of web design companies worldwide, but some are much more productive than others.

When choosing a designer to work on your site, try to make sure that they possess all of the necessary skills required to make your website a success. Your designer / company of choice, should be somebody that possesses creative flair, excellent technical knowledge and experience, a good understanding of search engine optimisation, and more.

A website designer with a creative flair is important because your site could be the first thing that a potential customer sees. A poorly designed site can put people off from using your website to by products, and increase your site’s bounce rate (the amount of people that leave instantly upon arriving at your site).

Professional web designers have the ability to create an interface that is appealing to the eye, as well being able to promote particular products or services with prominent placement of certain content. Suggestive selling on particular pages of your site can increase brand awareness and sales, and small things like are often overlooked by inexperienced web designers.

A designer’s technical knowledge is also very important. They should have experience in building cross browser compatible websites that will display the same way to users, regardless of their browser choice.

They should be able to code efficiently, to the standards set out by “W3C”. This will ensure that the website functions correctly when it is launched, and in the future. You should also choose a website designer with experience in SEO (search engine optimisation).

What is SEO?

Also commonly known as search engine optimisation, SEO is what needs to be done on-site, as well as off-site, to increase a website’s ranking in the search engine results pages (aka SERPS).

Choosing website designers / companies with these skills should be at the top of your list.

After all, there’s just no sense in having a website if it can’t be found by internet users.

Professional web designers with search engine optimisation (SEO) knowledge will optimise your site as much as possible, as they build it. Some may charge extra for this, and some companies may provide it as standard.

Most designers / companies will charge extra for off-site optimisation, as there is a great deal of work that needs to be done.

Sources of Inspirations of a Web Designer

I am a web designer. I admit that, it isn’t always easy to find the right design for my clients. The main reason is of course everyone has different tastes. And different industries have different norms. Below is a non-exhaustive list of sources that inspire me. And help me to better guide my clients.

The first thing I do is a general research. In this research I take a look at the websites I can find in the same industry. This will help me to better understand specific needs of my clients. I also ask my clients to show me websites they really like and show me their competitor websites. I also make sure to ask them the colors they like the most. It is important that the colors they like blends well with their corporate identity. Corporate identity is the combination of their logo and the colors they have already used in their past promotions, advertising materials, business cards etc. I also try to get some idea of what design elements my client likes the most. Design elements are such things as fonts, social media icons, sliders, display of featured work and so and so forth. At this stage most of the time I have a fair idea of my clients needs.

Next stage is to investigate if what my client needs could be accomplished by modifying an existing design or if the design and development work needs to be done from scratch. You may ask me where I ind an existing design I can modify. This is a process of looking through template sites. If I can find a decent design that can be modified to match my clients needs. I am in luck. This is because the existing design will help me to work considerably less. Which will make the end design work much more affordable in the end. And most of the time my clients are happy if I can provide lower rates without compromising from the quality of the end result.

But this isn’t all I need to stay at the top of my work and to get inspired. I also continuously keep an eye on web design galleries and award winning websites. I read design books & magazines to follow trends and I follow tutorials to keep myself up to date. And I am on continuous look out at the work of my fellow colleagues do. If I see anything I like I will either take a mental note about it, make a bookmark to the work they have done

The Freelance Web Designer – A Dying Breed

When I first saw the internet I was astonished at its potential. Having a newsprint publishing background, I was able to quickly understand that it was only a matter of time when having a website would not be a choice decision, but a mandatory one if a business was going to compete in their marketplace, whether it be local , statewide, national, or worldwide.

At that time I was the Marketing Director for a successful 7 figure plus a year remodeling construction firm. We handled all of our marketing in house, producing all of our promotional materials that was anchored by our own Home Improvement Monthly Newspaper which was delivered to the driveways of 10,000 single-family homes each month.

After recognizing the potential of the internet I was able to see the necessity of our firm expanding to the internet. Keeping with our established policy of in house marketing production, we elected to produce our own website. Believing in doing so, it would provide us with the same flexibility of our newspaper. The problem, however, was none of us knew anything, whatsoever, about producing and maintaining website. How bad could the learning curve be anyways?

To cut a long story short, I, after a reasonable learning curve, was able to accomplish my goal of becoming a webmaster learning 5 different programming languages. In fact I enjoyed it so much I became a freelance web designer and have design a significant number of sites requiring a varying degree of skill levels from the simple five page site to complicated community ports.

The sad truth, however, is that with each passing day, the need for the freelance web designer is diminishing as technology advances. Recently I read a blog post somewhere which was specifically challenging the need for a designer at all.

The author, a successful consultant in his field, stated that after several years of frustration with finding and maintaining a designer he could depend on, he researched the possibility of managing his own site making use of one of the many open source content management system ( CMS) that are out there. The entire article was concerned about the fact that not only was he able to locate a CMS which met all his needs and more, but how with a minimum learning curve was able to produce a quality site for more flexible and interactive that what he had received from the designer.

Having made use of several of the open source scripts out there in my development, I had little to do but to agree with the author. In fact, in my own design business I have gone almost exclusively to using open source programs for my clients.

For the same money charged, I am able to provide my clients with a far more effective and interactive site. In fact, being CSS based and template driven, the majority of my income now a days is derived from training office personal to administrator the site in house, which is how I got started in the business in the first place.

Additionally, as the ability to store more and more information on the head of a pin increases, web hosting companies are being forced to develop and offer more and more point and click web development tools specifically designed for assisting the business to be able to produce and publish their site in house to attract and maintain business.

The writing is on the wall. While there will always be a need for Freelance Designers because there will always be those businesses who have no interests in managing their site in house, with the ease of all of the point and click development out there, with more and more coming out everyday, the market is shrinking daily.

My philosophy is simple … if you can not beat them, join them. While I do not expect my business to fall out of the face of the earth tomorrow, I have do recognize the need to shift emphasis from primarily designing sites to primarily counseling and training businesses to maintain and manage their own site in house.

What An Aspiring Web Designer Can Learn From The Chefs

Aspiring designers can learn a lot from chefs in the kitchen. The recipe of web designing exhibit same ingredients to that of a cuisine served by a chef from his kitchen to the dining area.

Each species is a masterpiece, a creation assembled with extreme care and genius. – Edward O. Wilson

Accomplished Designers understands that their process of creation is streamlined process like that of a chef or serving supervisor from his kitchen to the dining area.

1. Choosing the Type of Site- Like the chefs set the table properly into right places before there guests dine. The same way designers must properly scrutinize and plan the idea with regard to what type of site they want to create. Categorize it wisely based on the content. For e.g. Organizational, Institutional, Educational, E-commerce, etc.

2. Choose your Web Hosting Service wisely: Finding the right web hosting service can make all the difference in the world when it comes to the success or failure of your online business. However, with thousands of web hosting companies in the market place it can be extremely crucial to figure out which web site hosting companies truly provides the high quality web hosting solution at the lowest price. So the designer must be sagacious enough in choosing the right and affordable web hosting service like chefs make sure that there plates are big enough that the portions don’t look tiny.

3. Potential Content with appropriate Keywords: Designers must always draft concise, powerful and as descriptive as possible using few words and syllables and coherent text with enough of just potential text, combing appropriate keywords sprinkled throughout the article just like chefs adopt a foolproof way to arrange food on a plate is to place the carbohydrate (rice, pasta, bread, etc.) at “11 o’clock,” the vegetables at “2 o’clock,” and the protein at “6 o’clock” from the diner’s point of view, with a motive to portion it correctly like for instance vegetables covering about half of the plate, starch one fourth, and protein one fourth.

4. Place Images, Sound Files and Flash: The Chicken Stir-fry with Broccoli looks more interesting because of the high mound of rice sitting next to it. The same way designers must place appropriate Images next to the text and relevant sound files and flash. But in right amount! Don’t bombard it with graphics because it makes website too heavier to load and users navigates away from your webpage.

5. Play with Color and Sharpness: Even if a chef is just serving Tomato Soup and Grilled Cheese Sandwiches, a green paper napkin make this simple meal look really special! Therefore, the same way designers must make their designs sharp and crisp. Colors should be subtle and dark text with light background should be used.

6. SEO: 6th and the last step designers must adopt is doing SEO. Chefs don’t lose sight of the recipe they made in the first place! They do Its Garnishing on the plate with edible and enhance the flavor of the main dishes. Like for instance Grilled salmon served with a lemon wedge. The Designers must do its SEO. Proper SEO should be conducted by the SEO professionals to rank it highest in the SERP. This can be done by the proper content with a perfect blend of popular keywords sprinkled throughout the article with a density of 3-4% so that it don’t raise a red flag for your website.

I hope this article helps out all the earnest and craving web designers in cooking the recipe of their kitchen i.e Web Designing Company and make out humongous bucks out of their online businesses.

Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the worlds. -Harriet Tubman

Good Luck!

Freelance Web Designer | WordPress Developer | Hong Kong