As a counselor and life coach I have always taken a strong stand against having a television or computer in any child or teens’ bedroom, period. Yes, we used this rule in our own home. We had objections at times and that’s alright. It didn’t change our actions.

My rationale is two fold. First, I see the social isolation, decrease in social/emotional skills, decrease in peer interaction and increase disrespect of authority from children and teens who have electronics in their bedrooms.

Having visual electronics in kids’ bedrooms decreases the amount of time families spend together, increases the risk of early exposure to pornography and children acting out sexually, decreases the number of family dinners, and decreases the amount of social play time with other young people. The negative impact of this is apparent in school as well. These children have a shorter attention span, more often want to get their way, have lower than average social skills and often feel socially isolated.

The second reason, is knowing a thing or two about brain development, I knew that TV and computer use does not tap into the normal brain development and brain stimulation needed to make our young people healthy and happy. Now we have plenty of research to back that up.

Let’s look at the summary of research from Joseph Chilton Pearce who is a scholar, scientist and teacher. He states: “First, if you want intelligent, successful and healthy children they must have positive emotional experiences. This starts in the home through unconditional love, appropriate loving touch and a safe, secure environment. Then it extends into our learning environments. If you want true learning, learning that involves the higher frontal lobes…the intellectual creative brain…the emotional environment must be positive and supportive. The first sign of anxiety the brain shifts its functions from the high, prefrontal lobes to the old defenses of the reptilian brain.” To put it simply: In order to have a higher functioning child we need to nurture head and heart. The heart and brain communicate with one another in an intricate symphony of ganglia cells, neural networks and neurotransmitters.

Pearce talks about the harmful effects of television and computers on growing brains regardless of content. “Television literally prevents neural growth in the developing brains of children. When young children watch too much, it suppresses the capacity of their brains to develop imagination.” This has to do with the way that the brain reacts to radiant light. Children’s brains “shut down” (stop the thinking process).

The television industry has countered this by introducing “startle effects” into children’s programming. This triggers the brain into thinking there might be an emergency and alerts the brain to pay special attention. This is accomplished by dramatic changes in the intensity of light, sound and rapid shifting camera angles. According to Pearce “Every 10 years the TV industry ups the ante by making the startles bigger, there are now an average of 16 bits of violence every half hour in children’s cartoons. The moment the heart receives any indication of negativity or danger it drops out of its usual harmonic mode into an incoherent one, triggering the release of the single most potent hormone in the human body, known as cortisol. Cortisol instantly wakes up the brain and causes it to produce trillions of neural links in order to ready the individual to face the emergency.”

Computer monitors have a similar effect due to the radiant light. Researchers’ assigned students to 3 groups where the same information was presented on a fourth grade reading level in 3 different mediums. Group A had a regular piece of paper; Group B was shown a movie with the page; Group C viewed a computer monitor. Students were then tested for retention of the information.

Group A averaged 85% retention after viewing a paper; Group B averaged 25% – 30% retention after viewing a movie screen; Group C averaged 3% – 5% retention after viewing a computer monitor. “Computers & television are changing our children’s brains. We must encourage our children to develop the ability to think first and then give them a computer. Pearce sites Piaget’s developmental research ” The first twelve years of life are spent putting into place the structures of knowledge that enable young people to grasp abstract, metaphoric, symbolic types of information…the danger is that the computer and television will interrupt that development.”

The journey of a thousand miles starts with a single step-Lao Tzu.

The human mind loves complicating things. A person is judged by his or her ability to perform complex tasks. "One" is too simple, too mundane, and maybe even too insulting to suggest to a person basking in his or her accomplishments.

However, the reptilian brain "the Reticular Activating System- RAS" -the seat of emotions, is put off by complexity. It loves small tasks, "one" at a time, "one" small bit at a time. Too many tasks overwhelm it. If you ask the "RAS" how do you eat an elephant? It would probably reply "one small bit at a time."

Enough of theory. How would you put that into practice? Imagine a sink full of dirty dishes you have to wash-a task many hate going about. Now seeing that big pile of dishes could seem overwhelming. Not a problem at all. Take one dish, wash it, and put it away. Then do something else. What? You may think this guy is crazy. It works!

If you have nothing to do, sit back and watch five minutes of television, come back and do the next one dish, maybe one more for good luck. In any case, the sitcoms keep repeating; you wouldn't miss much.

You may have some tax filing forms to fill in, or some other project to complete. This method would work well in a home office, or somewhere where you wouldn't be supervised. Keep two "paperwork" tasks side-by-side and get creative. Fill in one now, put aside, then go on to the other task. The brain loves a change in anything-different clothes, different cuisine, different cars, different "anything." When you engage it in two different "one tasks," you keep it interested. It works.

I did not say do two things at the same time. Finish one "one task" go on to the next "one task" comeback, repeat. Finally, if you get bored, shut off both tasks, and come back to them later. There is a higher chance that you would eventually complete these tasks by attacking them multiple "one task" times and wonder, how on earth did I complete these tasks that I had been putting off for so long?

Well, the simple answer is that by keeping it very simple, you ended up showing up at your task repeatedly, and when you "showed up," you did that "one thing," time passed by, and the work got done. You did not procrastinate.

Procrastination happens if a task is perceived as painful, tough to accomplish, of long duration, or the outcomes seem overwhelming and uncertain. You don't need to know how the work will get completed, just show up repeatedly, and act on it taking baby steps-maybe even that "one-step."

If it is ultra boring, mix it up with some exciting music, or activity and do that "one-step" few times. No more excuses, please. It can't get easier than this.

If you do nothing, in any case, life would pass you by. Would the next five years look the same as the previous five? You get to choose. The quality of your life is a result of the choices you make, and the direction you take. Choose wisely … Choose the right direction.

INTRODUCTION:

The term biodiversity was coined by Walter and Rosen in 1985, which is the abbreviated word of Biological Diversity. The biosphere constitutes a vital life support system for man and its existence of human race. The newly formed state Jharkhand of India is very rich in biodiversity due to its diverse physiographic and climatic conditions. The Jharkhand state is situated between 21°58’10” to 25°18′ N Latitude and 83°22′ to 87°57′ E Longitude. Jharkhand forms part of the Chotanagpur plateau province of the Deccan Peninsula Biogeographic Zone. As the name of the state suggests, it is having a good covering of forests (reserved forest 4,387.20 sq km, protected forest 19,184.78 sq km and unclassified forest 33.49 sq km). The forest of the state includes tropical dry deciduous, moist deciduous, dry peninsular and dry mixed deciduous forest. The forests form catchments of the three main rivers – Koel, Damodar and Subernekha. The forest covering is 23605.47 sq km, which is 29.6% of the total geographical area of the state, i.e. 79714 sq km. The landscape of the state has wild, semi-wild and cultivated habitats.

The state is also very rich in natural resources. Nearly 50 % of the country’s minerals are located in the state – iron and coal being important among the main, but the mineral map and the forests overlap for the major minerals (Anonymous 2009). The state possesses a wide variety of wildlife. The floristic diversity includes 97 species of trees, 46 varieties of shrubs and herbs, 25 types of climbers, parasites and orchids and 17 types of grasses. The major trees of the state are Shorea robusta (Sal), Delbergia sissioo (Sesum), Madhuca indica (Mahua), Acasia nilotica (babool), Azadirachta indica (Neem), Terminalia arjuna (Arjun), bombax ceiba (Semul) and Butea monosperma (Palas). 39 species of mammals, 170 avian species, 12 reptilian species including 8 snake species and 4 lizard species and about 21 insect species were reported from the forest of Jharkhand. The major mammalian fauna include tiger, leopard, sloth bear, elephant, wild boar, Indian bison, hyena, wild monkey and langur, deer and antelopes, wolf etc.

METHODOLOGY:

For the present investigation, a survey was conducted from Jamshedpur in May – June 2010 by the author with the help of Department of Forest of Jharkhand and the data were collected. The study area was divided into seven zones, viz. Udhuwa lake wildlife sanctuary (WLS), Topchanchi wildlife sanctuary, Koderma wildlife sanctuary, Hazaribagh wildlife sanctuary, Lawalong wildlife sanctuary, Simdega forest and Dalma wildlife sanctuary. The observation were made through the watch towers and data collected by actual observation as well as by gathering information from the local tribes and villagers by showing photographs of animals. The collected data were analyzed and compared to the previous data.

RESULT AND DISCUSSION:

The survey revealed the following animal diversity from the study areas.

In year 2000, 45 mammalian species, 205 avian species, 15 reptilian species and 45 invertebrate species were recorded, whereas in 2005, the species diversity declined as 41 mammalian species, 201 avian, 14 reptilian and 43 invertebrate species. In year 2010, the diversity found were 35 mammalian species with 168 avian and 11 reptilian species. The invertebrate species diversity showed an incline in number as 48.

From the above data, it is obvious that the species diversity of the state is continuously declining. The mammalian and avian fauna is declined gradually up to 2010, with a slight increase in 2008, might be due to conservation strategies, undertaken by the state government. As far the reptilian diversity is concerned, it has declined continuously. The insect diversity has shown a trend of increase.

Biodiversity of the state is under constant pressure due to unsustainable harvests of living resources, habitat destruction and fragmentation, impacts of pollutants, and competition with colonizing, often exotic, invasive species. The biodiversity is also having threat from various other factors like industrialization, urbanization, agricultural activities, stone quarrying, unrestricted grazing by free range cattle, mining activities, construction of railway tracks, roads, dams, other developmental activities and even ethnic customs of tribes.

Some of the reported threatened wildlife of Jharkhand are Asiatic elephant Elephas maximus (Endangered), sloth bear Melursus ursinus (Vulnerable) and Indian giant squirrel Ratufa indica (Least Concern). Races of two species of birds, green-billed malkoha Phaenicophaeus tristis tristis, and pin-striped tit babbler Macronous gularis rubicapilla recorded here are isolated populations lying at the southern most edge of their distribution range in central-west India. Prominent amongst the reptiles was the Indian chameleon Chamaeleo zeylanicus which is listed in Schedule II of the Indian Wildlife (Protection) Act 1972.

Understanding the biodiversity profile of the area can provide data for better mining practices, mitigation plans, and suggesting biodiversity offsets for the conservation of threatened biodiversity. Habitat loss not only precipitates species extinctions, it also represents a loss of biodiversity in its own right. The dramatic loss of species and ecosystem obscure equally large and important threats to genetic diversity. Loss of genetic diversity could imperil agriculture. How much the genetic base has already eroded is hard to say, but since the 1950s the spread of modern “Green Revolution” varieties of corn, wheat, rice and other crops has rapidly squeezed out native landraces (Jharenvis 2008). The present survey suggests that there is a serious need of wildlife conservation in the state.

ACKNOWLEDGEMENT:

The authors take the opportunity to express their gratitude to Mr. M. S. Jain, former Director of Tata Steel Zoological Park, Jamshedpur for providing the necessary facilities and to arrange the surveys. They are also grateful to the forest officials for providing support. They are also thankful to the local tribes and villagers for helping in the survey.

REFERENCES:

1. Anonymous (2009). Biodiversity. Green Issue. pp 1-29.

2. Jharenvis (2008). Environmental information system. Department of forest and environment, Jharkhand.

The newly formed state Jharkhand is rich in biodiversity because of its diverse physiographic and climatic conditions. The Biodiversity includes species of 39 mammals, 12 reptiles and about 15 insect species, which is under serious threat from various developmental activities. In the present study, survey of mammalian diversity was carried out and has been found that it is continuously declining indicating a need of conservation.

What is a mantra or a spell?

Mantra is a sequence of mystic worlds having concentrated thoughts and a very divine potency. Utterance of a mantra can creates the cosmic sound vibrations which enable the seeker to attain the state of super consciousness or self realization.

Each mantra creates a stream of specific vibration in the cosmos when chanted in a repeated, rhythmic and continuous manner. It creates purity, divinity, spirituality and desired effects in the mind and the life of the seeker.

Nature of the mantra

The mantra is a force like gravitational, electrical and magnetism. Every word of the mantra has a specific weight, shape, size, form, power, colour and quality.

The rhythmic utterance of a mantra can creates a specific pattern of waves in the universe which have definite frequency, vibration and energy. The sound vibrations produced during mantra chanting are mechanical waves which always requires a medium [like solid liquid and gas] for their transmission.

Presiding deity of the mantra

Each mantra has a presiding deity to whom it was revealed and attains divine self realization by meditating on it.

The specific deity bestows the powers, fulfilments and self realization to the seeker. When we meditate on a particular deity our heart becomes illuminated with his grace, divinity, love and light, and we attain super consciousness state.

Medium needed for travelling a mantra

The gross or the physical part of the mantra such as the sound vibrations appears to travel in the medium like solid, liquid and gas. But the subtle energy of the mantra travels in the Manas or Mind-Substance filling all space like ether and it serves as a vehicle for the mantra.

Need for modulation of mantra waves

Sound wave vibrations produced by mantra chanting have transmission energy losses in the medium because of our limited range of vocal cord capability and the friction offered by the medium particles.

Hence the divine vibrations of the particular mantra might not reach to its final destination of the desired deity due to severe energy losses in the medium.

Hence modulation of the mantra waves is required.

Modulation is the process of facilitating the transfer of information over a medium by mixing low frequency wave [information signal] to a much higher frequency wave [carrier wave].

Like in a radio transmission the basic audio sound waves are added to the radio wave of having much higher frequency known as the carrier wave to produce a new signal of higher potency which can be successfully sent in the medium to the desired destination. In the final receiving destination the desired signals are decoded to achieve the original copy of the sound wave.

What are the psychic -symbols?

Psychic- symbols are the symbolic or pictographic condensed thought patterns or forms which can anchor your consciousness. In mantra chanting loss of awareness and sleep are the biggest obstacles which reduce its potency.

Chanting a mantra while concentrating on three types of psychic- symbols like subtle, medium and gross, the seeker can easily concentrate his vague awareness.

Reiki symbols, Cross, AUM sign, the Pentacle, fire, mystic images etc are used as the psychic- symbols.

Need for psychic- symbols

Mantra chanting can activates your conscious mind but your unconscious mind remains wavering to all irrelevant topics, visions and thoughts.

As soon as you visualise a psychic- symbol in the third eye chakra or in your subconscious plane, instantaneously your unconscious mind reaches to a very high degree of concentration, releasing an extremely high frequency of thought wave vibrations which can effectively travel to any corner of the universe.

Medium needed for psychic symbols to travel

The pictographic thought patterns or forms used as a psychic-symbol are of extremely high frequency hence needed even finer medium for their transmission.

Like electromagnetic waves travels in ether medium the psychic- Symbols or the condensed symbolic mental images travels in the Manas -Substance.Which is made up of super fine particle of consciousness filling the entire universe.

When a psychic- symbol crosses the Manas- Substance it gives rise to a tremendous high frequency vibrations and travels in the direction of desired deity of that particular mantra.

Psychic- symbols as carrier waves

The frequency and the energy of the thought waves are much higher than the sound waves.

Hence to minimise the transmission energy losses which occurs during mantra chanting, the psychic -symbols of extremely high frequency and energy are used as a vehicle to carry the mantra to its destination.

Continuously chanting mantra from your conscious mind and simultaneously drawing psychic -symbols in you third eye chakra in your subconscious mind plane, and chanting internally the name of the psychic symbols can produce a series of extremely high frequency vibrations which can cross any barrier or disturbance present in the universe.

For e.g. from your conscious mind you may utter any famous spell or a mantra like Gayatri mantra, Christ spell, angels or archangels spells etc, and simultaneously drawing reiki symbols in your third eye chakra and chanting internally or subconsciously their names [ name of reiki symbols].

Consciously uttering or whispering a mantra from your mouth and subconsciously drawing reiki symbols and uttering their names inside can powerfully connect you to the extreme high vibrational entities present in the outer world.

Outer world entities

They are psycho-subtle extraterrestrial creatures having extremely high frequency vibrations. They are present in the outer world orbit like entities, aliens, reptilians, angels and archangels etc.

According to Indian mythology the devatas, pitras, gandharvas, kinnar, naagas, Kumar’s are the some outer world entities.

The outer -world entities can manipulate your world by possessing “human” bodies, and they can operate in the frequencies of the fourth density. These are referred to as “hidden spaces and planes unknown to man”. These entities exist only just outside the frequency range of our physical senses.

False or pseudo destination of a mantra

Instead of reaching to a specific deity, the vehicle of psychic symbol carrying the mantra can be easily interrupted by an outer-world entity. These entities can easily manipulate our mind, psyche and thoughts.

They can projects themselves as a pseudo deity in our dreams or visions, to obstruct our spiritual progress.

They may gain spiritual powers of the mantras earned by the seeker.

Spiritual disaster or pseudo enlightenment of the seeker

The seeker can be easily manipulated by the outer world entities to increase their power and control on this world.

They can easily manipulate the dreams, thoughts and emotions of the seeker and misguide him on the real path of spirituality.

Repeated dreams of perverted sexuality, rape, fear, hate, anger and enmity are the sure symptoms of interference from the outer -world entities.

The seeker may fall in the false or pseudo perception of elevated consciousness, enlightenment and blessings of the desired deity’s grace.

But in the long term the outer world entities may induce a state of delusion, distress, guilt and psychosis in the seeker.

The seeker will become bankrupt of all his spiritual earnings.

BY

GEETA JHA [SPIRITUAL HEALER]

INDIA.

Papo Archaeopteryx Model Reviewed

Papo, the French based figure and model manufacturer have introduced into their dinosaur model range a replica of Archaeopteryx ( Archaeopteryx lithographica ), a bird whose fossils have been found in the fine-grained, famous limestone strata associated with Solnhofen in southern Germany.

When Archaeopteryx was formally named and described back in 1861, this was just two years after the first publication of the "Origin of Species" by Charles Darwin, the book that introduced the world the concepts of natural selection and the evolution of life. Here was a bird-like creature with feathers and a wishbone, but the animal also retained features that betrayed its reptilian ancestry. The magpie sized creature had teeth and a long tail, just like a small Theropod dinosaur. The discovery of Archaeopteryx was heralded as evidence in support of Darwin's theories and it has been described as a transitional fossil.

Brightly Colored Replica

It is fitting that such an important bird from the fossil record should be included in a prehistoric animal model range. Ironically, this is the first prehistoric bird figure attempted by Papo and it does differ from the company's other sculpts, in that it is very brightly painted. Papo tend to use just one or two main colors to paint their models and figures, but in the case of the Papo Archaeopteryx the design team have opted to give their "dino-bird" feathers that are painted bronze, light gray and even white. Other feathers are painted a stunning azure blue color, making this figure a very colorful replica indeed.

Fine Details on Archaeopteryx

There is a lot of fine detailing to be seen on the figure. The mouth is posed in the open position and individual teeth in the tiny jaws have been carefully painted. There is even a crest of brightly painted red feathers on the top of the animal's head. This gives the impression that this Upper Jurassic specimen is wearing a swimming cap. The three-fingered hands, with their sharply curved claws, can be seen on the model and the sculpting team have done a lot of research to ensure that their figure reflect the known fossil material.

Approximately 1: 5 Scale Replica

As the model measures a little under thirteen centimetres in length and the head is about seven centimetres off the ground, it has been estimated that this figure is in approximately 1: 5 model scale. This calculation is based on the assumption that this Jurassic bird was indeed about the size of a magpie.

All in all, this is an excellent figure and one of the most accurate and reasonably priced Archaeopteryx models currently available. Highly recommended for homeschoolers, teachers and for dinosaur model fans.

Akadema is a great company that makes baseball and softball gloves, not only for the professionals but for the rest of us too. They build those pro features and qualities into all the ball gloves they make.

For years many professional and non-professional players alike have been trying to get the perfect fit and grip in their glove. They were trying to stuff 4 fingers into 2 finger slots. They did this to get better control of the glove and a better grip on the ball when trying to field it.

One of the founders of the company used to play a little ball and he noticed this. So when he started his glove company he got patents on several of these innovative designs. One that has really caught on is the Reptilian Claw. This is built into an outfielders 3-finger glove.

The Akadema APX 221 is that glove and man is it a sweet one. It is made of top line steerhide leather that is tanned to perfection. It is designed to be nearly game-ready right out of the box. Give it a week or two of good break-in and you are ready to play.

It has many traditional features like the modified trap web that many outfielders like, an open back with regular size finger stalls that will fit most men. Being an outfielders glove it is designed with a deep pocket. This makes it a great softball glove as well as baseball glove.

Don't be freaked out when you slip your hand in and find out the index finger is closed off. That is part of the design. You see, it really only has two fingers to it. The middle finger is standard, where you put your index finger. And there is an extra wide pinky slot that you can put 3 fingers into to make that patented Claw grip. It might take a little getting used to but it really is a novel idea and gives you that extra grip on the ball that you have been looking for.

Being a 12.75 inch pattern, it lends itself to baseball outfield and pretty much any position for softball fastpitch except catcher. If you are a slowpitch guy, it works for anywhere on the field. So you won't need a bag full of gloves to tote around with you. And they are priced to leave you money for beer after the game.

Fastpitch Softball Gloves for Men

True to the high quality of every Akadema glove, this one is laced up with thick 1/4 inch rawhide lacing. The leather is what they call ProSoft and is black all around with light gray piping for a nice contrast. They even add a second layer of lacing in the middle of the fingers to add stability in this long pattern.

In a previous article, I described 5 steps you can take to successfully deal with the dread we often feel when it comes to managing conflict. These steps include: acknowledge your underlying fear and anxiety, identify the threat, check your assumptions, take deep breaths and keep a journal. Here are 5 more tips you can use to gain emotional control and overcome your conflict dread.

1. Establish a boundary for your specific trigger . For example, if you are triggered by people's tardiness, set a boundary that helps you manage this trigger. If someone agrees to meet with you at 1:00 pm, let them know how important it is to be on time and you will need to reschedule if they will be more than 15 minutes late. You can decide ahead of time what you will do to respond respectfully and constructively if the other person is running late.
2. Tame the lizard brain by speaking out loud . When intense emotions take over due to a conflict, your brain enters survival mode. The reptilian part of the brain protects us from what we believe is a threat. By vocalizing how we feel, such as "I am frustrated" or "I am really disappointed", you are shifting activity from the emotional center to the rational part of your brain.
3. Visualize a relaxing focal point . When you are experiencing conflict dread (ie, anxiety), visualize a place where you experience deep relaxation, joy or peaceful moments. Associate this visualization with a word or two; for example, beach or gentle breeze. Visualize those words when you begin to experience anxiety.
4. Anchor a strategy with a tangible object. Let's say you want to practice breathing as a way to center yourself and gain control over your emotions. Carry an item that has a positive and powerful meaning that you can associate with breathing and slowing down. I often wear a peace dove pin when I go into difficult conversations. Others might have a small polished stone with the words breathe or mindfulness that they can touch, which allows them to associate this item with breathing.
5. Commit to your intentions . Intentions are a great way to set an expectation for how you want to act and be perceived by others in a conflict situation. Think about how you want to behave, what attitude you want to have, and what emotion you want to feel regardless of what the other person says or does. You may want to be respectful, open to a different perspective and confident. Commit to those actions regardless of the other person's reaction or behavior. Stay true to your intentions.

“When you are angry, do not sin;

ponder it on your beds, and be silent.”

~Psalm 4:4 (NRSV)

Contrasting two pieces of biblical advice – this one above, with Ephesians 4:26b (“do not let the sun go down on your anger”) – we see an opportunity for responding well.

In both passages there is acknowledgement of the inevitability of anger. To be angry is to be in a state recognised and accepted by the Bible. Being angry, of itself, is nothing to be ashamed of; it’s the outworking of that anger that is usually problematic.

It isn’t the normal human default response to meet our anger calmly.

We are more likely to take the haste of the reptilian response, as our anger flashes over at boiling point reached within seconds. Such a response is a response of a child, for children of ages 2-5 characteristically lose control instantly.

Our challenge is to rise above the reptilian response, and, employing the higher adult mind – that which is trained by virtuous portions of stately patience – we enjoy the ability to remain silent, pondering the stimulus to anger on our beds (or in some other quiet place, whether physical or mental).

ENGAGING IN MINDFULNESS

If and when we are given to anger – notably the source of rage that has an outworking of damage or the potential to damage – we have missed the invitation to mindfulness.

Mindfulness is a discipline of the mind consciously engaged in thought for the moment. Any of us can improve our capacities to consciously engage within our moments. God provides wisdom to the extent of our capacity to invest in the learning.

As we are mindful, which is saving a significant portion of our thinking space for a broader perspective than our anger, we are blessed with reason beyond ourselves. This is when we know God is with us, helping us, empowering us to decide with a reasonable mind.

These are practised things. More and more we can achieve control in our angry moments. When we are practicing patience with consistency, calmness becomes us more and more, and in explosive moments we find sufficient capacity to be silent and enough wisdom to wander away from the danger zone.

***

We can thank God for the capacity for contemplative silence in moments of rage. But these disciplines we must be trained in. We will gain in the development of wisdom and patience and perspective according to the earnestness of our prayers desiring same.

Achieving better outcomes in angry moments is essentially about gaining mastery over acts of silent inaction within the moment. The less we do, the more gain there is.

© 2013 S. J. Wickham.

“Less is more” is more than good advice, it’s how our brains comprehend information.

Think different. Just do it. It’s the economy, stupid.

These are not just cute tag lines meant as a punch line to a piece of advertising. They are well crafted statements able to stir the emotions of consumers and make an unknown Arkansas governor president of the United States. Other companies and presidential candidates have tried to rally people to choose them, but it is always the simple messages that are better able to cut through the clutter and mobilize people. And the reason so few words can yield so much power is not about slick marketing but rather firmly grounded in the inner workings of the human brain.

The brain is divided into three areas: The so called “reptilian brain,” the Limbic Brain and the Neocortex.

The “reptilian brain” is singly focused on survival: hunger, fight-or-flight, etc. Although it can respond to words, it is a non-verbal part of the brain and functions on a purely visceral level. The reptilian brain has no baring on the contents of this article.

The next level is the Neocortex, or rational brain. This area of the brain is responsible for complex thought. Responsible for language, the neocortex is activated when we weigh facts and logic. The neocortex can process vast amounts of information, but it generally also requires time to do so.

It is the Limbic Brain, the middle level, that has been so valuable to Apple Computers, Nike, Bill Clinton and others who know how to tickle it and influence human behavior. The Limbic Brain, often also called the “mammalian brain,” is solely responsible for human emotions and feelings: love, flirtation, desire, fear, etc.

Most of us consider ourselves rational beings. We like to think we make our decisions based solely on analytical thought. Not so. According to respected Los Angeles psychiatrist Dr. Risa Grand, the feelings generated in the Limbic Brain absolutely affect behavior. In fact, Dr. Grand says, that if you can get someone to feel a certain way you can get them to act without thought. Other studies theorize that this is the reason humans make “bad decisions” when flirting or confronted with sexual options. If given the time to “think about it,” many of those decisions resulting in infidelity would not get made. This might provide a clue as to why “sex sells.”

Communicating in short, simple emotionally charged messages is essential for stimulating the Limbic Brain. Unlike the neocortex, our mammalian brain is actually incapable of processing much information. More than driving an impulse or decision, the Limbic Brain is also responsible for our feelings of loyalty, love and devotion. So not only are Nike, Apple and Bill Clinton able to drive choice with their simple emotionally charges messages, they are able to create loyalty so strong that even rational arguments can not unseat those feelings.

When companies put out messages of “most innovative,” “the best,” “the largest,” etc, though short, these messages are not emotionally charged. Companies are trying to appeal to our rational or neocortal brains to get us to choose them. However, as research reveals, the “limbic brain establishes positive or negative ties before the neocortex articulates them.” That is to say, trying to appeal to people’s rational mind’s with a simple message is vastly less effective.

Politics is no different. There are a great deal of objective studies that have compared the appeal of John Kerry and Al Gore to George Bush. Victoria Duffy-Hopper, Democratic political advisor and wife of actor Dennis Hopper, is well aware of the power of the Limbic Brain and is quick to point out that John Kerry and Al Gore, though adept at rationalizing and reasoning, were weak at communicating in short, emotionally charged phrases. It was scientifically impossible for their personalities and their campaigns to “connect” or create a bond with the voting public because they communicated on a neocortal level. Bush, however, was able to communicate on more visceral level. That his arguments made sense or not, logically and rationally, was irrelevant. He was able, and even more effectively in a post-9/11 environment, to stir the emotions of an electorate that was open to his message.

Communicating to a target most likely to be stirred by your message is an important component of creating an effective communication. There is no such thing as a message that appeals to everyone. Which is why company centric messages of “best” or “largest” are less effective. Finding an audience (broad or narrow) that is open to your message is an essential component of creating an emotional connection. Apple connects with those who consider themselves revolutionaries and iconoclasts, Nike appeals those driven by a competitive spirit, Clinton to soccer moms who just wanted a better life for their families and Bush to the evangelical right who were touched by Bush’s “moral principles.”

In order for your company to communicate on a Limbic level – driving preference and loyalty for your products or services, you will need two things.

1. Define your audience and find an emotionally driven message based on an insight from their lives, not your company. Apple, Nike and Bill Clinton aren’t just telling about their products, their messages tapped an aspect of their customers’ lives.

2. A succinct articulation of that insight. Apple, Nike and the ’92 Clinton campaign found away to communicate their insight quickly, making it able to be understood by the Limbic brain.

Traditional tenets of marketing still apply – consistency of message and discipline to stay on message. Too many messages, even if simple,quickly turns into a disorganized concoction of ideas. And don’t think that a simple Limbic message and good marketing is enough. A lot of decisions are made with some combination of Limbic and neocortal thought – emotional and rational components. Not everyone is the same, and some people will react more Limbicly to some products or services or ideas and more neocortally to others. You will still need to produce strong products and services to have the rational reasons to justify an emotional or impulsive decision to try your product.

One thing is certain. Develop a simple emotional message and you’ll be appealing to your customers biologically. And that’s a rational fact.

You are about to discover powerful secrets of how to seduce women using your animal instincts. You need to pay careful attention to what you are reading here because this advice could unlock your ability to attract hot women at will.

Men who do not understand these secrets cannot create strong sexual attraction in women. In addition, their sexual relations are usually very weak, lacking the passion women crave so much.

There has been a lot of scientific research to prove that attraction happens in our “reptilian brain”. That’s the part of our brain that’s responsible for things like emotions and reproduction. For this reason, it’s absolutely necessary that you understand exactly how this can work for you when attracting women. Here is how this works.

Secret #1 – Your predatory instincts

Women are attracted to men who exhibit of “hunters” and “warriors.” In the animal kingdom, you can see this is typical predatory behaviour. There is something else you must keep in mind; amongst animals, the females are drawn to the male that is most likely to protect them.

This explains why women are attracted to confident men who are not good-looking. These women feel safe around such men. They are attracted to their masculine confidence on an instinctual level.

You can combine this behaviour of being a predator and protector in your own life. Whenever you assert yourself and go for what you truly want you are exhibiting this behaviour. Working on your body and physical strength is an advantage too.

You can unleash this power within yourself by making the resolve to be more decisive and to follow your passion. You will soon see an improvement in the way women react to you.

Secret #2 – Your sexual desire

Here is a very important insight: human beings transfer emotions. You have probably experienced the fact that laughter and anger are contagious. In the same way you can transfer your sexual desire to woman and get her aroused in the process.

You may have observed men who openly flirt with women and make sexual remarks that women seem to enjoy. What are these guys doing differently from other men?

The answer is quite simple. Most men are not comfortable with their sexual desire and they mix it with the fear of rejection. Women sense this fear. It scares them away.

If you want to use your sexual desire you need to learn how to become comfortable with it first. You will then be able to express in a relaxed manner that women find attractive.

Secret #3 – Your territory and area of influence

Human beings are very territorial even though we don’t realise it on a conscious level. We build fences around our homes. We also have a strong emotional attachment to all types of property.

We can also expand our reach by having influence. You can do this by becoming an expert in a subject area, a celebrity, or simply a leader of a group of people.

Just like in the animal kingdom, women feel a strong attraction for men who exert influence. The good news is that you don’t have to become a world recognized personality. As long as you have something going for yourself there will be women who will find you attractive.