When you are working to become a network marketing top earner, you may think you need a Facebook page. You see the "big dogs" of network marketing and you see them have Facebook pages but in this article, I am going to talk to you more about whether you should have a Facebook page or not.

Newsfeed

Do you notice in the newsfeed that you do not see many Facebook pages updates unless they are sponsored? This is because Facebook wants businesses to pay to promote their content. This means when you post on your page, you are not going to get "organic" reach on your posts.

If you want people to see them, you need to pay.
Unless you want to create generate content for other network marketers and do coaching, it is perfectly fine to continue using your Facebook profile and do not have a page.

Not Easy to Duplicate

Your team may find it difficult to run so many pages and keep up with everything, so it is difficult to duplicate. When you are working in network marketing, you want to keep it as simple as possible. Just having a profile to post to keeps things simple and your team will be able to do that without a lot of difficulties.

Conclusion

As you can see, it is a good idea to keep things simple and most of the time you do not want to create a Facebook page. If you must do it, make sure it is for good reasons and not just because someone else is doing it.

When consumers are thinking of buying a product or service they go to the internet to do a little research. Social media profiles are often amongst the top results in search listings for brand names. Consumers will probably see your Facebook page before they see your website. That should tell you how important it is to use your social media to create and build a trust worthy brand. In fact, social media channels are search engines too and many times consumers go directly to Facebook or other social media channels for research.

While your website is filled with information about your products or services, social media can work to build trust with consumers by allowing them to see the beyond the advertising and see what a company is about daily as the content changes.

Each one of the tactics below is simple and easy to do but when you take in the overall effect, you will see how your Facebook Page will help consumers believe they can trust you and that you are the right choice.

1. Verify your page – At one time Facebook only allowed celebrities and major brands to verify their pages so you would know it was real person or brand and not an imposter. Now, if you are a legitimate company, you can get verified too. You do need proof you are a real business by providing a business phone number, a utility bill with the business name or your articles of incorporation.

2. Personal branding – Be sure to use your branding elements when creating your page. Stay consistent with your logo, color scheme, and style.

3. About page – Here is where you can really say something about your core values as a business and let consumers know important company details. You can add links to other social media accounts, link to your website or specific products, and include all of your contact information.

4. Show some personality – Social media is not about selling your product or service. It’s about creating engagement with current or potential clients. Showing product demonstrations, behind the scenes videos or images, even pets and family can help to show that there are real people behind the brand.

5. Include brand influencers – You know those people who everyone knows? If you can, include pictures of yourself with them or tag them in relevant posts. Only if you know them. Don’t just tag random influencers, that’s just bad social media etiquette and they could end up blocking you. This will help bring a new audience to your page.

6. Share good news – Did you get a write up or mention on the news? Post it so your followers can share in the excitement with you.

7. Facebook Live – This is huge and only getting bigger. Again, your follows will be able to see you are an actual person behind the brand and will be able to interact with you live. Facebook Live videos get a higher organic reach than recorded videos.

Social media allows you to make a good first impression, and since you only have one chance at a first impression, better make it great!

Real estate marketing used to be about referrals, direct mail and flyers. Now, it’s gone on-line and marketing through Facebook is an excellent digital marketing opportunity. If you are looking for an ad platform that allows precise demographic and behavioral targeting, then look no further than Facebook. This cost effective medium allows for a competitive advantage among local competitors.

If you are a Facebook user, then you have seen sponsored ads creep into your news feed. If you are thinking about creating a Facebook ad to generate leads, then you will need to get a few things in order to begin. The first must have is a Facebook business page. While it doesn’t take a marketing professional to create Facebook ads, it does take some time to develop an ad set and make sure the ads are working. Each ad allows for an image as well as text and a call to action button. A variety of options are available for ad placement varying from a right-hand column advertisement to a mobile or desktop news feed. Understanding your target audience is an essential component in creating any successful Facebook ad campaign.

Ad Targeting

Facebook marketing allows for laser-focused targeting of leads and utilizing Facebook ads to promote real estate services can be a very cost-effective method for gaining qualified leads. Among the top targeting areas are income, behaviors and interests as well as geographic Location. As an example, Facebook offers a behavioral category that’s termed “Likely to Move.” Other great lead generation possibilities include targeting by life events or home value.

Ad Budgets

Ad budgets can vary significantly, but the biggest thing to pay attention to is the amount of return that you get. Most recommend starting off with a lower advertising budget that won’t break the bank. Then determine how the ad is working through engagement and conversions.

Advertising can be done for as little as $2 a day with some major companies spending upwards of $200,000 per day. There are two different pricing systems that Facebook offers: cost per click (CPC) and cost per mile (CPM). The CPM is what you pay per thousand impressions whereas as the CPC allows you to set a price that you will pay for every time someone clicks on your Facebook ad.

Ad Objectives

Without having clear goals in place for a Facebook ad campaign, then you are wasting money. Facebook offers “objectives” which allow you to choose what you want from your ad campaign. Do you wish to increase website conversions? Promote a page? Get people to claim your offer? There are a wide variety of options available to choose from, but the increase in website conversions should be what you want to focus on primarily if the goal is to capture leads.

Capturing Leads

Want more leads? Sure everyone does. But many don’t know what to do with them once they get a lead. Having a system in place to capture leads before placing a Facebook ad is crucial. Some wing the Facebook ads and wonder why little to no results are realized. Without planning ahead and having a solid lead capture system in place, the time and money spent on Facebook ads aren’t worth it. Obtaining contact information, if only an email will help build up a database.

Without the ability to generate leads business won’t come. That’s why Facebook ads are a great and cost-effective way to generate highly qualified leads for just about any business. Real estate marketing experts generally agree that Facebook is one of the top ways to gain quality leads. Every day over 900 million people log in to Facebook, so it is a great platform to reach people on for a lead generation tool. Setting up a Facebook page is free, it’s only when you want to create an ad that it costs money. Utilizing Facebook’s advertising program as an inbound marketing tool can be done through highly targeted ads. A recent Merchant Circle study reported that over 20 percent of small businesses in America have utilized Facebook to help promote their business. And, over 65 percent of businesses stated they would use Facebook ads again. Facebook ads offer flexibility and are also user-friendly to set up and maintain.

A recent study in one school in Britain has shown that Facebook has very negative impact on the performance of students in school. What is all about?

The school has conducted research and testing to determine whether social networks, and Facebook as the most popular among them, affecting in any way the performance of students. The testing was done so that for a period of three months, the first two months access to Facebook was denied and the third month access to Facebook was allowed. The results shown that a sample of three months was just enough to make a conclusion. In the third month, during the period of Facebook usage, it was noticed slight deterioration of grades, but what is even more important is lack of concentration and poor knowledge acceptance. In order to test the concentration level and the quality of teaching, at the last week, lesson was transported out to make a summary of what was learned in every subject. In that summary students have participated and it turned out that the results were much worse in the third month. This test has shown that Facebook and other social networks have the most negative impact on quality of education.

The problem does not occur only in case when students were actually logged on to Facebook and did not pay attention to what teacher says. The problem is in the fact that "current events" on the Facebook distract them also in the time when they are not connected to it. Social networks are used by teens as a way to call the meeting with some person, to declare love and so on which in aspect of socialization is much easier to do than in actual world! In those situations, waiting for a response creates the need for constantly visiting Facebook.

All this mentioned, and many other elements are the reason why the results of the test showed that the use of social networks in school has a negative impact on grades, monitoring of teaching and the concentration of students. One more reason to block Facebook in schools.

In November 2006, Facebook Pages had been launched as an advertising platform. Before its release, internet marketers really bought commercials to promote their services and products. However, thanks to Facebook, net entrepreneurs now have a way to have a wholly unique opportunity to market products or services.

The wonderful factor about Facebook Pages is that it's far designed to inspire logo loyalty. Once you've got a satisfied customer, they may be able to go to repeatedly and turn out to be enthusiasts of your enterprise. In truth, humans visiting can even write what they think about your services or products on your web page's "wall".

You will now be able to build a presence on Facebook for your commercial enterprise in place of just simply developing or posting a quick advertisement. Facebook Pages encourages humans to visit and spread the phrase to inspire different human beings to do the same.

The individual who owns the enterprise can also be able to inspire interaction to different individuals via posting photos, films or even collaborating in organization discussions. You can also ship updates for your "fanatics" approximately the brand new things that you are presenting. You also can upload one-of-a-kind forms of applications, in an effort to simply encourage repeated visits and encourage extra humans to join your institution or emerge as part to your web page.

Basically, Facebook encourages word of mouth advertising.

The exceptional component about Facebook is that you may do all these things at no cost. From including applications to syndicating blogs via RSS, you'll see that you may be able to advertise without cost.

So, away from being free, what's so outstanding approximately Facebook?

With over 1.71 billion energetic subscribers in Facebook and continuing to develop, you may see that it will really be well worth your time to promote it in Facebook. With figures like this, every net market knows that this will offer a capable advertising and marketing opportunity.

Also, Facebook will let you interact with other human beings. You can make new friends as well as inspire them to put it on the market for you. With its exceptionally interactive functions, you may see that advertising and marketing may be loads easier in Facebook.

These are the matters which you have to take into account about Facebook. Because it additionally lets you interact with other human beings instead of simply assisting you to put it on the market you can ensure that you'll be able to get greater center visitors in your website. And with more concentrated traffic, the more capable your commercial enterprise can have in making more money.

These are the matters which you need to recollect approximately Facebook advertising and marketing. As you may see, it affords a new and particular way of advertising online. Through Facebook, you'll be able to get more humans to buy from you.

Always take into account that you need to create a first-rate profile page in Facebook in order which will entice loads of viewers. Also, you want to add human beings as your pals that allows you to enlarge your community and get more people to visit your Facebook web page.

Remember those guidelines and you could make sure that you may be able to get your commercial enterprise to develop. With Facebook advertising, advertising and marketing can be plenty less difficult, and greater a laugh to do as well as extra effective. So, the following time you need to put it up for sale the goods or offers you offer in the net, you may need to enroll in Facebook. Here, marketing is powerful and loose.

If you want an engaging Facebook business page, here's what you need to know:

1: Do not confuse business pages with personal profiles.

If you create a personal profile for your brand instead of a Facebook Business Page, you're going to miss out on content creation tools, analytics and paid promotional opportunities.

Worse yet, people will have to send you a friend request before they can engage with you.

2: Do not create a 'professional profile' associated with your business.

Let's say you have a personal profile on Facebook and you want a second profile for professional reasons. This goes against Facebook's terms of service and could get you in trouble.

3: Choose a friendly, engaging cover photo.

This cover photo takes up most of the room above the fold on your Page, so you'll want a high-quality image that joins and holds your visitors' attention.

You may consider hiring a professional to create this image for you.

Keep words in the image brief and to the point.

Faces work well at holding attention, and bright colors are good, too.

4: Use a profile picture that's easy to recognize.

It could be your logo or your headshot if you're the face of your company.

Being recognizable is important to getting found and liked, so choose your picture carefully and then use it consistently.

5: Fill out your 'About' section.

This is not visible anymore when visitors arrive on your page, yet it's still one of the most clicked-on items when they want more information about your business.

Put in your general description, company information, your story or whatever fits for your business.

6: Add a call-to-action button.

This is a great way to drive traffic to your website and build your list. Your call-to-action button might be to have visitors watch a video, sign up to your list and so forth.

7: Post often, but not too often.

If you do not post for months at a time, then your business does not look professional. Heck, you do not even appear to be in business anymore.

But if you post non-stop, you'll likely annoy people.

It's a matter of finding that happy medium, and that can vary from one business to another.

8: If you have the time to respond, then let fans message you privately.

It's an awesome idea to let your customers and fans send you private messages – this can result in better customer service, fewer complaints made publicly and even more sales.

However, if you do not have time to respond to these private messages then it might be best not to enable private messaging.

9: Monitor your page and respond to comments promptly.

You can monitor and respond to comments using the 'notifications' tab at the top of the page.

10: Pin important posts to the top of the page.

As you post, older posts get pushed down and buried. But there are times when you want a post to remain at the top, even after you've published new posts.

You can pin one post at a time and use these to promote events, offers and announcements.

11: Post visual content in your Timeline.

Photos and videos are up to 40 times more likely to get shared on social media, so take advantage of this fact and share lots of visual content.

12: Consider using live video.

People typically spend more than three times more time watching a Facebook Live video than they do a recorded video.

13: Use Facebook's targeting tools.

You can target certain audiences with tailor-made updates. Segment by age, gender, relationship, location and so forth, and then send highly targeted messages to those groups for a greater response.

14: Promote your page. A lot.

Create an ad to promote your page, choose your target audience and choose your budget. Make sure your ad is directly targeted to your ideal customer and test.

15: Measure your success.

Dig into your page's insights to track Facebook-specific engagement metrics. Analyze and adjust as needed.

It might all sound complicated, but you'll soon get the hang of everything here.

A big number of videos are being viewed on Facebook every day. And now that Facebook's algorithm prioritizes video over other types of posts, you've probably also included video in your Facebook paid advertising strategy.

Like every other piece of content on that site, yours is competing for your target audience's attention. This means that while your videos are getting views, they might not actually keep your audience's interest for long. Worse, it will not lead to your ultimate goal-getting conversions.

Luckily, Facebook has a feature to measure how long your audiences view your videos, and then some. By understanding all these tools, Facebook allows you to work around what your audiences consider interesting. It can help you develop better strategies for video marketing.

Audience Retention

This feature shows your video's retention over time. That includes:

• the average view duration

• the total views for the first 28 days since it was uploaded, and

• the number of users who watched your video to completion or for 30 seconds.

Audience retention is useful for knowing how long people spend watching your videos. For instance, you could find that within ten seconds, your audience views dropped by 40 per cent. With this information in mind, you can create aorter content to keep your audience intrigued by what you offer.

If in the middle of your video you find that there was a large drop in views, try to find what people did not find engaging, and work on it.

Facebook will be adding new and even more useful features to measure audience retention. They are currently not available yet, but we're rolling up how it can benefit content creating more.

Followers vs. Non-followers

This metric segregates viewers who are followers and non-followers of a page. This can help provide insights as to which people are able to reach your content and the kind of audience you want your page to attract.

Zoom Chart

The Zoom Chart helps you manage your data more accurately by letting you look closer at your stats to see which moments in your video are more engaging than the rest. This can help you create more content that focuses on something your audience participants engaging.

Audience Demographics

This metric helps you measure your audiences' retention by gender. In other words, you'll be able to see whether male or female viewers have longer video retention.

While creating content is not always easy, measuring what your audiences consider interesting can help. In the golden age of videos, it can seem like your advertising campaign could be fighting to stay relevant. By understanding what your customers want, you can come up with more ways to create engaging videos.

Whether you're hiring a company to assist you with your videos for Facebook paid advertising or creating them by yourself, it helps to know how to use these features for measuring your videos' impact on Facebook.

As more and more online engagement occurs and even the "older folk" are joining Facebook in the droves; the current highest growth in the social media giant is from the 55+ age groups; we find more and more engagement occurring. Which, after all, is the whole point of these portals. Lets be honest, engagement sure beats the old "I had a lovely dinner" Post.

I'll start by Facebook groups, and I am not mentioning business who disguise the group as a marketing angle for their business because they can add as many people as they want (that's a whole different discussion), I'm talking about legitimate groups , setup by people generally targeting a community, sporting or hobby and followed by like minded people. I myself have setup a bunch of the Facebook Groups and continue to admin them. BUT, I do not ever "censure" or delete any content. It's not my place to. Nor is it any admins place. Facebook owners the space, not the admin.

I hear the complaints of the odd troll on these groups, well the same goes for business pages from time to time, and most of you know my view of deleting Business Page posts (in short, never!), But deleting posts in a group is just rude. The admin does not reserve the right to play internet police, that's Facebook 'job. The Facebook group by very nature is an OPEN forum for people to discuss and engage in whatever they choose. OK, now I can hear some admins of these groups getting riled, well guys, if the group is not the place for their content they will soon leave as it their activity will achieve nothing. So if someone in a community group wants to try to sell an old bookcase, well that's what its there for. It may not have been your intention at the start, but that called progress. If you, as an admin, wants to control the space then pay for it, or own it; Facebook is not that space, you are not paying a dime, do not have any control. Its Facebooks'.

If you want a controlled environment, free of people advertising their old bookcases and cars then start a forum on your website. Easy, you can then control it as much as you like, after all, its yours. You manage the site, setup the terms and conditions of people engaging on it, and pay for it to be there. So its your right to do whatever you like with that online space. Afterall, its your site, and users can decide if they want to be part of it or not. Simple.

But just to re-interact, Facebook space is not owned by the user, neither is the content, so in short, do not censure Facebook posts, its meant to be Social Media, not Private Media. And yes, Some people abuse it to a large degree, but folks, that's life. We have that in the offline world so why not the online world.

In a nutshell, if you do not own it, you can not control it.

And remember "sticks and stones"

The Potential Exposure of Facebook and Google

Facebook technically has more page views a month that even Google. This means the potential for exposure is very high.

Easier Ad Placement

Facebook does not need to use the hard-to-follow and always changing algorithms for ad placement that Google does. Thanks to this, advertising efforts are not likely to go out of the window at a moment's notice like they can on Google.

The Social Aspects of Facebook and Google

Google is a search engine. Facebook is a community-based social networking site. This means Facebook advertisers have a greater ability to reach out and really connect with their customers. The spin-off benefits from this difference alone can be amazing. Google just will not give advertisers the ability to enjoy a running conversation with their followers. It also will not enable this "free" advertising platform.

Google may still be the first venue people turn to when they need to advertise online, but it's no longer the only game in town. Facebook provides a number of benefits that search engines can not compete with. This site enables advertisers to truly reach the demographics they are after and enjoy the benefits of highly targeted ad placement. In addition, the social networking aspect delivers an incredible spin-off benefit that can drive more business in an advertiser's direction.

Who Will Benefit From Facebook

While Facebook does have some restrictions on the types of ads it will accept and the advertisers will allow to use its site, these ads are beneficial for just about any use imaginable.

Facebook ads are ideal for:

Online businesses

If it's your intent to drive traffic and potential sales to your website, Facebook can help you get the job done. When ads are well crafted and place, they will send traffic your way. This leaves the ball in your court to make the sale.

Brick-and-mortar businesses

Even if you own a small shop that does not offer direct online sales, you can still benefit from Facebook ads. The geographical and interest-based targeting provided by this site provides the options that brick and mortar businesses need to succeed. You can use Facebook to promote your company's website and generate walk-in sales, appointments for services and so on. You can also use it to up your level of connections with your clients and keep your company name in the forefront of customers' minds.

Affiliate marketers

Facebook is very friendly to affiliate marketers . As long as the products being touted fit within Facebook's guidelines, there's nothing to prevent an affiliate from getting the word out about a product or service. This advertising source, in fact, is ideal for affiliate marketers who wish to reach out to rather unique niches.

Organizations

Facebook is a great venue for organizations to advertise their missions, causes and need for funds. It is also a fantastic place for organizations to create an online following that may provide support when it's needed the most.

As you can see, Facebook provides a tremendous outlet for advertising almost anything.

In daily life we ​​are often faced with situations that we consider to be "bad", or at the very least, less than optimal. It can be difficult to discern any positive value to be gained from these scenarios, especially when there is a significant emotional impact. You might ask yourself, "What is to be gained from discovering that I've been blocked by a friend on Facebook?" While this is a relatively minor problem in the grand scheme of things, it can cause great emotional distress. When someone tells us that there is a "silver-lining" to be found in every situation, does not this axiom seem trite when we hurt so much?

Carl Jung described a process that he called individuation. In a nutshell, it simply means the process in which each of us must differentiate as a separate entity from the rest of the collective psychology that exists around us. Instead of identifying exclusively with the persona, or mask that we display to the outside world, we learn to reconnect to the unconscious. This should not be viewed as an attempt to overcome one's personal psychology and archetypal images but is instead a process of reconnecting with the unconscious aspect our being. We become aware of our persona and the personal fantasies, emotions and feelings that play such a dominant role in our behavior.

If you are scratching your head at this point, consider this: Difficult situations in life present the opportunity for us to more fully understand our strengths and weaknesses. In the case of being blocked by a friend on Facebook there is an opportunity to examine why that affects us so deeply. What is it about being shunned by that friend that hurts so much? How much value has been placed on that relationship? Are our feelings reciprocated by that person? Has too much emphasis been placed on one friendship when there are opportunities for a multitude of meaningful connections with other people? These are just a few questions to ask while undergoing a self-analysis to really learn about who and what we are. This process is not painless; it is a process of learning about ourselves, including the aspects that we would rather not think about. Through this contemplation, we can begin to realize that we are more than our fragile egos. When we learn that we do not have to blindly conform to collective values ​​or our own ego desires, we can then become more objective and form quality relationships with others. Individuation is a lifelong process in which we learn about ourselves so that we can more effectively integrate with society.

The process of individuation is continuous. There is no end as we constantly encounter a myriad of problems and situations in our lives. The goal is not to become perfect, but to have a functional relationship with the self. This is an ongoing learning process that we can engage in every day. While being blocked on Facebook can be painful, it can also lead to greater understanding of the self.