Many of us are addicted to our technological devices. We rely on them too much and we cannot unplug even if we want to.

This is because most technology is so available. We can carry it with us wherever we go, even into our bedroom and into bed.

Many of us sleep with our technological devices. This can make us feel tired and irritable the next day because most of us loose on average 1 to 3 hours of quality sleep a night because we are connected and texting all the time. This over time can accumulate and cause many health problems and issues for us.

Therefore, it is important for us to try and break free from our digital addiction. We have to regain our lives and discover that there is so much in life that we are not entertaining because we are so busy texting with all of our friends.

Some of us even text our family members. We find it easier to just simply send a text to a family member, telling them what we really should be telling them to their face.

I believe that technology has even caused us to have more difficulty communicating with each other. But that is a topic that I will cover in another article. For now, though, I would like to focus on how we can break free from our digital intoxication.

Here are four steps to free ourselves for your tech addiction.

1. Be willing to investigate your human drives. Ask yourself: Am I willing to stop using my technology as much as I have?

Even if we can minimize our use of technology by an hour a day, this will help us in the long run to feel freer and more conscious and plugged into this moment.

2. Notice that you are behaving in a way that you don’t like or that doesn’t make you feel good. Ask yourself, am I willing to look honestly at my behavior and see if I can stop being connected as much?

The more honest you can be about your usage of technology the more able you will be to change your situation for the better.

3. Can you make the choice to do something different, to change your intoxication with technology?

Ask yourself, am I willing to change my behavior or do I feel stuck in just texting and relying on my technology?

4. Can I practise the new behavior until it become habit – and then continuing to practice?

In other words, am I willing to practise a new way of behaving which may be uncomfortable at first until it becomes habit?

We all have the ability to tolerate feelings that arise when we refrain from giving into our impulses and habits. Human beings have the amazing capacity to consider and even carry out an action that is in complete contradiction to what they desire in that moment.

In other words, we can choose to say no to that which some part of us believes will make us feel better. We can act from a place of higher wisdom because another more discerning more evolved part of us knows that such a thing will not make things better and that freedom is actually what we want.

Therefore, we can become digitally free and we can use it for the best uses and not to be enslaved by it. I hope this article will help you start to question your habits and to change them, one day at a time.

The lure of growing a small online business is ever-present due to the relative convenience and value it offers. However, when it comes to executing digital advertising campaigns, there are multiple variables that determine the success rate and can often be intimidating to those with little to no experience.

Most small scale online business owners are averse to spending the time to implement such initiatives themselves, either due to a very busy schedule or a sense of uncertainty with what the specifics would entail. However, it is also too important to ignore in this day and age due to its vast potential for generating revenues for the business, whether small or large. Online sales currently account for approximately a quarter of the retail industry market alone.

Many times, with an expanding business venture, it is often hard to focus on channeling energies towards encouraging outreach and audience engagement. Since the scope of the advertising work is so specialized, one also has to worry about hiring additional manpower to compensate for any shortage in capacity. Freelancers are quite common in this case, yet interviewing and screening quality candidates out of the dozens that apply can be very overwhelming.

Budget metrics are another valid concern if you are just starting out and are in the nascent stages of business growth. If you do not choose a freelancer for his or her services, you might ever invest in a premium advertising agency for targeted digital campaigns with Google AdWords or Bing – again, the costs here are sometimes exorbitant.

All in all, digital advertising campaigns continue to thrive and grow at an astonishing rate, requiring all businesses to pay attention and undertake the appropriate measures in this regard. There are several alternatives that exist for interested online business owners, in order to minimize the problem of tackling digital advertising campaigns.

The key is to weigh the pros and cons in the individual context, and choose what is most suitable to one's own business model. Here are a few options highlighted below as next steps:

Develop and implement digital advertising by oneself

Driving sales and maximizing your marketing efforts is easily done, if not overshadowed by other aspects of managing a small business, such as administrative work. You can take it upon yourself to develop and implement digital advertising campaigns without using an external vendor. Start by gaining a clear understanding of who your customer base is. This should be done not just by eye-balling numbers but with actual surveys sent online or face-to-face interviews, seeking feedback from both existing and new clients. Sometimes, you may see that your idea of ​​the audience might be very different from what is reflected in the data collected.

The best part about being a one-person show and handling advertising functions by oneself is the opportunity to learn on the job, and discover new skills. Take a certificate course online and build your foundation in these concepts to become familiar with the process. You will also cut back on budget spending when you do not have to make extra hires for marketing and advertising.

On the flip side, you should keep in mind that this will take up a big chunk of your time in the early days, especially as you habituate yourself to the added responsibility. There may be added risks in the learning phase with the advertising budget, in the event that you execute a digital campaign that does not resonate well with target audiences. A low return on investment (ROI) is not uncommon.

Hire a professional advertising agency

Advertising agencies are the most common way to expand digital engagement, and build a strong profile online. While you may have to shell out a generous budget in this regard, the results are typically visible immediately and worth it.

There are several benefits to hiring an experienced advertising agency when it comes to digital advertising, on behalf of your business. For one, you will have more free time to allot to other responsibilities as a business owner, whether it is order fulfillment, staffing and other infrastructural requirements. Compared to a beginner setting up online campaigns, an advertising agency will have an intuitive sense of what works, leading to a higher ROI.

However, if you require pay-per-click and paid search advertising campaigns, you will need to plan the budget requirements ahead and also brief the agency accordingly. Searching for an agency that is the right fit is paramount here, and can take some time. Such organizations have little to no knowledge of individual business operations, and need a detailed overview of aspects like intended customer base, range of products and services offered, etc. Getting to grips with the pace at which an external agency works may often prove to be a challenge. For a small company, the financial strain may prove to be more of a liability in the long run, especially if the business is in a particularly crowded sector.

Use specialized services online

With an ever-increasing demand for effective online marketing strategies, many specialized services are cropping up that are budget-friendly, and provide you with a wide range of services in a personalized manner. Typically, such services utilize integrating traditional marketing tactics along with digital innovations, for B2B and B2C solutions.

For instance, you can explore options like 180fusion , which has helped countless small businesses build their brand via digital advertising. This company was featured at # 176 on the 'Inc. 500 List of Fastest Growing Private Companies'. They focus on creating custom plans for every client, and engage in enhancing search engine visibility while diversifying the online presence of your small business, with the most innovative social media, email and mobile marketing strategies. Another reliable specialized agency is LYFE marketing , which offers a mix of advertising on different promotional networks for small businesses, including Google AdWords, Twitter, Facebook, Instagram, etc. They offer search engine optimization, email and content marketing, social media advertising and management, along with web design for all your digital advertising needs.

83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple “No”. The modern world is increasingly driven by digital media. We are constantly hooked to the Internet for something or the other. Such a digitally-influenced space makes a digital presence more than compulsory for every business to reach the customers. Boosting sales figures is the prime goal for SMEs taking to DM today. Added to it, SMEs are also counting on online marketing for enhancing brand awareness, lead conversion, and improvement of website traffic.

The post below shares 4 significant benefits of digital marketing for small businesses.

Customers are online

80% of potential consumers take to online media for information. When we come across a new business or company, the immediate reflex is to search for digital marketing in the web world. Gone are the days when we used to visit a store physically or call it up to know about it. Thus, it’s extremely crucial for a small business to have a strong presence online and digital marketing is the tool for it. Put simply, if your potential customer can’t find you online, she will immediately go to your competitor.

To connect to the modern “smart” world

Mobile phones are no longer used for mere calling or texting. In fact, smartphones are one of the most important tools to browse the web world today. 91% American adults are in constant touch with their smartphones. When it comes to searching for a product or service, they will naturally prefer to make queries from their smartphone only. If your business is not present online, just imagine the huge chunk of potential leads you are going to lose!

More economical

Capital crisis is a major problem for most of the small businesses. And this is where digital marketing comes as a savior. Online marketing is any day cheaper compared to traditional marketing. In fact, some of the channels are even free of cost. For example, it costs you nothing to make your business page on social media and stay connected to your customers online.

Digital marketing also helps you to save money. There are many online marketing tools that are available for free like free website builder, free email marketing management tools and so on.

Better ROI

On one hand, DM helps you to reach your customers while keeping the costs low. On another hand, it helps you to save money for your business. The end result is better ROI for your business over time.

When are you going digital? If you need to learn digital marketing, probably can start with digital marketing course first.

The Australian government has already started to switch free-to-air television analogue signals to digital signals. This has been happening since July, 2010. Since then, some of the regions have been hit with this change and the government is taking steps to cover the entire country by the end of 2013.

Professional antenna installation is the next thing viewers would want to look at while this switch is in progress. It is advantageous to know about the switch over and prepare for it well in advance to avoid any interruption in your services. You may even have to change the TV model and invest in a new TV antenna. If you are prepared in advance, you will save some money and be ahead of everyone else and avoid the mad rush likely to occur.

Is it necessary to purchase a new TV while going digital?

Depending on the model of the TV set you are using, you may have to make the switch to a TV compatible with receiving digital signals. Majority of the older TV sets are only compatible with analogue signals. You can check the compatibility of your TV set with digital signals by checking the channel One HD on the TV set. If it works on your TV set, you may not need to install a new antenna to receive digital signals. You can buy a new TV compatible with digital signals or invest in a digital video recorder or a set top box to continue using the same set for the implemented changes. Depending on your budget, you can either make the change with a new digital TV or just buy a set top box to support digital signals. If you need help with new set top boxes and digital TVs, there are a number of quality professionals in and around the major cities who can help as well as staff in the major retail outlets.

If you do not have a digital antenna, you may need to invest in one if you want to view your favorite programs because when analogues signals are dropped completely, you may not be able to view any programs with the analogue antenna. Thus, the upgrade is the only option to continue with the services as before.

The technology is making a rapid progress and many of the existing channels have gone High Definition, which means that you can only view these channels when your antenna is compatible with the digital signal reception. High definition channels are clearer than the standard definition channels and you will have a better viewing experience with the same. When you have a high definition TV and a digital TV antenna, the combination will give you the best viewing experience. You can start looking for the options so that you can decide in time, which one suits you the best.

A digital speedometer is a device which gives the current speed of a moving object. It can generally be seen in motor vehicles. Like the older models, this device is essential in operating vehicles too, because it gives the person in control of the vehicle/machine awareness of his/her speed so he/she can maintain the correct velocity and avoid crashing with something along the road.

The digital speedometer has a couple of advantages over its ancestor, the analogue speedometer. One of the advantages is that digital ones produce more accurate and reliable readings. This is because digital speedometers use speed sensors which actually reads the vehicle’s moving rate, and then sending results to the speedometer’s microprocessor, which is responsible for the display. Another advantage is that digital speedometers display the speed measurement in numbers, which is a lot more readable than the clock-like display of analogue ones. Drivers suffering from deteriorated vision would surely prefer digital ones as they would no longer need to stare at the pointers and the somehow unclear lines between the digits on the clock-like display.

There had not been a lot of revisions in the digital speedometer. As a matter of fact, only a couple of new parts have been added to make it do its duties properly. As I’ve mentioned in the previous paragraph, it has and should always have a microprocessor that comes with an IC1 and an IC3. The IC1 acts as a mini computer and regulates the voltage of the speedometer while the IC3, a mini drive, gives a lot of special functions like latch, reset functions, and gating signal functions. As for the speedometer’s display, a 2 column LCD mini-monitor which can show up to 16 characters is provided.

Outside the mini-computer system is the IC4 and a detector which measures the rate of the wheels’ rotation. A magnet is attached to a wheel for sensing. It will pass by the detector once in every rotation of the wheels; each rotation is equivalent to a single detection. The detector will then generate pulses depending on the number of detections it has made (the ratio is 1:1). The pulses will then be computed by the IC1, after which the digits indicating the speed (miles or kilometres) per hour will appear on the LCD. An interesting feature has been added to the latest models too, that is, the ability to calculate how far the vehicle has travelled from the last time the engine had been started up to the last time it had stopped.

It is a fact that both the analogue and digital speedometers cannot give the exact rate at which a vehicle runs. The digital speedometer however has the edge over analogue ones in terms of accuracy, as it is the “upgrade” of its predecessor. They may have some differences, but they share a common purpose, that is, to give guidance to the driver for safe driving.

Do you invest in digital gadgets? This article shows 7 signs why you should. Read on to find out.

Here they are:

1. You need something more handy to look for email updates

You don’t feel like logging into your laptop every time you want to check your emails. You need something more handy. Therefore, an iPad or TAB comes into the picture. They will be more handy to check email updates. So you decide to buy one of them or both.

2. Your child did not understand what a TAB is at school

One day you find your child coming very curious from school. He asks you what a TAB is. He did not understand its meaning when his friends were discussing it at school and the loads of fun they had in it at home. So you decide to buy a TAB for your son so that he knows what it is like and can as well have fun using it.

3. Your wife cannot kill time when she is at the parlor dyeing her hair

Your wife has to spend long hours at the parlor dyeing her hair. She has been through all the magazines there. Now she needs something more handy to fiddle with. She tells you her problem. Immediately the idea of buying her a smart phone comes to your mind.

4. Your friends are bragging about all the digital gadgets they have and how easy their lives have become

You meet friends in a get-together party. All of a sudden they start talking about all their digital gadgets and they brag how convenient their lives have become. It is at this moment you decide to try using one or more of them by purchasing them.

5. Smart phone, TAB, iPad, iPod – what’s the difference? You had better get hold of these gadgets. Simply invest!

You have come to hear of smart phones, TAB, iPad, iPod – you want to know more about them. What do you do? Simply invest in them and get the full knowledge.

6. Someone picks at you directly for not having an iPad or TAB. They call you old-fashioned

When an old acquaintance comes to know that you use none of the modern digital gadgets, he, along with his friends, picks at you calling you old-fashioned. You immediately decide to start looking at the catalogues of digital gadgets in appropriate shops.

7. A friend’s child asks you what went wrong with his iPad. You barely know what to do with such an odd situation

You have been to a friend’s party. His child comes to you asking why his iPad is not working any longer. You have no idea how to operate an iPad. You feel embarrassed in such an odd situation. You escape by putting the responsibility on somebody else. Then and there, you decide it’s high time for you to purchase digital gadgets.

Summing up, these are 7 great signs that tell you that you should be investing in digital gadgets. Yes, this is the modern era and without these gadgets you are kind of lost. Now is the perfect time to start investing in them, if you haven’t already.

You have been hearing about Fourth Industrial Revolution. It’s probably the hottest topic for businesses, thought leaders, policymakers, scientists and of course technocrats.

Klaus Schwab, the Founder and Executive Chairman of the World Economic Forum, who coined this term, writes – “The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create the mass production. The Third used electronics and information technology to automate production. Now a Fourth Industrial Revolution is building on the Third, the digital revolution that has been occurring since the middle of the last century. It is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres.”

He makes a very important, pertinent point – “Neither technology nor the disruption that comes with it is an exogenous force over which humans have no control. All of us are responsible for guiding its evolution, in the decisions we make on a daily basis as citizens, consumers, and investors.”

While Digital Transformation as a term is still misunderstood, today, digital transformation as a business imperative is widely agreed upon. What then is a digital transformation in practice? Is it an IT project? Or the introduction of a few cool tools in the company? Or the addition of a mobility is driven customer relationship management (CRM) initiative to engage customers better?

As an organization, if you are looking to embark on the digital transformation journey or trying to stay away from it, there are still a few myths around digital transformation that you need to steer clear of. If you want to lead your organization through digital transformation, the first step is understanding the realities of digital transformation – rather than getting carried away by the hype.

In this article we use excerpts from a few, prestigious industry reports/white papers to dispel a few myths.

The reports/white papers that we quote from include:

• World Economic Forum’s (WEF) White Paper on Digital Transformation of Industries: Digital Enterprise, developed in collaboration with Accenture
• Forrester’s Report, The Digital Business Imperative, co-authored by Martin Gill and Nigel Fenwick
• Digital is a fad; a trend that my business need not think about
• digital transformation process

Digital has transformed the market context for every business, and the pace of change is accelerating.

The WEF White Paper says – There is widespread recognition among leaders in most industries that the role of digital technology is rapidly shifting, from being a driver of marginal efficiency to an enabler of fundamental innovation and disruption. Digitalization is the cause of large-scale and sweeping transformations across multiple aspects of business, providing unparalleled opportunities for value creation and capture. Business leaders across all sectors are grappling with the strategic implications of these transformations for their organizations, industry ecosystems, and society.

Digital Transformation means exceptional customer experiences powered by new technologies

Digital has impacted not just channels and customers. It is disrupting organizations from within – changing the way they do business. Digital brings new opportunities for organizations that can embrace the technology fast enough. It speeds time-to-market, reduces costs, and unlocks new revenue streams.

Forrester Report says – Digital business isn’t just about customer experience; it’s also a way to drive operational agility. Digital operations can increase speed-to-market, make employees more productive, promote leaner processes, and maximize asset utilization.

Let me build an app. My digital transformation is done.

Digital transformation is not about the introduction of a few tools that are geared to change a particular facet of your business, be it employee collaboration or customer transactions.

Forrester Report Says –

• Digital fundamentally changes your relationship with your customers. You can’t address this change with a bolt-on digital strategy that adds an app here or a site there. To remain competitive, you must re-engineer how your business creates value for your customers in the digital age.
• Re-envision your business not as a set of products and services but instead as a part of the personal value ecosystems that your customers assemble according to their needs and desires. Learn to increase value by expanding your company’s role in your customers’ personal value ecosystems.

Digital Transformation can only occur through disruptive technologies

Every digital transformation exercise need not take the examples of Uber and Airbnb in terms of the use of emerging technologies. The technology stack that you would use depends on your business context and technological leverage is just one part of the digital transformation. Sometimes, you may achieve significant enhancement of productivity, agility, and customer-centricity through the use of tried-and-tested operational technology (networking and databases) and strategic technology (enterprise resource planning or customer relationship management) or mobility.

WEF White paper says – A truly digital enterprise stands for more than just using new technologies for the sake of it. Rather, what truly distinguishes and gives a digital enterprise its competitive advantage is its culture, strategy, and way of operating. Digital enterprises strive continuously to enable new and leaner operating models underpinned by agile business processes, connected platforms, analytics and collaboration capabilities that enhance the productivity of the firm. A digital enterprise relentlessly searches out, identifies and develops new digital business models, always ensuring that customers and employees are at the center of whatever it does.

Digital transformation: I need to get this done this year so I am not falling behind

Digital Transformation cannot be and need not be a sprint. It is a long journey with multiple touch points and milestones; dependencies and synergistic endeavors.

Forrester Report says – You need to transform your business by applying digital thinking across everything you do – how you win, serve, and retain customers; how you operate your internal processes; and how you source business services.

For example, your answers to the below questions alone will help you craft a roadmap that takes digital transformation beyond the realm of IT.

Digital transformation business success

• Have you identified areas in your business where automation is most relevant?
• Is your existing workforce consistently improving productivity and quality?
• Which steps have been taken to convince your investors about your digital vision and the long-term value-creation of your digital transformation journey?
• How much of your revenue is coming from new sources of digital business?
• Do your company leverage analytics around customer data, operational data, and compliance?
• Do you have a digitally literate leadership team?
• Have you established training programs to overcome the digital skills gap and reskill your existing employees?
• How are you empowering employees through digital channels to enable faster decision making and encourage greater agility within your organization?

These are just a few myths we have tried to address. We invite you to share your take on these as well as other myths.

Gone are the days when you have to master the use of aneroid blood pressure monitor. Today, there are now digital blood pressure monitors that can make monitoring work easier for people.

One issue with this new monitor is its durability and reliability. Aneroid monitors can be calibrated time and again to ensure that they measure accurate results. In the case of digital monitors, you cannot do that. However, you can rely on its machine.

If you get a good brand, you need only to change the battery of the digital BP monitor. They do not need calibrations. It is much the same as a digital weighing scale. You only need to replace or recharge the battery to get it to work completely.

Those gadgets have been equipped with features that will tell you when it is time to replace or recharge battery. This way, you do not have to second-guess it. They cost more than an aneroid BP monitor so it is not practical to replace them.

If you want to know if it measures accurately, you can bring it with you the next time you go for a check up and have the measurements compared to the pressure of blood monitored by the aneroid machine. Do this once or twice a year to ensure that it is working perfectly.

Most of those sold today are reliable. They make your work easier. In fact, most of them have received the approval of health institutions. The Omron HEM 780 product model has even been approved by the FDA. This organization has tested it and they have found it reliable in detecting morning hypertension. It does not only tell you the pressure of your blood, it also tells you what stage you are.

Also, these monitoring machines and gadgets will let you find the right spot to put the monitor. Many consumers say they would not trade this with the aneroid one simply because it is a no-brainer to use. The cuff fits perfectly and it accurately measures in just a short while. Some even automatically inflates with just a touch of a button.

If you are really wondering if your digital blood pressure monitor is still working perfectly fine, have it checked by your physician. If the pressure taken by your physician is much the same with the pressure measured by your monitor, then you can be assured of its reliability.

What Is A Digital Education Platform?

A digital learning platform is a software ecosystem with tools that gives learners, teachers, parents and administrators access to common communication tools, information, and resources, not only within the school but outside it as well. When used correctly, it can significantly minimize expenditure on IT and administration, reduce teacher workload, and enhance learning and teaching experience.

For years, printed textbooks have been used, but today some companies have made the intensive efforts to shift from print study materials to digital tools in the form of digital educational platforms. With this change, content has become more interactive and engaging, and the advantages are obvious.

It includes tailored learning technologies ingrained around a digital textbook and can be personalized by faculty to fulfill the requirements of the specific class. They can be easily used on any device and usually involve problems, games, and quizzes to keep students interested and engaged in the topic. Not only these platforms are economical for students to get it, but, when compared to lugging around books, they’re extremely convenient to use online.

Digital Education: An Adaptable Approach

One of the biggest benefits of digital learning is its power to bring the classroom to life with ample of features that benefit not only students but also teachers.

Not only do these platforms work well with students in mastering the content, but they also prepare students with the technical knowledge and skills required for future courses and jobs. The innovative technology and personalized learning integrated into these platforms have lots of benefits.

The 9 Imperative Benefits Of Digital Learning Platforms

These platforms are growing continuously across a wide range of educational institutions, from primary wings to universities. Here are 9 benefits which cannot be overlooked-

1. Improved organization of communication and information

It can assist a school to make sure every student, parent, teacher, and administrator gets access to the information they need, and when they need it.

2. More parental involvement

Using it, parents can get better informed about their child’s progress and school news, and eventually, the learner gets more support at home to continue their learning.

3. More opportunities for personal learning

Using these platforms leads to a higher range of learning resources, and so can both support and motivate independent learners.

4. Improving quality and variety of educational resources

Online education platforms let teachers the opportunity to supplement or replace the textbook with a different range of learning and teaching resources, both in the classroom and online.

5. Bigger opportunities for interaction and collaboration

Collaboration between schools and teachers to merge expertise and resources, and better collaboration between learners, are a few of the most remarkable benefits of making use of this platform.

6. Taking advantage of teachers’ time to attain positive results

Digital education platforms provide several benefits for administrators and teachers by automating several tasks that they need to do regularly. Consequently, schools get more time to focus on their core activity- teaching.

7. Smoothing the progress of strategic leadership and teaching management

With the assistance of modern digital learning platforms, the education sector can get benefitted from faster and clearer communication among all the people involved in education.

8. Enhanced management of student attendance and behavior

They have been found to aid schools’ efforts for improving student attendance and encourage positive behavior.

9. Developing the school identity and community

These platforms assist increase school democracy and offer their students a voice, usually leading to a persuasive sense of school community.

E-learning platform technology is ever-developing today: it’s now faster, more secure, and convenient to use, and it easily gets integrated with other third-party systems in order to create a much more comprehensive studying environment students.

Digital Education: An Access to a Modern World

Today, they are more likely to play an increasingly crucial role as more and more schools and teachers want to develop their use of ICT (Information and Communication Technologies) in different areas. By providing communication channels, educational course and tools and school management systems, the best education platforms offer students and teachers a single and quick gateway to using technology inside as well as outside the classroom.

Why go for a digital marketing course?

Money is rapidly being drained away from conventional marketing towards digital platforms, and, with that, the need for marketing professionals to get well-versed with digital techniques and analytical fundamentals has also increased.

What one will learn in Digital marketing course?

Search Engine Optimization (SEO): SEO is becoming a critical channel for marketing and helps in boosting your websites rank by fetching more traffic with keyword management, on- and off-page optimization, URL building, link building and many more of such facet. Students will be given a chance to do so on the WordPress site by using Yoast SEO plug-in.

Social media marketing: A social media campaigning strategy for a product or service is crafted and implemented on different platforms like Facebook and YouTube. Further, the success of the strategy amongst targeted audience is analyzed for conversion rate and amplification. It also gives an insight into how social media can play a critical role in brand building and if likes on social media really help in improving sales.

Web analytics: This part provides a chance to deal with real data in order to authenticate or confirm the hypotheses is real for any e-commerce store. Google analytics tool is quite handy and proved its value over time and, therefore, is the most used tool. Students can download the mobile application of Google Analytics for getting well- versed with the same.

Online advertisements: This gives an opportunity to get glibness in paid platforms on internet such as Google AdWords, Facebook Ads and YouTube Ads to target the potential buyers, figure out the acquisition cost and campaigning costs. A spreadsheet is prepared to evaluate the profit margins and thoroughly compare the cost-per-click with average order price and customer lifetime value.

Data visualization: This segment deals with converting raw data into useful information for crafting dashboards to help the stakeholders remain updated with important figures and changes in them over time.

Opportunity to work with real e-commerce companies: Institutes invite designers, campaign strategists, and expert marketers to deliver special lectures on various topics like pros and cons of different marketing tools, email marketing, online network building, search engine optimization, user experience designing and mobile marketing etc. Students also get an opportunity to deal with these tools first hand by doing group as well as solo projects and building their personal website in WordPress. They are also made to work with e-commerce companies in real-time once they are well equipped with the knowledge of various facets of digital marketing.

Career prospects after the course

Students after clearing various exams conducted from time to time get a firm grasp on all tactics of digital marketing, various tools and resources that are available. They are also provided with quality placement assistance. It is one of the highest paid departments in any company. You have an option to work as a freelancer or get associated with companies and work in a more organized environment. Following are the posts available for marketing graduates with specialization in digital marketing:

• Digital marketing manager
• Content marketing manager
• Social media marketing specialist
• SEO executives
• Copywriters
• Content writers
• Conversion rate optimizers
• Search engine marketers
• Inbound marketing experts