Importance of Right Glassware

Eating and drinking may be just another imperative thing to do for humans for their survival, but they are impacted by a lot of things. One of the factors that has a direct effect on the manner in which the food is targeted and absorbed by the body is the psychology with which one consumes their food and drinks and this psychology is majorly affected by the cutlery and the utensils in which we do this repetitive task. Eating proper is not just about eating the right food in the right manner, but it is also about eating it in the right kind of dishes. The plates and glass in front of us can either make or kill the mood to eat food (no matter how good it is or how well it has been cooked). For example, a normal steel plate can be an immediate mood killer as compared to one made out of some great quality glass. Same goes for the glasses; be it for drinking water, serving alcohol to guests, or just gulping down some wine or beer when you are in the mood.

The entire paragraph can be paraphrased to basically say that the crockery, cutlery, and glasses used for food intake should be swanky and attractive to not only make the food look more good and presentable, but also to add a touch of chic and décor to your kitchen and also leave a good impression on the guests (if and when they come).

BUYING THE RIGHT TYPE OF GLASS DISHES

So far we saw how the type of dishes used can be a buzzkill for many which is why in all sorts of setups (be it your home or a professional environment such as a restaurant or a bar, etc.), following are some factors that one may consider in order to ensure that your crockery and glass dishes always appear at their best:

If plates are the concerned department, it is best advised to stay simple yet elegant and the best way to do so is to go with plain white plates reason being that they are conveniently inexpensive, present the food in the best manner possible, and also do not fade away easily.

For wine glasses, it always suggested to go with those that have a relatively sturdy build to them for them slipping away from your or your guests’ hands are always a great flight risk not worth taking.

  1. For red wine, go with glasses with a wide bowl
  2. For white wine, go with a glass that has a comparatively narrow bowl

Chemistry teaches us that “symmetry leads to stability” and the same should be applied to your crockery. The balance between normal and ornate design plates should be perfect.

For champagne and martini and other types of alcohol glasses, there is no fixed trend you can follow. There are quite a bunch of options to choose from depending upon the alcohol and your taste and preference when it comes to your glassware. For example, the champagne flute is the most common champagne glass, the brandy balloon is the most common glass used to serve brandy, etc.

Guest Blogging: How To Do It The Right Way

Blogging is becoming very common in the online world as a majority of people either read or write articles online. The current generation of marketers has started incorporating blogging in the online marketing strategies of companies and businesses to attract the right visitors. Guest blogging is one such marketing strategy that has helped many businesses in expanding their customer base as it

offers mutual benefits to both the blogger and host website. just by featuring the posts of guest bloggers on your website you will not only be able to generate traffic but also help the blogger in expanding their readership.

Guest Blogging

Guest blogging is also known as guest posting where a blogger writes content for another company’s website. A guest blogger creates content for host websites based on their requirement which might be a challenge for them. Both you and your host website benefit with this guest blogging strategy in the following ways:

1. Attracting traffic to a company’s website so that they might improve lead generation and get new subscribers.

2. SEO ranking improves as links are built from high-quality sites. This helps in improving your website’s position in various search engine results.

3. The credibility and brand awareness also increase due to the fact that a third-party, the guest blogger, has written about their experience with your company.

If implemented correctly, guest blogging can be a great asset to your digital marketing strategy and increase your brand’s reach out within no time. Let us now look at some of the tips and tricks that will help you in implementing an effective guest blogging strategy:

1. Define goals:

Make sure that you and your marketing team have clearly defined and understood the vision and the goal of your company or brand. You can even create sub-goals that you wish to achieve by implementing this strategy. Some of the goals can be increasing website traffic, improving SEO rating, increasing subscriber count, creating product awareness, etc. Having clarity on goals will help you in creating crisp blogging content so that your target audience gets the message that you wish to pass on. Clarity will help build trust with your potential customers.

2. Find the right website:

A simple way to find a website that accepts guest post is through an online search engine. You can use keywords like ‘write for us’, ‘guest article’, contribute for us’, etc. to search the websites. You can also find websites where your competitors are guest blogging and approach them for the same. Your competitor’s newsletter or social media account will give you the links to their blogs. Alltop lists top websites in multiple domains. You can even start your website search from here.

3. Discussions with site owners:

When you start your discussions with a website owner, make sure that your content is updated and conveys your thoughts accurately. Poor content and

irrelevant pitch formats will disengage the interest of the site owners. It would be good if your proposal is in sync with their website and the content that is being published on it. A well-researched work will help you in forming a genuine relationship with the site owner and achieve goals at a faster rate.

4. Choice of topic:

Research the website that would be posting your guest blog in. Study some insights related to the target audience that you plan to reach out with the post. Use all this research in deciding the topic for your blog. The more popular the topic is more the number of hits you will get on the blog. Generally, the posts that share life experiences and life hacks are more popular among readers. Buzzsumo is a good tool to get an idea about the potential topics that will generate good hits.

5. Content quality:

The content that you wish to publish should reflect value addition qualities

for the audience that sees it. While writing the articles make sure that the tone isn’t promotional, else the audience will lose interest in reading the blogs. Some of the below points will help you with the content quality:

a. Include one relevant internal link to any of your company’s blog posts.

b. Write a concise, crisp, and clear bio for the audience to engage with.

c. Include popular keywords to attract more traffic to your blog post.

d. End the post with a call-to-action which asks the readers to share their thoughts and comments.

e. Use various available analytic tools to track the traffic on the guest blogs to get insights on further improvements.

6. Be Engaging:

Try to subscribe to the comments section on your guest blog if the website

owner allows it. Once your blog is posted and has started to receive hits and comments, then make sure that you respond to these viewer interactions. This will help you in connecting with your new audience and in return, you might earn subscribers in them. If you are responsive, then the website owner would also feel positive about working with you and this long-lasting relationship will help you both in expanding your online audience.

7. Promote the guest blog:

Content promotion will help you in reaching out to a wider set of audience and even the website owner will benefit from the increased traffic. You can use

the same channels for promoting the guest blog as you use to promote your brand and products. You can also post links to your guest article on various social media websites. Keep writing and promoting guest posts to reach your aims and goals that you have defined in the marketing strategy.

Now you are well aware of the steps that you need to follow to create an effective marketing strategy based on guest blogging. Just avoid the common content marketing mistakes and keep a tracker of the goals that you set while defining your market strategy. This will help you in boosting the brand credibility and reaching out to a larger set of audience in your industry. Do share your thoughts in the comments section below.

How Leaders Know, If They’re Doing, The RIGHT Thing?

Every leader faces obstacles, and challenges, thrust in his way, in the course of his leadership! Although, there is no such thing, as, one – size – fits – all, when it comes to effectively, leading, if one, would use, as his over – riding principle, to, focus, and, consistently, do the RIGHT thing, his potential becomes exponentially, enhanced! However, it’s not so simple, because, how can anyone, be somewhat, certain, his actions are right, and not, simply, he feels that way, because he’s unwilling to proceed, with a degree of objective, introspection. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means and represents.

1. Relevant; realistic; righteous; responsive; responsible: It’s never leading, unless, you proceed, in a focused, relevant manner. Be realistic, yet proceed with enlightened, pragmatic, idealism! One must be righteous, while avoiding becoming, overly, self – righteous! Consider, whether your strategic plan, and action plans, are responsive to needs, goals, priorities, the group’s mission, and stakeholder’s perceptions! Finally, always assume responsibility, for every action, or when you fail to be proactive, and/ or, fully prepared!

2. Ideology; idealism; ideas; integrity; innovative; imagination: Does your philosophy, align, with the core ideology, of your group? Will you refuse to abandon your personal idealism, when others do? Will you commit to maintaining, the utmost degree of absolute integrity? Great leaders proceed with a quality imagination, which brings forth innovative ideas, in the best interests of your group, and constituents!

3. Greatness; generate goodwill: Don’t settle for good – enough, but seek the utmost amount of greatness! It should be a priority, to consistently, generate goodwill!

4. Healing; head/ heart: Will you become a true, genuine, healing leader, which brings people, together, for the common good, rather than being divisive, and/ or, polarizing? This takes effectively using the best aspects of, both, your logical and emotional components, in a head/ heart balance!

5. Timely: There is never room, for procrastination, when action must be taken! Obstacles, become more difficult and challenging, to overcome, unless/ until, they are addressed, in a well – considered, timely manner! Never put off, until tomorrow, things you should have done, yesterday!

One of the reasons, we seem to be witnessing a dearth of genuine leadership, these days, is, few individuals, are ready, willing, and/ or, able, to handle the commitments, skills, etc, needed. If the primary focus, was to do, the RIGHT thing, it might simplify, and ease, the process!

Patient Rights – Top Ten List Of Most Violated

INTRODUCTION

Patient rights are under siege, as evidenced in a recent survey conducted by the National Institute for Patient Rights (NIPR). NIPR staff compiled the results based on responses from one-thousand randomly selected, former hospital patients who took part in the study. The results of the survey show that, despite billions spent on advances in medical technology, patients daily experience an erosion of their rights “at the hospital bedside.” Ironically, it may be a consequence of the success of science in medicine.

Among those responding to essay questions, the following was a typical scenario. A hospital admits a loved one with “complications” (a medical euphemism for “we really don’t know all that’s going on here, but there are several organs involved”). While the loved one rests stable in bed, a line of doctors and nurses seems to form at the door. One after another, doctors enter the room, make a few comments, then turn around and exit. Primary care physicians refer patients to specialists who rely on subspecialists. It seems like each separate organ has its own special doctor.

In the health care industry, this is commonly referred to as “component management,” which results from a focus on the treatment of individual organ systems in isolation from others. It suffers from two shortcomings: (1) specialists and subspecialists tend to segregate organ systems at the expense of the whole patient; and (2) it is inefficient, because it inevitably leads to “episodic intervention” where if something happens, you see one specialist for a particular organ system; if something else happens, then you see another specialist or subspecialist, and so on.

Episodic intervention leads unavoidably to uncoordinated care that lacks continuity for the patient and for the patient’s family. Many individual decisions in patient treatment by numerous specialists and subspecialists entail a fragmented delivery system. According to the findings of the NIPR study, this leads to the number one problem in contemporary healthcare delivery: a failure to communicate.

PIECING TOGETHER BITS OF INFORMATION

The study suggests health care suffers from a decided lack of coordination and cooperation among diverse healthcare professionals. Participants in the survey invariably stated that, with no one to treat the entire patient and coordinate care, patients and their families are left largely on their own to integrate their own care. According to one respondent, “We had to somehow piece together bits of information from different doctors to try to get a complete picture of our mom’s progress.”

This can be very difficult to do in a hospital setting and extremely frustrating. Participants in the study frequently stated that no one seemed willing to tell them exactly what was going on with the whole patient. Doctors were more than willing to share information about their specialty, about precisely what was happening with their particular organ system, but no one seemed especially willing to say anything about how the entire patient was doing.

THE TOP TEN MOST VIOLATED PATIENT RIGHTS

This failure to communicate is responsible for the #1 spot on the top ten list of most violated patient rights. A full 63% of participants felt that healthcare providers most often violated their right to informed consent. When prompted to explain, many complained about the inadequacy of multiple diagnoses coming from multiple providers. Without a single, complete diagnosis, respondents felt unable to make an informed choice about appropriate treatment options.

The #2 violation on the list is related to the same problem. Participants often complained about the way in which doctors presented them with treatment options. The following is a representative statement, “I felt as if I was in automobile show room and the salesman was presenting me with a list of options for a new car.”

The #2 most violated of patient rights was a lack of respect for personal, spiritual, and religious values and beliefs. Participants observed that many doctors do not seem to care about personal preferences. Consequently, they often failed to acknowledge the unique nature of personal lifestyles in their presentation of treatment options. To quote one respondent, “I would have liked my doctor to have recommended a treatment option tailored to my love of the outdoors. He never even asked.”

A failure to communicate was also the cause of the #3 violation of patient rights, a lack of respect for advance directives. Participants complained vociferously about the way in which advance directives are handled by most hospitals. Stated one respondent, “The only time any one every mentioned my living will was at admissions. No one ever asked me again about my personal wishes.”

Miscommunication was the cause of violation #4. Despite HIPAA, many participants observed that providers often showed no regard for the privacy and confidentiality of their personal health information. Cell phones were often cited as the main culprit. Said one respondent, “A nurse bent over me to straighten out a line with a cell phone in her other hand, blurting out sensitive information about a patient in the next room. It was embarrassing!”

CONFLICTS ABOUND

Conflict between “team” and patient/advocate was the cause of #5 on The List. Patients and their advocates have a right to know of realistic care alternatives when hospital care is no longer appropriate. Some participants observed that no one ever approached them about realistic care alternatives in the event that hospital care was no longer appropriate.

Not only was there no discussion of alternative care options, but many respondents complained about how they were made to feel when they disagreed with providers about the continued appropriateness of hospital care. One respondent noted, “They made us feel like we were immoral when we questioned their treatment recommendations!”

Conflict was also the cause of violations #6 and #7, violations of a right to know hospital rules on charges and payment methods, and a right to review the hospital bill, have information explained, and get a copy of the bill. Said one respondent, “It was like pulling teeth to try to get an explanation of certain charges. I still don’t know why I was charged for things I know we didn’t use.”

Under violation #8, some participants complained about their inability to identify hospital personnel who could help in resolving discrepancies over billing issues or in disagreement over treatment between “team” and patient/advocate. Patients and their advocates have a right to know of hospital resources, such as patient complaints and grievance processes, patient representatives or ethics committees. It was common in the survey results that respondents express the desire to have known about the hospital ethics committees and their members in the event of conflict over treatment options.

MEDICAL MISTAKES AND RECORD KEEPING

Although listed at #9, the violation of a patient/advocate’s right to know the identity and professional status of those who care for the patient contained some of the most poignant responses in our survey results. Some of the narrative statements were truly heartbreaking.

Many participants claimed to have suffered some harm as a result of medical error. Some even noted if they had had ready access to information about the identity and professional status of their providers, they would have had second thoughts about consenting to treatment. Said one respondent, “I am permanently disabled because of what a doctor did to me. I found out only much later and through my lawyer the hospital knew the doctor caused similar problems in the past with other patients. Why didn’t they just tell me?!”

Coming in at a close #10 was the violation of a right to review medical records and receive an accounting of disclosures regarding health information. Participants observed that they have moved frequently during their life times. Consequently, they have received medical care from various providers over time. Each provider keeps his or her records detailing visits and treatments. The same is true for hospitals, clinics, laboratories, pharmacies, and so on. One participant noted, “Like most people, I’ve moved around quite a bit. Over time, it’s easy to forget when you were treated, by whom and even for what!”

Respondents noted such problems as the wide variation among providers in the amount of time they retained records, paper records were misfiled or even destroyed, electronic records were lost, stolen, damaged or vulnerable to unauthorized access, and physicians sold their practices. Stated a respondent, “I was made to feel intimated in asking one of my doctors for a copy of my medical records. He acted like my medical record was his property and his only.”

CONCLUSION

Despite billions spent on advanced medical technologies such as drugs and devices, patients daily experience an erosion of their most fundamental rights. The rights of patient self-determination and informed consent suffer the most.

Ironically, the widespread violation of patient rights in hospital-based care may be a direct consequence of the success of medicine, specifically of the application of science to medicine. The scientific method lends itself to reductionism with researchers analyzing smaller and smaller parts. Likewise in medicine, doctors become specialist who confine their focus to individual organs; subspecialist focus even more narrowly on the parts of organs.

Component management leads to episodic intervention and the fragmentation of care. The lack of coordination causes anger and frustration among patients and their families by the breakdown in communications. A failure to communicate may not just cause anger and frustration but also unnecessary conflict. Conflict is costly! Miscommunications can also cause significant harm when patients suffer underuse, overuse or misuse as a result of medical error.

Until hospitals adjust to the success of science in medicine, patients and their families are likely to continue to experience one or more of the top ten violations of patient rights.

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