So lately, I’ve been getting a few messages about a new Travel-based Network Marketing company called Plannet Marketing. And chances are if you’re reading this, you’re probably thinking about joining and you’re doing some last minute research on the company. If that’s the case, then look no further. In this Plannet Marketing Review, I’ll cover all the essential details you’ll need before you join. With that said, I do want to disclose that I am not a Plannet Marketing distributor. In all honesty, it really doesn’t matter to me one way or the other if you join so you know you’ll be getting a truly unbiased review.

Who Is Plannet Marketing?

Plannet Marketing is a company that sells travel through a Network Marketing business model. The company is based out of Atlanta, Georgia and as of this writing Plannet Marketing is just over 6 months old. The company was founded by Donald Bradley, formerly of YTB and Paycation Travel. Bradley brings with him 20 years of experience in Network Marketing. Before starting Plannet Marketing, Bradley was the Master Distributor and #1 Income Earner in Paycation Travel. He literally had everyone in Paycation in his downline and was responsible for bringing in the company’s top leadership group. I’m not sure what happened, but around the time Craig Jerabeck and Barry Donalson left 5linx and joined Paycation was the same time Bradley decided to leave. Maybe he didn’t feel good about those guys joining and being sponsored by the company when he was the Master Distributor. Who knows? And who really cares? Regardless of the reason, it looks like Bradley was willing to walk away from everything he built to start from scratch again. Overall, the company looks pretty solid. And while it’s too early to tell if they’ll even be around for the long haul because they’re only a few months old, Bradley and the other members of the Corporate team bring a ton of experience in Network Marketing and Travel, which is a good thing.

How Do You Make Money With Plannet Marketing?

The actual compensation plan provides several ways for distributors to get paid. But the crown jewel of the compensation plan is the 3X9 Matrix. With a Matrix model, it’s critical that you get a spot early on if you want to capitalize on spillover. If you’re positioned underneath a strong builder, you can benefit from their efforts as they place people under you while they’re filling up their Matrix. With a fully filled 3X9 Matrix, you’ll have 29,523 distributors underneath you. If they’re all active and you get $4 monthly from each distributor, you can make up to $118,092 monthly. In addition to your Matrix pay, you can also earn a 10% Match on the Matrix pay of your personally sponsored distributors.

In addition to the Matrix, the company provides monthly bonuses to Directors. Here’s a simple breakdown of how the Director bonuses work:

1 Star Director – 100 active distributors – $500/month

2 Star Director – 300 active distributors – $1,000/month

3 Star Director – 500 active distributors – $2,000/month

4 Star Director – 1,500 active distributors – $5,000/month

5 Star Director – 4,000 active distributors – $10,000/month

6 Star Director – 10,000 active distributors – $16,000/month

7 Star Director – 25,000 active distributors – $30,000/month

8 Star Director – 50,000 active distributors – $50,000/month

9 Star Director – 100,000 active distributors – $100,000/month

Between the Matrix Pay, the 10% Match on your personals and the Director Bonuses, it’s pretty clear that there’s plenty of money on the back end. If you’re a strong team builder and you have a knack for creating good culture, Plannet Marketing might be a very lucrative opportunity for you.

Should You Join Plannet Marketing?

Well, only you can truly answer that. The company certainly looks solid. Travel is a very marketable service that’s easy to talk about. And the compensation plan is generous and lucrative. All those things together should guarantee success, right? Unfortunately, nothing could be further from the truth. At the end of the day, it is your ability to sponsor people into your business on a consistent basis that will lead to your success. This is why I recommend that you learn Attraction Marketing. If you can position yourself in front of prospects that are already looking for what you’re offering, you’ll have no problem getting leads online. And if you have an abundance of quality leads, there’s no telling how successful you can be.

One of the first tasks of marketing is to define your targeted market. Without you have a good description and understanding of the market (s) you want to attract, your marketing efforts will not hit the target … because you do not know who or what the target is.

I'm sure almost all businesses have gone through this process and written out their definitions. They design and compose their marketing messages, events, products and services to fit that demographic and / or geographic market. If it hits the target's bullseye then they go on to other projects, and then slowly, little by little, and almost imperceptibly, those messages become stale, ceasing to hit the target.

Years ago, the hamburger chain Wendy's had a very successful advertising campaign, "Where's the Beef?" They ran it for years but eventually, it stopped attracting new customers. So, Wendy's replaced it with other different different campaign messages.

All marketers ever notice a slow erosion of their marketing campaign's effectiveness. The problem is that their marketplace changes over time just as yesterday's "young-marrieds" became "matures" and then "seniors" over time and, as they age, the wants and needs of these prospects change while following groups have still-different wants and needs.

Sure, the marketers are still targeting the same groups but often do not realize that the targeted group has changed. As an extreme example (because it changes so quickly) let's say that you are targeted market is early teens. From a marketing perspective, there is a new generation who becomes early teens every two or three years. These kids have different experiences, different pop-star idols (soon today's icons will be so last generation!). They will be attracted to different products, different messages, different colors and typefaces because they have had different experiences. To keep being relevant, marketers need to change their message to meet the needs and wants of future generations. The same process of change happens in all markets, but usually at a slower pace than the teenage market.

So, I challenge you to review your targeted market to see if your message is still relevant. Redefine your "ideal client" and see if your marketing material has meaning to those you want to attract. If your message has not changed much in the past few years, it might be ready for a makeover so you can again aim for the bull's eye and hit it instead of being off target.

Question or comment to Larry: larry@larrygaller.com

What is it?

If you are wanting to make your business successful, your ideas and products need exposure. If someone is going to be looking for a service or product that you provide, what is it that that is going to make them choose your business over an alternative? There are plenty of marketing strategies designed to get you that kind of exposure, but are they going to be giving you the kind of success that you invested time and money for?

Video marketing is unlike any other form of marketing in that it creates a way for you to accomplish several marketing goals at once. Struggling to know how to communicate your brand to your customers? Creating video content for your company can accomplish expressing your brand, explain the value of your product or service, and build a relationship with your customers all at the same time. Using video marketing, you've just saved yourself time and resources by maximizing the effect of your marketing strategy.

How does it compare?

Using video in your content marketing has never been more essential than now. In fact, 43% of people want to see more video content from marketers. Not only that, but 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.

Need more proof that video marketing is just what your company needs? According to an article written by Forbes, here are some important facts that you should consider when deciding to add video to your marketing:

• Including video in your marketing emails can boost click-through rates by 200-300%.
• 90% of customers report that product videos help them make purchasing decisions.
• A third of the time people spend online is dedicated to watching videos.
• 87% of online marketers are currently using video content in their digital marketing strategies.

Statistics like the ones mentioned above do not only show proof of the effectiveness of video marketing, but also can give you an idea of ​​strategies that your company can develop to take advantage of the need for video marketing.

Today's standards of marketing are challenging companies everywhere to come up with something clever, unique, and eye-catching to their audiences. While something should be able to explain itself concisely, there needs to be a method to ensure that you are not losing the attention of your target audience. Once you can tap into the incredible resource that is video marketing, you've allowed your business to be equipped to gain more exposure than it would otherwise.

Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. “Email marketing is using the specific tools to send your advertising emails to a group of people.” Its one of the easiest ways to make money. Marketers can send a targeted message to the intended group. Data regarding customer needs, products are, and then emails are sent to the specific customers. By email, the business can promote their services, offers and what new they have to offer. Transactional email, Direct email, Mobile email are the ways by which email marketing is done.

This is the cost-effective way, and it is cheaper as compared to others. Target customers are easy to reach within no time and as they are aware of the new things what business has to offer for them. Subscribers get the latest news and offer from the advertiser.

INSIGHTS ON THE TOOLS

There are various tools which help in marketing and making business an edge in the market.

Let’s take a view at some of them

CAMPAIGN MONITOR is a template builder tool, and it assures that email can be read easily on mobile, so that customer or client miss no email. Like Google, Yahoo or any other email platform its uses the same interface so that the things don’t get complex. You can upload HTML template and can format and edit when in need. Autoresponder can set only, and data segmentation ensures, that the email gets deliver only to the intended clients. Basic and Unlimited are the two packages which this tool offer.

VERTICAL RESPONSE helps to connect email campaigns to social sites like Twitter, LinkedIn, Facebook. It helps to communicate with a large number of audience. With the help of email building wizard, you can build your advertising drive and by freeform HTML customize it to make your list for company. You can use only text no images, and other statistics are required. Up to 4,000 emails can be sent per month.

BENCHMARK key feature is that it offers multiple templates for greetings, promotions and many other events. You can use HTML AND CSS to give it a personalized look. With the built-in spam filter, you can check for objectionable material in your templates. They even have a community where you can provide your views and design. Packages are there and start with 600 emails and increases further.

CAMPAIGNER tool has a lot to offer. It has more than 500 templates which are categorized as industry types and need. Contact management tool is one of the efficient features which it provides, where you can import your contact from the list. Un-subscribed email is automatically removed. In a way, this tool simplifies everything and give more than marketing. You can give a try with the free 30-day trial offer.

MIL CHIMP allows you to take surveys and send it to people to know the opinion of them. Use of survey techniques in social media makes the most out of your advertising techniques. You have the option to customize your list and know who has received the mail or not and will also come to understand that which campaign has received the maximum clicks. It offers the free subscription for 2000 subscribers.

GET RESPONSE This tool lets you efficiently maintain your contact list. You can edit your contact list. This tool track and lets you know who have subscribed, unsubscribed and clicked on links. It also gives you a report in pie and chart form and informs you about the mail it got delivered or not. Different packages are offered depending on the need.

LEAD PAGES helps you to create interactive landing pages for your sites where you have a choice to choose from 50 templates. They are in sync with best email providers. Business can make a mark within no time. Various packages are there for customers. Lead pages can efficiently transform your business quickly.

MAD MIMI Saves your time; you can clone your previous ad campaigns and make the changes according to your need. Old drives can be used in a way and if delete you can undo it also. The detailing features provide you with the information about the number of emails opened, shared, and how many people clicked on the link. By integrating with Google Analytics, it provides the statistics and clicks targeting.

CONSTANT CONTACT Offers you several templates and lets you customize your own. It gives you the detailed report regarding the links and emails. Share on social media like Twitter, Facebook, LinkedIn can boost your business and gives your site the heavy traffic.

TOUT APP is the best regarding functionality and features. It has a large variety of templates to choose from. Integration with CRM gives you the details of every email, how they are proceeding. It provides the transparency, and produce reports on which emails have been clicked, deleted, attachment seen or not. In short, it gives the detailing of each activity going on. This helps you to track your business and changes can be made accordingly as it keeps you aware of every situation.

Email marketing is one of the efficient marketing techniques to promote your services. Effective marketing can give you the higher sales for the business. In this competitive era, the company should be at the prominent methods to attract the audience and make a profit. Sending manual emails to a group of people is a complex task, and it is time-consuming. To save your time and get the desired result email marketing can help you to reach the heights. For any business to succeed the market should be analyzed considering the loss also. It’s not necessary that by adopting email marketing, you will always get the positive result.

By proper study and the knowledge of audience can make your business flourish in the market. So opt for this services and let your business boom in the market.

Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.

When planning your strategy for Integrated Marketing Communication or IMC, you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services. By ensuring direction, clarity, consistency, timing and appearance of your messages, conveyed to your targeted audience, these factors will help avoid any confusion about the benefits of your brand, through the connection of instant product recognition.

When looking at your marketing mix, you’re examining price, distribution, advertising and promotion, along with customer service. Integrated marketing communication is part of that marketing mix included in your marketing plan. IMC strategies define your target audience, establishes objectives and budgets, analyzes any social, competitive, cultural or technological issues, and conducts research to evaluate the effectiveness of your promotional strategies.

If companies are ethically planning, communicating, and following industry guidelines, they will most likely earn the trust of their customers and target audience. There are five basic tools of integrated marketing communication:

1. Advertising:

This tool can get your messages to large audiences efficiently through such avenues as radio, TV, Magazines, Newspapers (ROP), Internet, Billboards and other mobile technological communication devices. This method can efficiently reach a large number of consumers, although the costs may be somewhat expensive.

2. Sales Promotion:

This tool is used through coupons, contests, samples, premiums, demonstrations, displays or incentives. It is used to accelerate short-term sales, by building brand awareness and encouraging repeat buying.

3. Public Relations:

This integrated marketing communications tool is initiated through public appearances, news/press releases or event sponsorships, to build trust and goodwill by presenting the product, company or person in a positive light.

4. Direct Marketing:

This tool will utilized email, mail, catalogs, encourage direct responses to radio and TV, in order to reach targeted audiences to increase sales and test new products and alternate marketing tactics.

5. Personal Selling:

Setting sales appointments and meetings, home parties, making presentations and any type of one-to-one communication, to reach your customers and strengthen your relationship with your clients, initiate this IMC tool.

Decisions linking the overall objectives and strategies during the marketing planning phases help to evaluate and fine-tune the specific activities of integrated marketing communication. Before selecting an IMC tool, marketing, product and brand managers must look at social, competitive, legal, regulatory, ethics, cultural and technological considerations. One thing you want to avoid when activating the tools of integrated marketing communication is reaching inappropriate audiences and causing controversy. That could be damaging when trying to build brand awareness and encourage consumer spending with your company. When marketing managers examine the beliefs, emotions and behavior of their targeted audience towards their brand, they can influence their beliefs to achieve product awareness, by attracting attention to their promotional campaigns.

If set up well, online marketing can help you generate a consistent passive income. There are many stories of how first-time entrepreneurs have made lots of money selling their products and services through online marketing. But there are hundreds if not thousands of times more stories of how folks failed bad. Investing their money and losing it or recovering little.

In its simplistic model, online marketing has three phases. In phase one, you get traffic to opt-in to your system. In phase two, you convert your opt-in leads into customers. Then in phase three, you retain these customers by getting them to buy from you again.

Yet each of these stages have inherent risks. And if you were to commit just one sin of online marketing, it could kill your entire business.

Here are 7 fatal sins of online marketing. Why you should avoid them. Plus, what you should do instead to be more successful.

Fatal Marketing Sin #1: Sending Traffic to Your Homepage

The money you invest in traffic is a sunk cost. The only way to get a return on your investment is by selling products and services. So if you were to get someone to click on your advertisement, you would want the best opportunity to sell them.

Yet 92 percent of consumers that visit a brand’s website for the first time are NOT there to buy. And only 32 percent of those who visited the site with the intention to buy rarely or never make the purchase. This per a study of 1,112 consumers in the United States by Episerver.

That’s why it’s vital you first get your prospect to opt-in and give you permission to send them email messages. Then you can establish a relationship with them. Plus, nurture them with educational information to establish trust and credibility. All which can lead to sales conversion.

The best place to send traffic is to a landing page solely focused on getting visitors to opt-in. But a homepage is the wrong place to send traffic. That’s because most home pages have a menu and too much information to distract visitors from opting in, even if you include an opt-in form.

Fatal Marketing Sin #2: Sending Cold Traffic to Your Sales Page

Sending cold traffic to your sales page before they opt in can be worse than sending them to your home page. Less than one-third of prospects who otherwise would buy from you, buy on their first visit.

By sending traffic to your sales page, you risk losing them forever by revealing your price, without first establishing a relationship with them. If they leave without buying, you have no way to follow-up. So you waste your advertising investment.

Fatal Marketing Sin #3: Investing in Traffic Before Investing in Your Sales Funnel

Why spend on website traffic you cannot convert into sales. Don’t put the cart before the horse, because you may not get where you want to go.

The key to making sales is to have a good sales funnel. So you can generate sales conversion. A good sales funnel includes a series of email letters with links to content to establish trust and credibility. Plus one or more landing pages with persuasive content and strong offer. And an order page confirming the offer with a fast and easy way for buyers to complete and submit it.

Fatal Marketing Sin #4: Not Knowing Your Target Market

All too often marketers make the sin of having too broad of a target audience. Yet targeting a broad audience will not only cost you more, it will also lead to lower sales conversion.

The best first step before you invest in traffic, is to conduct market research. An in-depth survey to help you find the demographic, psychographic and buying behavior characteristics of your true target market. The results can help you identify the most appropriate marketing messaging.

Fatal Marketing Sin #5: Not Segmenting Your Contacts

The era of one message fits all is dead. The advantage of online marketing is you can segment your contacts and give each a personalized experience.

Two common ways to segment your contacts is through custom fields and tags. Then you can group your contacts according to those who have a certain tag or custom field data. And you can personalize the marketing message based on this criterion. That can lead to both increased sales conversion and greater customer satisfaction.

Fatal Marketing Sin #6: Not Split Testing Your Campaigns

Split testing enables you to compare results between 2 and 4 versions of your landing pages. So you can improve your results. For either higher opt-in rates. Or greater sales conversion.

The key to split testing is to focus on just one variable at a time. This variable can be to compare headlines, pricing, offer, or even design of the landing page. You simply designate the current version as the control and send a certain percent of contacts in your funnel to the “test page(s)”. When one “test page” results beat out the control, then it becomes the new control.

Fatal Marketing Sin #7: Not Investing in a Downsell Campaign

As much as 67% or more may abandon their shopping cart. Yet you can recapture over one-fourth of these lost sales with a downsell campaign.

A downsell campaign involves a series of messages to contacts who abandon the shopping cart. Each message contains a persuasive message with a link to a dedicated landing page with a special offer. What once was sales-lost, now becomes increased sales conversion.

In summary, executing any one of the above online marketing sins can kill your business. But when instead, you execute the strategies suggested, you can help your business grow. To help you achieve higher opt-in rates, increased sales conversion and greater ROI.

You need to build your email list and keep your audience interested in what you have to say by sending emails often. You also want to send information to social media networks. But, you're sending info to social networks to build your list. You're sending messages to your email list to make sales.

Almost all your marketing energy should be focused on content marketing. After all, all types of marketing have content in them, right? But, it does all lead to one thing and that is getting people on your email list.

Blog Posts

You do not have to put a blog up every single day, but when you have something good to share with your audience it should start as a blog post. Whether you create a video, a meme, or host a webinar, start it as a blog post and share from there so that all traffic comes to your website first. Once they get there, you want to get them on your email list.

Webinars

When you want to build your email list, a webinar is a great type of content to create. It can help you build your email list like nothing else can. You simply need a good topic, and you can start with your most popular blog post and use that. Then you need webinar technology that enables you to collect email information.

Video

Whether live streaming or recorded video, this type of content is big today. People like to use their mobile devices and it's easier to watch a video than reading text on it due to the size. But, when you create any videos, and after the live is done, embed it into a blog post and share it from there to build traffic to your site and build your email list.

Content Upgrades

One type of content that is working today to build your email list is content upgrades. A content upgrade is linked to additional content and information such as white papers, checkslists, and reports that are gated content. It requires an email address to download it and consume it. This type of content is just a little bit more information than what is publicly available on your blog.

Email Content

Email your audience regularly or lse they'll forget about you.You can email them a notice that you have a new blog post and why you think this post is important. You can send an email announcing your next live event. You can send an email about an amazing discussion happening in your group. You can also send an email about a personal happening that is connected to your next offer.

Social Media

Using social media is a great way to get traffic to your website, but not if you do not include a link. You can share your newest content by linking to it on social media. You can also share a blur about some great content with a signed link inside.

There are ways to increase your network marketing traffic. You don’t have to have a huge marketing budget to increase your traffic organically. However, you do have to know SEO, on page on all page technicalities. Also, it helps to know some content marketing as well, or if you prefer digital marketing which includes contact marketing and to some degree. running around on the internet without a clue will only damage your business and make you feel frustrated.

Easy steps to improve your website for network marketing

Start with your network marketing website first. All of your pages should be designed for your visitors and what they’re looking for. The information that you provide has to generate interest and action at the same time. Anything you produced after that it falls into your marketing plan and this information has to be supportive of your website. You can one run a one-page website or multiple pages depending on what you want to do. if you run a multiple page website please make sure the navigation is clear and easy to read on the top and bottom of your pages.

The individual pages where your network marketing website is are very important. The graphics in the text layout should not be cluttered or bunched up. Leave plenty of white space between graphics and text. Make sure you include a call to action that is slightly off color so it will a draw attention to it. Make sure your offer is worth their time to fill in the information. For example, if you offer a small eBook guide you could ask for name, email and telephone number.

Using content to promote your network marketing website

Once you have your website set up, you can develop a blog that helps keep your website in the search engines. Do not strictly write for search engines. focus on your audience first and find keywords relating to the topic that your audience is looking for. These keywords should not be over used in the content itself. It is okay to use variations of the key word phrase that helps your audience to find your material. Do not forget to include relevant links to reputable content that supports your topic. Promote your content across social media and in specific forums that your audience is visiting. Always keep a backup of your content in the cloud or on a different device. This will help you save time and case you lose everything later on.

Many people get confused about the role of advertising in the marketing mix so here's a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P's

o Product
o Pricing
o Place
o Promotion

The last section – Promotion is what we mean when we say you are "doing your marketing". It's your communications or your actual marketing activities.

But first, let's get clear about the PURPOSE of marketing and why you want to get good at it.

"The PURPOSE of marketing or it's biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving theirs

credit card and ready to buy so there's no need for hard sell. "

Whenever and where you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to "present your offer".

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogs, newsletters
o Phone, mail, fax
o Radio & TV,
o Internet – through websites, blogs, social networking sites, email, video & audio podcasts
o Teleseminars & webinars
o Mobile media – Blackberries and mobile or cell phones
o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you do not have to use all of these but they are available to you.

In any event you'll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it's the SALES function when you make the sales pitch or "present your offer". This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the "sales pitch" is not obvious.

But the primary purpose of advertising is to SELL .

So you create ads in one form or another and get them in front of your audience.

Small businesses can not afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply is not designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response announcement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you're building a list, selling a product or service, an appointment or even something you are giving away – you still need to "sell" it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.

Most of business owners fail to effectively attract and retain lifetime customers. What they fail to realize is the key principles of relationship marketing, that converts potential customers into repeat clients.

To succeed in your business, your main goal should be to build a responsive email list of lifetime customers from your targeted market who trust you, feel grateful to you and value your recommendation.

A good relationship with loyal customers is worth a fortune. That’s the most valuable thing any business can have. The key here is to build your large list of lifetime customers who trust you. Achieve this and you’re set for life.

For that reason you need to learn the key principles of relationship marketing to be able to apply relationship marketing concepts to your web site.

What’s Relationship Marketing?

Relationship marketing is the method of gradually turning website visitors into subscribers and leads them from position to position along a planned program to convert them into life time customers.

Think of relationship building as the foundation to your business. It establishes you as a professional, trust worthy and a consistent source.

7 Key Principles of Relationship Marketing.

Building relationship online is more difficult when compared to offline relationship building. The techniques used are almost the same. But, turning a potential customer into lifetime customer offline is easier due to the nature of the process. In online marketing you can’t meet your clients in person like in offline marketing. But, you can deliver what you want if you think of your potential clients in each step you make when building your business. Relationship marketing is a process, not just a one-time commitment. It starts the moment you think about building a business and continue as long as you stay in.

1 – Know your potential customers.

Before you start building your business; you need to determine your targeted market and know your potential customers. Learn how to know your customers to develop effective tactics for delivering your message to them.

You can start getting to know your customers by taking some very simple steps.

– Determine in advance where your potential customers congregate. – What newsletter they read? – What forums they visit and post to? – What else might do while surfing the net?

The best places where you find your prospects are forums, discussion groups and discussion boards. Visit forums of your targeted market and figure out:

– What’s your potential customers’ problem? What they are looking for? – What kind of business they are involved in? – How they want their problem to be solved? – What words they use?

Only by knowing your customers’ wants and needs you can successfully grow your business and be totally customer-oriented. In order to tailor your marketing and advertising strategies to appeal to the tastes and interests of your market, you must first identify your customer.

Relationship is not only based on knowing who your visitors are, but on knowing your customers’ and prospects’ specific needs.

Note: To attract more subscribers and build a strong relationship marketing the easy way use your prospects words. If you feel their pain and use their words when posting to forums, sending message, etc… they’ll be related to you. You will be one of them; you are not a stranger then they will be likely to trust you and consider your recommendation.

2 – Show your expertise.

The majority of business people, never completely and clearly display their knowledge to potential customers. Show to your targeted market you are the leader in your industry and they will follow you.

People like to learn about your experience. They like to follow the expert’s steps to avoid mistakes and reach success the easy way with less investment in time and money.

3 – Start a dialog to establish trust.

Set up a continuing dialog to establish trust. Trust is a vital step to building long-time relationship. This dialog should starts as soon as your visitors submit information along with their email addresses. This explains their interest in your business. In return, you give them what promised when they subscribed and keep contacts at periodic intervals by sending quality information to your subscribers.

Your goal is to create long term relationships marketing with your subscribers. To do that you must invest time to gather available sources and high quality information and put it at your prospects’ disposal to help them succeed. Remember, maintaining customer enthusiasm and creating customer loyalty is your key to success.

4 – Follow up

Dialog leads to follow-up. Hook your subscribers with your follow up messages series. Set up a series of follow up messages to send quality information to every new subscriber. Professionalism is the key to successful relationship.

The main purpose of follow up is to remain visible to your subscribers so, when the need arise and your prospect wants to make a purchase, your product will be the first one the subscriber thinks of.

If you want to make good money your mission will not cease at selling your product. Going after one sale is worthless. Following up with your customer after the sale is made is a great tactic. This important step will help you strength your relationship, decrease the refund proclamations and keep your customer baying from you again and a gain.

Keep following up; don’t stop and be creative. Don’t send your customers only sales messages. From time to time send free useful product they don’t find elsewhere that can help them make money and/or save time. Send special offers with discount for loyal customers only. Keep them up to date and to the point with latest news, etc…

5 – Offer good customer service.

Some people will start an online business and only focus on what services or products they can sell to make good money. They are not worried about establishing good relationship with their customers and potential clients.

– Answer your prospects’ requests as soon as you receive them.

– Replay to every email within 24 hours with the needed response whether it is a question, concern or simply someone looking for more information.

– Treat your customers right. Even if you offer the best products or services, most customers will evaluate your business by how they were treated while doing business with you. For that reason, it’s important to take care of your customers and give them the best product or service they want.

By providing great customer service to the people you do business with, you will get customers coming back to you again and again to buy your products or services.

Note: If you want to stay in your customers’ minds serve them better. You can do this by collecting information from your customers’ feedback. Having a contacts page on your website with a comments or feedback form will keep you informed about your customers’ wants and problems. If you publish a newsletter, you can also accomplish this by asking for feedback from your subscribers.

This is a great way of making your audience know you care about what they have to say and how important they are to you. When you show interest in your customers you will build credibility and loyalty.

6 – Educate your subscribers.

Put at your customers disposal manuals, frequently asked question (FAQ) web page, articles, etc… to help them learn how to use your product or service perfectly. Educate your subscribers to help them build interest and loyalty for your business.

Lifetime clients want you to be their trusted advisor. The more you educate your customers by offering them a variety of options, the greater your chance to earn their lifetime business. Education strengthens relationship marketing with clients.

7 – Sell or recommend only quality products.

Sell quality products that have value, plus offer a guarantee and stand behind it. One of the quickest ways to destroy a business relationship is selling poor quality products and not standing behind what you promise.

If you want to promote other marketers’ affiliate programs from your website, take the time to investigate the companies you advocate. Promote only products from legitimate companies with solid Internet presence. Remember the companies you suggest will have an impact on your business reputation.

Relationship marketing is the corner stone of every business. If you follow these key principles of relationship marketing, you’ll be on your way to building a responsive opt in email list which will lead to more and better sales.