Any Successful Affiliate marketer will tell you that moderation and timing is the key to optimizing your social networking. When you establish the best times and days to post, what kind of content to provide and which audience to target, you will realize the potential of social exposure. Facebook alone has over 1.5 Billion Active Users, that’s not counting Google+, Twitter and YouTube to mention but a few. And when you learn how to leverage these audiences, you will soon see your Blogs exploding with targeted, interested visitors. But it does take time.

Google Traffic is leveraged by means of WordPress Plugins, because it’s how your Blog and/or Website get recognized by All Major Search Engines. But the question is… Which Plugins are the right ones, what kind of plugins must you install and what are their purpose? As much as I would love to, I couldn’t possibly cover all this in a single Blog Post unless I want to keep writing for a couple weeks or so. WordPress and S.E.O tactics are among the absolute favorites used by All Super Affiliate Marketers, and trust me they all use Plugins to get Hundreds of Thousands of Visitors per day. But as I have mentioned before, it takes more than just Plugins. It’s all part of a Much Larger Toolbox that you must build if you’re going to make the life changing kind of money online.

Regardless of the tools you choose to use, any tool only works as good as the person using it. Successful Online Marketing all comes down to Content, Useful and Original Content is what generates the real money online.

How to Create Useful and Interesting Content

But how do you write useful and interesting content? The best word to describe that will be knowledge, which can only be obtained through personal trial and error. You need to develop your own tactics, and that can only be done by constantly testing other concepts and compiling your own collection. As an affiliate marketer, product knowledge plays an important role which is why you need to actually purchase and use the product you intent to promote. It is the only way you will inspire curiosity with your audience, and that is a great starting point to visitor sales conversion. As you progress, your knowledge will expand because you also need to engage with other professionals within your niche. Share ideas and tactics, but try to avoid sales pitches because that is not what professional engagement is about. First you must learn as much as you possibly can, and then your content will improve accordingly.

Let’s briefly take a look at the difference between a Widget and a Plugin.

What is a Widget? – A Widget is what you mostly see on a side bar and include options like social following buttons and web-forms. Favorite widgets also include the search option on your site, recent comments and recent posts. Meta tags and Archives are also widgets used by most successful affiliate marketers. Widgets acts kind of like a guide for your visitor to view the different options provided on your Website and/or Blog.

What is a Plugin? – A Plugin is mostly a tool that runs in the background that helps with things like S.E.O and faster page rank in Google. It’s also responsible for your visitor tracking and analytic results, so you can track and optimize your visitors. A Plugin is also the professional way of cloaking your affiliate links by linking them with your primary domain. So, instead of seeing an affiliate link, the Google Spider sees a Sub-Domain to your Primary Domain which is more likely to be favoured. An excellent Link Cloaking Plugin is Pretty Link Late, and not only does it cloak your link. It also provides you with analytic results so you can see all clicks and unique visitors, this way you can determine the affiliate offer most loved by your audience.

But, all this can sound pretty confusing when you just get started. You can do all this yourself or, you can let a Professional Webmaster Do It for You. This is also an excellent option, because you can have someone build your Empire for you, while you learn to do it all yourself.

Now we all know that Google and Facebook had become the two Traffic Giants followed by YouTube. And with good reason, because we’re talking Billions of Unique monthly Visitors from the Two Giants Combined. However, wouldn’t you agree that we may have been neglecting Twitter and LinkedIn just a little?

They may not be as Huge as Facebook and Google… Yet, but trust me they are working on it! The “Trick” is to link your social profiles so when you Tweet or Re-Tweet on Twitter, it then automatically shares on sites like Facebook. The same goes for LinkedIn, when you post on this social site, it too will automatically be shared.

That is why This Twitter Plugin is so Valuable, and you can see it in Action with the Tweet-able Content at the top of this Post. It’s just One of many Methods and tactics used by all Successful Bloggers and Affiliate Marketers.

You must Never be a faceless profile, or even a picture of you beloved cat. I too love my cat very much but it doesn’t change the fact that she (Bast) is Not the one Posting On My Profiles, I am. The professional way is to have a full frontal picture of yourself, kind of like a passport photo, because audiences enjoy connecting if they see a person.

Complete Your Bio, and add your projects and interests. Get your social profile as professionally complete as you possibly can because that is how you get recognized as a Professional. This also applies to your Blog, allow your audience the assurance that you’re real and offer them the solutions they are looking for.

Allow me to place exclamation on the fact that these are Tools And Training, none of these are Magic Buttons that will turn your PC into an ATM. There is nothing like that in existence, and I know because I used to be a lead contender in the race to find that illusive “Magic Button”.

Making Money Online is an Art, and it is a combination of Methods, Tactics, Programs and Tools that form part of a much larger machine.

Twitter Marketing: The Wave of the Future, eh?

Twitter is a news publication, conversation and information gathering network. No other network on the planet features immediate up-to-date news provided by ordinary citizens experiencing the news. There are several "personal update" networks similar to Twitter, but none offer the same speed and convenience. Using it for marketing, on the other hand, is something else entirely.

Right now Twitter is flooded with marketers sending out link after link after link to buy products, visit websites and even learn how to "market on twitter". The problem is the links are becoming recognizable – similar to the way a telemarketing phone call immediately turns on your warning signs when you answer the phone. So the years of traditional marketing on twitter may be coming to an end.

What is not ending is the ability to converse with your customers. Comcast and Southwest Airlines both actively use Twitter to solve problems, hear customer complaints and eavesdrop in real time on actual conversations about themselves. Look at the 60 Minutes episode about the people of Virginia and how some people's addiction to Mt. Dew has caused their teeth to rot. Pepsi Co. was immediately able to monitor what people were saying about the episode and were able to gather information about how to react from their customers. This kind of covert gathering of marketing information is too valuable to disappear anytime soon.

Finally, the social interaction Twitter offers will give small businesses a chance to interact with potential customers. While less of a marketing strategy and more of a long term branding plan, this one-on-one interaction that other people can see will reap benefits for every small company.

Twitter can be an extremely beneficial and valuable social media tool for your business. It has a variety of strong selling points, including its real-time aspect and the vast number of people who actually engage on Twitter on a regular basis.

You may not be aware of all that you can do with Twitter
In spite of the 140-character (with spaces) limit per tweet, you can still accomplish a great deal with each tweet that you send. When it comes to your content marketing efforts, the fact is that if you have not done it already, you should make a Twitter a permanent part of your content marketing strategy. As a social media tool, it has proven itself as a permanent member of the social media repository (or, at least, as permanent as anything can possibly be).

With that said, if you have a small (or relatively small) number of followers, it is time that you think about taking measures to increase that number. It can only benefit your business. Of course, it goes without saying that your number of followers (whatever that happens to be) will not be very useful if those followers do not engage with you and your brand.

You do not merely want to increase your number of followers, you want to increase the number of followers with what you can share a mutually beneficial relationship. Your constant desire should be to engage the right people for your brand and for your business.

Persevere and be patient
Persistence and consistency are two extremely important qualities when it comes to engaging people through Twitter (as well as the other social media channels). If you want something to happen, you need to really stick with it and be committed to sharing great content with people a consistent number of days per week and on specific days of the week.

That is very important because, as you are building relationships with members of your target audience, those members will expect to see your content at regular intervals and it is your responsibility to make sure that they get what they want and need.

There are a few different ways that you can gain more Twitter followers but only you will be able to determine which of the following tips work for your particular business.

• Make your Twitter profile more visible: The first concept that you want to ensure is that your Twitter profile is as easy for other people to find as possible. There are a few basic ways that you can accomplish that, such as making sure that your profile is as complete as possible. That means that you have your name, biography, geographic location, website URL, and photo (a headshot is preferred).
• Promote your Twitter profile on other social media channels, website, etc .: Basically, the more opportunity you give people to connect with you on Twitter, the better your chances will be increasing your number of Twitter followers. You want to make it as easy as possible for your target audience members to connect and interact with you. Not only will you find that existing online contacts will start to interact with you but there will also be other people who will reach out to you. Those people will be people who have not built relationships with you yet. It is a wonderful opportunity to increase your list of followers.
• Connect Twitter with live events with which you are involved: This is one of the easiest things to do. Use the hashtag of the event and start engaging people while you are at the live event. You may be surprised at how interested other people are to know about what is happening at your live event. Communicating in that way will make it very easy for other people to stay involved with the event and it will boost your visibility and reputation at the same time.
• Create a buzz about your brand and your offerings: If you have exciting products and / or services that you think may really entice other people, you should use a call-to-action (CTA) right in your tweet. Many people will be more than willing to check out what you have to offer. The CTA will allow the other people to reach out to you and start interacting.

Conclusion
Twitter followers are very important for your business. Twitter is a powerful social media tool and many people like to interact that way. You will want to leverage Twitter as much as you need and you will start to see positive results before too long. Your Twitter followers will increase and your online presence will become stronger and gain a greater momentum before you know it.

Of course, your ability to successfully acquire new Twitter followers will be closely connected to the quality of your content. If your content does what it is supposed to do, your followers will want to retweet what you have shared. That is one of your main objectives. Finally, it is important to keep in mind that not only do you want to increase the number of Twitter followers but you also want those followers to be top-quality and appropriate for your particular business.

Whether you're just a guy trying to promote your blog, own a small company, or are the head of marketing at a large corporation, it's becoming more and more likely that your competitors are using Twitter, so should you be using it too? Before answering that question, it's VERY important to understand Twitter's demographics so that you know what sorts of audiences you might be reaching. The purpose of this post is to explore the major variations in Twitter demographics in order to help you decide if Twitter should be used as a means of social media marketing. The following summarizes the three major demographics of interest.

Age

• 1% 12-17
• 47- 18-34
• 31-35-49
• 21 + 50%

You can see here that the bulk of twitter users are between the ages of 18 and 34, followed by people aged 35 to 49. This means that most Twitter users are generation Y, followed by generation X users. These two generations account for 78% of Twitter's demographics.

People from generation Y are information driven, ambitious, and striving to get ahead. On the other hand, people from generation X are often times called the "reactive" generation and are very street wise.

Ethnicity

• 82% Caucasian
• 7% African American
• 5% Asian
• 5% Hispanic
• 2% Other

As you can see, the distribution of ethnicities is hugely lopsided, in which Caucasians account for most of Twitter's demographics.

Family Orientation

• 84% No kids
• 16% Has kids

This demographic is also severely segregated, in which most Twitter users do not have kids. This might indicate that having children will take away all of your free time to make tweets. Yikes!

Conclusion

By looking at these three very important Twitter demographics, you can see that most Twitter users are between the ages of 18 and 49, are Caucasian, and have no kids.

If your company promotes a product or service that fits this demographically, Twitter would be an excellent marketing tool to help bring in new business. If on the other hand your product or service does not fit these demographics, it would probably be a wasted effort to invest in social media marketing with Twitter.

An Insider’s Guide to Increasing followers, gaining website traffic, and much more with Twitter advertising

Last week we showed you all the basic elements of setting up and using Twitter.

Now that we’ve looked at how you can market locally with hashtags and how to set up your profile and start tweeting, we’re going to review how you make use of the paid side of Twitter to help grow your business online.

Why use Twitter Advertising?

Twitter ads are a great way to really expand your business reach and get your content in front of your ideal target market.

Twitter has enticed business owners into taking the plunge by making their platform one of the best of the majors when it comes to targeting the right users.

There was a time when Twitter offered much better organic reach as most social media giants have.

They did this to gain market advantage; however, once their user base was established, they monetised their platform by restricting the organic reach, forcing users to make use of their paid option.

So by selected the right interests, key phrases, and demographics you have a very low-cost per click method of reaching qualified leads.

How to Set Up Twitter Advertising

Let’s run through the steps in setting up an ad on Twitter.

First post and schedule your regular tweets and then begin your campaign creation after since your tweets are what you’ll be using in the promotional campaign.

After logging in Twitter click on your profile photo and:

1. Select Twitter Ads

2. At the top right you can see where it says Create Campaign

3. Select Create Campaign

4. Now you can pick which kind of paid campaign you’d like to try.

5. If you’re building up your Twitter account try the Followers campaign type.

If you’re looking to drive people towards your site and you have the content to reflect that then select Website clicks or conversions.

6. There are other options for more advanced users such as video promotion and app promotion but we’re going to stick with the most used options noted above.

7. Once you’ve made your selection, you’ll see your campaign budget information.

8. Pay close attention to this. Twitter (like most social giants) tends to assume we all have money to burn and will have some big numbers pre-filled. I believe the current pre-filled number is a daily budget of $127.50.

Set yours to something much lower while you test Twitter Ads out. I suggest $5 a day and a total budget of $25 for a one work-week campaign.

9. Next select your Date Range. Twitter tends to auto-populate this with about a month timeline. For your first trial let’s stick with a 5-day work week as noted above.

10. After you click through you’ll get to select your “creatives”. These are the tweets you’ve posted that will be used for your campaign.

11. Select the tweets you posted with the intent of either driving users towards content or your website.

12. Now you get to set up the targeting.

13. When targeting get as specific as you can with what you want in your preferred audience. As stated in point 12, you should select targeting parameters that align with the original intention of your tweet.

14. Pick locations where you know your content will resonate with users. If you deal locally then promote locally.

15. Pick the gender of the preferred audience for your campaign.

16. In the bottom field, you want to spend most of your time.

Pick interests and key phrases that best identify your preferred audience.

If your business sells doorknobs then type in doorknobs to start your search. Find interests related to doors. Select any key phrase you know to be relevant to your content on Twitter regarding the sale of doorknobs.

17. You want to align your audience target with your actual target for the content. If your tweets direct back to your site then be general about your business. Ads targeting a blog or video should be targeted at users who have expressed interest in that precise niche.To continue with our established analogy this could mean targeting users interested in brass door handles because you have content you’re promoting that is specifically about brass door handles.

18. Now click next and you’ll be taken to your ad group bid. If running a lot of ad groups with separate purposes you can set new ad group budget totals here. For now you can leave this as is.

The second option for target bid vs. automatic bid is more advanced and doesn’t really factor into the success much. Leaving it as Automatic bid is fine.

19. Now click next and you’re ready to launch!

Use Your Twitter Advertising Metrics for Future Campaigns

Once the campaign has completed its run you can review the performance in this same Twitter ads section.

Look at Impressions but more so Clicks and your Cost Per Click. With Twitter it’s normally very low compared to other services.

Some people feel that Twitter is good for their business and some feel that it doesn’t do anything to help them bring their business to the next level. However, if you leverage it to its full potential, you will find that it does make a positive difference to your business.

Making sure that Twitter marketing is included in your strategy

The truth is that there are many business people who enjoy great success when they interact on Twitter. Of course, it probably won’t work so well for you if you don’t actually work it. If you are not very familiar with the social media tool, the first thing that you should do is to learn all about it.

You will want to find out all of Twitter’s capabilities and then you can determine which aspects work the most effectively for your particular business. In reality, you will not be able to use all that it has to offer because some of it just won’t apply. However, you will probably be able to use most of the features and, hopefully, it won’t be too long before you start to see positive results for your business.

One of the main focuses of Twitter is social engagement. It makes it extremely easy for you to connect with other like-minded business people with whom you can establish meaningful, enduring, mutually beneficial relationships. Twitter allows you to connect with other people and your interactions, in most cases, will be instantaneous.

On your relationship journey with the other person, you will be building credibility, trust, and the other person will come to understand that you are an expert. That means that when they need what you offer, you will be the first person they will contact. That is exactly what you want to happen. However, it is important for you to always keep in mind that your relationship with the other person should never involve the “hard sell.” The relationship should involve an exchange of valuable, meaningful information from which you can both benefit.

There are many different ways in which Twitter can be advantageous to your business:

• Post effective graphic images in your tweets: Even though Twitter limits you to 140 characters (with spaces) maximum, you still need to make the most of that. You should never think that space limit means that you can only post words. You can do all sorts of things in that amount of space. Images should be a very important part of your tweets because they generally get a lot more attention than words without images. The fact is that many people are visual in nature. That means that they will respond more positively to images than to words alone. Statistically, your tweets will probably get a lot more attention with images in there. There are also those rare occasions when you can use images without words because the images are so powerful and so clearly understood that no words need to be written. However, remember that those times are extremely rare.
• Ensure that your images are the right size for Twitter: It is important for you to understand that the size of your images is extremely important. This is part of your search engine optimization (SEO). If you have a combination of words and images, you need to make sure that one doesn’t overwhelm the other. In general, rectangular, rather than square, shapes are best. If you take photos with your phone, make sure that you take those photos in landscape so that it will be easy for you once you are ready to embed them in your content.
• Take advantage of Twitter’s advanced search tool: Although Twitter’s search function is good, the advanced search function gives you a lot more. It will give you a lot of valuable data that will help you to acquire new leads quickly. When you are in the advanced search function, you will need to fill in all of the boxes and then you can be a part of the numerous discussions that are simultaneously taking place. It is essential that you jump into all of the relevant conversations that you can because you need to build relationships with new people and that is the way to do it. Make sure to build Twitter marketing (and what we have discussed up to this point) into your strategy so that it is not allowed to fall through the cracks.
• Make sure that your content holds value: Within the confines of your space limitation, make sure that you offer as much value as possible to your target audience members. If it were reversed, you would want to read valuable pieces of content from other people. Nobody wants to waste time on content that doesn’t have any value. Your tweets have a purpose. They are the tool that you are using to engage the other person, to create meaningful interactions, and to give the other person the benefit of your knowledge.
• Automate your tweets whenever possible: When it comes to content (this applies to all content, not just tweets), you should try to steer clear of time-sensitive articles. If you can make everything that you write and post evergreen, that will make your life a lot easier because you can automate your tweets and recycle them (after a reasonable amount of time). The truth is that posting content several times a week is a lot of pressure and you may not have the time to sit down and create original content and then post it manually every week. However, if you want to automate the content, there are tools that can help you to do that quite easily.

Conclusion

Twitter, just like most other social media tools, can be an amazing asset for your business. However, in order to make it work for you, you need to put forth the effort and determine which of its features will work most effectively for your business. Twitter is a wonderful choice because of how many people use the tool on a regular basis. Another advantage is how quickly you can exchange information on Twitter. It is real-time communication.

How do you generate leads with Twitter starting today? Twitter is definitely an amazing social networking platform for engaging users, building relationships and creating a loyal customer base. You can find a lot of extra ways to start lead generation with Twitter.

Here These are simply 7 ways to utilize Twitter to start out lead generation starting today!

Create A Proactive Approach (CTA) Pinned Tweet How-do-you-generate-leads-with-Twitter

Produce a CTA that leads your followers to some website. Your splash page should offer your audience something of value. Give away a totally free guide, cheat sheet, the best way to video, audio download etc.

Use Twitter Prospecting Cards

Twitter lead gen cards would be the most direct approach to boost engagement and collect info and do not cost that much. Should you are not familiar with lead gen cards, they collect someones email address contact information and Twitter info with a single click.

Set Up Automatic Direct Messages

Build direct messages that introduce yourself and direct your new followers in your splash page. I prefer a no cost app tool called Crowdfire. Learn more about how to make use of this app and much more by reading my post.

Participate In Conversations With Your Followers Engage with your Twitter followers by sending them direct messages and @ mentions. Stay engaged with their posts by liking and retweeting.

Interact in a chat with your followers

Interact with your new Twitter followers by sending them message into their inbox and Use the @meations to your followers and stay active with them by liking and retweeting their content.

Tweet Multiple Times Per Day

Since a lot of people you follow all have massive people they are following on Twitter the faster your tweets fall off the page.

So it's important for you to post multiple times per day on a regular basis.

When posting your content keep in mind 80/20 rule. 80% value-driven content and 20% business related tweets. generate-leads-with-Twitter Do not get all spammy with you business related tweets.

Make sure you post 80% value-driven content that will help other people as well motivation, inspirational quotes. 20% direct business tweets. Just keep in mind that when generating leads on Twitter do not just spam all business related tweet. It will get you blocked as well people will stop following you on Twitter.

A Good Number To Follow Per Day Is 500

A good plan is to follow 500+ people per day. By following new people daily on Twitter who follow you back will generate daily leads.

By following 500 new people per day on Twitter a good number of people will follow you back and in return will generate you leads on a daily basis.

Just remember to follow people in your niche do this by using an app called crow fire or using Twitter search field.

Build Trust With People

Building trust on Twitter as well on all social media is vital in your marketing success. By following these tips daily will start generating you leads daily, just keep in mind it will take time to build your following and trust with people.

If you found this information useful feel free to share it with other people on your team.

What Determines Twitter Follower Order?

Twitter has became one of the fastest growing social networking sites online. It is easy to accumulate a large number of friends and followers in a very short amount of time. The difficulty I have experienced is knowing how to find someone that is following me that I want to tweet with for any particular reason. I have found myself going through page after page of followers looking for their name or icon so I can tweet with them. This made me start to wonder what determines twitter follower order? I discovered two ways that help shed some light on how Twitter determines your follower order.

Icon Grid Follower Status

After you login to your main page on Twitter you are given two options to access those that are following you. On the right hand side of the column the first thing you will notice is the icon grid follower status. This is a grid six by six that shows small faces of those that are following you. How is it determined who appears in your grid status? The truth is a script displays random faces of those that are following you. You can log in several times and you will see different faces in different places each time. There is no logic to the faces that appear in this grid they are all random. So if you have more than thirty-six people following you at a time you will not be able to find that person you are looking for very easily through this method.

Followers/View All Link

Since the icon grid follower status is not much help if you have hundreds or thousands of followers you have two other options to find your friends in Twitter. You may either click right below the icon grid follower status and select ‘View All’ or you may click the Followers link up at the top underneath the number of followers you have. Both links take you to the same page. This is where you will have pages of followers that seem to have no order to them.

What determines twitter follower order? The most recent individuals that started following you will be on page one and the individuals that started following you a long time ago are towards the end. The order is based upon when they started following you. The latest person to follow you will be in the number one spot on page one. So if you are looking for someone specific you need to know about when they started following you. When they began following you determines the order they appear in Twitter.

Twitter is a fastest growing social networking website which has some interesting features that make it completely different from other social networking websites. One of the fantastic features is Twitter Bots which are actual bots who help you to work for you while you are offline like a personal assistant.

These bots can do so many things like grammar checking, follow users, retweet and even DM which is cool right? You can ask these bots and they will respond you like Google Assistant & Siri. But you have to ask them with the perfect manner! Otherwise, they didn’t respond. For that, you have to create Twitter Bots and configured it.

These bots can automatically favorite or retweet tweets if it is matched with certain criteria. You have to define criteria so bots can easily follow your commands. You can also set auto-reply when anyone follows you or send him DM. You will see on Twitter while following some prestigious brands or famous person! After following them you will automatically receive a DM like “thanks for following us!”

The best part about these bots are, you don’t need to code or something, you can configure Twitter Bots easily within 1-2 mins.

How to Create Your Own Twitter Bot?

These bots actually working on basic principle, you have to specify a keyword and choose an action and then bots will find all tweets that match with a particular keyword and perform the action. So, it’s so simple and you can also create these Bots by yourself without any code.

For that, you have to create an account on Twitter, If you have one then log in with your username please make sure this account will work as a bot! Now, go to the apps.Twitter.com, sign-in with your account and create a Twitter Application. Give the app name, and proper description and insert your website URL, Agree to the terms and conditions, developer terms submit the form.

Now, your Twitter Application is ready but by default, the permission is Read and Write which means your bots can only read tweets and write tweets but they can’t DM [Direct Message] to anyone. Like Facebook Messenger widget for website allows customers to DM you. That makes easy for you. So, you have to change the permission for that, click on Modify App Permission and change it to Read, Write and Access Direct Messages.

Now, you have to need Keys and Access Tokens to configured Twitter Bots. For that, click on Create My Access Token. Twitter will generate some keys and tokens.

How to Configure Twitter Bots?

Open digitalinspiration.com/bots and Twitter Bots app will open. Enter the keys and token which we created previously. Now, enter a keyword or some task which you want to give to bots. If you want to DM your new follower by bots then enter your username of the Twitter account in the Twitter Search box. Choose an action, DM Followers and enter the message which you want to give to your new followers. Once you were done, click on Save and Check it if you want. Now, your Twitter account is running as a bot. You can ask these bots to perform any action and they will respond you like Google Assistant & Siri. You can create only one bot on the free account but if you want more to perform some more actions for that you have to purchase the premium version.

Twitter rolled out a lead-generation advertising service in 2013. When they did, Internet marketers and brick-and-mortar businesses with a social media presence were ecstatic. They finally had a vehicle on the second-largest social network that gave them a wealth of information about Twitter users who responded to these lead-gen ads.

Then, in December of 2016, Twitter began phasing out the lead-generation ad format. The previous system allowed you to request people’s names, email addresses and Twitter handles if your advertisement showed up in their news feeds. Twitter launched this type of transparent demographic advertising system as a way to compete with Facebook ads.

However, due to pressure from users about privacy concerns, Twitter did the right thing. They gave their constituents what they wanted, less access to sensitive information such as ZIP codes, country of residence, job title and phone numbers. Does this mean that using the current Twitter ad platform to generate leads is now a waste of time? Nothing could be further from the truth.

How to Use the New Twitter Ads to Generate Leads

With the new ad platform, you have 3 different types of ads you can use in one way or another to find new prospects.

1. Promoted tweets – You pay for your tweets to be displayed to people that are not already following you.

2. Promoted accounts – Your account is promoted to targeted Twitter users.

3. Promoted trends – You pay to promote a hashtag.

You can form a Twitter ad campaign that uses any, some, or all of the 3 ad types. The different types of campaigns are as follows.

1. Tweet engagements – your campaign focuses on building conversations and engagement about your business.

2. Followers – If you want to build your list of followers, this is the campaign to use.

3. Awareness – You pay for impressions here, rather than actions.

4. Video views – This campaign is pretty self-explanatory. It works to improve the number of views your videos get.

5. Website clicks or conversions – If you have a great landing page to build your email list or prospect pool, this is the campaign you want to focus on. This campaign type includes a Website Card, which lets viewers see a preview of your site inside your tweet, without having to leave Twitter.

6. App installs or re-engagements – This gets people to download your application, and also reaches out to those who have already downloaded your app, but haven’t used it in a while.

As you can see, the many aspects of the new Twitter ad system can be used a number of ways to generate leads. While the lead-generation ad campaign has been removed from Twitter, constructing a campaign focusing on website clicks or conversions can be used instead, to generate leads by sending Twitter users to your opt-in page.

If you focus on increasing the number of views a video gets, use that video to offer a free opt-in bribe or gift in exchange for joining your newsletter. An app install campaign can likewise build your prospect pool, as long as your app provides some value for the end user. Likewise, using a Twitter ad campaign to boost the number of followers you have expands your reach, and the more people you interact with, the more leads you can generate.