A social media aggregator is an elegant tool, which brushes away your marketing and advertisement anguishes and saves time, money and professional energies greatly.

Social media aggregators as their name suggests, bring together or pulls public content such as photos, videos, stories from multiple social platforms such as Facebook, Twitter, YouTube, Instagram, Pinterest and more. This aggregated content is pulled into one gallery and display together and exhibited in vivid themes and styles.

What does an Aggregator do?

A social media aggregator tool allows the user to pull own created content along with customer-generated content, (also known as UGC) together and display it all on a display board/digital signage or embed on a website.

Where can you use it?

Brands and businesses can choose to display this aggregated social feed in various forms. This feed can be added to the Facebook page or the brand website or on a microsite. It can easily be displayed on a social wall at events equally.

Social walls in light of the social media aggregator tool work excellently well. The tool pulls a cumulated feed from a particular hashtag and streamlines social feeds onto the display of the social wall. Such social walls can be used by different kinds of brand and businesses and can be installed at several events – conferences, meetings, product launches, weddings, brand activations etc.

Social walls are best filled with user-generated content and nothing provides content better than the social audience themselves. Audience defines the trend themselves and creates some of the most engaging posts for the brand to utilize for marketing. Usage of UGC by the brand also strengthens the brand-user relationship.

Not just UGC, but more

Social aggregators are tools which help a brand to achieve more than just user-generated content. In today’s time where brands and businesses face cut-throat competition on social media and retail markets for ‘attracting’ the customer, a brand has got to stand out in some way.

Today, the audience is highly interactive on social platforms, and the same also holds true for audience-brand interaction. Brands here must capitalize on using social aggregators to launch exciting campaigns, Q&As, contests, polls etc. on social platforms to engage its audience impeccably.

All brands have to strategize on is creating a meaningful and exciting campaign or contest for its audience where rewards/vouchers can be promised or prizes of other nature, e.g. meet a celebrity or a famous MUA etc. Such contests must be introduced with a specific hashtag and the audience must be requested to submit entries or participate by sending social submissions by using the hashtag.

This way, a brand has twin benefits. First, it launches its own campaign to engage the audience, and second, the brand is bound to receive a profuse amount of authentic user content from its own customers (UGC).

Alice Lankester, CMO of friend2friend puts the mix of user-generated content and adoption of it by brands in the best way we can image – “Using ‘authentic’ fan-created content that is dynamic and fresh is way more conversational and interesting than just relying on brand-created content”.

This sums up how social media aggregators are changing market strategizing and social media branding.

Nowadays there is huge competition prevailing in the online marketplaces. Thus, it has become very important to improve your online sales process and provide a better user-friendly experience. However, you will need effective tips to connect with your potential customers on your social media channels. By using the right plan, you can improve the experience of your visitors and create more sales.

In this post, you will explore seven tips for improving online sales using social media:

1. Use messaging services to offer excellent sales support

You must focus on providing sales support by using native chatting within every social network. By using conversational e-commerce you can use the messaging services that will help you to personalize, automate and customize your communication. These messaging apps have become great go-to-choices for many customers. It helps them to directly interact with companies as these apps have increased engagement and retention rates.

So, if you are not using messaging apps to automate confirmations and for selling, you're losing a big social e-commerce opportunity. However, make sure to be careful while using automated chat apps such as Facebook Messenger Bots.

2. Analyze conversations about your brand and services

When it comes to participating in conversations with your customer's social media is the most effective tool. However, the continuous attack by customers make it difficult to determine the useful information. Thus, keeping an eye on your users online activities will help you understand the confusing situations. You will be able to generate more leads and create effective marketing strategies.

Brand listening is the skills of developing important insights by analyzing your clients' conversations about your services, brand, and competitors. However, you will need to need to focus on more than simply monitoring your official social media accounts.

3. Encourage your users to share their personal experience

There is no doubt that the success of every social media is not based how much they talk about themselves. Instead, it depends on how much their customers talk about their services and brand. Thus, you must provide your customers an option to share their experience before, during and after making a purchase.

A recent evidence has shown that 1 out of 3 Facebook user has first shared, liked and commented the product prior to purchasing it.

4. Provide easy and quick buying options on your social channels

These days we can see a great expansion in retail sales that are driven by social channels. In these channels buying buttons play a major role in generating more sales. With the help of the buy buttons your clients can make smooth and secure purchases from within the social networks. This reduces the need to follow a multi-step process and limit it to a single click sale process.

5. Feature User-generated content (UGC)

The content that is created and shared by your customers, followers and fans on social channels also generate content – User-generated content (UGC). They either create it instinctively or through other options like giveaways or contests. Curating UGC's work effectively for e-commerce businesses. Usually, people who see UGC are 97% more likely to buy your services, according to Business Insider.

The content generated in the form of images by the customers also work effectively. In fact, 77% of online shoppers choose Instagram pictures when they were to make a choice between UGC (like images posted on Instagram's) and professional images (given on the pages of product description). When you use authentic pictures it works as a social proof, enhance your ad performance, attract high-intent visitors from Instagram to product pages and improve on-site conversion rates.

6. Develop seasonal and business-related content

Almost all eCommerce businesses create effective business-related according to the seasonal calendar. They perform very well in generating sales, creating special offers, incentives and emails. They also outdoes at stocking their social channels with announcements about all related seasonal e-commerce activities.

But when you create seasonal content that is not highly promotional most stores fall short. Therefore, it is best to stay organized with an effective content creation platform on your social media channel.

7. Create social-friendly visuals

Nearly all businesses using social streams are hard pressed to create social-friendly content. As users are more knowledgeable and they avoid generic stock images. According to a Chute Digi day Study over 70% of users find it at least two times more effective to use pictures than only written content alone.

However, the problem arises when a web owner is not able to hire a professional designer. In that case, you can consider using Buffer's Pablo, which offers more than 600,000 royalty-free photos to choose from. On the other hand, if you need pictures for graphics and infographics, using Venn gage will be a great option. It offers hundreds of design templates to generate detailed images quickly. These templates are typically categorized into Beginner, Intermediate, and Advanced. So, you can choose pictures according to your level of expertise.

Unless you are an incredibly well-connected Solopreneur who is making a killing and maybe even turning business away, social media will play a role in your branding and marketing strategies. Each platform has its cohort of devoted users and will be a good fit for some businesses, but maybe less so for others.

The platforms are free of charge, as well as the time it costs to keep your content up-to-date. No matter how responsive to social media marketing your venture is, time will not allow most Solopreneurs and business owners to maintain a presence on all platforms, except social media management is outsourced. If the ROI positively impacts sales revenues, then the investment will be worthwhile. Let's take a look at Facebook, Instagram and LinkedIn.

Facebook

The most popular social media platform has 2.19 billion users (Statista, 1Q 2018) around the world. There are somewhat more female users than male and the bulk of the age demographic is 18-44 years. Forbes Magazine data indicates that 47% of Americans report that Facebook is their primary influencer when it comes to making purchases.

Facebook often delivers excellent ROI for B2C enterprises (somewhat less for B2B). In-store events and promotions, speaking engagements, your workshops and other events can be announced to Facebook Friends. Content provided in text, photos, or video can be uploaded. You can create groups and build communities, or post a customer survey. Share behind-the-scenes information about your business and what it takes to do what you do and in the process, you'll engage customers, strengthen your brand and build relationships.

Does that sound like too much work and too much sharing? Then create a Fan Page and limit your presence to basic info and a good call to action. Be aware that your presentation of text, photos and other content should be relaxed and welcoming, to create a personal feel (but remember that business is the context).

Instagram

You'll find 1 billion users (Statista, June 2018) from around the world and 80% are outside of the US 95 million posts are shared daily, with many accessed on a mobile device. Approximately 59% of US users are 18-29 years. As of 1Q 2018, there are 300 million daily Instagram Stories users and 30% of users have purchased a product.

Visual storytelling, behind-the-scenes photo montages, social selling, brand awareness, engaging with customers and creating relationships are good uses of Instagram. If you are in public relations or special event / conference planning, then you will find worthy B2B use, otherwise it's B2C as far as I can tell.

Photo sharing, brief video trailers and concise text postings that include a hashtag # to better distribute your content are ideal content. Add a link to your profile bio. Decide if you want a public or members-only account. Links can not be shared.

LinkedIn

Considered the gold standard B2B social media platform, LinkedIn has 500 million members globally (Statista, January 2018). Business ventures large and small, Solopreneurs, corporate and nonprofit leaders, doctors and dentists, any employee who harbors professional aspirations and most college students maintain a profile page. Recruiters use LinkedIn to identify potential candidates for job openings. LinkedIn ProFinder helps Solpreneurs find project work.

LinkedIn is an excellent platform on which to build a community of professional colleges through your connections and share with them your professional story, successes, highlights and other updates that support your personal brand. My B2B blog posts to my LinkedIn page and my connections receive notice of its arrival. Your connections will also share their stories and there is great opportunity to be in touch and nurture relationships.

Professional publications, videos, white papers, newsletters, blogs, infographics, SlideShare presentations and podcasts can be featured on your profile page to add depth to your brand story. Links to articles or studies that may interest your connections can be posted. Recommendations and endorsements let others verify your professional bona fides and you can return the favor.

In the Groups section, you'll engage with colleges within your industry, or with alumni of your school. Topics of interest are explored through posted questions and group members can respond and in the process get to know one another and possibly, forge relationships that lead to doing business.

Thanks for reading,

Kim

SMM, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media in some form or the other. No matter what you sell and who your target audience is,, using social media as a marketing tool is a sure shot way to you grow your brand!

Not having an active social media presence is kind of like living in the ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes you do just check out the reasons why:

Increased Web Traffic

Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?

Boost SEO

Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs).

Connect with Consumers & Industry Leaders

Social media leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine tune your strategy.

You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.

Get your message across

As people view Twitter and Facebook as social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

Targeting and retargeting with Ads.

The highly customizable nature of social media ads. like Facebook ads, is one of the reasons social media is important. These ads even allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.

Get noticed at events

It’s easier to get noticed at events and even generate earned media coverage with social media posts. At any event there’s no better way to leverage your presence than with the help of social media.

Immediate response

The feedback you get in the process of SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.

Builds Brand Loyalty

Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.

Are you ready to jump ahead of your competitors with social media? Want to see your rankings climb fast? Pull out that phone and give us call. We’ll help your dreams come true.

MLM success is fun and profitable but there is a dark side that has pulled people into doing unethical marketing. It’s fun to watch social accounts climb in popularity, however it can be done in the wrong fashion. Organic social growth is the only way to go. Most social media sites are watching for black tactics that enables accounts to grow at a rapid rate and many of the followers are not existent. They can cause problems for your account especially when you’re sharing content.

Your MLM success is based on the attracting and retaining leads and converting them into teammates. If social media sites catch you using unethical means to build your account, they will likely warn you before they shut down your account. That is not the worst of it most search engines especially Google are keeping an eye on this as well and will punish your content or website for bad social growth. Social media traffic is heavily weighed on search engines now. This means that your social media content has more points on search engines than it ever did.

Building organic social media fans for MLM success

You need to have an organic following to gain rankings in search engines now. This is the only acceptable method to stay “clean” with Google. You should never pay for followers. It’s already difficult to weed out fake fans from the real ones. However, the real ones will engage with you from time to time. In some cases, most of the time if they love your content and you’re responsive to them.

To build future MLM success, you know you need to be responsive, create lovable content and be available in the online and offline world. Your content will come in different styles and flavors because no two prospects are alike in their journey. The content needs to touch on their pains and their journey stage. Once you have your campaign outline, you can develop short and long form content to help you achieve results. Be open to game changers, sometimes you may need to throw a curve ball instead of a fastball. You can throw in a webinar or a workbook to make things more engaging or simple.

Engaging with your fans is a great to get your messages spread across the internet. They already like some of your stuff, so why not give them something for free. This can help you gain new sources of traffic and fans.

Every sensible business owner today should have a social media marketing strategy. The real secret to success is in being able to earn money from your social media following.

At the end of the day, you’re in business to make money, not just constantly post free content.

Take Advantage of Facebook’s Options

With over two billion users on Facebook every month, this is the best place to start to generate income from your social media following. Your Facebook fan page should mirror who you are and why you’re worth doing business with. You should make the most of the special features Facebook offers, including:

• The Like button
• Contact Us button
• Email sign-up tab
• Polls
• Events

Give obvious calls to action, like, “Click the Like button so you can keep up to date with all of the hottest news” or, “Click the Contact Us button and we will be delighted to answer your questions.”

Encourage Engagement

Motivate people to like, comment and share your posts. This will maximize your messages about your business, and more traffic means most likely more money. You can do this on most social media networks, not only Facebook.

Promote Your Account to Get Followers

Facebook makes it possible for you to advertise your profile in order to get more likes and followers. You can do the same on Twitter, Pinterest, LinkedIn and more.

Boost Your Best Posts

Check your Facebook Insights and find the content that is getting the most engagement. Then convert them into an ad by boosting the post. It should have a link they can click to learn more. Focus on the audience carefully so your boosted post will be shown to people interested in your market.

Produce Ads from Scratch

Creating a Facebook ad from scratch on Facebook will take a little more time, but give you more control. You’ll need:

• A good picture
• An attention-grabbing headline
• An intriguing description
• A URL to send them to in order for them to take an action, such as subscribe or buy now

Market on YouTube

YouTube is one of the top five sites in the world and the top video-sharing site. Develop how-to videos and useful content. Include a call to action to subscribe to your list, or to buy a product.

Pinterest

Research has found that Pinterest users are 80% women and that at least half of them buy products they see on the site. Starting a business account on Pinterest instead of a personal account offers a number of benefits. Pinterest provides analytics to the business owner, buy buttons on pins, and other helpful business tools.

Instagram

Instagram is all about images and video. Use hashtags to promote your products. Instagram stories get sent out to all your followers, but are only there for One day and then they disappear. These are a great way to post flash sales and special offers that can help you make money fast.

As the year 2018 has started it makes sense that in this new year what could be the biggest social media changes that can be expected.

Typically, the world of social media has witnessed a continuous growth in technology and innovation. Every day some new innovations are seen, or new announcements are heard.

So, let’s discuss the prospective trends that can follow in this year and ways in which the social media managers can plan for these changes.

1.Continuous growth in the Live video content.

Recently Facebook announced some changes to its News Feed algorithm that will change itself based on the type of content users that shifting from the user’s friends and families to the type of content or pages which the user’s followers. This further implies that it is going to initiate an intensive discussion among the users as they share a content in their own private network.

2. Messaging apps will be an important mode of communication.

Today there are various messaging apps like WhatsApp, Facebook Messenger, WeChat etc. Almost 4 billion people use these kinds of messaging Apps to communicate with the each other. These kinds of Apps provide a much faster and easier way to contact people. In fact, using messaging for customer service is more far more scale and lesser to cost especially for businesses and customer services.

3. Virtual reality on the rise of better marketing experiences.

In the era of Artificial Intelligence Virtual Reality is making the headlines. With its unique features, it creates a memorable experience unlike other mediums in the field of marketing. In fact, due to this brand are instantly acknowledging its value.

4. Voice search and AI will be the game changer

As the development continues the voice-powered devices which are quick in responding to the verbal commands are heavily dependent on Artificial Intelligence. As we can see in the market that some voice controlled for personal help are being built into a few devices that we use such as smart speakers, TVs etc.

The other innovation where Artificial Intelligence plays an important role is in autonomous vehicle technology continues to progress. Based on this technology, it is apparent that voice activation will be certainly used for the self-driving cars too. As these kinds of vehicles will be equipped with voice-powered capabilities that will allow the drivers to execute other functions like making phone calls without taking your hands away from the steering.

5. A boom in Live Streaming

There will be an outgrowth of Live streaming and we are going to see a lot more to it. The presence of Live Streaming will increase as it works. For instance, through this technology, we get an upgrade in the phones every day.

6. Online Hangouts will be the order of the Day

The online hangouts are trending fast with the Generation Z which believes in more of socializing and partying. In fact, Online Hangouts goes hand in hand with the VR.

7. Influencer Marketing will be at the Focal point in the Social Media Engagement

The influence of marketing is a Big business with a billion-dollar riding on it. In fact, there are many people mint money up to 6 figures through influencer marketing.

It has a huge impact on the millennials in making their career choices and kind of choices they make in everyday life such as the kinds of products they want to buy.

8. Making stories with Instagram

From a marketing standpoint, the Instagram stories will have a lot of relevance as compared to another marketing platform. There is a flood of Instagram stories which accounts for almost 10,000 followers.

Over the years, I have written a number of articles that go into the affect that social media is having on the world, and one of the affects that came to my mind again recently was how easy it was for someone to deceive their so-called ‘friends’. This can take place by only uploading certain pictures and by editing the pictures that they do upload.

There is then going to be what is actually taking place in their life and then, there is going to be how they come across to others. And while there may be times when the difference is pretty insignificant; there could be times when it is similar to the difference between night and day.

A Cover Up

Only uploading certain pictures and heavily editing the pictures they do share is likely to be a way for them to not only create a certain image but to receive approval from their ‘friends’. They may believe that if they were to share pictures were they were doing normal things and where they didn’t look perfect, this wouldn’t happen.

Or it they did receive ‘likes’ and ‘comments’ from others, they wouldn’t receive the same amount. And, by being caught up in how they come across and their need for approval, they might not be aware of the impact that their behaviour is having on others.

It’s Normal

There are likely to be people who see the life that they appear to be living and end up feeling down and even envious. This is not to say that someone should play small in life so that they don’t have negative effect on others; however, there is clearly a difference between living a fulfilling life and creating the impression that this is so.

Still, even if someone does live a fulfilling life, it doesn’t mean that they will do something exciting everyday or always take pictures where they look like a celebrity from an airbrushed photo shoot. Additionally, if someone is living a fulfilling life, they may be too busy living life to spend so much time managing their social media identity.

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Two Parts

Interestingly, not only can other people buy into the illusion that they have created; they can also buy into the illusions that other people create. The people who view their profile can feel the need to create an even bigger illusion to keep up with them, and they can have the same need after they have seen the illusions that other people have created.

And the more time that someone spends trying to create the perfect life online, the less time they will have to create a fulfilling life offline. Their focus will be on pleasing others as opposed to pleasing themselves.

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Final Thoughts

It is easy to fall into this social media trap and to lose sight of what truly matters in life, such as: connecting to others and making a difference. When someone creates the impression that they live the perfect life, they can create more space between them and others, and they can become totally consumed with themselves, making it harder for them to extend themselves to others.

There was once a time when social media was considered nothing more than a source of entertainment. A place where people went for fun rather than for business. Today, however, businesses realize the importance that social media plays in their promotion and establishment. As a matter of fact, social media plays a huge part in the overall advertisement and set up of the business. You may be wondering what is social media business advertising. Well, it might as well be one of the most powerful means of promotion there is. There are several factors associated with social media, here we introduce some of the major advantages of social media for business to help you realize the critical part that it plays.

Increase awareness about your brand

The many advantages of social media for business start from the introduction of your brand to new people. Statistics say that more than 30% of the world’s population rely on social media to search up new brands and explore different products. This means that displaying and explaining your product on these platforms is sure to get you the attention that your business needs. Furthermore, it helps fortify the beliefs of those clients who have just found out about your business, ensuring they revisit again and again.

Look into your audience

Social media gives you the opportunity to look into the audience that is likely to visit your brand. It gives you the statistics about what is trending and gives you a thorough feedback of the effect of the different tactics you employ. All the preferences of your onlookers, their choices and what they like are displayed neatly in the form of elegant statistics for you to analyze and use. Discovering more about your audience helps you to target them more effectively which is why knowing, what is social media business is so important.

Customer service

Customers have started using the social media platform as a point of interaction with a business. Many times, they won’t contact the business directly but will go ahead to post an online comment. If your business is active on these pages, they can address and solve these issues which increase their worth. Also, they can use this platform as a point of interaction with their customers, seeing to their needs, issues and queries. Customer satisfaction is increased by a lot and ultimately it is a win-win for the business.

Feedback

Social media platforms act as sources of rapid feedback. This is one of the great advantages of social media for business. Whatever new implications or bugs that may arise are immediately brought to light, which allows the businesses to correct them as soon as they can. If the business is not available, customers can’t express their valuable experiences which impede the progress of the product.

Brand equity

Although it is surprising but the social media presence of a business is used to judge its popularity. The more popular the name the popular the business. This acts to further increase the confidence of clients in the businesses name. It is a great reason why it’s so important to know what is social media business as it can be one of the easiest walks to fame. It’s amazing how people can relate likes or shares to the effectiveness of a brand, but this is now the way it is and it surely is one very useful method to avail to your advantage.

A good eye on your competitors

The advantages of Social media for business are not limited to your business. Instead, you can have a great knowledge of what your competitors are up to too. This helps you strategize and plan accordingly to meet your competition at your best. Like they say, keep your friends close and your enemies, well competitors actually, closer!

Considering all these advantages, it is evident that the advantages of social media for business are uncountable. It is essential that you know what is social media business because it can act as your boost to the top. After all, social media has become an entirely integrated system consisting of a two-way flow of implementation and feedback. We can even go as far as to say that social media is a great way to analyse your own products with the actual live audience. Not only will it help to increase customer satisfaction, it also helps better your business more and more.

It’s always difficult to market towards certain demographics. With social media being increasingly huge, there is no better platform to use. Utilising social media to your advantage can help you figure out what kind of audience to market towards, who enjoys what, and who will most likely enjoy your product. With these tips, you can use social media and make it one of your largest asset in your marketing strategies.

1. Decide which platform to use – There are a number of different social platforms and user bases. From Facebook to Instagram to Tumblr, there is no shortage of client bases to use. It is arguably the most important to focus on one or two platforms to begin with, to ensure that you don’t fizzle yourself out with focusing on multiple things at once, as marketing is just one aspect of running a business. Be sure to keep track of which platform is receiving more traffic, as the one with a larger traffic count will more likely be the one with a bigger base in the long run.

2. Connect your blog or website with your social profiles – Creating a number of social media profiles is essential for social influence. This is why it is even more important for you to link your main base of operations (website or blog) to all your social media profiles, and vice versa. Market your website on your social media profiles, and market your social media profiles on your websites. This ensures the creation of a closed loop, creating a large network of people that are connected with both aspects of your business, bringing in more traffic for your business.

3. Share interesting content – If you want to market towards to right people, you need to make sure you’re sharing content that they will enjoy. If you share interesting and helpful content, then you’re most likely to have your content shared and spread among the crowd. More importantly, don’t forget hashtags. The use of hashtags can help your clients keep track of your posts, and if they’re big enough, become a trend.

4. Keep your profile standing out – When it comes to social media marketing, it’s important to stand out from the crowd. There are a variety of ways to do this, as stated above you can post specific content toward a certain audience. But a core way to do this is to keep above the exposure. To face facts, you won’t be the last to be marketing on social media, which is why it’s important to make sure your posts aren’t lost in the ocean of others that are posted every day. There are a couple of different ways to do this, as you want to stand out but you also don’t want to over expose yourself. For a personal social media account, you can post as many times as you want per day as you will be mainly marketing towards friends and family. For your social media business account, it is advised that you don’t post more than twice per day, or seven times per week, as followers may simply ignore your posts.

5. Follow the influences in your crowd – The odds are that you aren’t going to be the biggest fish in the social media marketing pond. This makes it important to follow the bigger ones. If you happen to catch their eye, then you may be lucky enough to strike up a collaboration or a partnership. There is also the added bonus of recommendations. If you follow popular people, then you will most likely pop up in the recommended list for their followers, in turn gaining more traffic for your profile.