Have you ever heard the comment “My account is in Facebook Jail!“

If you haven’t, don’t panic. It doesn’t happen often, but it does happen. Now before you begin to imagine iron bars and orange jumpsuits, just know there isn’t really a physical “jail,” but Facebook does have repercussions for those who have continued guideline infractions.

Facebook users can find themselves in the Facebook Police’s cross-hairs if they are caught operating their accounts outside of Facebook’s guidelines. A more accurate description of Facebook’s Jail is when users are blocked or banned (by Facebook) from posting on the site or accessing their account, due to violations or spammy behavior. Worst-case-scenario is that this “jail” could also lead to a Facebook account being deleted entirely.

Here are actions and tactics to ensure you stay out of Facebook Jail.

Don’t Send Friend Requests to People you Don’t Know Personally: If your account is temporarily blocked from sending friend requests, it’s because friend requests you’ve sent have gone unanswered or have been marked as unwelcome. Don’t send friend requests to people you don’t know personally.

Don’t Do Things You Shouldn’t: Facebook has some specific actions they prohibit on their channel and, despite the social media giant media’s size, is closely monitored. Here are the prohibited actions:

• No nudity or sexually suggestive content.
• No hate speech, credible threats, or direct attacks on an individual or group.
• No content that contains self-harm or excessive content.
• No fake or impostor timelines.
• No SPAM.

Accounts will be disabled if a user is caught engaging in any of the following:

• Continued, prohibited behavior.
• Unsolicited contact with others which includes harassing behavior and constant advertising or promotions as a Facebook profile (not a Page).
• Using a Fake Name to create a fake profile or worse yet; impersonating a person or entity.

Sending Too Many Messages: Facebook messages are beneficial if you are using them in an honest and professional way. But if you are not, it’s a surefire way to annoy the Facebook Police. If a user sends a message to anyone (even people they know) it can be marked as spam. Too many of those “unwanted” designations can get your account in a pickle. Another no-no is sending too many messages in a short period of time. The kicker is that Facebook doesn’t have any guidelines regarding how many is “too many” and in what time frame. You may be super-stoked about your upcoming book deal or event, but sending out messages in a rapid-fire fashion will only get you in hot water.

Quit Doing Business as a Profile: To this day there are many businesses on Facebook operating as a Profile instead of a Page. Many were created in error by business owners who didn’t know any better, but then kept using them because they were reluctant to start over with a Page and lose their following. The reality is that Business Pages on Facebook are there so people can set them up and operate as a business. They give the user huge credibility and functionality while offering up an effective way to do business via Facebook. As of 2013, Facebook started cracking down on businesses using Facebook as a profile, and the bottom line; you can’t have a business name or any other name other than your real name on your personal profile.

The best defense to staying out of Facebook Jail is to be informed. Take the time to educate yourself and read Facebook’s Terms of Service.

Some people find that it’s most expedient to create a new Facebook profile for selling their real estate. However, if you already have friends and family that are also contacts, you might want to just go with the profile they already have friended. In any case, setting up a Facebook profile to further your real estate business is easy, but requires some thought.

Unfortunately, Facebook is not yet to the point where you can automatically designate specific posts or applications as not-to-be shared. If you have your Wall open to the public or your News Feed, you may want to ensure that everything posted is client-friendly. This may mean censoring both your and your friends’ contributions to your Facebook profile.

Setting the Privacy controls on your Facebook account will help you make this a dual account for both clients and friends. Depending on the nature of your contacts, you may want to designate certain areas as “certain friends only” and similarly restrict who can contact you certain ways.

Deciding whether or not you want to open your entire profile to the world depends on how accessible you want to be. You can always request a client as a friend or give them your Facebook contact info to request you. However, if you want people to be able to access your real estate information on Facebook, it could be a good business move to judiciously open up a few key parts of your profile to the public.

Your basic information is probably something you should keep to a select group of friends. Your clients don’t need preconceived notions about you based on what they can read about your sexual preferences, your religion, or your political views. Unless you are aiming to sell real estate only to persons of a certain religion, noting that you are a passionate follower of the Flying Spaghetti Monster may cause people to pass you by, even if you aren’t actively proselytizing to them.

Your profile pictures are a good one to leave open, but make sure they are professional and simple. Don’t post pictures of your family or your dog or your wood tick farm. Your clients like to be able to see a clear photo of you, so they can recognize you. It’s okay to have a photo or two of your family in a different album (some people like to have a feeling of connection with their realtor) but don’t overdo it.

Applications are a hard one. Consider not adding too many frivolous ones. If you absolutely must have some, place them at the very bottom of your Facebook page, where only the determined ever go. And, whatever you do, don’t use them to contact clients with. Attacking someone with your zombie is generally not a good way to convey a professional impression. Applications can also work for you if you install a few good real estate-related ones, so take some time to check them out.

Your Wall may best be hidden. Many spammers will use the Wall to place ads or phishing scams. Also, if your friends are using your Wall, it doesn’t make for a professional impression if they’re posting things like “U R so hawt! Wanna see U soon, sweetcakez!” Use your own discretion. Remember that clients can always use the Message function to send you private messages into your Inbox.

Keep an eye on your photo albums and keep your personal ones to selected friends lists. The real estate albums you will, of course, wish to keep open to the public. Make sure every photo is properly tagged and given some kind of information. A link to the listing your actual website is good, but including as much information as possible can make a photo a better tool to get people to your website.

The Search function can be modified to show as much or as little information as you want. Since you are using this profile as a business tool, you will probably want people to be able to contact you. Set the Search Visibility to Everyone, create a public search listing and allow people to find information about you and send you messages.

Your News Feed and Mini-Feed you should keep open. Every time you change something on your profile, it will be noted and is a great way to let people know what you’re doing with your real estate without actually annoying them with direct messages. This can be modified to show people certain actions and hide certain actions. Play around with the Facebook Privacy controls to find the best combination. This is where you can hide updates to personal information that clients need not see.

Use the Privacy Applications section to restrict views of anything else you don’t want people to see. It’s up to you to consider whether they would benefit from knowing which groups you belong to or events you’ve been invited to.

Look at your Facebook profile from a client’s view. Block everything that could leave them with a negative impression, but leave enough that they get a definite idea of your approach to your business. Facebook is an incredibly fast-growing social networking site which is enhanced by its easy-to-use, professional-looking layout. It definitely can be a valuable tool when used to enhance a professional image.

Facebook’s terms of service expressly state that by uploading any kind of content, whether in the form of photos or material, you are automatically assigning copyright control to Facebook. All photos you upload to Facebook therefore become the property of Facebook. This means that Facebook can sell copies of photos posted by you without paying you any form of profit. Whenever you share photos with your Facebook friends you are giving up ownership of any intellectual property rights you may own in the photos you upload.

This applies whether or not you post the photos to a publicy accessible area of Facebook or not. By posting photos to any area of the Facebook site you are granting an irrevocable, perpetual, non-exclusive global licence, including the right to sub-licence, use, copy, publicly perform, reformat, translate, distribute and the right to make derivative works of the photos to Facebook. When you decide to remove the content that licence may not necessarily terminate and Facebook have the right to retain archived copies of material posted.

This is the reason some subscribers choose to upload smaller photos to Facebook, namely to deter people re-using them, as smaller photos will be of lower quality and grainy in appearance. However you need to remember that whenever you upload a full-sized photo you are granting Facebook the right to save a copy of the photo on their servers, which they are then free to modify and adapt.

If you still choose to upload your photos to Facebook, ensure that the images you upload are resized low resolution photos which to reduce the prospect of them being re-printed or re-used in ads. If you upload the original size photos, Facebook have the right to use your photos for any commercial purposes without giving you any credit or compensating you.

The only foolproof solution for those who do not want to lose control over their photos is not to upload them in the first place. People often post their photos to their blogs or to a photo sharing website such as Flickr to retain ownership of their photos. However, in reality once photos are posted on the internet and available for viewing by anyone, they are in the public domain.

Anything posted on publicly accessible areas of the internet becomes a public record. Determining what areas of the internet are public and what areas are private isn’t straightforward. Having control over the ownership of the property in your photos won’t necessarily guarantee that your photos will remain private once posted on the internet.

Whilst you can set your privacy settings on Facebook so only your friends can see photos you upload, there are numerous ways people can circumvent these protections. There is no guarantee that you can ensure the privacy of your photos on Facebook via the use of privacy settings.

It is safer to assume that whenever you post photos anywhere on the web people can acquire and use them for purposes which you would not consent to and which could be embarrassing and illegal. Photos are often be stolen on the internet and used for the purposes of identity theft or pornography without the subject and/or owner ever being aware.

If you wish to share photos on the internet it is preferable to use a secure private network in which content is encrypted and served using peer to peer technology. Whenever data is stored on a central server it is susceptible to being hacked.

Often photos are uploaded onto Facebook without the person uploading them even having lawful ownership of the copyright in the photos. It is naive to think that Facebook or other social networking sites have the time to check the copyright status of every image that is posted on their site or is copied and pasted from their site to another site on the internet.

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Wherever photos you post on Facebook contain images of other persons, it is advisable to obtain a release from the subjects in the photographs. There are many situations where photos are posted on Facebook which are not the subject of copyright ownership by the person who posted them.

In order to have such photos removed a person must apply to Facebook or obtain a Court order. This may involve proving that the offending image infringes Facebook’s terms of service or the common law.

The official bragging rights has gone out to Facebook which now boasts its current user as 1.7 billion. With that astronomical number it is hard for any other social media network to compete. To have billions of users is one feat on its own and to keep the network growing is another feat which is seldom to accomplish. This shows that more of the Earth’s population is growing on the internet and the need to stay connected is rapidly growing.

Now many may be saying what is the significance of the 1.7 billion other than the fact that it’s the largest number to follow a social network. The 1.7 billion number is the size of the Earth’s population a century ago. This means that a century ago, the entire earth would have been a Facebook member. That is pretty significant in terms of user base. Most networks don’t house as many as 1.7 billion users and cannot make such a bold statement. By this Facebook has set itself as the leading and No. 1 provider for social networking on the internet to-date.

Most people are familiar with such titles as MySpace, AOL, and other social media platforms which took flight when the internet took flight. Facebook has drastically changed this canvas to show that it is more than just a fad, but more of a company which has mastered the way how social networking changes not only lives, but also our perception of social networking. Facebook has dabbled in such ventures as making WiFi available at different locations on the planet by having unmanned aircraft fly over head with accessibility to the internet and making it available to anyone with a WiFi compatible device. This not only increases coverage for the internet, but also gives more exposure for Facebook which would essentially pick up new users which before might not have had the ability to get online prior to this innovation.

Companies on the verge of this announcement have spiked up there efforts in order to grasp this growing market on Facebook which currently does not seem to have an end in sight. This is huge for companies that are trying to build their network of clients and being able to reach out to them in real-time. Facebook gives that ability to companies and individuals trying to market themselves or their company brand out to the masses.

Are you a CPA Affiliate and still struggling and wondering how some other CPA affiliates are raking in commissions. I will reveal to you how to use Facebook Ads to promote CPA offers. I highlighted some major and common problems most CPA affiliates that are struggling to convert the offers they promote what they’ve failed to do or probably don’t know how to do it… which are:

* Promoting Non trending or Non converting offers

* Amateur marketing or poor marketing

* Not building Email list

* No getting enough traffic or targeted traffic to build your list

* Not doing Email Marketing

This post is to show you one of the secrets of my conversions and what most CPA Affiliates does, too to convert… Read on.

Traffic is the major problem most online marketers, CPA affiliates complain about, now this method I will explain below will fetch you traffic but for a price… Facebook Ads===== traffic to your Squeeze Page (Build email list) ======traffic to your CPA offer landing pages equals to conversions.

Requirements are: * Facebook profile

Facebook profile

* Facebook Fan Page

how to use Facebook fanpage to promote PA offers

* Facebook ADS (paid ads)

How to use Facebook Ads to promote CPA offers

* Squeeze page

Building Email list using a squeeze page

To break it down, You need a functional Facebook profile, then you need to create a Facebook fan page specifically for the CPA offer you’re promoting, I call this method (FACEBOOK WEALTH FORMULA), that’s one of the methods I myself uses to earn more on CPA offers inclusive of my CPA students. The next thing is to build a Squeeze Page which will have an autoresponder optin form on it that will collect people’s email address and redirect them to the CPA offers you’re promoting which in turn converts into commissions for you when they signup with their email (Email submit offers). The easiest and recommended CPA offers to promote is Email submits which pays around $1-$8 per email submits depending on the CPA network you’re working with though.

After getting ready your squeeze page, setup a Facebook Ads of like $5 per day targeting US, UK,CANADA etc if the offer you’re promoting just needs US traffic then target just US only and to get more out of your Facebook Ads contact me to make a video for you or setup your Facebook Ads for you… Now when you get to the destination URL section of the Facebook Ad Manager, paste in your squeeze page URL in that section, don’t ever paste your CPA offer URL in that section or else Facebook will disapprove your ads. The process is simple, send US traffic through the Facebook Ads to your squeeze page, collect their emails and redirect them to the final landing page I.e the CPA offer landing page SIMPLE!

You will start earning commissions while you sleep. Earning money online needs you to apply what really works and doing it correctly, That’s all…

This method I explained up there converts any day anytime, you’re gaining two things doing this method which are (BUILDING YOUR EMAIL LIST & CONVERTING CPA OFFERS TO COMMISSIONS) with little money spent on Facebook Ads.

You will start email marketing through the Emails you’ve collected so far which is direct traffic to any offers you’re promoting, if you are able to use this method correctly I can assure you that you will start raking in commissions that very week. What are you waiting for, I want to hear your testimonials.

Facebook is the most popular social networking site in the world and is responsible for bringing almost a communication revolution to the World Wide Web.

Facebook use in current time is really very huge and has reached a level where the user base is roughly estimated to cover around 37 % of the total world population. Along with this huge user base the fake user base also has risen to an unexpected level of 27% of the total Facebook users. That means if you get 10 friendship requests a day then out of that 10 only 7 or 8 are real people and rest 2 or 3 fake.

Just like the virtual world, internet world is also becoming full of frauds. Starting from phishing scams to hacking, today’s World Wide Web is said to be only 65% original. This in turn means that rest 35% is fraud. Same is the case with popular social networking and micro-blogging sites like Facebook, Digg, LinkedIn, MySpace, Twitter etc. Some does it for fun and some for business.

Here are some of the reasons why Facebook is becoming a Fake-book:



1. Fun-book: The most common menace among youth is to set up fake accounts and fool his friends and colleagues on Social grounds. This fun habit of fooling others has given rise to fake account holders, sometime even in the name a real person who never used Facebook in his life.

2. Business book: Facebook danger is very brutal when we talk about the dangers to business. Nothing worse can hamper the business than a fake prospect. And with the rise of these fake accounts in Facebook every business requires to be smart while converting a Facebook lead to a prospect. Most of the fake business accounts are used by some companies themselves to promote their products. Because people find it more convenient to believe in a product or a service when an individual refers or endorses it. If you take a look at any of the Freelancing sites like Elance, GAF or Guru, you can easily find out some good numbers of projects posted to create bulk Facebook accounts. They are indeed about fake accounts.

3. Niche book: You name any niche and you find it within Facebook. either in the form of groups or fan-pages. And to grow the visibility of a group or a fan-page, the use of fake accounts is the best source.

With the growth of these fake accounts the risk of losing grounds in Facebook is becoming very high for everyone. So, it is an immense need that you know about the cautions to be taken. I am mentioning a few of these cautions here that I have found useful:

1. Look for the Address: Most of the fake users in Facebook do not have a proper address in their info page. So, look for that info page to clarify your doubts.

2. The profile picture: To amaze all of us, most of the fake accounts have pictures in their profiles. And they are merely collected from dating sites and other image sources. So, relate the image to the address or the age provided by the user. Believe me, it will tell you a lot.

3. Friends: If you see an account where the user’s address is somewhere in Chula Vista, US or London, UK and doesn’t have any friend from that region then you need to be cautious. This is just uncommon that a person doesn’t have any friend from his own place.

Keeping these 6 points in your mind while accepting any friend request in Facebook, will definitely save you from the Fake-book danger.

Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.

When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can’t expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.

Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:

1. Use at least one “action” keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.

   Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.

   You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as “lose weight today” or “lose weight faster.”

2. Don’t beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.

   Don’t make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.

3. Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.

   Note: if asking a question, keep it short and sweet.

With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find that your campaign is generating better results.

You all know that you can drive free traffic from Facebook and this is only one of many marketing opportunities provided by this social network. Some other opportunities include groups, pages, ads, and hashtags that are much better. But, before you start using them let’s try to understand why Facebook is important to marketers.

We cannot deny the existence of some other great marketing opportunities, but what sets Facebook apart is its reach. Being the largest social network, Facebook is used by thousands if not millions of users to reach almost everybody who uses the web, because even if they don’t use it daily, over a billion of people have Facebook accounts.

What also makes Facebook special is that is provide a lot of information on users interests. Thus, it means that when you are going to place an ad targeted at 25-35 year old females interested in hair care, Facebook can match this ad wonderfully.

Marketing Opportunities

Today Facebook has become one of the best marketing tools due to its exceptional targeting abilities in almost every niche. It provides a lot of opportunities both free and paid. Let’s analyze some of them.

1. Simple Posts and Comments

Ordinary posts and comments represent the main way to get visible. Of course, it’s not the shortest path to sales, but still it’s an effective method to get free exposure and build a network. Obviously, you could make sales, but this is not the main reason you are posting or commenting.

2. Brand Pages

Facebook pages are similar to profiles but designed for brands, companies and public individuals. Such pages are open for everybody. When people like a page, they will automatically receive updates each time you post new things. Due to Page Insights and Page Metrics you can get useful information about how well you perform, the number of users you reached and how many of them liked or shared a post, how many comments you got, etc.

3. Groups

Groups represent another way to engage with people around your product. Groups are like forums where you can always create and manage a new group dedicated to your product. Nonetheless, you should bear in mind than this is time-consuming and if you take off, think of whether you can do it or not.

4. Ads

Ads are not free as other Facebook options, but they have a lot of advantages. If you know what you are doing, Facebook ads can be really effective and bring amazing results.

5. Hashtags

Hashtags were generated on Twitter where they have been popular. They are advantageous for both marketing and SEO since they are a kind of keywords. In order to benefit from hashtags, you must use them on public pages or posts only.

These marketing opportunities provided by Facebook are highly effective and if you have the time and money to take full advantage of them, you can see overwhelming success.

Do you know that social media is a great resource for networking? Not only do the social sites allow for you to connect with people, worldwide, but also builds your business. How? Let’s go through Facebook, one of the popular social sites,

Facebook is a wonderful place for people who want to build a fan base. You do this by signing up (it’s free) and creating a business page. To do this, first go to Facebook.com/pages and click “Create Page” in the upper right hand corner. In the drop down menu, you need to choose a category. You would choose Brand or Product. Click on the Facebook terms and conditions. Facebook will walk you through the set up the process. It is my suggestion for you to link to Twitter from your Facebook by going into their settings and link their Facebook page to your Twitter Account to save time and allow you to be more places at the same time. Once your Facebook Page is set up, it is very important for you to post.

You will see a screen appear that will ask you to select a category from the following list:

• Local Business or Place
• Company, Organization or Institution
• Brand or Product
• Artist, Band or Public Figure
• Entertainment
• Cause or Community

Fill in your information.

Once you select the category for your business, you can fill in the name, address and phone number. Check the box next to “I agree to Facebook Pages Terms” and click “Get Started.” You’ll see a Page that will ask you to confirm your Page Category and be able to update the category you chose.

You will need to add an jPeg image. Be sure it is a good photo taken by a professional. Having no photo is unacceptable looks like you’re a bot. Please take note that FB will only allow (properly apply) profile photos that are 180 pixels wide.

Invite your friends, tell your fans, post status updates often, and suggest your page to friends. You can do this under “Find Friends.”

Upload a picture for your page cover. It can be a logo, a photo of a store or a photo of a person – whatever makes the most sense for building your brand. The file needs to be smaller than 4MB, and it can be square or a vertical rectangle. Choose an image that isn’t square. The max size can be 180 x 540 pixels and try to use all the space available to include a logo, photo and perhaps a tagline or some descriptive text. There’s no reason to confine yourself to using a square image just because you’re worried about how the thumbnail will look. Once you upload a photo you simply use the “Edit Thumbnail” option to select a square portion of the vertical banner that works best for the thumbnail. Your banner may have to been cropped to select the top portion with the text logo.

Begin your Page started off with some “likes” by recruiting your own friends. Start typing in names and when you drag the cursor over someone’s name, it will highlight in blue. Click once to check the person and add them to your invite list. Click “Selected” to see who’s on your invite list. When you’re ready to invite, click “Send Recommendations.”

You can also “Import Contacts” from your mailing list on various email accounts. You do this by uploading a contact file from an email account. Click on “Import Contacts” to reach out to your email contacts about your new Page. You can upload a file (Outlook, Constant Contact are examples) or you can enter your email login info so Facebook can access people in your email contact list. Check the box next to the names you’d like to invite, and you can preview the invitation to see what it’ll look like. For people who are already on Facebook, they’ll get a “Recommended Pages” widget on their Facebook, while everyone else will get an email sent to them. Next is a sample of an email your prospects will receive:

Your company name is inviting you to join Facebook. Once you join, you’ll be able to connect with YOUR PAGE, along with other people you care about and know.

Then, begin writing once you have some fans.

For status updates, you can either share with everyone or you can target by location or by language. Targeting comes in handy if the page is for a business with several locations in various states, especially if there is a contest, event or update that is only for a particular city.

To post a link the proper way, click “Link” and paste the URL. Click “Attach.” Once you “attach” the URL, you’ll see that the text and photo from the page you’re linking to will populate automatically. You can change the title, paste different text into the snippet, and change the pictures (if there are several options, indicated by the “Choose a Thumbnail” prompt):

This is the best and cleanest way to link to another page. The post looks better and it will perform better if the link is attached instead of typed in to the status.

Once you have 25 fans on your Facebook Page, any of a page’s admins can reserve a vanity URL. Go to the User Name page, select the Page name from the dropdown menu and then write in the name you’d like to use. Click “Check Availability.” If it’s available, a prompt will ask, “Are you sure you want to set [URL] as [Facebook Page]’s user name?” If so, confirm to lock in that URL – and keep in mind that you can’t change the URL for a Page once you confirm.

Facebook Insights is a great tool that can help you figure out when to post and what kind of content does well. You can keep watch your activity by clicking “Facebook Insights” on the right sidebar, just below the admins tab.

In the “Admins” section of the sidebar on the right, click “See All.” A new page will appear with the names of the admins. To make someone else an admin, just type in their name (it’ll come up in real time.) There is no limit to the number of admins a page can have. Admins are kept in touch about what does on the page, including comments and posts so that your company can interact with its fans, via email.

A full 180 x 540 pixel sidebar is impressive and provides a bigger “canvas” with which to convey our message. There’s more room for creativity. Cut off logos can be avoided by little adjustments in the positioning of the logo within the sidebar.

Once you’ve set up the Page, the interface changes if you’re looking to import/suggest. On your Facebook Page, click “edit page” (top right) then “marketing” then tell your fans.

Facebook is definitely going to be playing a larger and larger part in the future for businesses, especially small ones

This article was written by Dr. Joyce Knudsen, Ph.D., AICI CIM, a leader in the field of communications, a published author and originator of home study program, worldwide.

Facebook has literally outgrown its initial status as one of the most popular social media sites. It is now one of the major business advertising platforms. This is so because of it’s over a billion registered users and the millions of users who visit the site everyday. The fact that it has such features as Like, Comment and Share makes it possible for word about your business to reach out to a significant number of users in a very short time. Like with any other type of advertising campaign, successful advertising on Facebook requires that you amass a significant number of potential customers.

The first step to advertising on Facebook requires that you create a Facebook page from where you will be able to advertise. However, you need to realize that your potential customers will not simply find you on Facebook. You need to embark on announcing your presence on Facebook in any way possible. In case you have a traditional website, ensure that you have a “Find Us on Facebook” button that visitors to your website can use to follow you on Facebook. You need to go further by printing the button on all your marketing materials including brochures. You also need to make it easy for your potential customers to find you on Facebook. This you can once again do by having your Facebook page’s URL on all your brochures and marketing materials.

The secret to advertising successfully on Facebook lies in having as many friends or followers as you can. The benefit of doing so lies in the fact that as your followers comment, like or share your Ad with their friends or followers, word about your Ad reaches out to many, increasing the possibility of some of them buying into your Ad. Depending on the way you craft your Ad and what your Ad is all about, you may be surprised how viral your Ad becomes, which is good for your business.

Apart from creating Ads, you can effectively advertise on Facebook by engaging your followers and creating engaging content-rich posts is a sure way of engaging with your followers. The fact that they are in a position to comment, like and share your posts with their followers further increases your Ad or business visibility, in effect increasing the possibility of making sales. Closely related to this is making use of Facebook Offers. This is a feature that allows you to offer attractive discounts to your existing and potential customers. You can effortlessly create an offer from the Ads creation tool.

Effective use of Facebook Ads is another wonderful way of advertising on Facebook. Using Facebook Ads gives you the opportunity to target a specific market you intend your Ad to reach. You have the options of specifying age, location, gender and interest of Facebook users you prefer your Ad reaches. Compared to other advertising channels, advertising on Facebook is not only effective but cost effective as well. It is indeed one of the most effective ways of building a loyal customer base.