Every company wants to drive sales, but no company wants to drive away customers in the process. Finding the right balance can be difficult, especially if you’re working with a new venue for the first time or have not spent much time designing trade show exhibits at all. Many companies have an impulse that pushes them towards a stronger marketing tone, and it’s often difficult to overcome that first urge to create a balanced message.

Why Balance Matters

Used car salesmen have to push a certain amount of cars per day in order to make a decent living. At the core of their strategy, they are desperate to make sales, desperate to make deals, and desperate to get their units off the lot. Luckily, you’re not facing the same stress. You can offer consumers your product or service in a low-pressure way.

A message that is too pushy doesn’t do justice to your product. It threatens to turn people away, and to communicate that you, like the used car salesman, are desperate to move your inventory. Even if you are anxious, as many of us are in this economy, you should never seem that way to your visitors. That’s why many companies choose to be more careful with their plans and err on the side of being more informational rather than pushy.

Craft Your Trade Show Exhibits With Care

The amount of strong promotion that fits well on banner stands and at conventions varies widely. It will depend on the industry, your company’s product or service, and the actual event that you are attending. Certain industries will tolerate and even expect a more overtly promotional tone. Others will expect almost pure information. You should always customize your trade show display to fit these expectations as best you can, but don’t be overly concerned about matching them exactly. Some deviation is expected and can even be beneficial.

Matching your company’s feelings and ethos are more important. Trade show exhibits that don’t align with your image are counterproductive and ineffective. Strike a balance between creating a message that is in harmony with your reputation that also encourages visitors to come and learn more. Banner stands are the perfect tool to use to achieve this end.

Finally, the event itself is a major determining factor for your tone. You need to understand what people who visit this particular venue are expecting to see and not see. If it’s more of an educational presentation as a whole, your trade show display will be expected to enhance that overall atmosphere. If it’s a carnival with lots of flashing lights and bright colors, educational banner stands will get lost in the shuffle.

Train Your Staff

Your staff is just as important to striking the right tone at a trade show display as the booth itself. They set the tone and the mood. If they’re not on the same page with you, then your planning and design won’t have as much of an impact and may even be negated. Ensure that your staff becomes an extension of your banner stands, promoting the same tone and offering the same feeling. When you harmonize all of these different factors, you can achieve a carefully crafted design that incorporates just the right amount of promotion and information.

The door to door double glazing salesman fortunately for the industry isn’t as popular now a days since the introduction of the internet and even more intense competition. The reason being is that the door to door salesman has always had a bad reputation for being a rip off merchant. I’m sure in a lot of cases this is true and I also agree that they can be really really pushy. At the end of the day they are the same as everybody else just trying to earn a living. Im sure there are honest and trustworthy Cheap Double Glazing Salesman out there but unfortunately they are over shadowed by the hundreds that are out for blood.

This article details the top three tactics that are adopted by the glazing salesman that would approach you initially on your front door. These tactics can also be adopted over the telephone I’m sure and are also common in many other industries. Take a look so you know what to look out for when being pitched to. This will enable you to get the best possible deal when purchasing your Cheap Double Glazing.

1. Sweeping

This tactic is quite simple yet very effective and relies on the sales person not closing the deal (i.e making a sale.) The way it works is the customer is approached and before they can close the door on the salesman they are offered a ridiculously high price. Once the salesman has your interested he or she will then proceed to negotiate for an hour or so (if he can) leaving the price way to high. The customer will then say something along the lines of Ill come back to you or ill ask my husband having no intention of doing so and the salesman leaves.

A few days later the customer is then contacted by the sales manager who is enquiring about the door to door salesman his appearance, his manner and general performance. You as the customer believe that he is taking the time to check up on his sales force which in turn gives the company more credit with the customer. In fact this is all part of the plan and the sales manager will then offer you the real price under the description of thank you for giving me your time and as a thank you I can offer you the same deal at the following price.

Bingo you are sold.

2. Discounts, Discounts and More Discounts

In such a competitive industry the price for glazing is at its all time low so there are lots and lots of discounts to be had. Your door to door salesman will have a huge library of reasons to offer you discounts. You can listen to them all and we advise only to take them up on the offer if you are 100% satisfied with the cost. An example on the reasons for discounts may include:

“Our Salesman couldn’t make it today so I as the sales manager am doing his rounds. What this means to you is that you wont be paying his commission so I can offer you a great deal”

“If you let us put a sign up outside your house advertising our services we can offer you a great discount” I believe that all companies would put a sign up outside anyway, so dont be fooled by this reason for a discount.

3. First Call Discount

The sales person will offer you a discount that must be acted upon immediately as it is only available for this limited period only especially as he has made the effort to come to you. You would think this is a ridiculous reason but you would be surprised at the number of people who fall for such a tactic. It works by putting pressure on the customer to make an instant decision.

As you are buying in such a competitive market I would recommend sleeping on all decisions safe in the knowledge that if you did decide you wanted the product the discount (even if it is fictitious) would still be there the next day and the day after that and the day after that. I personally would not deal with a company who tries to put pressure on you to make a sale. If their product is that good it should sell itself.

There are hundreds more tactics employed by door to door double glazing sales people but the three that have just been described are probably the most common. Now that you are aware of these techniques you are better placed to deal with them should you be approached allowing you to get the best possible deal on your Cheap Double Glazing.

Copyright (c) 2009 Mark Farrell

Imagine selling 174 cars in one month. How about 1,425 cars in a year? No fleet car sales, just one vehicle sale at a time.

Impossible? Nope.

If you are at all interested in the profession of selling cars, you will recognize the name Joe Girard. Mr. Girard is listed in the Guinness Book Of World Records as the World’s Greatest Salesman. He is a master automobile salesman.

In his book, Mastering Your Way To The Top, he wrote, “There’s a fine line between wishing and dreaming. There’s an even bigger line between dreaming and doing. Most people wish upon a star. It’s fine and fun, but doesn’t mean a thing unless you follow that star. In other words, do something about realizing your dream.“

Like wishing upon a star, during the job interview many automobile sales applicants talk about the things they will do to be successful. They talk about the importance of follow-up and contacting orphan customers.

Once hired, their enthusiasm, excitement, and energy is often replaced by the new car salesperson following the lead of less successful car salespeople. They fail to go after their dream by not taking action.

Action Equals Success

The difference between a top car salesperson and a less successful automobile salesperson is “ACTION“. For this discussion, those key activities are:

• A – Act
• C – Change
• T – Targets
• I – Invest
• O – Organize
• N – Now!

A – ACT Do Something

Have you heard this saying lately, “Don’t just stand there, do something.“

In the car sales arena, the only time you can be considered as legitimately standing around is when it is your shift to be available on the showroom floor. Other than that, you need to be following-up with your sold list, contacting prospects, and a whole list of other activities of which none, not one, includes waiting on the showroom floor or out on the lot for a prospect to walk-in.

A top car salesperson goes after opportunities. She does not depend on the Dealer to bring them in.

C – Change Your Behavior

Remember the Chinese proverb, “A journey of a thousand miles begins with the first step“?

It is also true about your journey to becoming a top car salesperson.

That adventure begins with you taking steps to ensure some personal habits match those of being a professional.

• It takes discipline and courage to succeed.
• It means staying away from anyone who sells less than ten automobiles a month.
• It means coming to work to work.
• It means leaving your personal problems at home and not bringing them to work.

A top car salesperson recognizes she is in business for herself. She does not allow what Tom Hopkins refers to as “...bad seeds… ” to influence her day. She is focused and determined. She is prepared to change any behavior that is unproductive or less than professional.

T – Tangible Targets

Top performers, in any sales position, recognize the only way to get better is to be able to measure improvement.

For those on the road to becoming a top automobile salesman, it is marked with sign posts of achievement. Professional automobile salespeople pinpoint tangible targets as their road-map.

Why tangible?

Tangible is essential to properly implementing this success strategy. Dictionary.com defines tangible as “… real or actual… “.

Setting a sales target of 25 cars a month is real or actual for someone who is currently averaging 24 vehicle sales a month. But for someone currently averaging 9 automobile sales a month, 25 is an unrealistic target.

Set your sales targets in increments of one, at the most. Be reasonable and realistic.

If you are averaging ten sales a month now, next target an average of 10.5 or eleven, then 11.5 or twelve. Focus on the activities you need to consistently do to move ahead.

Note, you will also want to measure your gross per vehicle. Volume, numbers of units sold, is important. Holding gross is where the big bucks come in.

I – Invest In Yourself

Becoming a top car salesperson means you taking responsibility for developing your sales skills.

Agreed the Dealership has a vested interest in you and should be providing you more than product training. But that is not always the way it is. And, even if you are fortunate enough to be at a car store where management embraces sales training, professional commission salespeople still set aside a portion of their sales commissions for personal development.

Where do they invest these dollars?

• Their personal library – books and recordings (audio & Video)
• Webinars
• Sales training seminars and workshops
• Possibly a personal coach, and more.

High income sales commission earners are Learners, with a capital ‘L‘.

They realize staying the same will eventually erode their commissions. Staying the same means stagnating.

People change. Buying habits change. Technology changes. Becoming a top automobile salesperson is ongoing change.

O – Organize Yourself

Organizing your day, week, and month is essential to be productive. But what about the visual connection?

• What does your work area look like?
• Are the stationery supplies you regularly use handy?
• Is your inventory list current?
• Do you have extra pens, a calculator with easy to read numbers?
• Does your work space look professional?

In other words, if you were the prospect sitting on the other side of the desk, would you have a sense that the salesperson is competent, professional, trustworthy?

What about you? Yes, you.

Have you looked in the mirror recently?

From grooming to what you wear impacts the connection with the prospect. A top automobile salesperson understands most people are visual buyers. They buy with their eyes. Their visual perception includes the Dealership, the salesperson’s work area, and the salesperson.

There is no second opportunity for a quality first impression.

Please do not be fooled. As great as your personality is, as dynamic as your wit is, as welcoming as your smile is, if your dress, grooming, workspace is cluttered, disorganized, or uninviting, it will impact how the prospect sees you.

Imagine visiting a banker and on his desk is information about a customer. Or how about visiting a lawyer who cannot find a pad to take notes. How comfortable would you feel about the business you need to undertake with either of these people?

You, as a top car salesperson, are no different. People share their financial position with you. They believe you will take care of getting the right information to secure financing. And they believe you will do it legally, ethically, and morally.

So how you look and how your workspace looks, impacts how competent a prospect sees you.

N – Now! Today. Not Tomorrow

There is only one time on a top salesperson’s planner – Now!

Every prospect is asked to purchase or lease today. Yes, that includes the ‘Just… ‘ family. You know them, ‘Just looking,’ ‘Just want a brochure’, ‘Just want a price’, ‘Just want to see what you have.‘

And it also includes the ‘Can’t‘ family. You know them as well, ‘Can’t get a down payment’, ‘Can’t get financed’, ‘Can’t get out of my lease, ‘Can’t get what I want for my trade.‘

Many car salespeople hide when either of these families arrive.

But not those who want to become a top salespeople. These guys and gals jump at the opportunity to serve these families.

And they do ask, “Hey Just Looking, if I could find the perfect vehicle for you is there any reason you would not drive away in it today?” Or, “Hello Can’t, if there was a way to get around the ‘can’t’ is there any reason you wouldn’t buy today?“

Top car salespeople are creative. They are resourceful. They are solution providers. And, they are rare.

Oh, in case you are wondering why the top guns jump at the opportunity to serve these families, consider this. When you are not selling cars, who do you spend your social time with? Who is in your circle of friends? Who do you tell when you receive great service?

Get the picture. Top car salespeople know that the ‘Just..‘ families have lots of friends. And when they are satisfied, like you, they tell their friends. They tell their friends, that is, about you because all the other car dealerships they stopped at brushed them off, did not take them serious, did not see them as worthy of simply asking, “If we found the perfect vehicle for you today, is there any reason you would not drive home in it?“

By-the-way, will you close everyone today? Absolutely not. But by asking, you now know the reason for the ‘Just..‘ or ‘Can’t..‘. Now you have a real opportunity.

Summary

How to become a top salesperson is easy, if you are determined. Choose to sit on your butt and you will be equally rewarded.

Choose to accept responsibility for you, your sales training, your future, and you will succeed.

Action, that is ‘A.C.T.I.O.N‘ is the road-map to becoming a top car salesperson. Start today.

Selling cars for a living is not for everyone, but if you are the right fit to be a car salesman these ten points will practically ensure you become a successful car salesman. The job of a car salesman is a bit like having a business of your own inside a car dealership. Having your own car selling business allows you to control how much you earn by your level of commitment to the profession. A successful car salesman can earn a six figure income and I have heard of some earning close to $250,000 a year. Implement these car salesman traits and you can join the ranks of the top salesmen and saleswomen that enjoy the peace of mind and security of a six figure income.

1. Commitment: As I mentioned earlier you control your own level of car salesman success in direct proportion to the amount of effort and the level of commitment that you apply to the business of selling cars. Most car salesmen work on a commission basis which can result in an irregular weekly pay check which makes some people shy away from being a car salesman, but the upside is that you will be paid according to your skills, abilities and production. The pay plan of a car salesman allows you to control your car salesman income, but you must make the commitment to being a good car salesperson without second guessing yourself. There is no “I will give it a try” or “maybe it will work out”. There is only a full 100% percent level of commitment to becoming a successful car salesman.

2. Positive Attitude: Being a successful car salesman will go hand in hand with your attitude. When you are dealing with a customer your tools are your words, actions, reactions and knowledge. When you interact with a potential car buyer a positive attitude is a must. You need to be positive and confident in order to put the customer at ease so they can make the major decisions that are needed to buy a car. If you have a positive attitude your customer will have a positive attitude and that will make selling them a much easier task.

3. Goals: Setting and tracking goals are one of the common traits of most successful car salespeople. They set goals for their monthly and yearly income along with weekly and daily goals for cars sold, ups taken and closing ratio. A top car saleswoman or man pays close attention to their goals and tracks their progress either daily or weekly. They know their status and there are no surprises at the end of the month or year.

4. Enthusiasm: The enthusiastic auto salesman has an advantage over the average salesman. When you help your potential vehicle buyer in an enthusiastic manner it becomes contagious and your customer becomes enthused with the process of buying a car. Be eager and excited to show them the vehicle and its features and get your customer involved. A higher level of enthusiasm will practically make you a more successful car salesman.

5. Product Knowledge: Granted, product knowledge will not guarantee car sales success, but it definitely helps. Car buyers have a habit of asking questions that they know the answers to as a way to test their sales person. They are rarely important questions, but they try to catch their car salesman in a lie. If they catch you lying to them about something small they will never trust you when it comes to pricing and payments. Knowing the answers to their car buying questions will put you miles ahead of a car salesman that lies to their customer or doesn’t know their product.

6. Personal Management: The most successful car salesmen and saleswomen have learned to manage themselves and their time efficiently. They don’t hang around with the bottom feeders waiting for ups and complaining about management, traffic or anything else that comes to mind. They are busy calling be backs, doing follow up and arranging deliveries.

7. Selling Cars is about Relationships: Every once in a while selling a car can be a quick business transaction, but more often than not it is a time consuming process. The person that is about to spend $20,000 on a new car is not very likely to feel good about buying that new car from someone they don’t like. People like to buy from people they respect, like and believe are the best person to sell them a car. All of the steps to a sale are important, but the successful car salesperson will always look, act and talk like a professional automobile sales person. Sell you, the dealership and then the car.

8. Have a Daily Plan: You know what they say, “if you fail to plan, you plan to fail”. The successful car salesman has a daily plan which includes all the things they need to accomplish. Their daily “To Do” list may include calling past customers, scheduling deliveries, ordering accessories and of course taking fresh ups. Whatever it may be, it is a plan to achieve their goals and become a more successful car salesman.

9. Stay in Touch: When car salesmen are successful you will notice that they sell cars to the same customer more than once over the years. They keep track of their past customers through letters, cards, email or the telephone. They let their past customers know of sales, new models and special events that may be of interest to them. The salesman is providing a service to them which they appreciate and then return to buy again and again.

10. Self Improvement: A top car salesman is always learning about new models, new features and anything else that will make them better. They attend auto manufacturer training classes, monitor the competition and are always looking for ways to make themselves more valuable to their new and past car buying customers.

These 10 successful car salesman tips and traits will help you increase both your sales and your income by becoming an asset to your customer. There are always car dealerships looking for good sales people. Top car salesmen and saleswoman can work anywhere because they sell cars, lots of cars.

The play, Death Of A Salesman, is a tragedy not only in the liberal sense of the Greeks, who thought that any play that was serious and dignified was tragic, but also because the main character of Willy Loman qualifies as a tragic figure.

The stories of monarchs are stirring, but the story of the common man Willy Loman is more stirring because his problem of “having the wrong dream” is more alarming because it can happen to anyone. For a man to marry his mother such as Oedipus did is much more remote than for a common man to make the wrong career choice.

Willy Loman works hard to provide for his family and to give his son Biff a good start in life. Willy believes that if he keeps selling he will be liked and, therefore, rich. Willy says “…It’s not what you say; it’s how you say it – because personality always wins the day.”.

Willy has been selling himself by putting on his personality everyday of his whole life. Charlie tells Willy that “The only thing you got in this world is what you can sell. And the funny thing is that you’re a salesman, and you don’t know that.”.

If Willy had sold his carpenter work he might have been more successful, but, instead, he has been suffering a downward spiral by trying to sell his personality. The irony is that he has wasted his life by trying to sell the wrong product. He worked so hard to gain wealth “…on the basis of being liked!…”. that his own family suffered.

When Willy Loman finally realizes to sell the real self (not just the mask), by actually dying for the money, he is not there to share the joy. Willy says “Oh, Ben, I always knew one way or another we were going to make it, Biff and I!”. This is true and tragic irony.

The true value conflict for Willy Loman is that of materialism versus inner happiness. Willy Loman could have had inner happiness had he chosen to follow his heart, by doing carpentry work and living in the country, instead of chasing after money for its own sake and living in the city to do it.

Willy did have the wrong dream. Working with his hands, as Ben says, is “Not like an appointment at all. A diamond is rough and hard to the touch.”. Willy needed to work at something, such as carpentry, that he could put his hands on. He needed to create, but was stifled by his environment. He would have been much happier working with his hands and living where the earth was open and clean.

We can learn a lot from the play Death Of A Salesman. It is so important to do what you love to do. Make sure you’re selling the right product or service and also be proud of it. Do your due diligence including checking out the forum and calling the owner. If you’re working at home it’s important to have the right tools, programs, and services at your disposal so that you can really enjoy what you’re doing. You don’t need to “die trying”.

There are always two sides to everything and being a car salesman is no different. Whether you are currently in the sales side of the car business or if you are considering a car sales career you will benefit from this article. There are many people that see the car sales person in a less than favorable light because of the media and the antics that the car business of yesterday. These stories have become somewhat of an urban myth about the life of an auto sales associate. I hope to give you a closer look at being an auto salesman from the inside that will put these rumors and myths to rest.

I started being as a vehicle salesman several years ago and have watched the business of selling cars change quite dramatically from what it was only ten years ago. The day of the sales person that controls the customer is a thing of the past and I don’t see it going back anytime soon. The car buyer of today was wealth of information available to them on the internet and very often the car buyer knows more about a particular vehicle than the sales person. This information puts the automobile buyer in the driver seat and now they control the salesman instead of the other way around.

Being a Car Salesman Requires Professionalism

The successful car salesman of today is a professional and uses more of a consultative car sales approach to selling cars, not because they want to, but because they have to. Most customers have dozens of car dealers within driving distance from their home and can select any of these as a place to do business. Once a car dealership gets a reputation for being deceptive or unscrupulous it can be very difficult to turn that around. So in order to remain a member of the local business community the dealership must provide excellent customer service which requires anyone that is serious about being an automobile salesman to be a professional.

The Ins and Outs of Being a Car Salesman

A day in the life of an automobile salesperson consists of talking to customers, educating customers on the features and benefits of specific vehicles, going for test drives with potential car buyers, negotiating prices and terms and hopefully preparing vehicles for delivery. However there are times that the sales person does not have any customers and they either wait around for clients to come onto the lot or they take care of other duties that are part of being a car salesman. These may include checking cars when they are received, doing paperwork for future deliveries, prospecting for future business and following up with past customers to make sure all is well with their new car because customer satisfaction is very important for today’s professional vehicle sales person.

One aspect of being a car salesman that most people don’t understand or don’t like is the way in which they are compensated. They are paid on a commission basis, so if they don’t sell any cars they don’t get paid. However, if you are good sales associate that is really not a concern because a good car salesman will always sell cars. Overall the hardest part of being an automobile sales person is the when you first start in the car business. There is so much to learn and the car business is not like any other business. The first couple of months can be trying, but once you get past that learning curve the life of an auto sales associate can be quite good. So if you are thinking of being a car salesman make sure you stick it out no matter what happens the first couple of months because after that it gets better and better.

You might be surprised to know that a good car salesman can earn a very nice annual income. Most people don’t realize that and many might even look down on the auto salesman, but that automobile salesman might be earning as much or more of many so called professionals in the work force today. I know and have met many that earn over 100K a year and there are even some that are hitting the 200K mark.

It’s surprising to hear that for most people, but things are different now in the car business and the slick talking, white shoe wearing and cigarette smoking car salesman of the past has gone away. It’s a new generation and the only people that can earn that kind of money selling cars are the good car salesmen.

Today’s successful auto salesman needs to know the product they are representing from safety features to specifications and everything in between. The car buyer of today has the power of the Internet to find out anything they want to know about buying a car from price, dealer invoice, financing and incentives. It is very hard to pull the wool over the eyes of the automobile buyer today.

The Good Car Salesman is a Professional

The process of buying a new car today is a transparent transaction because of the information that is available to the informed consumer. A good car salesman is the only kind of auto salesman that can make a prosperous career of selling cars today. The professional vehicle sales representative no longer tricks or deceives their customer, but instead assists and educates them.

The good car salesman is a professional and therefore has the opportunity to earn a six figure income selling cars. They are trained regularly by the auto manufacturers and kept current on all the newest technology and safety systems. They are usually tested and monitored by both the dealership where they are employed and the automakers that they represent. As you can see they go through the same thing that any other professional occupation does and should be entitled to earn a six figure income.

So the next time you think of a car salesman you should think of the professional auto sales person and the potential earning opportunities they have rather than the old stereotype of the shyster or crook. Just as you will have in any business or profession, there are some people that are better than others. I am not saying that all vehicle sales people earn 100K a year. I am saying that the good car salesman that is a true professional can.

Selling cars for a living is still work because there is no such thing as money for nothing, but the person that wants to sell cars and make the commitment to develop themselves and their career has the potential to become a good car salesman or car saleswoman and make a six figure income selling cars. Who knows you might really enjoy the life of a car sales person, it’s much more fun when you are earning a substantial income.

The travelling salesman problem is a classical problem in operations research that involves a travelling salesman who has to visit N number of cities. Here we are faced with the problem of determining the shortest path that he requires to traverse. This problem does not have a polynomial time solution as the complexity of determining the shortest path increases as a function of factorial N for large values of N.

A computer that is assigned the task of finding out the shortest path from a set of different possible tours will not be able to compute the shortest path for very large values of the number of cities. The complexity of algorithms are classified as exponential, polynomial, logarithmic etc., the complexity of the TSP is a function of factorial (n).

Let us illustrate with an example. For a tour of 3 cities the no of possible combinations is 6. Here in the list below is shown the no of possible tours vs the no of cities in the tour

4 city tour = no. of possible tours is 24

5 city tour = the no. of possible tours is 120

6 city tour = the no. of possible tours is 720

7 city tour = the no. of possible tours is 5040

8 city tour = the number of possible tours is 40320

9 city tour = the number of possible tours is 362880

10 city tour = the number of possible tours is 3628800

As it can be seen easily the number of computations required by a computer to determine the shortest path increases to 362880 for a tour of just 9 cities and for a 50 city tour the complexity increases to 3.04141E+64.

So a computer just cannot process so many instructions within finite time for larger and real life requirements. The processing power available in modern day computers would take trillions of years to find a solution to Travelling Salesman Problem for an input value (no of cities) say equal to 100.

The TSP can be solved using Linear Programming/Integer Linear Programming formulations and using Simplex or Cutting Plane methods.

Instead of using a brute force technique one can reduce the number of possible tours by using dynamic programming. One can also solve the TSP using heuristics.

The TSP is considered to NP -Hard or in other words there is no general solution to this problem unless it is proved that P =NP.

From time to time you will see a “Green Pea” (new car sales person) come out of training and hit the sales floor with their new found car sales knowledge and start selling cars. This person follows their sales training and car salesman tips to the letter and starts making deals right and left. They are excited and quite proud of their success in their new car sales career. They are smiling all the time and greeting their customers with enthusiasm while they chalk up more sales and commissions.

Then as time goes by they start to think that they can shortcut the steps of their training and save some time and energy. They also start to believe that they can pick out a sure sale at first sight and begin to pick and choose their customers. Then before they know what hit them their sales start dropping and so do their commissions. The new automobile salesperson is scratching their head trying figure out why nobody is buying from them. It is because they need to get back to the basics of their car salesman training and sales tips. Read on and you will discover the most basic and most important car salesman tips for being a successful car sales person.

#1 Basic Car Salesman Tip: Discovery

The basic meet and greet is the first meeting of the car salesman and the potential car buyer and a very critical step to selling cars. You know what they say about first impressions and it’s not any different when it comes to being a selling cars for a living. Introducing yourself in a prompt professional manner is the proper thing to do, but if you are dressed poorly or smell like an ashtray you stand a good chance of making a bad first impression. You must look, act, dress and speak like a professional to make a good impression. This car salesman tip will get you off on the right foot.

#2 Basic Car Salesman Tip: Selection

This car salesman tip may seem obvious, but proper selection is often overlooked by novice car sales people. You will never sell and the buyer will never buy the wrong car at the right price. All car buyers would like to have the top of the line automobile at the price of a base car. When you spend some time talking and determining their needs and you will save yourself a load of grief. If you show your customer the fully loaded model and they can only afford the base model you take a chance of embarrassing them. However if you show them the base model and they can afford more they will bump themselves. It is easy to step them up to the nicer models, but very hard and uncomfortable to bring them back down to a model that fits their budget.

#3 Basic Car Salesman Tip: Cherry Picking

Cherry picking is the practice of a car salesman that thinks they can determine the credit worthiness or buying potential of a customer by looking at them. Then they will decide if they are going to wait on that customer or let another salesman help them. The downside of cherry picking is that customers will often dress down and intentionally try to look less desirable as a defense strategy. They want the salesman to think they that they don’t have money or credit so that they won’t be pressured. I have seen many sales people miss out on very nice commissions by cherry picking. The moral of this car salesman tip is that you can’t pick out the buyers and the lookers by looking at them. The more people you help the more you will sell; it’s all about the numbers.

When you get in a car sales slump go back and read these very basic, but very important car salesman tips. You need to come off as a professional from the very start and get to know your customer and their needs. Talk to as many potential customers as you can, stick to the basics and your numbers will continue to climb as well as your commissions.

When you start your new career as a car salesman aka “Green Pea” there is some things that would be helpful to know about selling cars for a living. After you get hired the dealership will have you complete a course in basic car salesman training which is enough to get you started, but not everything you need to become a successful auto sales person. The initial training will help you understand the process of selling cars and why you do what you do and when you do it, but you still have much to learn. A car salesman guide would be beneficial to the new salesman, but these guidelines are often unwritten and not discussed by sales management and staff.

10 Green Pea Tips – Car Salesman Guide

1. Your attitude is everything when you are new to selling cars. Keep your chin up and know that you will make mistakes, just keep moving forward and keep a positive attitude. The key point of this car salesman guide for Green Peas is a positive attitude and why it’s number one in the list.

2. The first 30 days is an unofficial test of the salesman, this is when the new auto salesman will either sink or swim. Not everyone can make the cut (quitting or continuing), but if you understand that the first 30 days is about learning the process and techniques of selling cars you will be ahead of the game.

3. No matter how good you think you are it takes 30 to 90 days to get up to speed. During that time you will not make a fortune and a very important part of the car salesman guide to remember when you start. Commit to at least 90 days before you make any decision whether car sales is for you (it gets easier after 90 days).

4. You are responsible for your own car sales training from now on, you need to observe the other sales people and adjust accordingly. Pay close attention to the top car sales people and learn from them.

5. Some your fellow sales people will feel threatened by new sales people so tread lightly and don’t expect too much help from the other sales people.

6. Product knowledge is important, but learning the dealership’s sales process is more important at this point in time. You can focus on product knowledge once you learn the ropes.

7. Listen closely to your customer because they will tell how to sell them a car. A very common saying and a part of all car sales guides.

8. You don’t need to talk all the time. You should be listening twice as much as you talk.

9. Look your customer in the eye and pay attention to their reactions and body language.

10. Choose you words very carefully, because you can turn off your car buyer with a poor choice of words and they will tell you that they will be back, but they won’t! A lesson you will learn quickly with or without this car salesman guide.

Read over and get familiar with these tips and car salesman guidelines and you will be miles ahead of the other Green Peas. Keep your head in the game and approach your car buyers with enthusiasm, because enthusiasm sells cars. A positive attitude will get you farther in your new car sales career than anything else. One final car salesman guide tip and the most important of all is to never give up. I have seen many promising new car salesmen quit before they gave a career selling cars a chance. There is a fortune to be made as a car salesman, but you need to stick it out through the toughest period which is the first 90 days, after that it gets easier and more lucrative.