‘Technology is a useful servant but a dangerous master.’ The famous saying has indeed incited even the tech-savvy crowd to step back and to think before racing into the realm of automation, mechanization, robotics, and computers. A modern term to specifically refer to these evolutions would be ‘digitalization.’ Starting right from the daily chores to currency, every aspect is radically fitting in the robe of digitalization. Interestingly, the revolution in technology is at its most prominent state in the current century more than ever before. The twenty-first century is thus, no wonder known as the era of innovation.

The influence of technology is brushing all industrial sectors, significantly improving not only how things used to function but even how humans used to think, act, and execute plans twenty to thirty years back from now. Considering this aspect, one of the aspects that technology has considerably influenced is’ leadership’ in the business world. However, this drastic influence of technology on today’s leaders, their mindset, and even on their leadership styles is giving rise to countless questions, and one of those million doubts is ‘whether technology is making the craftsmanship of leadership more efficient or dependent?’ Indeed it is a critical aspect to invest your views, beliefs, opinions, and judgments when you are a part of the contemporary business realm. Let us discuss more on this topic in this article below.

Technology-based leadership – A Boon or a Bane?

The question is a critical one and slightly difficult to answer as we are still in the middle of the evolution and haven’t really reached a conclusion. Things are on the verge of being mechanized and digitalized, and the outcomes are both positive and negative. There are new software, tools, and procedures constantly being introduced in the corporate platform which is significantly changing the workplace environment. Leaders are considering technology as their right hand in order to stay ahead of time and beat the competition. The Meyers-Briggs Type Indicator, USC’s Leadership Style Self-Assessment, IHHP Emotional Intelligence (EQ) Assessment, IHHP Performing under Pressure Assessment are some of the most state-of-the-art tools used in today’s century by top leaders of organizations across the globe. If you use them effectively, these tools hand you over with a highly progressive approach on how to identify your leadership blind spots, how to deal with changes, how to be the vessel for true mentorship, and the list goes on. There is hardly any organization today that is without a technological infrastructure equipped with these or other relevant tools. Several leaders, entrepreneurs, and business heads from all across the world have been able to see success with the bliss of technology, but then again, everything depends on how they have made technology work for them. There is a massive difference between surrounding your business, your ability to judge, and your skills with technology and using it instead.

Why it all depends on how technology is used and executed?

Irrespective of how advanced the technology has become and how closely it has intertwined with our professional lives, the fact if the matter is that some skills can never be replaced with automation. Skills like the ability to inspire others, establish trust, and promote teamwork have been the golden qualities of successful leaders since ages. They are admired and looked up to as the classic rules today because they have actually worked for years. No automation or robotics can act as a substitute to the dexterity, ideas, and insights that come naturally to a person. Though, how technology can help is by helping one to polish and improve their skills. This is exactly where the art of aptly utilizing the technology comes into the picture. A wise leader shall always be able to bend the technology to serve him/her rather than letting the technology to take over his/her real skills. Today’s business world treasures several successful leaders, and if you pay some heed to their success stories, all of them have one skill in common, and that is choosing the right approach to technical execution.

If you have come across the term ‘blended approach’ it is exactly the method adopted and used by most leaders to keep the roots of tradition intact and incorporate innovation at the same time to attain a more productive outcome. For instance, nowadays there are several tools that are being widely utilized for carrying a digital conversation within a team in a workplace. In fact, via these portals, team members or leaders are provided with a better platform to interact with each other. However, true leaders purposely choose to turn up to his/her team members at times and talk to them in person with an aim to avoid dependency on hardcode technological supports around the clock. Maintaining a balance between innovative and conventional approaches is what today’s aspirants planning a future in the business industry needs to know about. Tapping into these little but influential details require in-depth knowledge and insights. If you are prepared to become a part of this complex yet an upbeat world of corporatization, IILM is the place for you. As one of the best PGDM colleges in Delhi, we, at IILM, offer interested business management aspirants an excellent opportunity to add a significant edge to their careers. Take advantage of our world-class PGDM management program to stand out among your competitors.

Green Technology (greentech) also known as environmental technology (envirotech) and clean technology (cleantech) is the integration of modern technology and environmental science to better preserve the global environment and its natural resources and to mitigate the negative effects of human activity on the planet. Greentech is centered on sustainable development. It is a realm of new innovations that aim to make changes in everyday living. It can be considered to still be in its developmental stages and is still crawling its way into the market dominated by products and services that do not take the environment into consideration when trying to provide for the consumer’s wants and needs. Growing awareness of the dire state the planet is in however have caused the delegation of massive resources to the research and development of cleaner technologies which raises hope for great advancements on the said field.

Aims of Green Technology

Green Technology is considered as the future of society because we cannot go on using harmful technologies that cause negative impacts on the environment and every form of life that depends on the planet for sustenance. We humans who are supposed to be caretakers of the planet are taking it into a path towards desolation and death. Greentech aims to find and develop ways of providing man’s needs without causing damage to environment or depleting the planets natural resources too fast. Hence it provides alternatives to conventional technologies that can present almost the same level of satisfaction but with significant reduction in the negative effects to the environment.

Promoting recycling is also another goal of Green Technology through providing product alternatives that are reusable and recyclable hence significantly reducing the amount of waste and pollution that is produced during man’s production and consumption of his wants and needs.

Types of Green Technology

1. Energy

This is the most pressing issue that needs to be intervened by greentech. Conventional forms of energy generation such as fossil fuels like coal and oil produce huge amounts of pollutants when they are extracted and combusted. Almost all of the world’s air pollution is energy related. Air pollution leads to global warming and climate change. Fossil fuels are also limited and it may just be a matter of time before they are depleted. Finding and developing renewable sources of energy that will never run out is therefore one of the priorities of greentech.

2. Building

Designing and constructing buildings and infrastructure in such a way that they help conserve natural resources is also classified as Green Technology. An example of a green building is one which is built in such a way that it can keep itself cool during the day and warm during the night thus effectively reducing or even eliminating the need for heating and cooling systems.

3. Preferred Purchasing

Green technology advocates the use of a variety of techniques that enable a consumer to fund products and a manufacturer to find methods of production that have the least negative impact to the environment. General conduct of environmentally preferred purchases will prompt producers and sellers to shift to the green side of the market.

4. Chemistry

Greentech also searches for chemical products that can reduce or eliminate already existent harm to the environment such as oil spills.

5. Nanotechnology

Greentech aims to develop innovations that can integrate green principles to nanotechnology.

Innovative ideas in the field of technology have simplified the work and helped our rapid development. These ideas contribute to the creation of innovative technologies over time. In order to create this innovative idea, it is necessary to have the knowledge, which is fundamental in this process.

Thus we get the scheme: knowledge, idea, technology.

To date, innovative technologies are traditionally divided into two segments: information technologies (technologies of automated information processing) and communication technologies (technologies for storage and transmission of information). For example, with the help of communication technologies, people can receive and transmit various contents, being in different corners of our world. International relations, including education, business negotiations and much more are now possible faster and more efficiently. If we recall the communication innovations in the field of education, first of all, it should be emphasized that people can enter higher education institutions and study remotely regardless of their location. Furthermore, every qualified pedagogue teaches something new and useful. Communication with representatives of other countries contributes to our self-development. All this eventually promotes the creation of qualified unique staff.

Information technologies allow:

– To automate certain labour-intensive operations;

– Automate and optimize production planning;

– Optimize individual business processes (for example, customer relations, asset management, document management, management decision-making), taking into account the specifics of various branches of economic activity. Information technology is used for large data processing systems, computing on a personal computer, in science and education, in management, computer-aided design and the creation of systems with artificial intelligence. Information technologies are the modern technological systems of immense strategic importance (political, defence, economic, social and cultural), which led to the formation of a new concept of the world order – “who owns the information, he owns the world.”

The spread of information and communication technologies play an important role in structural changes in all the areas of our life. For someone, it will be difficult to learn these technologies. Workers who will not be able to study will have to give way to the younger generation. Thus we are faced with a problem because, in order to use innovations in technologies and develop it, it is necessary to have a qualified youth. First and foremost there is the question of education. Anyway, only education can create a developed generation that will continue to strive for new knowledge and will meet the requirements of innovative technologies. In addition, I am convinced that innovative ideas in technologies have created a completely new life, which poses new challenges for our country. How we will cope with these tasks depends on the future of our country.

VPS – virtual private server is one of the most revolutionary technologies available today when it comes to computing. This technology helps businesses cut down their costs and provides plenty of benefits that every business owner would want from a hosting service. When you use this technology to rebuild the IT infrastructure, your margins would increase overnight. The benefits that are offered by this technology are quite huge and so switching to this technology is one of the most critical decisions that you would make for your business.

Understanding Virtual Private Servers

VPS is a special hosting solution which allows the physical server to be split into various more servers. These are known as virtual servers since there are not individual servers but offer all the benefits of a dedicated server. Every server would have its own dedicated resources that have been been allocated from the existing pool of the physical server. The users would be able to host them and run all of their applications. Whenever you use this server, you would feel as if you are using a dedicated server. However, there would be no high costs that come along with it.

Dedicated servers require a very high maintenance cost. They require fixed investments as well as storage space when you get the equipment. There would also be other costs like set up expenses, maintenance personnel for ensuring that the servers are running, energy bills and various others. If you would be using this type of a server for small applications, it would not be worth spending so much money on it. Ideally, dedicated servers should be used only if you have to maintain classified information that should not be leaked or disclosed. For the rest of the functions, virtual private servers work out to be the best.

Various Benefits of Virtual Private Servers

VPS is in high demand currently since it is easier to use. Every application owner would have allotted separate server and can have all the rights for the dedicated resources. The user would be able to run the software, applications without facing any problems at all. This is quite helpful when you require resources for temporarily hosting websites.

This type of a server can also be used easily for running databases, applications etc. A server like this is also widely used in IT organizations for development and testing functions. The resources that you would have invested in a dedicated server can be used instead for other more profitable areas since a virtual server would be able to offer you all the benefits that you would need. Practically, for a business that is too big to use a shared server should use virtual private servers. This would save the business a significant amount of money so that the business can focus on the profitability of the business. With the efficiency and the reliability that this technology can offer you, you would not have to worry about the hosting services ever again. VPS offers plenty of great benefits.

Broadly speaking, the term ‘communications technology’ can refer to any technology that allows its users to communicate with one another. Using this (admittedly loose) definition, two-way radios and mobile phones fall into the category of ‘communications technology’.

The term also refers to computers and computer-related work. Here in the UK, schoolchildren study a subject called ‘ICT’ this stands for ‘Information and Technology’ (although when this rapidly ageing writer was at school, it was known simply as ‘IT’ or, ‘Information Technology’).

As the Internet has become a more and more prevalent part of our society, communications over longer distances have become significantly easier. In fact, these types of communications are easier now than at any other time in Human history. Ergo, it stands to reason that computers should be considered as a prime form of communications technology.

Basic, everyday acts such as checking your emails, updating your Facebook or Twitter feed, answering the phone, or taking Skype calls are all a part of ‘communications technology’ as are the two-way radios used by public transport, security firms and the emergency services.

A person who makes a living by working with ‘comms tech’ is likely involved in the designing, creating, implementing or maintaining of communicational systems. Such systems can include radio networks, mobile phone providers, telephone companies, even television. It is a broad and ever-expanding field, which makes it difficult to ascertain exactly what a person actually does if they list it as their job title.

When somebody tells you that they are a plumber, for example, you get a broad idea of what they do for a living all day. If I tell you that I am a professional copywriter, you at least have some notion as to what that entails. A person who works in the field of ‘comm tech’ could be doing almost anything.

In case you’re wondering, the Internet itself can be considered as a communication technology, given that any person who uploads videos or writes blogs is communicating the very second that those blogs are read or those videos are watched.

Telecom’s is a huge field and, as I think you’ll agree, a pretty important one. Without the ability to communicate with others, either via short distances on your mobile or much longer distances (such as the distance between our office in the UK and your home on the African continent), this world would be a vastly different place.

Ever wondered how technology can seem hilarious? Any ideas? This article focuses on several such possibilities. Read on to find out.

Here they go:

· Long time ago, people who sacrificed their sleep, family, food, laughter and other joys of life were called saints. But now, they are called IT Professionals.

· I changed my password to “Incorrect” so that when I forget what it is, the computer will say, “The Password is Incorrect.”

· Never let the computer know that you are in a hurry. Computers can smell fear. They slow down if they know that you are running out of time!

· Wikipedia: I know everything!

Google: I have everything!

Facebook: I know everybody!

Internet: Without me, you are all nothing!

· I won’t be impressed with technology until I can download chocolate.

· Life is what happens between wifi signals.

· Algorithm of success:

While(nosuccess) { tryAgain(); if(Dead) break; }

· We are stuck with technology when what we really want is just stuff that works.

· “Username or Password Incorrect”

… Well at least tell me which one it is.

· “Grandpa, what was the biggest upgrade you saw when you went to school?

“Colored chalk.”

· Listening to your wife is like reading the terms and conditions of a website. You understand nothing, still you say, “I agree.”

· I don’t understand why people think that technology is making us antisocial. I will ignore you just easily with a book as I will with my cell phone.

· Life was much easier when Apple and Blackberry were just fruits.

· If at first you don’t succeed, call it version 1.0.

· I finally realized it. People are prisoners of their phones, that’s why they are called cell phones.

· Technology is no elevator to success. You have to take the stairs.

· I wonder what people who type “U” instead of “You” do with all their free time.

· Teacher: Essay Assignment- “What I did on my summer vacation”… No I don’t want to “Just check your Facebook Page.”

· If computers get too powerful, we can organize them into committees. That’ll do them in.

· Lo! Men become the tools of their tools.

· The production of too many useful things results in too many useless people.

· The real danger is not that computers will begin to think like men, but that men will begin to think like computers.

· The future masters of technology will be light-hearted and intelligent. The machine easily masters the grim and dumb.

· Technology makes it possible for people to gain control over everything, except over technology.

· One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.

· Man is a slow, sloppy and brilliant thinker; the machine is fast, accurate and stupid.

· Computers have lots of memory but no imagination.

Summing up, while technology has got too many upsides, it can really turn out to be hilarious as I demonstrate in this article. Did it make you smile? I sincerely hope so. Isn’t technology cool?

“My technology-free day was a nightmare,” exclaims one student at the very beginning of her final presentation on technology, nature, and her inner experiences of both. This exclamation has amused me so much that I have repeated it often through the day when describing this project to other students and colleagues at Saint Francis University, a small university tucked into the hills of the Allegheny mountains in central Pennsylvania.

As part of the curriculum in my Environmental Sociology class, students are asked to journal on two different but related kinds of experiences: two technology-free days and 6 times in nature, in solitude without cell phones or iPods. Their reactions to these types of experiences are both startlingly profound and surprisingly life changing, but in actuality, life-enhancing. In this article, I will relate their experiences with technology-free days.

For this assignment, I have given them some instruction, but I have left it up to them how they want to define a technology-free “day.” Knowing how addicted most of my undergraduate students are to their cell phones, laptops with Face book, and iPods, I am loathe to tell them how long they should go without such supports. Some students really stretch themselves and define a day as an actually day- from sun-up until after dinner. Others can only go so far as to define one hour as their ‘day.’ I ask them to consider the following questions and write about them in their journals.

How does it feel to spend a day without technology? What effect does it have on your mood? Your mind? Your emotions? What differences do you notice between a technology day & a technology-free day? Similarities? What are some things you like about a technology-free day & why? What did you not like and why? How has being technology-free affected your social interactions? Explain. Please describe any other observations.

In our culture, most of us have become dependent on communication technology in some form or another. And most of us have become dependent on that technology without being aware of how much we rely on it. For example, we text friends, we blog and we ‘Facebook’ (and create a new verb in the process). With college students, I am amazed, and secretly touched, by how often they call their parents. Many students claimed to call their parents every single day. Others said they called their parents, usually their mom, between each & every class. Some students complained about missing meetings or practices without technology (apparently, their schedule changes each day & this is how they are informed).

On the other hand, I am also dismayed by how much computer interaction has replaced face-to-face interaction with college-age students who live right down the hall from each. They report to me that they might IM their friend, rather than simply walk down the hall to say hi.

I have used this assignment for hundreds of students over several years in dozens of classes. I am always amazed by the insightful awareness this simple exercise brings to them about their social interaction and their lifestyle. The following are a SELECT FEW of their personal reactions:

Being Present: “In a day without technology, you are completely concentrated on what you are doing & who you are with. You have no distractions to take you away from that place. My mind was into what I was doing.”

Becoming more social: “This activity made me more social because in order to see what time to go to dinner and the time I had to go up to people and ask them instead of texting them or instant message. I also notice(d) how beautiful this campus really is.”

“Technology-free days (have) improved my social interactions. I engage in more conversations with my friends & girls in my dorm than just sitting in the room talking on instant message and through texting. Talking face to face with people is more personal than just sending IMs and texts.”

Waste of Time: “Ultimately, it wastes my time. The thought crossed my mind, ‘What do I really get accomplished with using technology?'”

Addiction to technology: (During a 7.5 hour bus ride to her basketball match, without technology,) “I didn’t think I was going to make it. When we stopped at our first rest stop, I was tempted to ask the bus driver to open the bottom of the bus, but instead my teammate encouraged me and I decided not to. When we got to the hotel, I immediately reached in my book bag for my phone because I really wanted to see my missed calls, text messages, and voicemails. I felt like a drug addict. I realized how obsessed I was with my cell phone.” “(Without my phone), I did not know what to do with myself. I felt like I was going crazy. It definitely mixed my emotions up and had me feeling sad at some points, but then again happy because I accomplished not using my devices on the bus.”

Spending time with family: One student extended the Tech-free day to her family: “As I was sitting in the living room yesterday, the phone rang. I glanced up and looked at our television. Our caller id comes up in every TV in the house. Just as I looked back down at my laptop, my sister instant-messaged me and asked who was calling. It was that moment that I realized how severely dependent my family is on modern technology. Later that night, I told my mother the story. She knows that my sister & I live in separate rooms and just message each other if we need something. So I asked her if for one night, the four of us could do something as a group. She thought this was a great idea!”

They went on to play 2 games of SORRY and 1 game of SCATTERGORIES. “To our surprise, we had fun…..Who knows! Maybe this will become our new tradition!”

Start a new tradition in your household! Go tech-free for a day, relieve stress, and maybe have some fun!

It is extremely far-fetched to keep up to date with all of the effective technologies being offered these days for companies to run in their work places. Let's see it, it isn't all subsidiary to all organizations but there are some great and often overlooked nuggets of information out there.

The combination of a professional, beautifully located work place that lapped some of the episodic technological innovations may have significant benefits for both the daily running of a company, as well as how an organization is perceived by its customers. For example, it's clear to say that an organization that continuously presents ideas to customers would be very well perceived with a professional audio visual system, as unfavorable to the kind most of you have seen before that have a habit of infirmary mid presentation, needing an IT professional to run in and walk the thing up and spreading again. That's simply one instance of how modern technology can impact your organization. There are a few more instances:

Another instance is that of digital video conferencing. With the incarnation of Skype messenger along with other technological systems on the comprehensive market many of you are a plenty more careful of this kind of communication than you used to be. The point is that for those comprehensive market models that incessantly need to hook up from country to country through video and audio, maybe for important meetings, a professional, dedicated system is needed. There are plenty of organizations offering these types of technological innovations and they can have a contingent impact on the modernalism of an organization, specifically if you often communicate with crucial customers through audio and video.

IPT (Internet Protocol Television) technology is yet another example which is all around you, basically without us knowing this technology. This is occupied in lots of ways, one instance is for sending video over a high speed net connection, IPT is the concept that access BBC iPlayer via live streaming. It is also used to carry other signals like digital signage, also called dynamic signage which we come across at railway stations, home improvement stores, airport terminals, and inside of large buildings. IPTV has a great role to play within the work places of many businesses with the networking gear of an extensive array of digital service information. A great number of organizations are realizing its benefits and adopting it.

In the end, not all organizations want to consider each new bit of modern technology that presents itself on the comprehensive market but there are numerous important methods that certain examples of the new digital squash can truly make a business function better.

Author: Bob Seidensticker

ISBN: 1576753700

In an age where there is considerable hype about the wonders of modern technology, Bob Seidensticker prods us to take a step back and put everything into a more realistic perspective or as he most aptly states, we should vaccinate ourselves against hype.

Seidensticker’s principal theme in FutureHype: The Myths Of Technology Change is that the pace of technological change does not increase exponentially. According to Seidensticker, although we may be living in an era of fast change, this does not imply that we are the only ones to have experienced this phenomenon. In earlier times people had their own examples of fast change and to discover if our times are really unique, it is necessary that today’s social change be compared to that of the past. In fact, as Seidensticker warns us, “the popular perception of modern technology is inflated and out of step with reality.”

Divided into two parts, the book first illustrates how we fall into the trap of incorrectly and myopically seeing technology. Seidensticker underlines his contentions with several concrete examples that are elaborated upon throughout this first section.

As an example, we are reminded that a technology might be innovative, but the product that we build from that technology does not necessarily have to be revolutionary, particularly if our predictions are off the mark. It is to be remembered that predictions are often more of a picture of the present rather than the future and there is often a danger of careless extrapolation.

The Internet may be able to provide us with a great deal of information, however, will this lead us to being better informed. Probably not, as the downside is that much of the information is unreliable and pure garbage!

One of the hypes we are all bombarded with daily is that we should blindly trust modern technology and put all of our eggs in one basket. This is all great until the basket breaks, as we become increasingly dependent on software that sometimes is filled with bugs or where we have fragile and brittle technology. No doubt, all of this has created much of the insecurity we feel today in our modern world.

The second part of the book takes a look at the constancy of change in a broad spectrum of areas-popular culture, health and safety, fear and anxiety, personal technologies, and business. We are provided with an excellent survey of the history of technology that is illustrated with stories from thousands of years of human advance proving to us that technological change is not unique to our day.

FutureHype: The Myths Of Technology Change immerses readers with a challenging study wherein technology is to be considered neither good, nor bad nor neutral. As Seidensticker states: “a technology isn’t inherently good or bad, but it will have an impact.” It is the impact that is important, as it will have a good side and a bad side.

Bob Seidensticker has spent twenty-five years in the technology industry and he holds thirteen software patents. His broad experience is quite in evidence with his insightful and compelling study, as he alerts his readers to the dangers of technology infatuation. He also cautions us that we should never lose sight of the myths that surround technology and the unexpected ways it evolves and affects our lives, while at the same time examining its downsides. As he concludes his book, he leaves us with a very important warning, “don’t be bullied into buying a particular technology because a vendor, an advertisement, or your nephew you tells you to.” Ask yourself if the product is right for you?

You have produced a medical technology that is a breakthrough in the field of medicine, the next thing to do is to let the world know about it. The best medical technology will be of no use if it is not being noticed by the right people. Employing the aid of a professional medical technology PR service provider is the first step to reach the right people and be noticed by the public. This is crucial, especially for a successful product launch. Here are a few tips for an effective medical technology PR prior to a product launch.

Value your PR

For startups or businesses that offer new medical technology, the role of PR in a product launch should not be underestimated. In the current marketing scenario, the effectiveness of advertising decreases, the value of articles and quality content increases. Relevant and fresh PR enables your company not only to gain visibility but also credibility among important persons such as investors, industry peers, and customers.

Write a high-quality press release

PR experts know the importance of content creation and press release in medical technology PR strategies. A high-quality content and relevant press release offer a perception of an actively growing company. This also opens opportunities for acquiring investors and financers due to the increased local visibility of the brand. By producing share-worthy stories for social media, you can increase your brand awareness and gain followers. Consistently relevant press releases can also open an opportunity for your company to be an expert resource for journalists. However, despite the numerous benefits of press releases, not all companies are diligent enough to write them.

For you to maximize the benefits of PR prior to a launch, it helps to produce a high-quality press release to help you boost your brand reputation. If you are able to come up with a cutting-edge medical technology, you are certainly capable of producing a buzz-worthy press release. Expert PR companies can help you identify newsworthy topics from your expertise and share them with the public in the most informative and interesting way.

Look at different angles

If you are wondering what to include in your press release or if you want to write several press releases prior to your launch, there are several topics for you to explore aside from the launch itself. For instance, you can describe the process involved in the initial testing or the work being done with a prototype. You may also share the approval or quality certification you have acquired for the current technology side by side with the awards and recognition you have received. You can also discuss new or updated documentation about your product as well as emerging applications for your technology. You can write a customer case study or share the milestone of units sold and plans for expansion or investments. These are just some of the things you can write about in a press release so you don’t miss the opportunities that may come by simply writing one.

Keep up to date with the current events

One way to produce a relevant and timely content or press release is by tying it up with a current event. Some topics related to the medical field include flu season, soldier safety, returning veterans, healthcare reforms and costs, mobile tools for disease management, disaster relief, etc. Just remember that when mentioning a current event or a crisis, your content should include ways on how your company or product can help in addressing the situation. Avoid including trending stories that are unrelated to what you do since this will not be helpful to you and can possibly harm your reputation.