Make Your E-Commerce Site A Success?

Why are you willing to spend the next two years working every available minute to make your e-commerce site a success?

Perhaps you are working a 9-to-5 job that no longer excites you. Maybe you're recently retired and starting a second career as an entrepreneur. You could have a stay-at-home mom looking to supplement the family income or perhaps you've lost your job in a tough economy and are looking to strike out on your own.

Whatever the situation, you need to be realistic about the trajectory of your e-commerce venture. Rome was not built in a day and although there are plenty of information products out there that practically guarantee you tens of thousands of dollars at the push of a button, that's not how the real world works.

It takes time to establish and grow your business. Someone once told me that you have the choice of working 8 hours a day for someone else or 16 hours a day for yourself. That's about right. Sounds daunting, right? There you go again Captain Buzzkill.

It is daunting. It can also be tremendously rewarding and fun. The journey to success as an online retailer requires commitment and patience. It's not a hobby and if you treat it as such, you will only earn "hobby" money.

If you are in a difficult financial situation, now may not be the time to start your online business. Launching an e-commerce site requires a financial investment. That investment is not nearly as substantial as opening a brick-and-mortar store, but you can not get started without being able to spend some money on your business.

Over the last five years, I've been a member of a number of different e-commerce and internet marketing forums. I've gone from the guy who asks a lot of questions to the one who answers them. The thing that bums me out the most is when I read a post like this:

"Hey everybody, brand new to the forum. I've lost my job and do not have any savings so I need to make money quick.

Yikes. He's in for a rude awakening. You just can not start a business in desperation mode. More than likely, you'll end up even more frustrated and desperate. I'm sure there are a few exceptions to the rule out there, but by-and-large you've got to be able to operate from a solid financial foundation to launch a successful business.

So be honest with yourself about whether you are in a position to make the financial commitment necessary to get your startup off the ground, even if the investment is a modest one.

B2B Shopping Cart – What an E-Commerce Business Takes to Be Successful

Online shopping is giving e-commerce businesses more and more room to flourish. E-commerce businesses have now been improving and developing with astonishing pace. E-commerce is basically doing trade online; buying and selling items on the World Wide Web rather than local stores and shopping malls. There are many different modes for selling online and every mode needs a different king of shopping cart.

Every business to business (B2B) online store needs a B2B shopping cart . Use of the right product and the right type of shopping cart affect your business.

Before going on further with B2B shopping cart, let us discuss first what is meant by B2B? B2B, as written above, means business to business. E-commerce, as with real life trading, deals in different aspects of trading.

Some trade with consumers, some with other business, some trade from consumer to business and some trade from business to consumers. B2B, as stated earlier in this article is business to business trading.

The point in e-commerce is the issue of secure payments, valid transaction and transfer of money from shopper's credit card (or bank account) to a website and to website to owners accounts. This wired connected worldwide trade – the e-commerce – just like real trade has different forms and types with different benefits and drawbacks.

All types are different ways of buying and selling services and products. Some types of e-commerce are Consumer to business, business to consumers, business to employee and consumer to consumer. All of these have different modes and limits of transactions and payments.

Business to business is relatively new in e-commerce and getting more popularity than previous types of e-commerce and having a good shopping cart software review is important. According to a rough estimate, there are almost 90% of transaction made on internet are made via B2B e-commerce type as it allows large amounts o secure and quick transactions amongst business partners to improve their business which in due course increases their profits.

This is the main reason it is more common in practice where there are online store and e-shops. Owners of online shops and e-stores prefer this practice of transaction over any other form of transaction as it is quick and more reliable.

Business to business software that is used in online stores and websites and blogs that allow people doing shopping and buying services online is called B2B shopping cart. This software is featured with many of the common tools as the standard shopping cart software has.

Among the advantages it has is cost-efficiency. You do not have to spend millions to have a shopping cart. B2B shopping carts unable you to have your store open 24/7 and to have customers from all round the globe. To be exact and accurate, you're having a store that can be visited from everywhere in the world wherever the World Wide Web (the internet) is accessible.

Impact of Mobile Apps on E-Commerce

The impact of mobile devices and technology on both business and consumers has been major in past few years, especially on E-Commerce and will be even more dominant in the coming years. It is predicted that usage of mobile data will increase by 80% in the coming 5 years. Below are few most noticeable ways that show how mobile applications have changed the face of E-Commerce:

  • Mobile Commerce and Shopping

Due to the increase in demand, it is very important these days for E-Commerce portals to have their mobile app developed because about 75% of traffic is being coming from there. Due to ease of use, users prefer shopping on mobile app instead of reaching to the laptop or even opening the site in mobile browser.

  • Purchasing practices

As per the statistics, most of the mobile app purchases happen within fraction of seconds. Users do not take time to make decisions and there is ease of payment too with the apps.

There is no doubt that mobile apps keep the customers engaged for a longer time if they are well developed and have a good UI.

  • Increase in reliability

When an E-Commerce app is secure, loads fast, provides a perfect UI experience with no crashing, users will find the brand reliable. Reliability is a factor that has the most dramatic impact on the business of a mobile app. The brands that have earned this perform the best.

  • Brand loyalty

If you have an e-Commerce app that is feature rich and is not too heavy, it will not take longer to be customer's favorite. Some people have limited space in their phones so once they generate a loyalty towards your brand they will not be interested in installing 50 other E-Commerce apps and will return to your app time and again.

  • Trust

Trust has always been important when there is anything that involves payment. With the increase in mobile apps and the positive reviews that they have garnered all over for security and privacy, people are no more viable to make payment with their cards for shopping online.

  • Have a plan?

Do you think it is high time for you to adapt to mobile application and get one developed soon? We are here to help you.

When you set out in search of mobile app development services, the primary thing to look out for will be whether they understand your needs and are able to give clarity to your vision.

E-Commerce Website Maintenance

Electronic commerce or e-commerce refers to a wide range of online businesses activities for products and services. E-commerce has completely revolutionized the system of communication and has transformed the way consumers purchase goods and services. It helps to sell products and services economically. Continuous improvement and timely changes are essential to keep it up-to-date.

Shopping cart is like a storefront where you can display your products, catalogue, price etc. The consumer comes to your store through website and selects the item which he requires and pays the amount for the item selected. He would be given an option for paying through credit card or pay pal and complete the transaction.

Once your site is up and running, regular maintenance will ensure that your systems operate efficiently and your online campaign operates profitably. You need to maintain the site, constantly review how well it is operating and consider new opportunities and ways of working.

The maintenance for e-commerce websites involves real time tracking of transactions, e-tailing of products using a robust and scalable backend module, secure electronic transactions and the remote management of logistics including the tracking of users, process and information.

To maintain your ecommerce website’s appeal and professional look, you need to establish credibility and trustworthiness. It includes-

1. Make sure that the content of the site is accurate and updated regularly. This will help in promoting a positive image for the business and attracting visitors to the site.

2. Customers are more interested in benefits verses features. Try to provide information about products such as statistics, detailed descriptions etc.

3. E-commerce websites have a lot of functionality behind them other than just shopping carts and checkouts, such as newsletters, featured products, specials, newly added items and other custom features depending on your online store. Updating and maintaining them in a daily basis is very crucial.

4. Optimizing new products on the store and generating product feeds is also very important while maintaining the ecommerce site.

5. Protect your ecommerce website against threats posed by hackers, viruses and fraudsters. Identify the risks that they pose and implement appropriate security action to counter them.

6. It is a good idea to include a privacy policy explaining your customers how to use and protect their information as well as a terms of service agreement, which outlines the details of services and products provided to the customers.

7. Identify new opportunities like m-commerce to sell new services and to operate existing businesses more effectively.

How To Start An E-Commerce Business

The growth of e-commerce businesses is on the rise. The credit goes to the increasing use of the Internet and the growing market of the smartphones. Therefore, even small retailers are launching their online stores. If you want to start your business on the web, we suggest that you follow the tips given below.

Methods

Businesses done online are known as e-commerce. Nowadays, you can use either of the two methods to launch your store on the web: you can start either an e-commerce site or join a marketplace online.

  • Proprietary e-commerce website

Starting your own e-commerce website is a difficult option as you have to develop a website, a payment gateway and then you have to launch a marketing campaign to get the word out about your products. Also, you may want to keep in mind that starting an e-commerce business requires a long-term commitment on your part. Apart from this, you need to spend a lot of money if you really want to turn your site into a success.

  • Joining an established marketplace

Joining an already established marketplace is an easier way to go. All you have to do is get a bank account as well as a tax registration number. This will help you apply more easily. The e-commerce marketplace will handle everything else, such as payment gateway, marketing, technology, web development and web design, just to name a few. For a new seller like you, the workload will be reduced considerably.

Given below are the registration steps that you may want to take when getting started:

Registration

First of all, you may want to get your business registered. Once your company is registered, you can open a bank account in the company name. This will make it easier for you to get the tax registration number.

Tax Registration

To start selling online, you need GST registration no matter whether you are going to launch your website or sell through a marketplace. You have to get tax registration done.

Bank Account

As soon as you have incorporated your company, your next move is to apply for a bank account in the name of the company. If you are going to start a proprietorship firm, you will have to get the tax certificate as well. You have to get this certificate or you will not be able to get a bank account.

Payment Gateway

If you own an e-commerce site, you have to have a payment gateway in order to process the payments via debit cards, credit cards or internet banking, just to name a few. With a payment gateway, you can accept digital payments. With a digital payment gateway, the payment made by your customers will be transferred to your bank account without any delay. The payment may take up to 24 hours to get transferred to your bank account.

Remember: if you have plans to sell via the marketplace, you do not have to get a separate payment gateway. The marketplace gateway will be used to make payments.

So, if you want to start a business, you will have to meet the legal requirements given above as well as all of other requirements in your area.

Getting Started With E-Commerce

There is a big difference between launching an e-commerce site and "nurturing" an online store to profitability.

Building the store and loading it up with products is the easy part. Finding customers or "traffic" is not so easy. There's a statistic that gets quoted quite a bit that 95% of all e-commerce businesses fail within the first year. I believe that number is inflated a bit by the fact that starting a business in the virtual world has fewer barriers to entry than brick-and-mortar retail. Plenty of people dip their toe in the e-commerce pool because it does not necessarily require a huge upfront investment.

I hear where you're coming from, but it's important to understand that what you're planning is not easy. It will take hard work. On the plus side, you now have a blueprint to work from that that will help you sidestep the pitfalls that cause many to quit in exasperation.

I've shuttered the virtual doors of more online ventures then I now have in operation. Is that a bad thing? Not at all. I learned something from every store I opened and leveraged that knowledge to build better and more profitable e-commerce sites. Do not be afraid of failure.

Henry Ford, Walt Disney and Bill Gates are just a few of the iconic businessmen who have multiple failures and bankruptcies in their past. While I do not recommend going bankrupt as a stepping stone to success, I do encourage you to be willing to fail. Try new approaches. If you're going to fail, do it quickly and move on. The worst thing an e-commerce store owner can do is lose momentum because they are afraid of failure.

More than likely, you will stumble out of the gate. Just get up and keep going because the other 95% of people will not. That's your competitive edge.

Certificate of Formation

If you have settled on a limited partnership, LLC or corporation for your business structure you will need to file a Certificate of Formation. This is also commonly referred to as a Certificate of Authority. At the time of writing this in Texas, the cost of filing this certificate for an LLC or corporation is $ 300 and the form is available online. A limited partnership costs $ 750.

Completing the Certificate of Formation is a prerequisite for obtaining a sales tax authorization in most states if you are using one of the business structures that require this filing with the state.

EIN (Employee Identification Number)

While most of the forms you will file to get your business started are at the state level, a partnership, LLC and corporation must also obtain an EIN from the Internal Revenue Service (IRS). Again, this is a straightforward process and nothing to be concerned about, but it's still a required step along the way.

An EIN, also referred to as a Federal Tax ID because everything needs to have two names so that you are more confused, is used for tax reporting purposes. You'll need it to get your Sales Tax ID from the state. You can apply for an EIN online at irs.gov and there is no cost to do so.

Fundamentals Of An E-Commerce Website

What is E-Commerce ?: E-commerce is the technology which enables individuals and firms to trade, market, and do business online. Here the key points are there are no physical market and this model of retailing offers the flexibility that the consumer or customer can shop at the convenience of his home or office without actually taking the pains to go to the market and do the entire shopping. We know that traffic in some cities is a pain and the transportation element is completely erased here because the transaction is online. In the market you have to go yourself store to store and check the various options that are available and this is very tiresome where as people transact online they can check multiple options online, can view for example t-shirts that are offered by various brands at one click of their computer mouse.

Promotional Strategies: There are various promotional strategies that one can use of he wishes to operate an online retail store.

Pop ups: Website pop ups prove to be a great way to reach out to the browsers. Google and other online ads also contribute tremendously.

Networking Sites: Making a group on Facebook and Twitter helps the browsers contact conveniently, and any special requests that the shoppers might have can be interpreted here.

Advertising: Banners are put through the internet to attract browsers. These banners can direct them to your website conveniently.

Blog: Keeping your company's blog is a good option and it helps in keeping your firms image as a thought leader. Keep your blog update through and thorough. This way you can ensure that your readers are not lost. The readers in future might even become your customers.

Collaboration: You can collaborate with various brands and participate in events that help in advertising.

Technology used in E-Commerce: The technology used to build a trustworthy site should be chosen carefully. The website can be built with the most updated technology called PHP. It is easy to modify with PHP. Payment gateways should be effectively used. The user interface should be eye-catching, easy to use, interactive, and should have easy navigational facilities. Privacy and security is one of the critical aspect. Consumer confidence is a crucial part of the e-commerce industry. Without protecting your potential customer's data be it their financial data (credit cards information) or personal information, there would be absolutely no home for an e-commerce company to take off.

Functionality: This explains the step by step procedure when a consumer shops on a typical online retail (apparel) store.

Step 1: Welcome page appears

Step 2: the user selects his category and then the item that he wants to purchase

Step 3: He clicks on "Add to Basket". If he wants to select more items, he then clicks "Continue to shopping" and then selects more items and again clicks on "Add to Basket". This is an iterative step to the time he finishes up with his online shopping.

Step 4: After the user has selected all the items that he wants to, he proceeded to fill his information which includes shipping details and all other relevant user information.

Step 5: The user selects the payment type and fills in the details

Step 6: The user clicks to agree the terms and conditions and then finally proceeded to check out. A confirmatory mail is then sent to the user confirming its order details.

Here, we see that e-commerce websites and the industry as a whole has a long way to go with the advancement on the technology front.

What is a Turnkey eCommerce Site?

The basic definition of "turnkey" itself isoted in visual imagery; just picture getting a key to a car, inserting the key, and having it start without any problems. If a person makes use of the term "turnkey", what it is they are reasonably mentioning is a thing which is made for instant using (this term is mostly used for the sale or when one offers the supply of services and / or goods) . Common examples include a "turnkey" home which is completely built and ready to be lived in (having everything from the construction to the carpeting and cabinets being finished), or another being a "turnkey" business where 3rd parties contracted are used to set up certain locations or needed equipment (ie the rail lines or a train) and putting them into operation, after which they turn it over to the one who hired them.

Using that line of reasoning, the definition of a turnkey eCommerce site would be when a brand new eCommerce site is completely created by a hired entity who will then turn the finished website over to the owner. In order for a website to be able to claim to be a real turnkey eCommerce site, it must have, from when it is turned over to the owner, a usable backend (the administration site) allowing important changes and updates (ie products, pictures , text, categories, subcategories, etc) to show up on the front end (the site a customer sees). In essence, the owner must have total control of the site from the get go in order to be defined as a turnkey eCommerce site.

So, for example, say have get the idea for creating a eCommerce site that imitates a more famous eCommerce website such as Amazon.com (not stealing the site's layout or format naturally!). In this case, you could locate a turnkey eCommerce company, tell them as to what your needs are (with some helpful examples), have them set up the site to your specifications, pay them, and receive the proverbial keys for your set up eCommerce site that can sell your own niche products. You can even have them help you to set up a url and a domain hosting service for a small fee (when it is not included) if you need it.

Being as the eCommerce field is a savagely competitive one, it probably is not smart if you go for an open or closed source do-it-yourself eCommerce website design, even if it is said to be simple to set up. Finding and hiring a capable maker of turnkey sites is the easiest and fastest way for those interested in getting into eCommerce.

E-Commerce Supporting Technologies – Computer, Computer Networking, Internet, Internet Connectivity

E-Commerce as the word suggests means doing business on the Internet or on-line. The scope of business may involve:
o selling hard goods on-line such as a phone, computer or shoes

o Electronic goods such as e-books, mp3 music, software, graphics or pictures

o selling ideas or services

To sell the goods the merchant has to have a website or a virtual store on the internet for him to sell the goods on line. A prospective customer finds that site, buys goods on it, pays owner using a credit card or via other mode. Merchant receives payment and deliver the goods and supports the customer. Practically, that's e-commerce in its simplest sense.

In between those e-commerce transaction a lot technology are involve to complete the sale. For instance, the merchant has to design and build a website developed using a complex programming language called HTML. Merchant has to register a domain name to identity his business on the internet. All information and products from his on-line store or business are encoded and stored on the merchant's computer server or hosted by a third-party web hosting company. In order for the customer to find the merchant's site, he needs a computer that is in turn connected to a system popularly known as the internet, for him to be able to visit the merchant's site.

The Personal Computer in relation to E-Commerce

A PC or Personal Computer is a computing device or tool built around a microprocessor. It has lots of different parts – memory, a hard disk, a modem, etc … That work together. It is also called general purpose equipment. General purpose means that you can do many different things with a computer. You can use it to type documents, send e-mail, browse the Web and play games.

On each own, the computer can be used to expedite the processing and storing of information such as word processing. It can also be made to transmit and receive information from other computers. These computers can talk and exchange information from each other through a common computer language or protocol. The PC is the most valuable and core-technology needed to drive E-Commerce and Internet Business.

Computer Network in relation to E-Commerce

Two or multiple computers can be physically linked and made to communicate with other computers with in a local network (LAN). The term use to describe this interconnection is called networking. Networking of computers can be made using either a wired (cable) or wireless (radio) type of connection. Usually, networking or the linking of computers is subject to the range or distance limitation because the signal and quality of communication will degrade as distance increases. Computer Networking is applied for most on-line internet business for an efficient and productive E-Commerce business.

The Internet in relation to E-Commerce

The internet is a system that connects computer networks. The system of internet enables the interconnection of computers all over the world. It allows your computer to get stored information from other computers far away.

The protocol (TCP / IP) or language when computer communicate in a network is similar to the one used on the internet. That is why computers around the world understand each other different maker and place of manufacture.

Lots of computers all over the world are stored with lots and lots of information. The internet system hooked them together. If you have access to the Internet, you can read, hear and view all this information from your own computer. The Internet is all the reason behind the existence of E-Commerce and without internet connectivity virtual on-line business will totally determine to exist.

Telecommunication in relation to E-Commerce

A different type of technology is needed to transmit information from one computer to another over long distances. Telecommunication companies come into the picture to service the requirement of connecting one computer network to another computer network using different kinds of transmission technology.
Telecommunication is a broad term as it also covers not only data communication such as the Internet but includes voice telephony as well.

Telecommunication companies are driving internet businesses to achieve internet connectivity. Without them one could never put their business on-line as only telecom companies are able to link networks over very vast geographical distances.

Connectivity in relation to E-Commerce

Connectivity is a broader term than networking. Networking refer to the physical (wired) or virtual (wireless) connection between computers. Connectivity refers to the state of being connected. For instance, a computer can be sync to a phone, music player and other devices. Internet access or the state of being connected to the internet information super-highway is a classic example of connectivity.
Internet Connectivity is important both in urban and rural-remote regions of the world.

Some regions are suffering from lack of telecommunication infrastructure that internet access service is very limited. In order to achieve internet connectivity, remote villages either use satellite link, wireless radio systems and long-range phone extenders. Some communities have established telecentres which serve as a communication hub and outside link to the rest of the world. All forms of connectivity including internet connectivity are helping push the envelope of internet business as a whole.

So you've read about e-commerce overview and its supporting technologies. Try to imagine and picture out how e-commerce is being practice and how important those technologies are to making it possible.

Differences Between E-Commerce and E-Business

E-Commerce and E-Business are two completely different terms but unfortunately they are always used interchangeably by many of us. The reason behind this lies in the meanings of “business” and “commerce” in English language. But there is a difference between e-commerce and e-business. There are many people who understand the subtle differences between the two and there had always been a debate among these two groups about the differences and similarities between e-commerce and e-business. The aim of writing this article is to clearly bring out the differences between the two as both of them are completely different phenomenon.

The differences between the two are as follows:

1. E-Commerce is the subset of E-Business. If you remember the Venn diagram you studied in school then you can very well understand what I am trying to convey. The later one is a very broad concept while the former one is just a small part of it. This relationship will be cleared in the subsequent points.

2. Those activities which essentially involve monetary transactions are termed as “e-commerce”. However, e-business is a much broader term. There are many other things besides selling including but not limited to marketing, procurement of raw materials or goods, customer education, looking for suppliers etc.

3. To sell online is e-commerce but to bring and retain customers and educate them online about the product or service is e-business. Having a website to do it is not sufficient. But, having a professionally built website loaded with latest technologies to capture the attention of the visitor and win his/her appreciation is required. When money is involved then the first thing which user looks for is safety and security of his/her money. Having a website laden with such qualities is important.

4. When Dell sell computers, laptops, monitors, printers, accessories etc online then it is not engaged in e-commerce but e-business. Let me tell you how. When a visitor comes on the website, the first thing he see is website design and navigation as well as those things which are going to help him find what he is looking for and if he directly lands on the page he was looking for, he looks for the information related to it. The information provided should be appealing and clear maximum doubts of the visitor so as to convert him in a client. Till now no money has been exchanged nor been talked about. So, was this e-commerce? No, it is e-business which guides the visitor.

5. E-commerce has also been defined as a process covering outward processes that touch customers, suppliers and external partners while e-business covers internal processes such as production, inventory management, product development, risk management, finance etc.

In all, e-commerce can be described as the use of the Internet and the web to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals. On the other hand, e-business can be described as the digital enablement of transactions and process within a firm, involving information systems under the control of the firm. Moreover, e-business applications turn into e-commerce precisely when an exchange of value occurs.

Freelance Web Designer | WordPress Developer | Hong Kong