Our world continues to get shocked with pandemic diseases causing the loss of thousands and even millions of people. It’s possible for your body to be affected by these diseases and infections. The most recent COVID – 19 has caused our world to take generous precautions to avoid and defeat the rampant virus. The virus also known as SARS-CoV-2 originated in Wuhan China and has made viral impressions globally over the past few weeks. Some cases are reported much more severe than others. A major risk of the virus is that some carriers show no symptoms yet it’s as contagious as those that do. Those that aren’t showing any symptoms are more likely to contribute to the person to person spread. Those with severe medical conditions are at a greater risk of picking up a serious case of COVID -19 than those without, yet people of all ages have picked up the virus. We will continue to see the virus spread over the coming months. For more information and updates on the virus please reference the Centers for Disease Control and Prevention Website (link below).

This is a reality that we must all face and prepare for. Having a body that is strong and healthy enough to fight off any serious illnesses is something that comes from consistently making healthy choices. What you intake and do not intake will structure your cells accordingly. The flow of your lifestyle will also be a large influence on the makeup of your body’s DNA and molecular structure.

Eat for Infection Prevention and Immunity Strength

Choose foods and supplements that are rich in vitamins and minerals. Raw fruits and vegetables, leafy greens, and grass fed/ pasture raised/ wild caught meat. Garlic, Elderberry, and Oregano Oil, are healthy bacteria fighting aids. Making healthier intake choices will eliminate harmful pathogens and fight infections.

Regulate Gut Health

Healthy probiotics like Kimchi can stimulate the neuro-receptors within your gut. Colostrum is a great recommendation for cultivating immunity through supplements. This will increase your mental clarity, and the well-being of your body and digestive system. Incorporating probiotics into your lifestyle will also prevent Leaky Gut Syndrome, and Diarrhea from infectious causes.

Exercise to Increase Vitality

Physical activity promotes healthy blood, and natural killer cell production. Natural Killer Cells are white blood cells that reject tumors and viral diseases. Choosing to exercise builds bloods cells instead of fat cells and leads to ant-aging benefits. Exercise regulates a proactive body on the molecular level increasing healing abilities and disease prevention.

Get Proper Sleep

Healthy sleeping patterns as well as all the other topics we have discussed so far will reduce your risk of getting heart disease, diabetes and immunity dysfunction.

Heat & Hydrate

Drinking fluids will wash the virus into the stomach where it will die in the stomach acid. If you do not drink enough fluids it can move from the windpipe into the lungs. The virus cannot survive in temperatures greater than 530 degrees Celsius. That is about 133 degrees Fahrenheit. The higher the temperature the faster the virus will die. Fit a regular sauna visit into your routine and make sure you always keep a vessel full of fluids with you.

All together healthy eating, sleeping, heating, hydrating, and exercising will be your biggest weapon when preventing and defeating viruses like the COVID – 19. Take some time to learn about and appreciate the resources and design that nature provides for us to stay healthy and happy. We are all capable of monitoring our choices and our bodies. Feel better, look better, be better, and most importantly; live better.

Centers for Disease Control and Prevention website.

Things have changed-have you noticed?

Of course you have; you’re probably working from home right now…

The question is: Have you changed the way you’re approaching your prospects and clients?

Believe it or not, I’m still getting the same old emails and the same old phone calls from companies trying to sell me their products and services in the same old way.

It’s not working for them.

If you’re frustrated right now, and if your sales results are ticking down, then you might want to consider adjusting your approach.

Here are three things to do right now to help you connect with people and to help you get back on track from a sales and momentum perspective.

Number One: Try being kind rather than being a salesperson. Face it: People are scared right now and things are not normal. This is a scary time!

Because of this, people don’t want to be pitched; instead, they want to be listened to and acknowledged. This is the time to practice your “soft sales skills” as in learning to empathize and listen to people.

Remember the old adage: “People buy from people they like, know, and trust.” It’s time to show people how much you truly care about them, and in doing so you’ll begin building that trust.

Action step: Be more concerned with getting someone to share with you how they and their family are doing rather than how you can make a sale today. (Don’t worry, we’ll get to the sales part soon. For now, focus on making a true connection.)

Number Two: Gently move into exploring their company’s plans for when this is all over. Obviously, every company you speak with has some kind of plan in place for when this situation resolves itself. Ask about it.

It’s helpful to share examples from other companies you’re working with. For example, if a current client or prospect has shared with you that they plan on resuming work full time at the end of this quarter and are committed to having a strong next quarter, then share this with the person you are speaking with. And then ask them what their plan is. Share some details from your other prospects or clients.

In other words: Get them thinking about the future and uncover their plans for that.

Number Three: Set yourself up as a trusted resource to help them move forward with their plans.

If you have done number one properly, then you will have created a safe and comfortable environment for them to trust you. Make a recommendation that this is a perfect time to “do the appropriate research” into your product or service.

Now do your job: Book that demo or give that presentation.

Always listen to and respect your prospect’s timeline, but also always be selling (gently, of course!).

Remind your client or prospect that other companies are still planning, buying, and carrying on business the best they can right now. That you can also help them remain competitive and take advantage of an improving business environment when the time is right for them.

And then, book and give demos or presentations, and close sales.

The important thing right now is to not get discouraged, and the way to avoid that is to continue taking action. The key is to take different action.

Use the three techniques above and watch your call reluctance subside and your confidence-and sales-return.

It’s no longer “business as usual” to say the least. During this COVID-19 pandemic, nothing is as usual.

You may have found yourself working from home – with or without children to care for – or discovering that many of your customers have shut down operations, so you’re wondering what to do with this “found time” in your schedule.

This could be an ideal opportunity to tackle those items on your business “to-do” list that you’ve neglected far too long. Here are 7 ideas to help you take back a bit of control in your business and prepare for when things get back to a new “normal.”

1. Check out the competition.

Go online and “creep” your competitors. What are they doing? What new products and services are they offering? What are they saying?

Obviously, you don’t want to copy what they’re doing or saying – but this can be an ideal time to find out how you can stand apart.

Look at the competition in your area and then see what others are offering in other countries. Then consider what you can do differently or what can you add to your roster that shows you’re a leader in your industry.

2. Review your Website and other marketing materials.

Is it time for an update? Often, creating new or updated content for your business is pushed to the backburner as you bring on new customers or work to deepen relationships with existing clients.

Now’s the time to read through your Website with fresh eyes – the eyes of your customer – and make sure the message you’re sending is the one you want others to read.

For tips for creating conversational content and maximize your impact, check out https://www.susanregier.com/tips.php for more insights.

3. Update all social profiles.

Be sure your profiles share the outcomes that you deliver and don’t read like a job-seeking résumé. And be sure your profile is accurate for where you are today. Share your accomplishments. Share your story.

4. Update your presentations.

If you’re a speaker or trainer, go through all your presentations and give them an in-depth refresh. Stats change. The way we do everything changes. Make sure your presentations reflect your changing industry.

Look at your talks, your slide decks, and your signage. Would a few small tweaks make a significant impact or are they tired-looking and benefit from a complete overhaul? Note, if you’re bored with your presentation, chances are your audience will be as well.

5. Research new prospects.

This can be a great time to research to find new customers. LinkedIn is the ideal platform to find B2B contacts. Please note, this is NOT the time to be selling. If you want to share useful information/insights, then reach out. But creating a list of potential contacts now will make work so much easier when things begin to get back to normal, and you have a ready-to-go list of new connections.

6. Create videos.

You can easily create quality videos using your computer or smartphone. These can be a great way to train customers or staff, offer industry insights and helpful tips, showcase products, or introduce employees to “humanize” your company.

They don’t have to be perfect! I always recommend that you check your background to ensure it’s not distracting. The focus should be on you and not on all the stuff behind you. That being said, Gary Porter, President of Flash Displays, offered this brilliant suggestion to use your tradeshow display (or part of it, if it’s huge) to use as your video backdrop. What a great way to brand your videos! You can then use these videos to send to customers, use on social platforms, Webcasts, etc.

When I create my videos, I like to do several at one sitting and post them over time on a schedule. This makes perfect sense if you’re setting up your display once, shoot several videos, and you’re done.

Also, Gary mentioned that as many tradeshows have been cancelled, you could still set up your booth and video your display and share your presentation, training, or insights about your company.

7. Reach out to current and past customers.

This is an excellent time to pick up the phone and re-connect to find out how others are dealing with this crisis (again, not to sell). These are extraordinary circumstances, and many people are not dealing well with the forced isolation they find themselves in. Your check-in call could be a lifesaver on many levels.

The coronavirus pandemic managed to highlight two crises in parallel: a health crisis and an economic crisis. Please note that I am not suggesting that the pandemic caused these crises. Health was already in crisis and so was economy. The pandemic only served to expose the shit that was already in existence. As they say, you never know who is swimming naked until the tide goes out.

Now, let us start with the health crisis. The virus has demonstrated its deadly effect predominantly on already sick people. And what are these people sick of? As it turns out, most of COVID-19’s victims are people with various cardio-vascular conditions and diabetes, both of which are already among the leading death causes in the world. Importantly, modern medicine has subsumed cardio-vascular conditions and diabetes under the so called metabolic syndrome which, in a nutshell, is caused by excessive consumption of junk food. Yes, that’s right! Metabolic syndrome (i.e. high blood pressure, high blood sugar, hyperinsulinemia, excess abdominal fat, high triglycerides and low levels of “good” cholesterol) is mostly caused by junk food and can be reversed with life style changes only (no medication needed in 99% of the cases). Hence, the rule consume less is imperative to apply when it comes to increasing health and preventing not only disease but also death (in fact, especially death, and especially death from COVID-19). Importantly, if you give up junk food you are actually killing many birds with one stone: Firstly, you reverse metabolic syndrome thus improving your cardio-vascular markers and sugar metabolism (among many other health markers such as mental clarity, energy levels, sleep, mood, etc.). Secondly, you will naturally start to consume less food in general. Here is how it works: junk food is designed to make you addicted and to want more (of everything), so by not consuming junk food you can regulate your appetite, kick off your addiction habits, increase your satiety and start eating less overall calories. (Incidentally, reducing caloric intake is a leading factor in longevity). Last but not least, you will end up saving money from dropping your food bill (not to mention the savings on toilet paper!), which brings me to the next point – the economic crisis.

So assume you have committed to not eating junk food and you now have surplus cash. (Remember: not eating junk means you are not constantly hungry and/or addicted to food which in turn means you need far less real food to feel satiated). Now, what do you do with this surplus cash? Use it to buy more stuff, go more often to restaurants, or travel more? Not at all! You apply the same rule to your finances as you did to your eating habits: consume less! And save more! Just imagine if we had applied that rule before the pandemic, diligently and consistently! Imagine if you had one to two years’ worth of expenses stashed away for rainy days. Imagine if businesses were in that position. Imagine if governments were in that position. Would we be experiencing an economic crisis today? Of course not! And how do we make sure we don’t experience it again in the future? Quite simple – consume less. We need to learn to live below our means and to save more. If we don’t learn that, we haven’t learnt anything from COVID-19. If we don’t learn to consume less (of everything), there is another crisis around the corner waiting to teach us the same thing again.

Incidentally, do you think it is random luck that USA is being hit the hardest by the pandemic? Unlikely! As “luck” has it, USA happens to be home to the largest number of fat people with the biggest debts. Talk about overconsuming and paying the price for it.

Finally, I would like to address a notorious argument that the Planet cannot accommodate so many of us and is forcing a population cull through the pandemic. I strongly believe that the planet could accommodate all of us. If only we altered our consumption habits…

There’s little doubt that the Coronavirus pandemic has dramatically changed the way you live and the way you think about things that you previously took for granted. For most, becoming infected will result in symptoms similar to a bad case of the flu, while some may have no noticeable symptoms. However, a small percentage of folks who become infected will suffer tremendously, and some will die. Early in the year, as the virus was just reaching our shores, we observed other countries as they were further along the “curve.” We were told that this virus could be fatal, but mostly to the elderly who were already suffering from other chronic illnesses such as high blood pressure, diabetes, heart disease, and COPD. It became critically important to protect our vulnerable seniors, particularly those in community living housing or nursing homes. We scolded the young who partied on beaches over spring break, bringing the coronavirus back to their homes, family, and grandparents.

Then the other shoe dropped when we learned of young Americans becoming hospitalized and even dying from this “old person” illness. Why are young people dying in the U.S. yet other countries don’t report the same statistics that we’re seeing here? Are other countries not reporting accurately, or is there something different about the virus when it arrived in the U.S.? Why do we see such high death rates, (Coronavirus deaths as a percentage of population) in our large cities that exceed the rates of other countries?

While we in the United States may choose to ignore the elephant in the room, other countries warned of our vulnerability.

Being overweight is a major risk for people infected with the new coronavirus and the United States is particularly vulnerable because of high obesity levels there, France’s chief epidemiologist said on Wednesday.

World News

April 8, 2020

Americans are among the world’s most vulnerable to coronavirus because of their rising rates of obesity, diabetes and high blood pressure

Dailymail.com


Published: 18:58 EDT, 30 March 2020

Other countries talk about America’s obesity problem, but here in the U.S., we blame the bad outcomes of the virus on high blood pressure, diabetes and pre-diabetes, race, poverty, etc. However, it’s rare to hear that being overweight is an independent risk factor even though it underlies almost all of the chronic illnesses that make us vulnerable.

Dr. Robert Eckel, president of medicine and science for the American Diabetes Association, told Business Insider that a “sophisticated internist” in New York City told him at least 90% of the people under age 50 he’s seen ventilated due to COVID-19 were obese.

Business Insider 4/11/2020

Yes, America, we’re fat and we don’t want to talk about it. But there’s good news amidst the bad… We can learn from this pandemic and change our habits and lifestyle to become healthier and boost our immunity at the same time. Amazingly, often losing just 10 pounds can reverse type 2 diabetes and improve most other chronic illnesses. And maintaining a healthy weight is not only protective for Covid-19, but also for other viruses and influenza infections.

So let’s not waste any more time America! You can get on the path to health right now by scheduling a free health consultation to learn the steps you can immediately take to improve your resistance to this and future viruses.

How to Market During the Pandemic

From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of this.

That’s why I recently shared an article called “How to Pivot Your Small Business Strategy During the COVID-19 Crisis”, on our website.

I am also hearing from many small business owners who are wondering whether or not to stop marketing during COVID-19. That article showed entrepreneurs how to market during the pandemic, including ways to create a crisis marketing strategy and to:

• Help customers rather than simply selling to them
• Focus on online events and offerings
• Plan for future growth
• Empower employees

As we continue self-isolating to prevent the spread of the novel coronavirus, I wanted to follow up with some other effective ways to keep your business running smoothly and successfully.

Here’s 4 marketing strategies to consider:

1. Focus on Digital Campaigns

With the shutdown or slowdown of most brick-and-mortar businesses, entrepreneurs are relying more than ever on digital strategies. A big part of brand marketing during this pandemic and into the future is going to be shifting most (if not all) of your small business online.

In fact, Larry Kim from Mobile Monkey just wrote, “One new customer closed their brick and mortar locations nationwide and found web traffic is up +150%.”

According to Klaviyo, an email marketing platform that taps into a network of 30,000 businesses for insights, 22% of brands said they’re spending more on ads. And 66% of brands that are spending more on ads are also seeing increased efficiency, with a reduced cost per 1,000 impressions (CPM) and cost per click (CPC).

If you’re wondering how to market during the pandemic, consider using Facebook Ads, Google Ads, Instagram for Business or LinkedIn Ads to direct traffic to:

• Well-researched and useful blogs and videos
• Online products with free shipping
• Virtual services you can offer, whether that’s financial therapy or online music lessons
• Gift cards that can be used now or in the future

That said, don’t be afraid to pause campaigns that aren’t relevant right now, or that you think may turn your customers off.

Part of brand marketing during this pandemic is knowing when to re-strategize and pivot, rather than continuing with an ad campaign that’s not going to resonate with-or even offends-your target audience.

2. Update Your Google My Business Listing

Your customers and potential customers are counting on you for the latest information about your small business. If you’re closing your company temporarily, whether you’re changing the hours you’re open, or offering curbside pickup right now, you need to let people know.

Using Google Posts can be a great way to update people on everything from reduced hours to gift card purchases. Here’s some guidance from Google on how to best change your profile.

And don’t worry about SEO implications when you’re editing your profile. For example, marking your business as temporarily closed will not affect your search ranking, and Google will still display you in the search results.

If you don’t immediately see the changes that you make to your Google My Business profile, don’t panic. Google has said they may review updates for quality before publishing.

3. Don’t Stop Posting on Social Media

Even if you have to completely shutter your business for the time being, stay active online. In addition to tools like Google My Business, customers look to your Facebook, LinkedIn, Twitter and Instagram channels for the most up-to-date news. It looks really bad to have outdated posts or information languishing on your social media pages.

Some of the updates you could share include:

• Your crisis management strategy, including the steps you’re taking to protect your employees and customers (sanitizing workstations, not letting sick employees work, ensuring employees wear gloves, etc.)
• Changes to hours or business policies (for example, only letting one person into the store at a time)
• If you’re taking online orders and/or offering free shipping
• If you have private shopping or curbside pickup options
• Uplifting quotes or personal messages

One of our clients is offering private shopping appointments and curbside pickup for customers. Malary’s in Cloverdale, BC is a good example of a small business that’s pivoting during COVID-19 and providing customers with a little TLC.

4. Be Careful What You Share

There is a lot of misinformation circulating on social media, and it can be dangerous to give your customers the wrong advice (not to mention hugely damaging to your reputation).

Here’s an example of poor marketing strategies for the COVID-19 crisis: A yoga studio in Delta, BC was shut down in March following complaints that the facility wasn’t following social-distancing. Not only that, but they sent out a newsletter claiming that hot yoga can help prevent getting COVID-19.

So map your crisis management strategy out and think before you send out that article to all of your email subscribers or repost something you saw in your Facebook feed. Use trusted sources for coronavirus resources, like the World Health Organization or the Government of Canada.

For example, rather than forwarding one of the articles on homemade hand sanitizers that are circulating, consult this list .

READ: “Finding Your Purpose During Self-Isolation” on our website:

Stuck at home? Now is a good time to figure out your purpose! Our lives are so busy, and we rarely have a moment to just sit in silence and reflect on our life journey and how it has led to where we are now.

For many of us who have chosen to self-isolate, now is a good time to take advantage of the quieter environment to discover if your precious resources are being used to maximum effect.

Whatever your marketing strategies for the COVID-19 crisis are, always look to your brand for guidance. Your brand vision, mission, and values should always be your “North Star” as you stay active online and let your customers know that you’re here for them-now and in the future.

In this time of uncertainty are you fretting about what may come next, financial calamity or worse, or are you regretting choices you’ve made in the past which brought you to where you are now?

If you are fretting or regretting, you are missing the opportunity.

This very moment – now – is a gift. We’ve been given the privilege and the opportunity to explore and experience, learn and grow, create and contribute. We have now been given the gift of making a monumental choice.

What are you making of your gift?

Now is always an opportunity; an opportunity to become a better version of ourselves, or an opportunity to resist. “Resist what?” you might ask. Resist life cajoling us to become all we are meant to be.

Speaking for myself, I can only imagine my angels are a frustrated bunch. They have been standing by my side, guiding and guarding me, and holding me aloft in times of trouble, and yet still, after fifty-plus years I fail to heed their quiet and persistent call – guidance offering me peace and love and joy. Instead I resist. Can’t do that; that would make me look the fool. Can’t do that; that would take too much effort. Can’t do that; that is beneath me. Can’t do that; and a million and one other excuses. There’s always tomorrow…

Until there isn’t.

I usually think in terms of a lifetime. Yes I have this moment, but what I’m really looking forward to and waiting for is that fantastical moment in the hopefully not too distant future when all the stars align, all the ducks are in a row, and I finally arrive to my glory. Thinking of this perfection fantasy; it seems more like a description of my final passing then of some likely reality. Perfect is what life is; not what I’m waiting for. The challenge of living is not changing life; the challenge I took on and am immersed in is changing me. I must learn to live in, love and embrace the opportunity in each moment.

So, what should I do now, in this moment?

Covid-19 is a message so powerful and so pervasive – for me and for the world – it seems impossible to ignore.

My angels are once again watching and wondering, hoping and praying: ‘Is he listening? Is he going to see the opportunity? And is he going to make the right choice?’

I have an opportunity before me; and so do you. In every moment the opportunity is to choose: to set my state – my emotional state – determine my course and act.

Covid-19 is upending lives all around the world and for what purpose?

It’s a call for us to reconsider our priorities and determine what really matters. It’s an opportunity for me and you, and perhaps ultimately all of us to change direction. Covid-19 is a call for a substantial course correction; a great reset. Are we going to heed the call?

Making a prediction is really difficult, especially about the future, but I’m going to speculate: the future we experience as individuals, families, communities and nations will depend on the choices we make here and now – in this moment.

Change is hard and sometimes painful. But change can also be beautiful and joyful and magnificent. Are we going to resist and shrink from the health, financial and economic challenges before us or are we going to embrace this opportunity to usher in a new and better experience?

People are dying because of Covid-19. The world economy is at risk of imploding. People are huddled in their homes. Many are fearful and afraid. But Covid-19 is not an emissary of destruction; it’s a call to renewal. The Covid-19 crisis is a plea for us to replace the “every-man-for-himself” philosophy dominating society with a mutually connected, interdependent and supportive culture. Covid-19 is a call for us to unite.

Will we heed the call?

Now is an opportunity for the great reset – a reset of the world. That sounds like a daunting task. It is. So remember this:

“If I change myself the world changes. The great reset – in this moment of crisis – starts with me.”

The Impact of Coronavirus on Small Business

As a human, I’m sure you’ve been affected by COVID-19 (also known as novel coronavirus) in some way.

Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable future, it’s hard to not feel the stress.

As a small business owner, you may be seeing fewer customers as people limit social interaction, change travel and leisure plans and focus on staying healthy rather than on shopping for products and services.

Unless you sell toilet paper or hand sanitizer, you may be concerned about the impact of the coronavirus on your small business; your revenue, employees, and empty marketing funnel.

So does that mean you should hunker down and stop your marketing efforts for the time being? No!

The World Health Organization has declared coronavirus a global pandemic, and it’s a very uncertain time. However, I’m a firm believer in focusing on what we can do and change while finding the opportunities amidst adversity.

Every challenge can be met with common sense, rational thought and even kindness. This is not the time for irrationality. I was watching a webinar the other day and someone said, “Worrying is like a rocking chair-it gives you something to do but it won’t get you anywhere!”

I know we are living in troubling times. The virus and how the global economy is responding to the preventative measures being placed is something that will go down in the history books.

But as business owners, there is one thing we do still have control over, and that’s the ability to be resilient and make choices that will get us through these times as best possible.

In this article, I’m sharing some ways you can address the challenge of marketing during a crisis and keep your business going.

Let’s start by looking at two of the wrong ways to approach marketing during a crisis right now:

1. Making a joke about coronavirus. A few weeks ago, it was common to see online memes and humorous marketing campaigns being shared. A Las Vegas jeweller even created a campaign to sell rings!

As more and more people around the world were affected by coronavirus, these slowed down a lot. Making light of the situation is not only in poor taste, but you’ll likely drive away a good chunk of your target audience.

2. Playing on people’s fears. It’s one thing to use a sense of urgency to sell your product or service, but it’s another thing entirely to use scare tactics.

For example, don’t scare people into buying a first aid kit with a message like “Only two left! Don’t risk your family’s health!” Rather, focus on the benefit of being proactive and prepared by stocking up on medical supplies.

Make sure the angle and tone of your marketing reflects your customer’s current concerns and pain points without capitalizing on their anxiety.

How to Effectively Market Your Small Business During the Coronavirus Outbreak

No matter what type of small business you have, your priority should be clearly communicating with your customers to put them at ease.

Think about what your clients need to hear from you, and how you want to position your business during this crisis.

Here are 3 ways to market your business during the coronavirus crisis:

1. Reassure everyone that you’re protecting their health. This is especially true if you have a brick-and-mortar location. This may mean sharing your extra sanitation practices, putting a hand sanitizer station at the front of your location or implementing a policy where all staff wear masks and gloves.

For example, WestJet shares their additional precautionary cleaning measures due to coronavirus on their website.

2. Be prepared to pivot. You need to be flexible to best serve your customers. That might mean instead of cancelling a customer conference, you change it to a virtual event.

If you are planning an upcoming workshop or event, pivot with your audience in mind. It’s possible you have already been forced to cancel or postponne, but don’t assume everyone wants the solution you’re providing.

Consider options such as making it a virtual version of the event or postponning your conference to a later date. Or some people may want ticket refunds.

Polls and questionnaires can be a great way to get honest feedback from your ticket holders before changing an event.

And of course, take a look at all of your contracts to ensure you’re covered before making any changes.

If you’re a service provider, create other ways to help your clients like this fitness trainer did. He offered them a way to stay fit that doesn’t involve being around a group of people in a gym.

3. Make your employees a priority too. Don’t focus all your efforts on marketing during this time. Your employees are what keep your business going, so how can you care for them?

Maybe you can give your staff the option of working 100% remotely while COVID-19 is a concern. Or, remind them you fully encourage them to stay home if they’re feeling sick.

The more you can put your employees at ease, the better they’ll be able to support your business and your customers.

What Small Business Owners Can Learn from Coronavirus

I know this is hard, and I hope you can hang in there and focus on the present, and on being of service to your clients and staff.

They’re afraid, and what you do or share can help alleviate those fears. Remember to be careful and intentional about what you’re saying.

If your small business is being adversely affected by coronavirus, it’s also a good time to reassess your business fundamentals, including how CONVID-19 is affecting your digital marketing. How will you deal with a crisis the next time it happens? Are there things you’d do differently to be more prepared or prevent losses?

Like everything else in life, this is a learning experience. Stay healthy, safe and positive.