Let's find out what are the main reasons giving on social media works and how you can use them to your advantage.

Reinventing social image

People who are actively involved in social media have reinvented the notion of social media. Now you can re-create your whole life and persona on Facebook. Supporting a cause is one of the noble acts and people on social media want others to see them getting involved with charities. Especially using Facebook to host / promote your own fundraiser is seen both as positive and trendy.

If you have your audience engaged in social media your promotion will translate at light speed and spread across the internet. People will want to be seen promoting you they want to be part of your story. And they want their family and friends to know about it.

Setting up Example

One of the reasons why Facebook is the best platform to initiate your campaign is that they themselves actively obtain involved in fundraising and supporting various causes. Facebook has been responsible for paving the path of social fundraising. They promote and host their own fundraising also to make it the most desirable environment for fundraising.

A Recent study by Artez Interactive found out that peer-to-peer campaigns which depended heavily on people's interaction were able to generate quite a huge amount of donation support from Facebook itself.

It is best to understand the advantages of marketing that Facebook can provide. It is cost-effective and impactful at the same time. Research on how other organizations of utilized the social platform to get the best out of it.

Increasing acceptability of online transactions

With secure online transactions provided online people are finding it both comfortable and appealing to donate online. Not only does it provide ease of accessibility but also much less paperwork for the charities. As online commerce is increasing non-profits are gaining a better chance of getting people to donate. From marketing to collecting donation, all can be managed online.

How to use Facebook for your non-profit:

· Advertising

With the realization of the power of peer-to-peer marketing, lots of non-profits understand why Facebook is a great platform for such kind of promotion. Try utilizing Facebook advertising by spending a little amount to boost your post.

· Locating audience

You can create a custom audience list on Facebook for your campaign. So try excluding email list of your current supporters and then go ahead and invert it and exclude everyone on that list. Also what you can do is upload your email list and use Facebook's lookalike audience targeting to create a lookalike audience from it.

· Optimization for other devices

With an already optimized interface for mobile devices and people accessing Facebook many times a day on their phone you need your content

· Online posts

Post as often as you can on Facebook to increase your visibility. Timing is the key as there are lots of other contents you will have to compete against. To maximize your reach try putting up more versions of your call-to-action.

The world is squeezing. The social media pack led by Facebook is the biggest reason behind this connecting of the real people of the real world in the virtual world of internet. Facebook in particular, lets its subscribers to connect, communicate and react to anything and everything going on the platform. The major reason that we are reading and trying to understand its marketing strategies is that it is huge and thus, unavoidable. It has 15% of the world population as subscribers, most of whom spend a wholesome hour there. Facebook can thus, act as a ‘link’ to connect with the global buyers and that too on the basis of their own preferences. It connects in the public zone supported by chat messengers for private conversations.If you are not on Facebook as a business, you need to get there as soon as possible. If you are already there, but seem to get lost without much revenue, you need to rethink your Facebook advertising campaign. These insights categorized on the basis of available marketing options on Facebook, can help you get there with the required impression and affectivity:

FACEBOOK PROFILE PAGES: Each business entity is allowed a page on Facebook which is connected to a base subscriber profile. A good profile picture (company logo) with a good cover photo gives the profile a visual character. Profile pages require constant and interesting updates, posts and links to blogs to stay updated and regularly feature in posts of people who ‘like’ them. Posting of images and videos in direct connectivity of your content also helps to put your point forward time and again.

FACEBOOK GROUPS: There exist various Facebook pages of groups with like minded habits, work, mindsets or requirements. Analyze the ones with activities closer to your business or with subscribers that may become your intended clients and join in as members. Regular posts to these groups helps you reach the groups subscriber’s feed directly. These groups generally have intrinsic rules for promotion. Stick to these rules and also post on their general discussions.

FACEBOOK ADVERTISEMENTS: The best way to advertise on Facebook is by paying it to play your ads in the feeds of your intended clientele. You have the option of choosing this clientele list on the basis of demographics, choices, hobbies, amongst others. Facebook marketing services can help you reach them in the most effective manner. These ads can also include a ‘call-to-action’ button that can directly help you promote sales.

With the constant changes on Facebook, promoting your page has become more difficult. Despite this, Facebook marketing is still a must for businesses because of the sheer amount of users. Facebook is one of the giant platforms when it comes to social media marketing. For a modern business to be more visible, they must exert effort into marketing their page on Facebook.

Now, this does not instantly mean spending money on ads. There are other ways to promote your page without it costing you a dime. Here are some tips for you to grow and maintain your audience.

1. Reach Out Your Current Network

For a young page, it can be quite a rough start. But you have your initial likers and followers. You can not work with only a small audience. Encourage your current likers to share your page to their friends and followers. You can also tell your friends and family for a promotion as well. This might be the most difficult stage, but once you've got it out of the way, everything will be a breeze.

2. Promote Your Facebook Page on Your Website

If you have a website, you may direct some of the traffic you get to your Facebook page. This works well if your website has good rankings on search engines. It will increase the visibility of your Facebook page as well.

Your Facebook page can also direct traffic to your website. Many people use social media to discover information. Your audience might search for your page instead of your website.

3. Produce Useful and Relevant Content

When planning how to attract more likers, try to put yourself in their shoes. What would make them like your page? There must be a reason. Of course you must the nature of your business clear in your page. If you are a restaurant, it must be visible at first glance when they visit your page. Aside from that, your content must provide some form of benefit or entertainment. Share content that is helpful or relevant to them. This will encourage them to interact with your content instead of being a passive viewer.

Tell them which dishes are best-sellers at the moment. Got a promo? Make sure to announce it. They appreciate it when you update them with information they needed to know.

4. Make Your Customers Market for You

Social media is not at all social when it does not prioritize interaction. Your likers and followers are what keeps your page alive. When they provide feedback about your product or service, you must always acknowledge. Nothing gains trust more than a positive review from an actual person. It works better than you marketing your own product or service.

Respond to comments and messages on your page. Facebook shows how you reply to inquiries. When your audience sees that your page is active and responsive, it will encourage them to ask questions or like your page and posts.

5. Tap Influencers in Your Business Area

Influencer marketing is on the rise these days. Getting promoted by an influencer will expose you to their large number of followers. This one usually does not come for free, though. You can negotiate with them on what they can get in return for promoting you. Contact one that is related to your area of ​​business. If you are a domestic spa, for example, get an influence in the beauty industry.

6. Try Advertising on Facebook

Facebook ads cost money, but you can make the money spend all worthwhile. Use the targeting feature to filter your target audience from the rest. For a new page, this is also helpful to immediately gain a significant amount of audience that is within your target.

With all these tips, you are set to start your Facebook marketing campaign ! Do you know some tips that were not mentioned above? Do not hesitate to share them with us!

With the General Data Protection Regulation (GDPR) almost upon us, a lot of marketers anticipate several changes on how they market in the social network platform Facebook. After all, once it becomes active from May 25, 2018, EU-based companies and other companies across the globe that process EU residents’ personal data become affected by this regulation.

If you’re using Facebook marketing to promote your dropshipping business and the like, the GDPR affects your marketing techniques. After all, these sweeping protections have a huge impact on the way you use Facebook’s data in order to drive more audiences, target prospects, and store their data.

Here are some things to consider once the GDPR takes effect:

Facebook Marketing Will Have a New Opt-in Feature

Right now, Facebook operates by collecting and using your data to improve your overall experience as a user as soon as you agree to use it. They will then put you in specific demographics depending on how you behave in the social network as well as the other affiliate websites you use. Some of these include:

• Instagram
• WhatsApp

This changes once the GDPR becomes active. Now Facebook must ask their users for their permission in order for them to start collecting their data. The users now have the power to opt out of this if they desire.

Another new power bestowed upon users is that they can now ask Facebook to export their data and give it to them in its entirety. Even if the user opts out of the data collection, they can still use Facebook without any impact on their user experience. When users opt into a certain aspect of this feature, the social media platform can’t opt them into all new features.

What this means is that even if the user opts into a new feature that allows Facebook to collect their information, they need to ask the users every time they release updates. In turn, the users can get asked several times yearly, depending on the number of updates Facebook releases in that course of time. The regulation also makes it clear that the purpose of data collection is exclusively for improving the user experience.

The GDPR Will Affect Your Data Control and Processing Capabilities

How will the GDPR impact on Facebook marketing and ads? If you upload email lists on Facebook, then you’re considered as a data controller. As you do this process, you need to ensure that the data you control complies with the GDPR regulations. This only applies if you’re collecting the information of people residing in European countries.

What you need to know is that it doesn’t matter if your business doesn’t operate in the EU. You’re under the law’s jurisdiction as long as you have some data on EU citizens. So what this means is that you need to have transparency in terms of how you collect data and how you intend to use it at the very least.

Other things you need to show will include the users that agreed to opt-in to your data collection and how long you intend to hold their information. You need to ensure that you gave your users the ability to opt-out and give them access to their collected data when they demand it.

If you use the detailed targeting features within Facebook, you don’t need to worry about compliance. Facebook becomes the controller of data and it becomes their responsibility to ensure that the data you use is compliant with the regulations set by the GDPR.

The Facebook Lead Ads and Facebook Custom Audience Become More Complicated

When you run Lead Ads that ask for the users’ personal data or you upload on Facebook lists of users to create a Custom Audience these are the only times you become a data processor. What this means is that you need to maintain GDPR compliance when handling EU citizen data. Failure to do this can result in fines of up to 4% of the total revenue of your company.

When a user fills out the form on your lead ad, you and Facebook should inform your potential customers that you’re collecting their data. These ads require you to give a link to your business’s privacy policy on your website. A good way to ensure you’re compliant is to update your privacy policy on a regular basis.

When, on the other hand, you upload a list of customer from your database to Facebook to create a Custom Audience, you have to prove that you have already collected their consent on the use of their personal data for this kind of activities.

Facebook Will Upgrade Its Privacy Settings

Once the GDPR goes live, Facebook will launch a privacy center tool that functions like a central database. It allows the users to have the power to adjust the way their personal information gets collected and shared.

Aside from this, they’ll boost posts and become more transparent. The transparency increase applies to the type of data advertisers obtain for marketing purposes. What this means is that users will now know the type of data marketers use to gain a targeted audience.

The GDPR Extends to Instagram as Well

Also, keep in mind that Facebook owns Instagram. Due to this, Instagram must also be GDPR compliant at any given time. Thankfully, you don’t need to do extra steps to ensure that your Instagram ads are in order.

Instagram doesn’t require you to ask for more consent in order to use people’s information as a means of targeting an audience. The reason behind it is that there’s a continuing trend where this photo-centric platform avoided controversy as compared to Facebook. Also, it isn’t limited to this platform-Messenger and WhatsApp will follow the same path once GDPR takes effect.

Learn More About Facebook Advertising Today!

GDPR marketing will become important once it rolls out, especially since Facebook is still one of the most effective means to develop brands. The aim of the GDPR is business data protection, but it comes with the price of convenience. Once the regulations go live, you need to ensure that your data collecting techniques have GDPR compliance to ensure that you don’t get penalized.

If you’re a business trying to get an audience in the EU, you need to follow this set of regulations. Extending it to customers from other countries can count as good practices for your business.

“How do I advertise on Facebook?”

“How much do Facebook ads cost?”

These are the questions that come out of most people’s mouths before they run a Facebook advert – more than likely they won’t convert if they aren’t doing their research.

Many marketers promote their business to everyone in the world, without targeting the right people.

Or they won’t put a daily spend limit on their business to know when to stop advertising (so they bled themselves dry)

Even worse, if you have no guidance on how to promote your business on Facebook, then you don’t know how much money you can spend per lead they get in order to turn a profit!

The truth is, running Facebook adverts can very quickly deplete your bank balance if you don’t know what you’re doing.

Same applies if you go to Vegas though! The bottom line is, you can’t just throw money at advertising and hope to get traffic/leads. You need a clearly defined goal as well as knowing who you want to see your advert (and who you don’t want to target).

It’s bang or bust in this industry, as you’ve probably gathered. If you’ve lost money in ads though, then don’t despair as all is not lost… here’s more.

So what really matters when considering how to promote your business on Facebook?

You have to get the right message to the right people, at the right time. Most marketers are very good at selling a world class steak to vegetarians.

A great exercise you can do is sit down and map out exactly who your ideal buyer is. Ask yourself questions like the following:

What hobbies are they interested in?

How old are they?

Where do they live?

What is their income or budget?

How long have they been looking for a solution to their problem?

Not all of these questions will be relevant to your market, so it just depends on who you’re marketing to. Obviously if you’re offering things like insurance then age, location and budget will be relevant.

By really thinking about who you’re targeting in depth, you’ll be able to target the people most likely to buy your offer. If you already have customers, see if this data is relevant to who’s already bought what you’re selling.

There’s no denying that without a fresh flood of interested prospects every single day, you are out of business and aren’t able to scale anything.

Advertising correctly will forever solve this problem and fill your pipeline with hungry buyers who already want what you have to offer.

The only way you can master advertising is by running, tracking and testing lots of different adverts. A good amount to start with is $500 (or £300 if in the UK) per month should you wish to test a lot more adverts with momentum.

Platforms like Facebook have a great way you can track your results, but the only way you’ll be able to improve is by testing new offers to see what ‘sticks’ in the marketplace. Hopefully these tips will help you when looking at how to promote your business on Facebook.

This year has not been too kind to Facebook, with the news about Cambridge Analytica and Mark Zuckerberg being asked to testify in front of Congress. Zuckerberg and his team used it as an opportunity to change the Facebook algorithms, again, and this can still bode well for your nonprofit if you’re smart about it.

The big news was that Facebook decided to focus on local news and events. Alex Hardiman and Campbell Brown of Facebook announced, “Now, people around the world will see more news on Facebook from local sources covering their current city and other cities they may care about.”

The reason this was done was that after the disastrous press and scrutiny they received about user data and privacy, the focus on more local news content for their users was viewed as a smarter approach to ensure their AI could better root out low quality and “fake news” content. Whether this, in fact, occurs remains to be seen. However, it’s a change that can benefit nonprofits if they are savvy enough to make news in their local areas.

Additionally, there was also a change in Facebook’s algorithms that Zuckerberg announced in the first month of 2018 stating that the social media giant was going to get back to basics. It was going to prioritize posts from friends and family as opposed to brands. Initially, this announcement sent shudders in brands, until they figured out how to go about capitalizing on the changes. You too can do the same thing for your nonprofit organization.

How to Make Facebook Work for You

We know that through the years Facebook has been tweaking its algorithms to make organic reach harder to come by for brands. In the good old days, your brand was able to have a high-level of organic reach about the work of your nonprofit. Today, organic reach is in the low single percentile digit and declining, and some experts argue that Facebook and other platforms will continue to have their AI throttle any organic reach to zero, which will then force every brand to “pay to play.”

• 85 percent of videos on Facebook are viewed with the sound turned off. When you’re creating video content, keep that in mind. How can you leave an impression visually?
• Make content that is specific to Facebook using best practice for getting engagement. For Facebook, it means keeping it short and sweet on the copy, using videos or great photographic images and if you’re using a hashtag, using no more than one. This isn’t Instagram!
• Be smart about getting on people’s newsfeed. If you have essential value-add information that people might want to see, it’s probably worth paying for it to get onto people’s newsfeeds. You have the opportunity to sponsor posts and place ads, so be prepared to spend money, but do it wisely and plan it out as much as possible, so you receive the biggest bang for the buck.
• If you have more news about your organization, including new staff, location moves, successful completion of fundraisers, create a press release and pitch the news to local media. Remember, Facebook is prioritizing local news and if you have a chance to get featured in a news media story that’s a great way to get people to learn about your news!
• When you’re creating video content, figure out ways to tell a story. When you’re conveying a story or narrative about your organization, you are increasing the opportunity for people to want to see it. 80 percent of decision-making begins with emotion followed by rationalization.
• Most nonprofits have a great story and if they can translate it into a live video that’s even better. Mark Zuckerberg stated plainly that brands, “should encourage meaningful interactions between people… We’ve seen people interact way more around live videos than regular ones.”
• Leverage Facebook with other platforms. For instance, if you’ve seen in your Facebook analytics that your videos and live streams are having a high level of engagement, don’t remain only on Facebook. Consider sharing that kind of content on Instagram as well.

For nonprofits, most which have limited resources, it’s important to always keep on top of the social networking and digital marketing news. It’s also essential to come up with creative ways to promote their organizations without having to always rely–increasingly–on spending marketing dollars to get any eyeballs on content about their group or organization.

Which social media channels work most effectively for your business? If you are like a lot of other business people, Facebook is probably among the list of your most used social media channels. However, do you think that you are leveraging Facebook for all that it can offer your business?

Some of your Facebook efforts will work and some will not

The fact is that Facebook has a lot of power and possibilities behind it when it comes to business. Additionally, Facebook has been around for quite a while and it has gained respect among business people. Of course, the Facebook of today is not the Facebook of yesterday. In the beginning, Facebook was used pretty exclusively by college students to communicate easily among them. However, nowadays, Facebook is used by millions of for all sorts of purposes.

The truth is that Facebook holds tremendous potential when it comes to content marketing but you need to have a clear understanding of which aspects of the social media channel will work effectively for your business and which ones will not. Because each business is different, it is important to really wrap your mind around the particular needs of your business. Some of the aspects of Facebook that may serve your business very well are:

• Posting on a regular basis: One of the important aspects of posting content for any business person is that the posting be done consistently from week to week. The fact is that your target audience members need to see consistency from you so that you can build a relationship together. Your consistency says many different things, including making a statement about how committed you are to your target audience. The fact that you are posting top-quality content means that you are making your best effort to solve whichever problem(s) they are experiencing. It is a known fact that content must always be fresh. It should never be stagnant. It is very helpful if you post evergreen content as much as possible but you still have a responsibility to update the content on a regular basis and to post new content (whether created or curated) on a very regular basis.
• Get involved consistently: It isn’t enough for you to post content on a regular basis. You must also jump in with both feet when it comes to interacting with people through comments at the bottom of the post. There are several different ways that you can do that, including asking thought-provoking questions, sharing your thoughts, etc. What is important is that you engage other people. The more you can generate interesting discussions, the more solid your relationships with those people will become. Interestingly, if you get involved with people, they will tell you what interests them. All humans love to think that their opinions matter. You have a responsibility to make them feel just that way.
• Don’t stick exclusively to text: As you are aware, status updates are absolutely necessary if you want to succeed in business. However, that doesn’t mean that you shouldn’t make those updates interesting for other people. You may want to seriously consider adding a graphic element of some kind to your status updates as well. Considering that many people are visual, a graphic element will work very well with them and those people will react favorably to what you are posting. The visual element may be as simple as a photo of something relevant and interesting.
• Don’t use Facebook in a promotional manner: Social media, which includes Facebook, certainly serves an important purpose in business. However, the content that you share with other people on Facebook should be informative, educational, and exciting. It should never be promotional. The last thing that you want to do is to deliver a “hard sell” because that is the last thing that your target audience members want to read. It must be about their needs before your needs. It is that simple.
• Facebook serves many valuable purposes, including great customer service: Because successful relationships are at the heart of social media, customer service seems like a natural. After all, it is always about the people before anything else. Interacting from the customer service perspective allows you to develop meaningful, enduring relationships with your target audience members. The truth is that good customer service is a necessary part of any business and yours is certainly no exception.

Conclusion

There are many different ways in which you can market your business online. It is very important that you don’t discount Facebook as one of the social media channels that is no longer effective or valid. That simply is not true. Facebook has a great deal to offer and it can be extremely powerful for your business. Additionally, because so many people are connected to Facebook, it would be foolish not to take advantage of such numbers of connections. As a person who is involved with marketing for business, you can’t afford to ignore the power that Facebook has behind it.

A lot of musicians are literally throwing their money down the drain.

I'm not talking about that awesome new guitar pedal you just bought … instead I'm talking about Facebook boost posts.

I know that Facebook boost posts are popular and a lot of musicians are using them but they're actually not the best way for you to promote your music.

And your actually wasting your money and not getting everything that you pay for.

There's 2 reasons why you want to use a Facebook ad to promote your music.

The first is obviously to get yourself in front of as many people as possible.

But the second reason is to start collecting data and statistics about how your ads are doing. You also want to start making your own custom lists inside of Facebook of people who are interacting with your ads and could be potential fans.

When you use a boost post you do not get those options to create custom lists and see the in depth data and analytics.

So you're basically spending money and only getting half of what you pay for.

Even worse if you do not set up custom lists inside Facebook you lose the ability to reach back out to people who interacted with your ad.

So lets say you're promoting a music video you can not reach back out to people who watched 50% or more of your video. And these are people who are likely to become real fans if you take time to build your relationship with them.

The way to correctly run Facebook ads is to create a Business Facebook account. It's totally free and takes about 2 minutes to set up. Then you can create you ad campaigns and ads inside of the Business manager and get access to all the data and custom lists.

And once you have those custom lists created THEN and ONLY then can you use a boost post to reach back out to those smaller groups of people. Maybe with a Facebook live or an ad to promote a new album or single.

So please! Stop wasting your hard earned cash on Facebook boost posts. Go set up a business Facebook account and take over the world! It's free, easy and if your goal is to build big, engaged fanbase, it will help you a lot.

If you want to build your fanbase, grow your relationship with fans, and sell your music with an online system.

When I first think about Facebook, I don’t think about SEO. Since I spend a lot of time on my personal profile page, updating friends and family, I don’t always think about the power behind the platform.

Facebook is undeniably a SEO powerhouse. Digital marketing influencers have long been talking about the marketing capability of Facebook, but this goes beyond just Facebook Ads (which are powerful enough in their own right).

Here are some quick tips to help you get started:

1. Claim your personal/vanity URL – These URL’s are heavily weighted on search engines, so take your time and really think about what you want it to be. Be careful though… it’s tough to change once you set it.
2. Keep your Facebook page name simple, specific enough but not too specific that its limiting (i.e. if you are a marriage counselor, focus your name around love or relationships, so if you go into other kinds of relationship/personal coaching later, your page name is still relevant.
3. Use keywords strategically, in your about, mission, and company description sections (keep in mind that these sections can be re-ordered, so play around with this while you’re there!).
4. Link everything together. Link your Facebook page to other existing channels (Twitter/ Instagram/ your website and blog).
5. Optimize your Facebook business page status updates (your first 18 characters serve as your meta description, choose carefully because they will serve as the SEO title for that update).

But how do I know what keywords to use?

Research is paramount to help you determine the keywords you want to use. Keywords are used in your social media bios, post titles and content, URL’s – to use in your description, don’t just load your available text space with keywords, create a description that makes sense, while also incorporating keywords. You have more than one opportunity to use keywords, you also use them in blog posts and page updates.

How do I research keywords?

You know your business best. To start brainstorming keywords:

• What do you sell? Do a search, what other keywords do you see?
• Review industry publications, Amazon/eBay, other niche sites, online ads, niche forums – what words do you see consistently coming up?
• And here’s an amazing tip – look at what comes up in autocomplete when searching in Google- you can see what’s being searched post often by looking at what is suggested, Amazon has a similar functionality, so look there too!

Stay tuned – we’re spending the whole month on Facebook! What are your top Facebook questions or digital marketing challenges? We want to hear from you!

We're going to go into targeting in-depth short, but it's fitting to explain it broadly here where we're considering the advantages of Facebook. This social network is able to help advertisers bore down deeply into its user base and target ads towards very specific types of people. Since it is a social networking site first and foremost, it makes sense that Facebook would have this ability.

Unlike Google that only relays on keyword matching, Facebook can help advertisers reach people based on their age, geographic location, interests, hobbies, age and so on. Interest-based targeting can be especially useful for advertisers with distinct products or services that do not appeal to a general audience.

One of the biggest benefits of Facebook's targeting is its potential ability not only to gain results, but also to save money for advertisers. The targeting ability on Facebook is so precise that "wasted" clicks are not generally a concern. The reality is if an ad shows up on a user's progress through the site, Facebook has very good reason to believe that person would have an interest in the product or service being offered.

While the targeting works well for Facebook advertisers, it also speaks to Facebook's desire to make the user experience better. It really tries to only display ads to its users that those users are likely to enjoy seeing or learning more about. The long and short of it is Facebook's targeting methods are exceptional for users and they're fantastic for advertisers who are serious about zeroing in on certain demographics.

Interest-based Ad Targeting

Interests are one of the best (and easiest) Facebook ads targeting options as they allow you to target people specifically interested in a subject related to your product. For example, you could target people interested in your competitors or your browser market segment, or magazines and blogs covering your market.

To target based on interests, you can either browse the menu with hundreds of interests or simply type in one interest, so that Facebook will suggest to you other related topics.

The interests are based on Facebook users' likes and interests, apps they use, Pages they've Liked, and more. Adding more than one interest will target people with at least one of them so you'll make your reach leader.

Behavior-based Ad Targeting

Unlike prejudice, Behaviors allow you to target people by purchase history, events they like, personal anniversaries, etc. This data is collected by Facebook analyzing many factors and also using external data sets.

They are not always useful, but when they are they work great! As an example, you can target people currently traveling or planning their next trip … priceless if you're in the hotel, travel, or event booking market. Check them out and you'll see that they should work for your business.