Network Marketing – The Essence of Today’s Home Based Business Models

If you are looking for a way to work from home, and the idea of owning a portion of a home based business sounds good to you, then you might be interested in a career of Network Marketing. If you have some basic social skills, or are willing to face a learning curve in order to learn how better to associate with people, then Network Marketing can be a way for you to make an income without needing to report to a nine-to-five job on a daily basis.

Network Marketing, or multi-level marketing, is a legitimate sales strategy with an important characteristic. In MLM, a sales person is responsible not only for selling, but also for recruiting to expand the sales force. Each sales person’s income stems not only from their own individual sales, but also from the sales created by their Downline, a tern referring to all the sales people recruited by a particular salesman.

Because of this unique quality of network marketing, an individual salesman’s marketing strategy needs to be evaluated differently from traditional marketing. While it is still important to maintain sales, there is even more of an emphasis on networking than in normal sales. While networking is usually important in sales in order to expand a salesman’s network for direct selling to consumers, network marketers also need to rely on networking to expand their Downline.

Direct selling is traditionally very self-centered. Not only is a salesman trying to out-sale his competition from other company’s but also from his own, so that he can be rewarded for high sales output. Network marketing is usually a bit different. While it is possible to make a profit from direct selling in a MLM strategy, the process is not as well supported because the focus is on networking. Instead of focusing on their own profits, a network marketer has to focus on teamwork, giving up sales to subsidiaries in the beginning in the hopes that they can develop into useful Downline members later, and providing their Downline with useful information on sales leads whenever they do not have the time to pursue them personally.

As network marketer, it is important to remember that you are more than an individual, and you should never be alone. Note that the network works more than one way. You have a Downline, but you are also a member of somebody else’s Downline. Do not be afraid to seek assistance from your sponsor when you first get started. If you have a good sponsor, they will want you to succeed because your success will lead to a steady profit for them.

Salesmanship in Print

The Single Most Important Skill You Can Learn

Copywriting, sales-copy, sales-letters, ad-copy call it what you want, but “salesmanship in print” is in my humble opinion the single most important skill you can learn in your on-line quest for financial freedom.

Some marketers may say that building your list is the single most important skill, but this point is undeniable…good copywriters can basically write their own paychecks and great copywriters are usually ga-zillionaires!

Did you totally comprehend that last statement?

Sit back for a few seconds and really absorb that statement. Do you realize that there are people who can write a few pages and make thousands of dollars…whenever and wherever they want to? Imagine sitting on the beach with your wireless laptop and making more money with one letter than most people make in a single year! Don’t believe me?

Check this out. The going rate for hiring a top-notch, world-class, ad-writer to write a one to ten page sales-letter is upwards of $15,000.00 or more, depending of course on their notoriety, conversion rates, click through and response rates and other factors.

That may seem like an astronomical amount of money, but when you consider the fact that some marketers make millions of dollars from these sales letters, then that number doesn’t seem quite as large.

The great thing is that effective writing can be taught and learned. It’s not necessarily an art. Sure, there are some word-smiths that have more of a natural “gift” than others, but most great writers aren’t necessarily born great…they made themselves great.

How do you make yourself a better “salesman in print”? Well, that term was coined somewhere in the late 1800’s, by the late, great John E. Kennedy. And that’s where I suggest you start, with the all-time masters from “back in the day.”

John E. Kennedy is one of the greatest ad-men of all time. He considered a good ad, “a rational, unadorned means for selling.” He stated that True, “Reason-Why” copy is logic, plus persuasion, plus conviction, all woven into a certain simplicity of thought – pre-digested for the average mind, so that it is easier to understand than to misunderstand it.”

OK, he got a little deep there, but that about sums it up in a nutshell! In other words, if you give a person enough good “reasons why” they should buy from you in terms that they understand, your conversion rates should go up.

Some other great ad-men to study, if you’re a newbie are: Albert Lasker (of the infamous Lord and Thomas ad- agency) Claude Hopkins, who wrote Scientific Advertising, Eugene Schwartz, (his hard to find book, Breakthrough Advertising is a must read) and John Caples just to name a few.

So, get your foundation from the all-time greats, and then couple that with the best in the business today. Folks like Gary Bencivenga, Joe Vitale, and the late-great Gary Halbert come to mind. This is because online writing today is slightly different from writing that was mostly all print back in the day.

Then formulate your own writing philosophy based on a combination of both worlds, coupled with your own experiences and personality.

Once you’ve increased your writing skills, every aspect of your communications with your clients and prospective customers will improve and thus your conversion rates. And not only will your conversion rates improve, just by polishing up your writing skills you’ll also naturally hone your verbal communication skills and thus your relationships in and outside of your business.

But remember, knowledge is nothing without action!

Reduce to the Ridiculous

A life insurance agent sits across the dining room table from a couple. The couple is middle class with two children ages 2 and 10. After conferring with the couple for 45 minutes the agent has designed a plan to protect the family against death of either the mother or father or both. The agent slides the proposal across the table to the parents. The parents glance at the proposal and see that the plan will cost them $50.00 a month. The couple hesitates then glances at each other.

The agent observes the hesitation. He anticipates an objection and reaches into his pants pocket and pulls out 2 quarters, 2dimes, 3nickels and 4 pennies. He then puts the change on the table and states that “The children’s future will be protected in the event that a tragedy takes the life of one of you or both for a little over a dollar a day or a cup of coffee.” In sales, the next one that speaks loses. The couple smiles and asks “Where do we sign?”

This is called “Reduce to the Ridiculous” and it is a form of “framing.” In the sales profession this is a very effective way to overcome the “monthly objection.” Millhouse framed his decision in the very same manner. The salesman reduced to the ridiculous and Millhouse bought. Forty cents a day sounds better than $12.40 a month. The couple in this example was faced with the dilemma of $50.00 a month. The children would still be taken care of financially in the event the parents died but $50.00 a month is a lot of money, that is $600.00 a year or just $1.61 a day. “Wait a minute, just $1.61 a day? We can do that! Where do we sign?” What does this say about our customer base?

People do not respond the same to prohibitions and allowances (Plouse, 1993). Take for instance the agent and the couple or Millhouse and the salesman, both were faced with a substantial amount of money out of pocket even though the need warranted it. When the agent and salesman turned the concept around to the point of value for only pennies a day, the customer’s frame was changed and the sale was made. The “framed” saw that the allowances far outweighed the prohibitions regardless of the fact that everything was the same. This is very powerful in the world of sales. “How you make a decision is often determined by how you view your choices or how you frame the questions around it” (Anderson, 1999).

In the Millhouse example the salesman framed the question around the future success of the company being worth “one can of soda.” This statement is pretty ridiculous to the point that anyone would say yes to that statement. If the salesman framed the question any other way, the possibility of a sale at that moment could have been greatly diminished. For example, if the salesman stated that the future success of the company depended upon the purchase of this product today, there is no value associated with the gain or loss. Millhouse didn’t see a can of soda being the reason the company is successful; rather Millhouse can easily validate that the decision could be made tomorrow and thusly rationalize against the purchase. For example, he could rationalize the overall cost versus gain, interest paid, and “Is it really a value.” People tend to be against risk and will look for reasons to talk themselves out of the situation when given the chance (Anderson, 1999).

The can of soda a day is not a loss compared to the future success of the company.

Framing in the business world can be a powerful ally to the salesman. Salesman are trained not to go into a sales pitch right away but rather “feel out” the prospect, gather information and find the hot spots. An experienced salesman knows his prospects as well as the product if not more. An experience salesman builds a relationship with the prospect. An experienced salesman asks the right questions. An experienced salesman frames the closing statement to the point that the prospect would be a fool not to buy.

A good listener as well as inquisitor can learn more about a person in one conversation than they think. The more the person knows the more power that person has to be an influence upon the decisions we make. In these cases knowledge is power. Successful businesses with products to sell have uncovered so much information about the people and markets to which their products are being sold to. Without this knowledge, the marketing departments would never know how to cleverly make that closing statement, or put that person there in that commercial or use those colors within the product they are marketing to sell. This is all a form of decision framing by influencing the way the customer sees the product, convinces themselves to purchase the product and rationalize that the purchase was a good decision. Framing a decision in part is controlled by the normalcy, habits and attributes of the decision maker (Plouse, 1993).

Morally, people must take the decisions they make into careful consideration and accountability. One can have a great influence over another when it is done right. We are all guilty in one way or another of framing, from the toy companies to convincing your boss you need a raise. The world is bought and sold face to face or across the airwaves using frames. Conflict and peace and the reasons for either one are thrust upon us by using frames. The key is to take time in making a decision.

Usually a decision can be made on a product or situation with a little bit of time in between. Will the decision be different? There is an extreme possibility that it will. If one was framed and took time to think about it, more than likely the decision will be different. Millhouse didn’t take time to analyze the total cost of the product on the extended payment plan and the difference that would make on the actual bottom line and whether it was worth it then. We are all guilty of framing and being framed. We all have a responsibility to take a few steps back and think about and realize the decisions we make. The fact of the matter is we would probably be surprised about how differently our lives might actually be.

Raul Ramirez

References

“Decision Making Traps We All Fall Into” Kare Anderson Canadian Womens Business Network 1999. retrieved 18 November 2005.

http://www.cdnbizwomen.com/articles/kare8.html

Plouse, Scott (1) (1993) “The Psychology of Judgment and Decision Making” New Aster: McGraw-Hill

Selling a Refrigerator to an Eskimo

Traditionally, this line has been used to indicate a wily salesperson that uses every trick in the book to sell things to people that they don’t want. But isn’t this talent going to be great for you if you are entering business?

How do you sell a fridge to an Eskimo! That challenge has always been the symbol of the ultimate in marketing a product to someone who simply does not need it. There are funny answers that come up, which also stand for dubious practices in advertising.

“Tell him there is alcohol in it’ is a kind of surrogate advertising. Your intent may actually be to sell him alcohol, so you sell him a fridge bundled with bottles of whisky. “Tell him it will make him feel warmer,’ is a partial truth, because technically speaking, the temperature inside the fridge can be adjusted to be higher than the subzero cold outside!

But let us revise that original statement – That challenge has always been the symbol of the ultimate in marketing a product to someone who apparently does not need it. That will lead us to ask – is there possibly a reason why an Eskimo would need a fridge? The answer is another simple question – Why do you sit at your dining table eating a salmon dish with a fork and knife? Why aren’t you out there in the jungle spearing the fish and roasting it on a crude fire? Product development, advertising and marketing are the driving forces of civilization and convenience.

The Eskimo needs a fridge because he no longer wants his wife to go and bury the reindeer roast under a pile of snow. And, here we come to another factor in advertising, he also wants it because his neighbor has bought one!

So that’s it! We have sold a fridge to an Eskimo without any trickery, without gimmicks or lies. We have simply fulfilled the three needs of a good product for the Eskimo – a product that satisfies a need, with great looks and high quality, marketed well.

That wasn’t very difficult was it? Now shall we attempt to sell bottled water to millions of people who have easy access to safe drinking water through taps in their kitchen? That is probably tougher than selling a refrigerator to an Eskimo!

I Love Selling Cars

Where else can you get a job that allows you to drive all different kinds of new and used cars from sports cars to 4 wheel drive trucks with people that want to buy them? Then after you go for a ride you sit down with that person and talk about their interest in buying the vehicle. Sometimes they offer to buy the vehicle and sometimes they don’t. You both talk about the offer and if the dealership accepts their offer you made a sale. Depending on the dealership, the vehicle and the customer you could earn anywhere from $100 to $2000 or more. Now that’s what I call a job, I love selling cars.

Sounds pretty great doesn’t it? I may have exaggerated a little, but that is the long and short of selling cars for a living. People that come to automobile dealerships come there because they want to buy cars and they need car salesmen to sell them cars. That is one of the main reasons why I love selling cars. The customers come to you, you don’t have to chase them down, call them or anything else. They come to the dealer and talk to you, the car salesman about buying a car. Your job is to show them a car, go for a ride in a nice car and then talk to them about buying that car. Then you work out a few details and cha-ching you sold a car.

Ok, there is a downside to selling cars and that downside is that there aren’t always customers lining up to buy cars. So when you don’t have a customer you can swap stories with your car salesman friends and co-workers, tell jokes, check out the new and used cars and wait for a customer to come and see you about purchasing a vehicle. The customers come, they always do. Some days there are more customers than others, but they always come because the dealership will advertise in the newspaper, on the radio or television to keep a steady stream of potential auto buyers coming to the dealership to buy cars from their car salesmen. Wouldn’t you love selling cars too?

But Seriously, I Love Selling Cars

Being a car salesman can be a great job, may be not as easy as I described it above, but it’s not labor intensive or physically demanding and you can earn as much money as you desire. Quite a few automobile sales people earn a six figure income as a car salesman. However you do need to process some paperwork, demonstrate vehicles to customers, go for test drives and negotiate the price and terms of the vehicle you are trying to sell. You will also need to follow up with customers you have sold to make sure they are happy and get the ones to come back if you did not sell them. It’s a bit like having a business of your and own which is another one of the reasons I love selling automobiles.

When you find yourself needing a good job or you are thinking about a career change you ought to consider being a car salesman. There is a little more to selling automobiles than I covered here, but for the right person it can be a great career. I may be a little biased, but I really do love selling cars.

Lying Commerce

Morning potions for microflora are unnecessary as a bit of pure (I mean unadulterated) yoghurt is healthier and cheaper. Put a little pure honey in it for taste. Insurance schemes are often exaggerated and when push comes to shove, often they give you a hard time in paying out and that way too little. Saving plans as well, particularly retirement plans. Most financial companies use the first 2 years of your money just to pay the sales agency or salesman. Then you have to pay the company all the way to the top! And when you break the contract they keep very much money. People that are good with money and do not spend it lightly and are able to save it or invest it safely, would do better to avoid such ways. You will end up with more. But of course you cannot dispense with all insurance, unless you are rich. Mortgages often turn out to be a nightmare. You have paid the bank for say 20 years and you miss a few payments and then they evict you and keep all the money you put into it. It is outright criminality.

Meat is way too cheap because it is tampered with and poultry is full of chemicals. In fact all our food is tampered with. Household appliances that are sold at the door, are another scheme as almost anything that is sold door to door for that matter. Remember you have to pay not only the salesman, but his entire family. Slick salesmen are particularly adept at driving housewives crazy. Almost never buy on impulse, unless you see a good deal, or you really like something and you can afford it. There is a lot of brain washing going on in the world, also when it comes to buying something. When something is expensive or apparently very cheap while they promise you the world. Watch out. Salesmen are looking to close the sale as soon as possible, as soon as they think they got you. Then they bring out the papers and lead you on to sign on the dotted line. Again, watch out. Also do not forget that by law it has been stipulated that there should be a grace period, in case you signed to your own regret. Use websites that compare prices.

My grandfather taught my father: If you buy something you do not need, you will not be able to buy something you do need. Stay out of debt as much as possible. Keep money ready for unexpected expenses. Save money regularly, even if it is a little. And do not touch it. Solomon: Money gotten out of vanity, diminishes; but he that puts aside little by little, increases.

Sugar, the white poison, is put in almost anything. Cereals and energy drinks are the worst. We should all get detoxicated from most of it. (Moreover the sugar moguls are so greedy that many of their employees on their fields are treated worse than a lot of slaves were hundreds of years ago. They are so rich, they buy politicians and they believe their own lies, like most rich people. Not to mention that John Doe keeps the country running, but big companies put their money in tax havens so they do not have to pay taxes). Then you have schemes like multilevel companies who operate at the fringes of the law and turn people at the lower end into slaves. Moreover comparable products are cheaper in the store. Then you have the food supplements to lose or gain weight. They taste awful and are unnecessary. There are better ways. Learn to think for yourself! And if something is too tricky for you, ask advice from an independent person who is in the know and do not forget to give him a tip or a present for good advice (ahead of time!).

Most vitamins sold are a greedy scheme of businessmen that are not creative enough to make money in a constructive way. Almost all of it passes through the body unused. Put enough fish in your diet and healthy vegetables and most of the time that is sufficient. Pharmaceuticals can even be deadly and it can take very many years before the big companies admit any wrongdoing. They pamper physicians to make them prescribe their pills. They control study groups, magazines, information channels and what have you. They literally invent non-existing diseases so they can offer a solution, supposedly. They change the names of medicines and then make them one hundred times more expensive. All to foist a lot of unnecessary junk on you and to gain more wealth. Along with bankers, such people belong in jail! So-called medicines for a cold are another scheme. It usually boils down to sitting the cold out for three days or so and then it will disappear. Actually cold medication can have quite bad side effects. Then you have those gadgets or expensive creams against calluses on your heals. Take a warm foot bath with some soda in it, which is very cheap, and in 20 minutes your feet are as clean and soft as a baby’s. There is also much misleading as to soap. If you think those machines that are advertised to make you lose weight effortlessly, or pills that burn fat, or pills that grow back your hair, or that miracle cure against cancer; really can help you, then you are clearly open game for scrupulous bastards.

I am not against capitalism per se, but big business hardly is ethical. But we all are guilty. You and I as well. Most of us want to live beyond our means at the expense of the poor and the weak, particularly in third world countries. The prophet Daniel told his king Nebuchadnezzar that he should take care of the poor so the judgment that would come upon him, would be postponed. The poor are the world’s guilt.

Last but certainly not least, become a generous giver. God rewards the cheerful giver. But be very careful that also there are very many schemes out there to make you part with your hard earned money and make you give it to unnecessary causes. Do not give to institutions or charities that spend more than 10% of the gifts on so-called overhead and employee costs. Invite, as the Lord said, the poor for a meal. The Bible says that he that gives to the poor, lends to God.

Timeshare Upgrade

Should you upgrade your timeshare to solve the problems you are facing currently? Learn the tricks used by timeshare resorts to get you to upgrade without needing it.

A number of timeshare companies have skilled salesman who are able to scam innocent vacationers not just once, but twice or even three times by selling timeshare upgrade.

Unhappy clients often go back to the resort to complain about their timeshare contracts. When they get there, instead of dealing with a member services department, they are often referred back to the sales department where they will be forced to attend another sales presentation. The salesmen then make several types of claims to get the consumer to timeshare upgrade in order to try to resolve their initial problem.

Timeshare upgrade: another waste of money

If you have been scammed by a timeshare company once, do not invest more money with the same company to try to fix the problem. The following are some of the common timeshare scams associated with timeshare upgrade.

In order to ensure a high volumes of sales, many timeshare scam companies show incredibly beautiful rooms to the potential clients to induce them into purchasing a luxury timeshare contract. When the client actually visits the resort, they are placed in a room of a far lower quality. We have heard from many clients that they thought they were purchasing a larger unit, for example, a one or two bedroom unit, but when they visited the hotel, they were given a standard room.

Other complaints were that they were shown a brand new suite in perfect condition, but when they arrived, they were given a unit in an older building, with mold or humidity problems. This is not acceptable when the client has purchased an agreement based on the unit that they saw during the sales presentation.

A normal first step for victims of timeshare scam is to contact the resort to try to complain about the membership or cancel the agreement. Some clients do this in person while they are visiting the resort and have realized that what they purchased was not what they were promised. A common response is for the new salesperson to apologize for the error of the previous salesman, and to offer a timeshare upgrade to their timeshare so that they can reserve the higher quality room. This comes at another cost to the consumer, and often does not resolve the problem as many resorts build special suites just for the sales presentations that do not correspond to the quality of their regular rooms.

Another timeshare scam, with regards to timeshare upgrade, comes with the rental scams. Many timeshare purchasers are promised that they can easily rent their timeshare weeks through an affiliated rental agency. After some time, the vast majority of the clients are not able to rent any of their weeks and are also out more money for the listing fee to the rental agency. When the client complains to the resort, they sometimes claim that guaranteed rentals are not offered with their level of timeshare contract, but if they upgrade to a superior membership, then the rental of their weeks is guaranteed. This is another timeshare scam that can often lead to the loss of several thousand dollars more for the client in the purchase of the upgrade, and another listing fee to the rental agents.

Some clients choose to upgrade to a better unit, a more desirable week, or a larger number of weeks per year. The salesman has them sign an upgraded contract, which has no mention of the previous timeshare that they had with the same resort. In essence, the salesman is selling the client a new timeshare contract that does not supersede the previous timeshare contract. The client believes they are purchasing an upgrade, but they are actually purchasing a completely separate contract, and are now responsible for two maintenance fees to the resort. They may also end up with double the time, when they do not need that many vacation weeks.

This timeshare scam is financially detrimental as the carrying costs are difficult for most purchasers to maintain, and if they default on the maintenance fees, the resort will attack their credit score in the US or Canada.

If you are planning to purchase an upgrade to your timeshare that is already letting you down, think again. Do not throw away more of your hard earned money to a company that defrauded you out of thousands of dollars in the first place. If your timeshare contract is not what you were promised, the best solution is to cancel your timeshare contract and rid yourself of any future payments to the timeshare resort.

At Mexican Timeshare Solutions we offer you a free consultation so that you are aware of your options and can decide if cancelling the contract is the best option for you. In many situations we can even recover your money that you have paid towards the timeshare scam. Do not throw good money after bad in trying to resolve your fraudulent timeshare situation. Contact us today and relieve yourself of the burden of owning a non-performing timeshare.

10 Super Sales Tips to Smash Your Records

Sales methods and techniques are meant to give you a boost in your sales figures. Here are the top 10 salesman tips for a better salesmanship. I tried to explain all these top selling techniques in a very lucid and practical manner.

Sales Tips For Success: Why Required?

Sales methods and techniques are meant to bring the true salesmanship out of you. Moreover, sales methods and techniques help you in identifying your loopholes and improving sales figures. But you may find some of the salesman tips (secret weapons you possess) are not working effectively as it used to be.

Hence, you need to switch out of your old-fashioned approach of selling and try new top selling techniques to smash your own sales records.

Top 10 Selling Methods and Techniques

  1. Help people to make decisions
  2. Offer a cup of coffee
  3. Sell in a bundle
  4. Make your words fancy
  5. Repackage the product
  6. Take the pre-booking approach
  7. Accept debit and credit cards
  8. Be a specialist
  9. Long time experience in the business
  10. Do not compare with the leading brands

1. Help people to make decisions: You may be surprised, but it’s a fact that most the people find it difficult to make decisions. To be more straightforward everybody is not that smart. People believe your words, slogans etc. in your advertisement. You are saying “This health drink is good for your child’s health- better immunity, strengthen bones, sharpen minds bla bla bla… “. A popular brand like Horlicks does the same to convince buyers.

You are not lying but playing some psychological tricks. Your products surely not to have these supernatural qualities and customers are also not going to test your products in a laboratory. But your salesman tips work. You are helping them to take the decision or convincing them that they aren’t taking a wrong decision if they buy the product. Surprisingly, this is one the top selling techniques applied comprehensively.

2. Offer a cup of coffee: Believe it or not, is an effective sales tips for success. A lot of deals can happen over a cup of coffee. On a fine winter evening, you entered a garment showroom to find a jacket of your choice. And you are greeted with a cup of coffee (sign of a true salesmanship). You are pleased. Enjoying your coffee and the salesman is busy demonstrating their best collections.

Now in such a scenario, it would be hard for you to ignore such hospitality and only a moron can get out of the place without buying the jacket. These tiny gifts or presenting small sample packs of our products help us in pleasing the customers and inspire them to buy.

3. Sell in a bundle: In a store, you have varieties items- some are good, some are mediocre and some are bad. These products are not categorized in terms of quality but, in terms of popularity among customers. Good items have lesser margin than the bad ones. Now, what will you do to prove your salesmanship? Give up the bad items? That is not a very good idea at all.

So, sell in a bundle. Make offers or combo packs and schemes to sell both good and bad things altogether. These sales methods and techniques are frequently followed in restaurants, fast food joints like Dominos, Pizza-Hut, shopping malls etc.

4. Make your words fancy: Don’t lie, don’t fraud (which are against salesmanship), but say your words in such a way that makes life fantastic. Using tricky words are part of the sales methods and techniques. “A cup of coffee can make you rich- what?” You wonder and your curiosity will drive you to read further. People like shortcut methods to gain, achieve and to be successful.

That’s where the salesman tips work. Convince people to make a connection between their life and the product offered. Use of carefully chosen fancy words with your products help the customers to find out the usability of it in their lives and how’s life going to be better.

5. Repackage the product: Apply these salesman tips when it’s hard for you to find an answer for the flop performance of your product in the market even though you know how good it is. Mind it, it needs some makeover. Simply changing label may not do, you have to rebrand it or change the name, put a comparison with competitors, show up the advantages your product offers and how life changing it is.

If your product is inexpensive you can increase the price. You will be astonished to learn that people believe the products with obscene price tags more than the lesser one. Adding the words like ‘New’, ‘Special’ etc. to the name add value to the product and obviously customers like them. Lots of big brands rely on these sales methods and techniques to augment their sales figures.

6. Take the pre-booking approach: In this way, you can create some really crazy mob, insane to buy your products. You are showing up a product, describing its features and everything, but you are not offering it for sale. This is a tricky salesmanship. Actually, you are creating hype about the product asking your potential customers- have a look at such a great product and blissful to own it by booking it now. It creates an ambiance- be the first to own it or wait till the next lot comes.

Some companies who have already created popular brands often go for this type of marketing like Apple Inc. This way you are collecting a huge sum of money before the product is released and of course, it’s better for you, because then the customer doesn’t have a chance to back out of the deal if they hear your product isn’t so great.

Once they receive the product the connection between the product and the money they paid has long gone. Even if your product isn’t great, they will not feel deprived because it’s like they are getting it for free. The longer the time between pre-order and release the better.

7. Accept debit and credit cards: Believe me, it’s one of the effective sales methods and techniques. It’s a fact that business outlets accepting credit/debit cards do more business than their counterparts depend on cash transactions only. Most of the people find it difficult to part with hard cash. They see it as an instant loss. Moreover, there is a constraint of cash in their wallet and the customer may shy away from buying a product if it exceeds their wallet.

But in case of credit card, people rarely behave with frugality. In many cases, credit card bills are not paid by the user himself, which make them more lavish while spending. Use of cards gives them the freedom to spend more lifting the constraints of carrying hard cash, which ultimately helps in augmenting the sales figures.

The credit card companies charge an extra fee for transactions, so if possible you shouldn’t charge the same from your customers and this will encourage them to use cards frequently. To add further, some discounts may also be given if a customer buys more than a certain limit. Remember, the more methods of payment you accept, the more money you’ll make.

8. Be a specialist: You are running a shop and your salesmen are labeled in an old-fashioned way like sales executive, junior salesman and so on. Trust me, your customers will not be impressed with their demos and explanations for a particular product even if they explain things in a best possible way.

But, suppose, a customer enters your shop for a laptop and is introduced to the same guy having a designation as laptop expert, it would not take much time to convince the customer. These salesman tips work great. The customer feels confident since the salesman is an expert and he cannot suggest something bad, no matter what rotten knowledge he has about the product.

9. Long time experience in the business: These salesman tips have positive effects, if you tell, you are in the business for more than 10 years, people find it comfortable to deal with you. It’s psychological. A customer naturally gets some confidence in your salesmanship and believes that you know all the pros and cons of the product you are selling. This feeling among the customers certainly improves the sales figures beyond your expectation.

10. Do not compare with leading brands: You may know, that your product is better than some of the leading brands, but do not tell this to your customers. It may take a toll on your salesmanship. Because if you make a comparison with leading brands it creates a feeling in the mind of customers that you are trying to screw them.

A customer knows that the popular brands are of high quality and he is accustomed to it. Now if you tell him that brand is inferior to your one, you are hurting his ego. This ego will not let him purchase your product no matter how’s best it is. So, your approach should be a bit polite. First, let him try your product and then tell him why it’s better than your competitors.

Conclusion

These sales methods and techniques were tried and tested in many cases and results drawn out of it are very positive. But if you want to see those sales tips for success you have to practice these tips based on their practical situations and not in stereotype way, it’s a guarantee the seller will not be deprived off. Sometimes it’s even necessary to go for unethical sales tricks to survive the competition. Remember ground application salesman tips rests on you. The better you convinced, the better you can convey.

Story of Namaki

Story of the salt-salesman (In Persian this salesman is known as Namaki) is one of those memories that are attached to a style of life back home in Iran. I am confident that many of us who were born and raised in Iran will remember this character due to his repetitive, loud, musical, and sometimes noisy voice.

Do we recall the voice of salt-salesman in those early summer days when we still were laying down in our cool beds or were giggling around with our siblings?

Do we recall how our mothers would jump and take all the uneatable bread to these men?

Many of us may remember the voice of salt-salesman who could be heard anywhere in the house. Salt-salesman was a multifunction man who was welcomed by our mothers and our women in every street. He asked for nothing but our old, uneatable, and mold bread. Some generous women would offer him a taste of the food that they had prepared or a piece of cookies they had saved in the kitchen, or just offer him a glass of icy water.

The numbers of interactions with these salt-salesmen or other salesmen were most dynamic around the Iranian New Year. Small amount of cash or some presents were being handed in to these men to take home to their families. People shared food, goodies, money, and most of all hope with salesmen who came to the door.

Namaki would come week after week and he would never forget yelling his name out loud: Namakie-Namakie. I guess he loved to call his own name and let people know about his presence. Our Namaki had an extra ordinary loud voice. He could shout throughout the entire quarter in order to announce his arrival.

His voice had a song, a tone, a pattern, a specific rhythm that was well known for women. I can still hear this voice in my mind and I am not crazy.

His voice would somehow encourage women to step out of their houses in order to hand in all the old bread that was indeed saved for him. That bread was from the day before or days before.

He would arrive in different times of the day and mostly in summer times. Namaki was usually an older man, a hard working one, who visited our quarters with a donkey carrying all his belonging.

This poor donkey carried two sacks, one filled with salt on one side and another one contained the old bread that was gathering in that day. I am not sure how long he would walk everyday, whether he had a type of agreement with other salt-salesmen and whether he had one or several streets to visit each day.

Perhaps these men knew each other and they would sell the old bread to same places.

Typical Namaki seemed to me at least being a man with a lower level of education or nothing at all. This man or men like him had most likely moved to a large city such as Tehran while leaving a farmer life behind. Namaki could also be a man who had no other opportunity for a better paying work. However, Namaki was a profession for itself and our individuals could carry that name once they filled in the “position”.

As a child we used to wonder what this man would do with all these bread. Would he eat them all? Would he make big dough and bake more bread? I believe these men would go and sell all those bread to the local farmers who had cows, lambs, chickens, roosters, and other animals.

If it happened that we had missed Namaki my mother would be upset wondering what to do with all the bread that we had not eaten during the week. Our mothers would also wonder what is making him for visiting our street.

Another characteristic of Namaki was that he could be used as a monster figure to scare children and make them to behave properly. This method would usually scare younger children and not those older ones.

I guess we were told that if we did not behave then these salt-salesmen would take us away. This was a threat that we had around us as children, at least in my family. This was an ugly bluff and we children would notice that soon, because in our minds, no mothers would give their children to a Namaki.

Anyhow, this was the story of Namaki. Poran Poregbal, Vancouver, B.C

Titans of Salesmanship – Harry Browne on Salesmanship (1 of 6)

Harry Browne was a NY Times best selling author, a syndicated columnist, a political commentator, a TV and radio host, and an investment advisor. Harry Browne was also a master salesman.

For most of 20 years, he was the top salesman at every enterprise he participated in. Amazingly, he only worked at sales for 15-20 hours a week. He wanted the time off to pursue everything interesting that life had to offer.

Harry Browne was not a “born” salesman. Although he never wanted to be just “average” he struggled at first, going home at night with knots in his stomach, and the very real fear of failure heavy upon him. Then everything changed. He learned two things that made selling anything easy and almost always enjoyable.

What are these secret to success?

You will never motivate anybody to buy something that has no value to them, no matter how hard you try, and You can sell anything when you find out what people want and help them get it!

Sounds simple, no? People who do not understand the sales process will argue about the first one. Most everybody will acknowledge the wisdom of the second, but very few salesmen will act like they believe it. Most will continue to do what they have already been doing to just get by.

If you want to become a master salesman, whether face-to-face or on the internet, you do it by taking the trouble to find out what people want before you determine what you will offer. You calculate in advance; but you must recognize the difference between true calculation and blind guessing.

Because guessing means you just transfer your own values to others and then rely on blind luck that they match up. Sometimes they will, but the reality is that you are leaving your future to chance, and you don’t have to.

Without changing a thing, you can become a great salesman. You don’t have to remake your personality to do it. You don’t have to become an extrovert. You don’t have to learn how to manipulate people. You don’t have to be a smart talker. You don’t even need overwhelming confidence (although you’ll probably acquire it anyway).

You only have to learn the 5 simple steps of the selling process and apply them to your own circumstances. These 5 steps are 100% useable in any situation in life where you must deal with other human beings.

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