Every aspect of eCommerce site matters to them, from website speed, product displays to payment and product reviews when it is comes to buying. Studies on online behavior revealed that every shopper's attitude, intentions and preference vary with the situations. They have many shopping orientations regarding the convenience, choice of style, price, trustworthiness, etc. before they seal any deal. So, it is primarily essential for every retailer to consider all the behavior triggered factors if they want to have an upfront online store that caters to all conditions of the buyers.

The following points explain what are those characteristics of an eCommerce website that influence the purchase behavior of online customers.

Website design and usability

Visual appearance and user-friendliness of a site both decide whether a visitor to going to stay or will just stroll away. Clearly, a poorly presented site with dull outlook will turn them off. Similarly, complicated navigation can cause them to lose patience. So, retailers need to pay equal attention to the design as well as usability of the site.

Registration

Forced registration or sign-in cause many visitors to repel back, even after loading their carts with products because most find the process nagging, with too much information being asked to enter. While guest checkout is the best way to treat first-time visitors, optimizing the mandatory registration process for repeat buys is quite useful.

Load time

Customers satisfaction drops by every second increase in the time to load a website. So, to make sure no visitors return to the search engine for other peer sites as your site doesn't load quickly, optimize the website's speed. Ideally, 4-5 seconds load time make them happy.

Payments

Not just the checkout, but payment options also matter to a great extent in the buying decision of the customers. It's about trustworthiness. Many are not convinced not to buy at the transaction stage because there are no trust seals. Thus, retailers need to ensure that the checkout page bears trust badges, naming the payment gateway and also "Money Back Guarantee" badge can spark up the conversion rate expressively.

Live Chat

Who doesn't need help while buying things online? Many times, visitors want to directly talk to the sales team to clear confusion about shipping policies, enquire about any product, ask for a refund or solve transaction issues if any arise so. Live chat helps them do so and studies on online shopping too revealed that Live Chat features boost repeat purchases.

Customer reviews

Online buyers are more calculative than in-store buyers. They go through reviews, ratings and feedbacks for any product from the early behaviors before finalizing their order. So, make sure your site has a proper section in every product page where customers can drop in their ratings, opinions and experiences about a product.

All said and done, if you want to step into the online market and survive with head held high, then you need to follow what their hearts want. These are the most crucial influencing factors in the eCommerce site that can make or break the buying decision of the visitors. So, you need to incorporate them right when it comes to building your own shopping site.

SHOPIFY, a Canadian based eCommerce company with its headquarter situated in Ottawa, Ontario is worldwide famous for its proprietary eCommerce platform establishment for online stores, eCommerce sites and retail point-of-sale systems.

With the launch of Shopify in the market in 2004 and integrating advanced features in this platform till date, the days are gone of having to worry about all the head-scratching issues and works that comes with setting up a website right from scratch, that too just to run our own online store.

Shopify undoubtedly is one of the most popular choices among the customers to set up their online store. It offers tons of valuable extensions, and its ace in the sleeve – the simplicity of interaction.

WHY SHOPIFY IS WORLDWIDE FAMOUS:

No doubt, Shopify is famous worldwide, but let us have a look at the points that prove these words valid:

Shopify Is A Fully Hosted E-commerce Platform:

Talking about the features of Shopify, the first comes out to be, Shopify serves as a fully hosted eCommerce platform. This means we no longer have to have a separate payment integration method, site content management, and web hosting. All these come in the same pack and all we need to do is to provide our customers products and services.

Great Customer Support:

This point serves as one if the best feature of Shopify! Shopify’s great customer support dramatically not solves the problems that can arise when having to learn a new system but also reduces the stress of the customers.

It is unique as it offers chat, Email along with 24/7 phone support enabling us to actually speak to someone in our moment of need, rather than leaving us to pull your hair in frustration!

Functionality:

The functionality of the Shopify is so advanced that it provides us with an app/plugin style platform which allows us to download, install and fully customize the website and provides the surety to enhance the sales and leverage on social media.

Not only this but; Shopify also provides us with features such as accounting, inventory management along with business reporting. We can even add email autoresponder integrations which can help us to automate and run our business on autopilot!

Marketing Capabilities:

Shopify provides us with ultimate marketing capabilities such as detailed data analysis and marketing abilities. This basically includes a built-in blog for us to write blog posts and create content to market your products. As blogging can be one of the fastest ways to increase our online visibility and boost our website SEO rankings, helping us to drive customers to our website.

Shopify also allows us to create quick and simple website landing pages which can directly attract the customers towards our business. It simply the things by using tools like Google AdWords and Fb Advertising and allowing customers to easily make purchases.

Other effective marketing features include the Abandoned Cart Recovery feature where we can get Shopify to send a targeted email to the site users who for whatever reason ended up abandoning their cart that too after almost completing a purchase.

WHY CHOOSE SHOPIFY FOR E-COMMERCE STORE SETUPS?

With most platforms, when we want to develop an eCommerce site, we are going to spend many days to develop the site as per our expectations but Shopify shows the points of figuring out how to use time efficiently with its advanced features. With Shopify, it’s all pretty much intuitive and attractive.

Shopify is an incredibly reliable platform. This platform, for example, brings, even more, options and features for our marketing operations to run as they should but in much effective manner.

The main point because of which Shopify gains all the attention in developing eCommerce site is; Shopify allows us to have full control over the appearance and setup of our store and Shopify truly is great as it is one of the CHEAPEST, fully integrated and fully hosted website solutions.

Basically, SHOPIFY LETS US FOCUS ON WHAT’S IMPORTANT IN RUNNING OUR BUSINESS! Now if you’re struggling with understanding what website hosting is or even how websites work; or if you are concerned and thinking about getting your eCommerce site developed, you are welcomed to Shopify development company.

CONCLUSION:

2018 is the year of action. This is the year to give a great head start to your thoughts on developing a perfect eCommerce site and to convert your thoughts, ideas, and dreams to reality.

So, in order to turn thoughts into reality, you can get in touch with an eCommerce development company and can know the further features and can know about their insights on maintaining an eCommerce site based on renowned “SHOPIFY” platform.

Pricing your products as an ecommerce store owner can be one of the most difficult jobs you will ever do in that business. Although pricing is not always a deal breaker for consumers, as often they are not simply looking to buy the cheapest product, it’s always an important part of the equation.

In essence, you have to figure out the right balance of profit-making per unit and the optimum number of purchases. There are plenty of strategies to price your products and help you do the above, but the best way is to usually mix at least 2 strategies.

Pricing can really make or break your ecommerce business, so it’s important to spend enough time here to get it right. Also, don’t forget that depending on your overall strategy you can add other tactics into the mix to increase the profit from each customer and their lifetime value.

Before we dive into the strategies, let’s get our facts straight first. You need to know the following before you develop a pricing strategy or formula:

1) The margins of your products.

This is relatively easy to do. You calculate the cost of each unit of a specific SKU (transit to your warehouse and any other fees included). Then you try different prices and you simply follow this formula:

(Price – Cost) / Price

This simple formula will give you your margins for each product. Under no circumstances should you put a price on that product that results in a negative number.

2) Cost of advertising.

Are you going to advertise your products? Chances are that you will and most probably online.

You should add to your costs the cost of advertising to promote that specific product or simply divide it between all your SKUs.

For example, if you spend $3K each month on Google AdWords to promote your products and your ecommerce store, you should divide that between all your products equally.

With those 2 basics out of the way, let’s move on to some simple pricing strategies for ecommerce businesses old and new. Remember that you can use any of them or ideally a combination of them. What works best for you will depend on your location and market, don’t blindly copy others.

Pricing Strategy 1: Cost-based Pricing

This is one of the most popular and simplistic pricing strategies both for ecommerce stores and brick and mortar retail stores.

The way it works is by simply taking the cost of a unit as identified in step 1 (transportation and other variable costs included) and then either simply add the desired margin on top of that or a simple fixed amount of money that you deem optimal. The total amount will be the final price of the product.

The 2 challenges with this approach are that you have to figure out the exact cost of each unit without forgetting any costs out and that you have to know that cost in order to always stay above it during promos etc.

If an ecommerce business has really nailed down its operations aspect of the business they can easily utilize this method with minimal effort.

How much overhead you will add is up to you, but usually, the employees’ salaries are left out of the equation.

The second tricky part is how much profit to add. A part of it can be done from experience and another part (or the whole part) from tracking competitors’ prices that sell the same or similar products.

Pricing too high or too low can cripple your sales. Doing a check of your competitors by hand first and then regularly with a software can help you stay on top of them.

Pricing Strategy 2: Market-oriented Pricing

Expanding from the last section of the previous strategy, this strategy is also called competition-based strategy and it factors in what your competitors are doing and in what condition the market is in.

This is a good strategy for commoditized products and if you can compete on price. Usually, this is paired with another pricing strategy like #1, cost-based pricing. In essence, it helps you identify when to lower your prices in order to get more sales, but without compromising your profitability from #1.

Not only that but when your products are too low, you can also increase that price, remain the cheapest vendor and squeeze that extra profit.

Pricing Strategy 3: Consumer-oriented Pricing

This is also called value-based pricing and it’s usually for non-commoditized products. In these cases, the value is usually sold and the price has just to be reasonable.

For example, a novelty product that might not have direct competitors can follow that pricing strategy, while highlighting its benefits over older or other competing products.

Conclusion

Focusing solely on revenue and number of sales might prove disastrous if you don’t have a solid and profitable pricing strategy. By utilizing pricing tools you can always stay competitive and paired with the right pricing strategy you can keep your sales and profits up and to the right!

Augmented Reality’s foray into eCommerce has transformed the future of retail unprecedentedly. Its beautiful trait of creating immersive shopping experiences to products by its ability to superimpose the digital information onto the physical environment has opened an avenue to brand new consumer experiences.

The AR-powered eCommerce apps are enhancing the online shopping experience by bringing the products to life using realistic and interactive versions of products.

Online shoppers have always faced an inadequacy in testing the products and experiencing them in a real-time environment which often led to increased cost, time and money. But with the invasion of AR in the retail landscape, technology shoppers can get the truer sense of the dimensions and details of the products.

Here in this article we will explore in detail how Augmented Reality is positively impacting the eCommerce or online retail experience of consumers and directly affecting the bottom line of brands.

1. The Virtual Try-on Feature to Enhance Shopping Experience

This AR feature allows consumers to virtually see the product in the real physical environment. Makeup tutorials, 3D virtual try on glasses, home furnishing apps are some of the popular sectors taking advantage of AR solutions. This feature helps shoppers visualize how the products will look in the real-time.

2. The Virtual Cloth Fitting App to Personalize Online Shopping

This AR-based body measurement app is changing the way how customers shop. It helps consumers personalize the shopping experience by allowing them to see what clothes will look like on them and what size would fit them.

3. Improvising the Purchase Rate by Reducing the Return Counts

AR helps in improving the purchase rates by helping consumers to guess the actual size of the product that would best fit their body through which they can nail the right apparel fit by processing accurate measurements and reduce the count of product returns.

4. Replication of In-Store Experiences

AR is helping brick-and-mortar businesses get innovative by helping them turn their store layouts into an interactive shopping experience. The virtual shopping stores provide consumers a fabulous retail experience without the need to stand in long queues.

5. AR for Marketing Campaigns to Boost Sales

AR offers brands an opportunity to win over the marketing edge. Brands are now able to create user-generated content via AR apps. Advertisements created by AR apps help marketers to build an emotional connect with customers.

Final Words: Brands are trying to push AR forward in their eCommerce apps as a tool to realistically motivate customers to believe in their product. There is a wide range of top-selling brands using this technology and creating personalized interactive digital apps. From Sephora, Quiver, Net-a-porter to Lacoste and Ikea many companies have tested their campaigns and are now running them successfully!

Augmented reality app development is still a new feature on the eCommerce landscape but is poised to become a necessity in the coming years. For the brands that are looking to develop eCommerce apps should invest early in the AR and enhance their customers’ shopping experience.

Basically, eCommerce alludes to business exchanges led on the web. This implies at whatever point you purchase and offer something utilizing the Internet, you’re engaged with eCommerce.

It was August 11, and it was 1994. Around twelve that day, Phil Brandenberger of Philadelphia signed into his PC and utilized his MasterCard to purchase Sting’s “Ten Summoners’ Tales” for $12.48 in addition to transportation.

That story may not sound excessively energizing today, but rather around then, this specific exchange impacted the world forever. Why? Since it was the first occasion when that encryption innovation was utilized to empower a web buy. Numerous think about that minute as the principal “genuine” web based business exchange.

Obviously, internet business has developed significantly from that point forward. BigCommerce refers to that online business is growing 23% year-over-year, and as per eMarkerter, worldwide web based business deals are required to top $27 trillion out of 2020 – and that is only measurements for the retail division.

In this resource, we take a deep look at the eCommerce industry how it came about, what types of merchants are out there, and what platforms enable online selling.

Well also shed light on notable eCommerce success stories and flops to give you a better idea of what it takes to succeed in this industry.

Sorts of eCommerce merchants

There are numerous approaches to arrange eCommerce sites. You can sort them as indicated by the items or administrations that they offer, the gatherings that they execute with, or even the stages on which they work.

In this guide, we’ll take a gander at all three perspectives to give you a reasonable picture of what sorts of eCommerce destinations are out there.

Arranging eCommerce traders as per what they’re offering

How about we begin with the items and administrations ordinarily sold on the web. The following is a rundown of eCommerce shippers as per what they offer.

1. Stores that sell physical goods

These are your regular online retailers. They can incorporate attire stores, homeware organizations, and blessing shops, just to give some examples. Stores that offer physical merchandise exhibit the things on the web and empower customers to include the things they like in their virtual shopping baskets. Once the exchange is finished, the store regularly dispatches the requests to the shopper, though a developing number of retailers are executing activities, for example, in-store pickup.

A few cases of these eCommerce stores incorporate eyewear retailer Warby Parker, menswear store Bonobos, and shoe retailer Zappos.

2. Service-based e-tailers

Administrations can likewise be purchased and sold on the web. Online experts, teachers, and specialists are generally the ones taking part in eCommerce.

The purchasing procedure for administrations relies upon the dealer. Some may enable you to buy their administrations straightaway from their site or stage. A case of this originates from Fiverr, an independent commercial center. Individuals who need to purchase administrations from Fiverr must put in a request on the site before the dealer conveys their administrations.

Some specialist organizations, then again, expect you to connect with them first (i.e. book a counsel) to decide your requirements. Website architecture organization Blue Fountain Media is one case of a business that does this.

3. Digital products

eCommerce is, by nature, exceedingly advanced, so it’s nothing unexpected that numerous vendors offer “e-merchandise” on the web. Basic kinds of advanced items incorporate eBooks, online courses, programming, designs, and virtual products.

Cases of traders that offer digital products are Shutterstock (a webpage that offers stock photographs), Udemy (a stage for online courses), and Slack (an organization that gives continuous informing, filing and scan for groups).

Ordering eCommerce as indicated by the gatherings included

Another powerful method to characterize eCommerce destinations? Take a gander at the gatherings taking part in the exchange. These regularly include:

1. Business to consumer (B2C)

Exchanges occur amongst organizations and purchasers. In B2C eCommerce, organizations are the ones pitching items or administrations to end-clients (i.e. purchasers).

Online retail commonly chips away at a B2C display. Retailers with online stores, for example, Walmart, Macy’s, and IKEA are altogether cases of organizations that take part in B2C eCommerce.

2. Business to business (B2B)

As its name states, B2B web based business relates to exchanges directed between two organizations. Any organization whose clients are different organizations work on a B2B display.

Illustrations incorporate Xero, a web based bookkeeping programming for private ventures, ADP, a finance handling organization, and Square, an installments answer for SMBs.

3. Consumer to business (C2B)

Shopper to business eCommerce happens when a customer offers or contributes fiscal incentive to a business. Numerous crowdsourcing efforts fall under C2B eCommerce.

Soma, a business that offers eco-accommodating water channels is one case of an organization that occupied with B2C eCommerce. In 2012, Soma propelled a Kickstarter battle to finance the assembling of their item. The task was effective, and Soma went ahead to raise $147,444.

4. Consumer to consumer (C2C)

As you may have speculated, C2C eCommerce happens when something is purchased and sold between two customers. C2C generally happens on online commercial centers, for example, eBay, in which one individual pitches an item or administration to another.

5. Government to business (G2B)

G2B exchanges occur when an organization pays for government merchandise, administrations, or charges on the web. Cases could be a business paying for charges utilizing the Internet.

6. Business to government (B2G)

At the point when an administration element utilizes the Internet to buys merchandise or administrations from a business, the exchange may fall under B2G web based business. Suppose a city or town employs a website architecture firm to refresh its site. This kind of arrangement might be viewed as a type of B2G.

7. Consumer to government (G2C)

Customers can likewise take part in B2C online business. Individuals paying for activity tickets or paying for their car registration renewals online may fall under this classification.

The growing dominance of eCommerce is the success mantra for retail businesses at present. To grab a piece of the success pie, you too need to have an upright webstore. Retail giants like Walmart, Amazon have already ruling the virtual marketplace and even grasped the mobile market with eStore mobile apps. So, it’s high time you step ahead in the game and grow yourself from a regional/local business to an international brand. However, to leap ahead into the eCommerce bandwagon, you truly need to know the process and understand well what all it takes to launch your business as a powerful online store. Read on, the following section provides the guidelines on how to create a great store that can help you compete in the fierce market.

#1 Find out a profitable niche products segment

Amidst the harsh competition, it is wise to deal with what you are highly specialized in. Starting out a store with your flagship products (say electronics, sports goods) will fetch your more online buyers because that’s the first thing to come into their minds when they spell the category. Sort out a list of all those products that you think will give out more revenue.

#2 Study the market opportunities and decide target keywords

Once you have settled into the category of products you would be dealing with, jump into rigorous market research to know the gaps that you can fill with your offer. Know what is missing in present stores. It can be anything related to products or about customer services. Besides, use keyword planners or tools to know your stand in the keyword competition and target wisely.

#3 Choose a platform that suits your idea

Well, this is the most crucial step among all. You need to discuss or seek consultation from expert eCommerce development firms to help you pick befitting platform as per the type of your business. Further, you need to consider factors like scalability, flexibility so that it can accommodate the higher number of visitors or can be easily revamped when you get popular in future.

#4 Get a customised theme to lure visitors

Just building an eCommerce site isn’t enough. What if it does not go by the taste of your audience? So, you need to perceive first what your customers wish to see or experience when they visit a site and choose a theme for that.

#5 Emphasise on the smooth navigation

Responsiveness of the search function along with the feasibility of product categories is an essential condition for offering smooth navigation. Make sure that customers can get appropriate products/product suggestions as they type in the search box, can filter their search or directly get into the category/subcategory they want to visit from the main menu.

#6 Work on getting a great payment gateway with flexible options

No online business can make a real impression without an effective and flexible payment option. You should be a bit more cautious while choosing and integrating a payment gateway. Thus, try partnering with a great payment service provider with which you can provide multiple payment services.

Thus, if you want to take your retail merchandise to the web front like the prominent eCommerce biggies, adhere to this few pivotal steps and grab your position in the market.

Delaware, USA: OmnichannelCommerce has launched seamless integration between Vend POS system and various eCommerce shopping cart platforms. This bi-directional integration facilitates inventory uploading and web orders downloading through an automated process. The two-way automated synchronization is controlled and managed by Scheduler.

The integration, launched by OmnichannelCommerce, helps in managing in-store and web store operations as one unified platform. The unified integration helps in ensuring stock levels remain up-to-date and there is no over-selling across all sales channels.

“Our mission is to enable all sizes of retailers and brands sell online while minimizing their manual efforts of inventory management,” informed one of the top executives of the company in a recent interview. “The integration paves a way for thousands of Vend POS users who want to reach out to the growing numbers of e-shoppers in Europe, Middle-East, South-East Asia, Africa and USA region”, he added further.

The integrated solution is a ready-to-use integration between Vend HQ POS System and world’s top-notch shopping cart platforms including – Magento, Woocommerce, Shopify and Bigcommerce. The company has also developed Vend’s two-way integration with leading marketplaces Amazon and eBay, and niche-marketplaces such as Souq, Fancy, Farfetch and SmartEtailing.

“With the launch of Vend eCommerce integration, the retailers can easily map and move data between various fields such as SKU, description, stock, prices and images” shared the information by another Senior Executive of the company. “While downloading web orders into Vend, it brings order details and customer information to help order fulfilment process” he further said.

In nutshell, Omnichannel’s Vend eCommerce integration empowers brick-and-mortar stores to sell more products on local and global marketplaces efficiently. It eliminates manual data-entry; no more copy pasting. It helps in managing all your products in one place. It automatically synchronizes product information across all marketplaces and physical stores, while increasing customer satisfaction. Omnichannel’s Vend integration also supports bulk listings, products with variations such as size, color and range, image uploading, and accurate stock update thorough scheduled data transfer, web orders automatically download into POS.

About OmnichannelCommerce:

OmnichannelCommerce, HQ in Delaware, USA with development and support Center in INDIA, is a team of talented eCommerce professionals with over 18 years of experience exclusively in building eCommerce applications and multi-channel integrations for various POS systems, companies, strategic channel partners, POS and eCommerce store users. Therefore, integrating a Point-of-Sale System with various shopping cart platforms and marketplaces is our passion and core competence too.

Thinking of starting your own eCommerce venture? Well, in that case, you will need to build a website first. Starting a business involves a huge investment in diverse segments and building an entire eCommerce site is undoubtedly the most crucial part of it.

According to worldwide developers and market analysts, WooCommerce is an excellent choice for devising eCommerce sites for startup businesses. Why? Well, read on to know.

→ WooCommerce is Free

Yes! You read it right. You can get this amazing eCommerce development platform in free of cost. Worrying about the quality? No need to do that. Despite being an open source free platform, it is going to offer you extensive and out of the box features that will not only enhance the functionalities of your online store but will make it more flexible which is befitting for startup businesses.

→ Wide Customisation Options

In an eCommerce business, customisation of the store is very important. It can help you to present your online store the way you want. Suitable customisation makes your store unique and helps you to stand out from market competitors.

Multiple themes are available free of cost. You can choose any of these options that suit your business type the most. More interestingly, depending on the theme you select, you can make necessary changes in the colour style, CSS styles and experiment with the store features.

→ Familiar Friendliness

WordPress platform is pretty much popular as almost 51% of the hugely acknowledged websites are WordPress-built. WooCommerce is a WordPress plugin and most of the developers are already well versed with the diverse functionalities and features offered by WordPress.

Now, working with WooCommerce becomes extremely easier for them as they are already kind of familiar with the working environment. Working on a familiar interface definitely helps to avert major complications as well as to save time and bring out the best creativity.

→ Flexibility

When you are new in this eCommerce business and building websites, not having an in-depth technical knowledge is not a sin! The interesting fact about this platform is that it will not let you feel lost in the race. You can easily categorise your products, can add independent attributes, give your desired sale prices and many more.

Moreover, WooCommerce-built stores can sell any type of products including virtual, physical, downloadable and external or affiliate products. This utmost flexibility is one of the main reasons of this platform being very popular with the startups.

→ Easy Analytics

Accurate and precise store analysis helps to understand business owners direction of the business such as how the store is performing. Statistical figures such as total orders and sales, business graph, sales by date, individual statistics of customers etc. will help the store owners to understand whether the business is performing in an expected way or not. In this way, you can set your next strategies to enhance the productivity.

If you opt for WooCommerce platform, it will give you a room for future growth that is very crucial. Suppose you started as a startup and now, your business is expanding. In this platform, making necessary changes will be extremely easier. Additionally, the vast range of available plugins is another reason behind its immense popularity.

So, if you are looking for such a platform that will give a professional look to your business site yet simple in nature, yes, this is the best option for you!

If you have an eCommerce store, whether you sell physical products or digital products, here are 5 easy ways to market your products.

1. Build an Email List

To build your list, you can offer coupon discounts if they sign up, sign up everyone who buys from you, and maybe give away a free digital product to your subscribers that relates to them and solves a problem for them. It’s easy to create a free PDF checklist or something that relates to the types of products you sell.

2. Start a Niche-Specific Group of Users

Another great tip for marketing your eCommerce store online is to start groups and forums using social media (like Facebook groups, for example) to create user-specific groups. So if you sell cat toys, you may want to start a cat lovers group where you can interact with cat lovers and then also give them first dibs on any sales or new products.

3. Run Facebook Advertisements

Instead of running a Facebook ad for your entire site, run advertisements for selected products or services individually. If you grab a Facebook pixel, you can install it onto your site by following the directions given by Facebook, or by hiring someone who knows how to do it such as your web designer or a virtual assistant. The pixel will then target only people who have already visited your site with the advertisement that you run.

4. Post Informative Content Often

Even an eCommerce site can have a blog that enables you to post informative content that engages, educates, and informs your audience about your products, as well as how to use them. You can publish case studies, user-generated content showing users of your product using it in action, examples of how to use your product, tips on using your product, and so much more.

The more useful, valuable, and informative the content is, the better. If it’s interesting and engaging, that’s even better because people will share it. It also gives you something to promote on social media.

5. Mind Your SEO

Product descriptions, product titles, and how you name the images of your products are all very important for the health of your search engine optimization. Don’t ignore any of that, thinking it doesn’t matter just because your customers can’t see it. The search engines see it and they use it to deliver your content to your audience, so don’t skimp on these important aspects of SEO.

A little bounce rate is quite normal. But, when your site experience higher of it, it’s scary. You are obviously losing a considerable number of visitors who could have otherwise stayed and ordered something. So, what’s making them move out of your site so sooner i.e. within 5 seconds? Yes, a bounced visitor is someone who has left the site within just 5 seconds of visiting without making a move to any other page or pages. For this reason, bounce rate is considered as one of the chief success metrics by the retailers. The lesser it is, the better.

Besides, the bounce rate is also taken as a parameter by Google to rank the site and hence higher rate can take your site down in the search engine results. Consequently, a climbing bounce rate is an alarm to the eCommerce merchants. There are many effective ways to keep it under check and push visitors to step ahead in the conversion funnel of your site. Here they are.

Optimise the position of every CTA (Call-to-action)

The only thing that can drive a visitor from any of the web pages to the checkout point is a CTA or Call-to-action tab. So, check whether the CTAs of your site is positioned appropriately at the most obvious places which visitors can see instantly and take decisions about checkout. Besides, you need to optimise the place of CTA to help visitors know who you are, what products you have and so forth. Put slogans and quirk descriptions. Make the CTA tab bold and vivid. In every way, make the CTA honest as well as convincing.

Maximise the loading speed

Isn’t it evident that your website has more bounced customers because it loads slowly? Visitors expect a site to load in a couple of seconds and hence they will immediately back out and switch to any other site shown on the search engine results if it loads too late. Find out the root causes of your slower load speed, like heavy images, more scripts, increased HTTP requests and so forth. With the help of your eCommerce developer, optimise them for unhindered speed.

Work on the content

Sometimes, visitors leave because they do not get clearer information or the ideal description that they wished for. Also, they are not going to read too much. Review and modify your content, keep it precise and make it as helpful as possible to the targeted buyers.

Put things that would engage visitors

Another useful way to check the bounce rates is to engage the visitors at the first instance. Place a provocative banner in the landing page, use a catchy title, showcase your benchmark products in bundles, put videos, and do whatever else needed to grasp the interests of the visitors. Putting up interactive elements on the landing page would entice them at once to click ahead for checking up the products.

Oversimplify the navigation of the site

The better visitors can understand the navigation path of your site, more likely they are to stay. Just after visiting your site, they should be able to understand where’s the menu, how to search a product, where to click for placing the order, and everything else about the navigation.

Put your top offers at the visible area of the page

You can play with the urgency notion to hook your visitors. Place the best deals with time-bound on the banner or top area of your home page that is visible to everyone even before they scroll down. Displaying limited time offers can bag your website many customers spontaneously because a lot will think of losing the offer soon and hence proceed to buy.

Bounce rate is inevitably a deceptive key performance indicator (KPI) which signals how your website is performing in capturing the attention of visitors. Adhering to these above tips will help lowering it a lot as they are brought to you hereafter prioritising the visitors’ behaviour that causes them to leave a site.