Content Management System (CMS) and the Application of Regular Expressions

The text, pictures and other items in a web page placed in the body tag of the HTML document that provide readable information that are relevant to the needs of site visitors are called content. They usually require modifications and amendments from time to time and the frequency depends on the type and level of activity going on in the organization of the site’s owner. The task of effecting these changes on content is known as content management which can affect part or the whole of a web page at the instance of removal, addition, and editing of the existing content. Being a good and somehow inevitable practice of continuously updating web sites, there is the need to create a structure for content management of a site. This structure is known as Content Management System (CMS). Content Management System can take two forms- the structure that uses HTML templates and the structure that uses database-driven site model.

Content Management System that relies on HTML templates is structured to perform changes to a page off-line followed by uploading to the appropriate folder of the site. The content and the HTML codes are interspersed. For Content Management System that uses database-driven site model, the content is separated from the HMTL file. When a site is database-driven, the content printed on the browser is from the database and not from the static HTML codes put in the page prior to uploading. Thus, when dealing with new content in a database-driven site model, two relevant issues need to be considered- content submission and content printing.

1. Content submission – You submit new content via forms. Because of the separation of HTML document from content in database-driven site, you may have to provide for content formatting before submission especially if it is a long text. Some Content Management System use form with ready-made tools for direct formatting of the text such as boldface, underline, italics etc. It is possible for you to create custom tags and put them in the appropriate places in your text if you are using ordinary form lacking formatting facilities. Such tags enable you create paragraphs, boldface, underline etc. This is where the use of regular expressions come into play for the purpose of interpreting those custom tags for formatting on the browser.

Regular expressions (Regexes) are essentially a declarative language for (string) pattern matching. Using regular expressions, we can:

  • See if a string matches a specified pattern as a whole.
  • Search within a string for a substring matching a specified pattern.
  • Extract substrings matching a specified pattern from a string.

SQL SELECT statement will look for where the pattern in its WHERE clause matches the string in the specified table column(s) e.g. SELECT * FROM news WHERE content like ‘%passion%’. Its functionality is limited to matching pattern with an entire string. Regular expressions go further than that by matching patterns with substrings in a string and that is why it is a very fascinating and powerful tool for searching long text.

There are various types of regular expressions each with its set of functions. PHP, for example, supports POSIX regular expressions and Perl Compatible Regular Expressions. POSIX is the acronym for Portable Operating System Interface. Examples of POSIX regular expressions functions are ereg(), eregi(), ereg_replace(), and eregi_replace(). Some PERL functions are preg_match(), preg_match_all, and preg_replace().

2. Content printing – Submitted content to a database table will contain custom tags like [PA] for paragraph and [UND] for underline, positioned in the appropriate places in the text. They are better created the way you will understand. The script that will retrieve and print on the browser the formatted content will contain the appropriate regular expressions. The regular expression will look for where you have every occurrence of the custom tags in the text and convert them to their HTML tags before printing like [PA] conversion to HTML paragraph tag. There are regular expression functions that can detect such custom tags in the database and upon matching them, they will replace them by the appropriate HTML tag e.g. eregi_replace(‘[PA]’,paragragh tag), eregi_replace(‘[/PA]’,paragragh tag).

Cases like news and job vacancies that are frequently submitted can be managed using database-driven site model. When you have multiple records of submitted news or job vacancies, you can control the selection of those that can be printed on the browser. You simply submit a value of zero for a status field in the database table for every content that you post. The WHERE clause of your SQL SELECT statement in the content retrieving script will have a value of 1 for the status field e.g. SELECT * from news where status = 1. By so doing, it is only those records whose status have been changed from zero to 1 by the authorized person that will be displayed. If a vacancy has expired, the status is changed from 1 to zero and it disappears leaving others on the screen. In this way, a web page content is changed dynamically.

The power of regular expressions in matching patterns with substrings in a string is exploited in applications other than just formatting web page content with HTML tags dynamically. It is also applied in areas like validating email address and search for all the occurrences of a word or phrase in a very long text like web-based bible or dictionary. For instance, the eregi_replace() function can search for all the occurrences of Jesus or Jesus Christ in the bible. With properly developed script and well designed database, the presentation of the search result can show text of the verses containing the matched words or phrases in the bible and highlight them. The script can further create a hyperlink containing the URL of the page with the full text of the verses. Google search result is a good example of this type of presentation.

Content Management System (CMS) should be developed in such a way that the managers will not be required to have knowledge of HTML codes. The system should be well secured especially where you have the interphases to edit and remove contents. Accessibility should be by logging in of the authorized persons.

Copyrights reserved

Choosing a Good Content Management System Or CMS

Websites constructed using tables are almost unheard of now, similarly, plain html pages that require your designer or developer to change and upload for you on your behalf are on the way out.

Websites need to be dynamic and content should be kept fresh with regular updates of news. You need to be in control of your content and have the ability to easily change it without the need for any special software.

A good content management system will allow you to update your text and images easily, creating standards compliant web pages. You should also have the ability to add new pages to sections as needed.

Styling

Good content management systems will allow you to add the following pre styled elements to your website whilst retaining a continuity of styling on all pages:

• Heading 1

• Heading 2

• Heading 3

• List items

• Bold, italic

Images

Image positioning, floating left and right is also important with any margins and borders automatically taken care of. Changing the size of an image is also needed, you won’t be able to make the image any bigger than the original due to stretching but you should be able to make them smaller and the image proportions should remain intact.

Search Engines

You will need to have access to add and edit meta tags in a very simple way such as your:

• meta title

• meta description

• meta keyword (not very useful nowadays)

When images are added to your website appropriate ALT text should be added to describe the image and your CMS should allow this easily.

Links

You should be able to add links to other websites as well as to pages within your website, in addition each link should have a title attribute and be easily added via your CMS system.

Navigation

It is essential that new pages are added to the sub navigation for that section automatically. The main navigation for your website will normally fall outside the bounds of your CMS system and this is not necessarily a bad thing as all too often a main navigation gets out of control and leaves your website looking ungainly.

Follow these simple guidelines when looking for a system to keep your site up to date!

WordPress As CMS – Option Explored

Talking about website development services, WordPress is being offered as a choice. Apparently a fully operational WordPress is not just about blogs now. As a content management system, or rather as a contender to the race with services like Drupal website Development or Joomla website development, WordPress is presenting its case. Amongst the popular open source content management system options, Joomla and Drupal have satisfied their users, it is now the turn of WordPress to broaden its horizon and thus get accepted as one of the credible open source CMS solutions. While the claims can only be tested upon trial, a quick tutorial is presented below for the interested.

The WordPress till now was popularly a blogging software. The same is now being advertised as a cost effective and useful open source content management system. Like other CMS in the category, it is available free of cost, has a supporting developer community, allows to build pages and creates posts and thus build the site's content, is customizable and is flexible enough for designers to opt from amongst the various theme choices . The themes or the customized options can be selected, depending upon the site's purpose and requirements. For instance there are categories of themes available, a specific being 'Real Estate Themes'. Backed by iThemes, as the name suggests, this layout is a website content management choice for those operating in the domain of property sale and purchase. These search engine optimized themes are high on quality, flexible on features and at the same time, quite economical. A customized theme, equivalent to the mentioned Real Estate Theme or Ecommerce Themes or Shutter Themes, will not only have to be conceived form scratch but also will bring along expensive tags. Theme selection will naturally be a function of the objective website is expected to solve.

The SEO angle

Let that be Joomla website development or any other website development option, higher search engine rankings are a must. In fact the day we actually think about a website, a natural fantasy is to see our web pages enjoying good ranks and search engine visibility. The WordPress website development, amongst the various other services, commits to fulfil this task. Search optimization, together with other things requires intelligent keyword placement. WordPress commits to achieve the objective, by default. As a content management system, it claims to manage to content in a way that keywords are placed suitably to be identified by the search spiders.

Navigation simplicity

Additionally, there is ease of navigation offered by this open source CMS . Whatever additions or changes you make to the website pages, navigation menu bar is automatically updated. The hierarchy is thus in place. With different themes, there are further options in the category. For example the drop down option for menu navigation. Thus without having to figure out the code, as a developer you can produce a well managed, organized site for the navigators.

The BASIC!

WordPress before anything is a blogging platform and so if it prepares its case as an open source content management system, it can certainly claim hassle free content up gradations. The current website designs are almost incomplete without a blog and this extra dimension is conveniently fulfilled by WordPress website development services.

Web Designing and Web Development of a CMS

A lot goes into developing a CMS, which is a short form for a Content Management System. For those of you who are not familiar with the idea of a CMS, through the progress of web designing and web development processes websites have gone from static to dynamic and now with hundreds and thousands of pages. If you are reading this article on a portal or social networking website, then you will get an idea from this very website how large websites have become. This very website that you are visiting will be having thousands of authors and numerous numbers of articles.

To manage such huge amounts of pages, web development models around the world developed what has been termed as a CMS. A CMS allows an ease of control as well as the management of such huge amounts of data without going into the intricacies of web designing or web development. Managing such websites has become child’s play, and quite literally that. Blogs are an interesting aspect of CMS, if any of you have, or have had a blog registered on any of numerous sites available which give you easy platform to write and post, are all forms of CMS. These platforms allow you to easily manage the looks (web designing) as well as feel (web development) aspects of your blogs.

Content Management Systems have decreased the difficulty of managing large websites to levels never seen in the past. With a handy and efficient CMS, companies and organizations can get rid of the whole IT departments which are responsible for managing the company web sites. The work of a whole team responsible for web designing and web development in IT departments can be cut short to a handful of people who can manage the websites through a handy CMS. CMS is virtually responsible for a whole new segment of the industry which has mushroomed in the last decade, the E-Commerce Portals and Solutions. Managing the e-commerce portals has become a fairly easy job with CMS platforms. It has become such a light job to launch and manage an e-commerce portal that even regional retailers have been enticed to take a ride of the online commerce bandwagon. In the earlier days, the issues involved in web designing as well as web development of such portals would have given nightmares to professionals. The whole trade cycle has been simplified to simple clicks with the advance in web development techniques. The looks which professionals with good web designing skills can impart with such portals amazes the audience with each new portal which is launched. A very famous portal which dealt in air tickets aimed at making the business clear to visitors who came to the portal via giving it a theme of an airport. This not only impressed the visitors but also made an impression to them of the professionalism of the portal in the business. Following with the point of themes, another major step forward for the web designing processes, the ease with which the themes can be changed in a CMS is amazing. If you have noticed the changed home pages of major blog writers, online shopping portals and other large websites on the festive occasions, it is only because CMS has solved the process to mere clicks of the mouse. Those of you who are familiar with the earlier techniques of doing the same, it could take up to days to implement a new theme onto the websites.

As of now if you have started thinking that the need and scope of web development and web designing professionals has reduced due to these developments in the web technology, you are as wrong as you can get. With such technologies taking over the Web development and web designing procedures used the world over, the need of the professionals has only increased. As the development of the CMS, takes in-depth technical knowledge, expertise as well as time. They are pieces of software which need to be developed with utmost care and technical know-how. A poorly designed CMS can wreak havoc for your website or online portal with programming leaks and loopholes. Even after successful implementation of the CMS it needs utmost care and nurturing exactly like a plant or a pet, to make sure it doesn’t start behaving in ways we would not like. We would like it behave itself and not to let anybody without authority to take our stuff, especially if you are an online shopping portal. Maintaining CMS after implementation requires updating the programming codes and security loopholes which get created over time in any piece of software.

Web CMS 2013 – From a Consulting Point of View

The demand for digitalism is exploding beyond horizon; however the websites and digital technology are still evolving, and web content management systems are becoming more of a commodity in the digital world. There are hundreds of systems on the market, and it’s hard to find anyone these days with a website that isn’t already employing some form of a CMS solution. In order to stay competitive and maintain relevancy businesses must include new market standards driven by enhanced user experiences in their web content management implementation strategy. We’re now in the era of customer experience management. It’s no longer about getting text onto a web page without writing code – today’s platforms are much more sophisticated with a strong focus on marketing.

Effectively, CXM is just a wrapper for any and all platforms that involve the “customer experience” System integration is the new focal point of web solutions. Finding ways to tie your systems together to create one unified, manageable, and enjoyable experience for your customers is how most successful organizations are currently addressing the notion of such enhanced CMS solutions. This concept of integration is not new – it’s something that has been going with many of the popular content management solution, CMS consulting services are available around this that makes the whole thing a reality.

The primary channel for customer experience is the web, it is not just about integrating systems, it’s about providing customers with truly optimized and personalized experiences on every device, and in every setting that they encounter your business. Positioning the web experience, whether for intranets, extranets, communities, social or online marketing is the value stone for Web CMS in 2013.

In 2013, marketing organizations should think cloud first when selecting a new Web CMS. Every other marketing tool in their quiver, from CRM systems to email and marketing automation systems and advertising managers are already cloud-based and purchased under a monthly SaaS subscription.

Purchasing a Web CMS used to be, a task left up to the Head of IT or the CIO. As the Web continues to take center stage for most companies, business executives, such as the VP of Marketing or e-Business, are becoming more involved in evaluating and selecting WCM platforms for their organization. Moreover in 2013 marketers realize the need to make their mobile strategy a multi-channel strategy for a cross-channel experience and there is also the onslaught of social networks. So selecting a web CMS solution and implementing it in sync with all business requirements and organizational readiness is a daunting task and this requires consulting services which involves high-level stuffs like content architecture and strategy, integration and stuffs like reorganizing your content, new designs etc.

The future is bright for the Web CMS industry in 2013. The decade-old mouse driven paradigm from interacting with content and applications is evolving into a universal, multi-touch web experience, where information can be intelligently delivered to any device, customer experiences are personalized and secure content can be easily shared. Web CMS solutions are joining the ranks of other “marketing cloud” solutions with true SAS delivery and agile web marketing tools.

5 Advantages of Drupal Over Other CMS

World has turned into a technology driven world, even people have also become tech-savvy. To be able to match up with the changing standards, Websites are evolving too. From many years, thousands of CMS (Content Management Systems) platforms have been introduced which have contributed to the easy managing and developing a website’s content. These CMS platforms don’t require any technical or professional skills to use them. They are indeed super easy to use. Drupal is one of them.

Drupal is open source, free programming that permits individuals to publish, manage and organize a wide selection of content on the site. Drupal is web development today and it is doing too much to the websites. Created over 10 years ago, Drupal is certainly one of the most popular content management systems in the world. Drupal development is used for a variety of websites – social support systems, e-commerce websites and corporate websites. Its robustness and flexibility makes it probably the most preferred CMS design solution in the world.

We’ve so many reasons to spell out why you must choose Drupal CMS for the website. Among them, the five significant reasons are:

Support of Drupal community – It is a huge community of professional Drupal developers who are greatly devoted for the Drupal advancement and attempted to advance more plugins for the development of Drupal CMS, and therefore to help Drupal site users. Additionally, it can be considered as active forums where Drupal developers and users can interact and discuss on various issues linked to Drupal.

Content Administration – Drupal’s web-based administrative features allow even non-technical users to easily publish, manage, and organize website information through a web browser. To maintain content integrity, user roles and permissions can be defined to manage the access and capabilities of different user types.

Design & Structural Flexibility – With Drupal, the configuration and structural potential outcomes are practically boundless. You can effectively find pre-packaged design themes, create custom themes, or migrate an existing website layout. Drupal likewise permits clients to construct a site structure to fit their special needs with custom content types, hierarchy, taxonomy, display rules, and features. If you are not very good programming, you can use the services of independent programmers to change or introduce new features to your site.

Time saving – Drupal is one of the best CMS that helps you in making a site inside a short compass of time. Utilizing Drupal CMS, you can spare your enough time which could be used in some different business exercises.

Economic – Developing a site on Drupal might be very economic, as it doesn’t charge the license fee for its software. Besides, you might be entitled to pay only development charges in the event you hire any Drupal developer and no issue of hidden charges are there. Previously, it had been necessary to buy all of the templates website enormous sums now trends have changed, and these vendors offer membership web templates at a surprisingly low price at which you may access and download thousands of models of the Internet site, including free templates, Drupal.

Content Management System (CMS)

CMS, a newest and hottest technology in Web Hosting World

Content management is the organizing, categorizing, and structuring of information resources (text, images, documents etc.) so that they can be stored, published, and edited with ease and flexibility. A content management system (CMS) is used to collect, manage, and publish content, storing the content either as components or whole documents, while maintaining dynamic links between components.

Content management is the organizing, categorizing, and structuring of information resources (text, images, documents etc.) so that they can be stored, published, and edited with ease and flexibility. A content management system (CMS) is used to collect, manage, and publish content, storing the content either as components or whole documents, while maintaining dynamic links between components.

CMSs allow end-users (typically authors of some sort) to provide new content in the form of articles. The articles are typically entered as plain text, perhaps with markup to indicate where other resources (such as pictures) should be placed. The system then uses rules to style the article, which separates the display from the content, which has a number of advantages when trying to get many articles to conform to a consistent “look and feel”. The system then adds the articles to a larger collection for publishing.

The systems also often include some sort of concept of the workflow for the target users, which defines how the new content is to be routed around the system.

A good example of a CMS would be a system for managing a newspaper. In such a system the reporters type articles into the system, which stores them in a database. Along with the article the system stores attributes, including keywords, the date and time of filing, the reporter’s name, etc. The system then uses these attributes to find out, given its workflow rules, who should proofread the article, approve it for publication, edit it, etc. Later the editors can choose which articles to include (or ignore) in an edition of the newspaper, which is then laid out and printed automatically.

How Content Management System Work

1. A professional web developer designs a web page format – typically with a logo at the top, and standard navigation options across the top, down the left hand side, and/or at the foot of the page.

2. This new format is used to create a master template.

3. All the web developers in the organization get to use special software that lets them add text and images to web pages, automatically using the master template.

4. A professional web developer designs a web page format – typically with a logo at the top, and standard navigation options across the top, down the left hand side, and/or at the foot of the page.

5. This new format is used to create a master template.

6. All the web developers in the organization get to use special software that lets them add text and images to web pages, automatically using the master template.

7. Each completed page is submitted to an editor, who might make changes or send it back to the writer for revision. When the page is OK, the editor clicks an on-screen PUBLISH button and uploads the page to the web server, so that the world can read it.

8. Each page is usually saved on a text database. Most web pages have file names that end in .htm or .html, but sometimes you will see pages ending in other file extensions, such as .php. These are often generated by content management systems. However, some CMSs will generate plain .html pages, which are more easily found by search engines.

9. The CMS also generates indexes, showing what files have been changed when, who updated which file, and so on.

10. The more elaborate CMS perform a lot more functions (such as archives, built-in search engines, permission control, and workflow management), but the above ones are basic.

11. Giving control back to content owners, allowing them to user their web browser to add and edit content on the site with no special knowledge required.

12. Separating page content from format and design, creating a more consistent look and feel across the site.

13. Faster publication of content and updates as well as immediate site-wide changes.

14. Automation of all navigation, internal links, and other site sections where rules can be imposed on content, eliminating internal broken links or orphaned pages .

15. The ability to schedule the publication or expiration of a page and all links to that page.

16. Development of workflow and approval processes; turning management of your website into a business process.

17. The ability to customize the level of design and formatting control given to site authors.

18. Development of user templates for content delivery using existing site design or in conjunction with a site redesign.

19. Development of customized approval workflow.

20. Creation of user accounts and roles to fit your desired level of control and access.

21. Integration with existing applications and databases.

22. User training to assist content authors in becoming familiar with the system

Benefits of Content Management System

o Content Authoring: This allows your content contributors to create content and store it in the repository. There are many tools and styles.

o Workflow Management: This allows you to monitor, adjust, and maintain the process through which the creation and publishing tasks are done in your organization. Systems range from highly complex to quite simple, but all give you a set of tools to manage the activities of authors and the progress of content.

o Content Storage: This feature keeps the content sensibly organized and accessible. Most CMS use a relational database; the point is to store the content in one place and in a consistent fashion.

Content Authoring: This allows your content contributors to create content and store it in the repository. There are many tools and styles.

Workflow Management: This allows you to monitor, adjust, and maintain the process through which the creation and publishing tasks are done in your organization. Systems range from highly complex to quite simple, but all give you a set of tools to manage the activities of authors and the progress of content.

Content Storage: This feature keeps the content sensibly organized and accessible. Most CMS use a relational database; the point is to store the content in one place and in a consistent fashion.

Publication Management: This allows you to organize your content with metadata and formatting. CMS have different ways of approaching this, but the better ones allow you to define and manage your metadata and your templates.

Publishing: Publishing allows you to merge the content data and the content formatting and move it from the repository to your publication. Different methods exist, but they all allow you to push the content out to some publicly accessible place without the help of your tech team.

Content portability: Since the CMS stores content as data, that data can be inserted into any appropriate output format or template. If you want your article to appear with a blue background in your Members section, but with a yellow background in your General Information section, you don’t need to write your article twice. Instead, you write it once and assign it to the blue template and the yellow template.

Design flexibility: Similarly, since the CMS stores the templates separate from the content data, if you want to make a design change, however small (such as changing the font color on a particular type of page) or sweeping (such as changing the font color, type, and size throughout your site), you only need to change the template; the CMS handles the rest.

Single Storage in a Single Place: In a CMS, all the content data is stored in one place, in a consistent way and perhaps most importantly, only once.

If you’ve ever suffered because you have nine different versions of an article and you can’t figure out which one to use, you’ll be happier with a CMS. The system maintains one copy of the content, regardless of how you plan to use it.

If, for example, you have a press release that’s displayed in your Press Release section, your News Section, and your Archives section, and a mistake is discovered, the process for fixing it will be easier. Without a CMS, you would probably have to fix the mistake in three files; with a CMS, you would fix it in one file (because there’s only one data file anyway), and the change appears in all three locations.

Because your content is stored consistently in one system, it’s much easier to create relationships (usually hyperlinks) between content pieces and maintain them. For example, if you have several pieces that link to each other, and you move one, the CMS will make the necessary changes to keep the links working.

It’s also simpler to create a new piece of content by aggregating other pieces. For example, let’s say you have a collection of Internet tips, each stored as a separate Piece of content, but all united by the same metadata. A CMS makes it easy to present all those pieces together by creating a template that shows all content that had the metadata, in this case, “type: tip” and “subject: internet”. It’s also much easier to survey what you have

Finally, should you decide to take all your content and migrate it to some new format, the process should be much easier.

This entire means more time and money saved: you don’t duplicate work, you don’t lose content, and you spend less time managing content.

Workflow Management: Any good CMS will have some sort of workflow management scheme. This usually involves defining certain roles — such as author, editor, and publisher — and giving each of those roles some abilities and responsibilities.

Likewise, content can exist in a number of states, such as draft, final, published, or archive, and each state has certain characteristics.

Combine the roles and the states, wrap some logic around it, and you have a workflow system. The author is assigned to create the draft, the editor is notified that the draft is ready to be edited, etc.

Workflow management facilitates better communication, progress tracking, and more efficient content transitions. Even a basic system will notify the appropriate role that a piece of content has reached a state where it needs attention. More advanced systems allow all sorts of triggers and controls to be put into place. None of these features are going to do the work of managing your processes; rather, they give you better visibility into the process and better tools to do the work.

The major gain here is control, which saves time and money by speeding communication and preventing mistakes. The workflow system handles much of the communication, tracking, and measuring so your authors, editors, and publishers can concentrate on writing, reviewing, and publishing, instead of walking around checking on things, looking for lost drafts, and trying to figure out where all the time has gone.

Automated Publishing: When it comes to freeing technical resources from publishing tasks, almost any CMS shines. The CMS allows non-technical people to schedule, trigger, and otherwise manage the process of moving the content to the production environment.

If your valuable technical people are constantly distracted by pushing out small text changes, regularly releasing new articles, or fixing layout issues, the CMS will change their worlds. With a CMS in place, these tasks become things that publishers and editors can do, usually with a powerful set of tools available within the CMS. The technical people maintain the CMS, but it’s at much higher level, and their time is greatly freed to handle more technical issues throughout your organization.

Usually, the actual time required to publish your content is reduced. More importantly, the time it does take is spent by the most appropriate people (authors, editors, publishers), and not by people who are probably supposed to be working on a new Web site feature or tuning up the network.

Hopefully, you have a more specific idea of what a CMS does, and how a CMS might save your organization time, effort, and therefore money. On top of that, a CMS will enable you to better manage your content, therefore making it more usable for you and your constituency

Confused About the Difference Between CRM and CMS?

In today’s business environment, customer relationship management (CRM) systems are used by millions of businesses to automate routine sales and marketing activities around customer acquisition and customer retention functions such as customer service that drive revenue into the organization, or prevent current customers from seeking other suppliers. Most of the solutions in the marketplace today typically address:

  • Sales Automation
  • Lead And Pipeline Management
  • Custom Customer Databases
  • Campaign Management
  • Document And Contract Maintenance
  • Online Product & Service Offerings
  • Customer Portal Self-service
  • Mobile Application Access
  • Social Media Support

Many companies that have implemented a CRM platform report substantial cost savings and overhead reduction by pushing CRM usage throughout their organizations, but the largest returns center around creating efficient transactions with the company’s customers.

On the other hand, most people tend to think of content management systems (CMS) as an easy to use interface for making regular changes to the company’s website. While it is true they can all be used in that capacity, the most effective companies embracing CMS technology also treat their chosen application as the company storehouse of all of the information assets of the company and its use is to organize and share such information across a wide base of employees as well as customers through well-managed, and centralized communication channels. Information maintained by the CMS application usually contains not only the company’s website text copy and related images, but also detailed product and service catalogues, product specifications, options, engineering diagrams, customer service policies, training programs, brand standards, purchasing procedures, Human Resource policies, Operations Manuals, and just about any other department to benefit from streamlined publication, review, and modification of their information assets over time.

When combined with forethought and common sense, the two types of applications can be combined for outstanding results. For example, I may want my customer service agents to have access to a product database at the time of order (say CRM) to ensure accuracy in processing a transaction, but I don’t need to use a small screen to display the entire catalogue and associated options, specification, and detailed diagrams, etc. available in a CMS on a small screen with only a precious amount of real estate available to the agent.

By allowing the CMR to serve content that tracks past purchases, preferences, all correspondence between the customer and the company, as well as any contracts or documents that follow the customer, and deriving natural groupings of customers based on their history with the company and their preferred method of communication, the CMS can be used as the internal repository to maintain version control and changes to standards, procedures and services over time as they occur.

In combining a CRM and CMS and letting each application to work on its preferred sources and flows of information, you can maximize your return much faster than if you had implemented each without consideration of the other. Management will have to make the call as to which store of information (CRM or CMS) will serve as the master file to be maintained by the organization (and by whom) and which will serve up content when called upon for further research and information.

If you currently maintain one of each type of application as a standalone solution, you should seek the advice of an independent consultant familiar with both types of systems to define what is possible and at what cost. You may be surprised at the returns that are capable with a combined solution in a short amount of time.

Content Management System CMS

It is only when we create our own website and prepare its launch that we begin to notice the shortcomings popping up one after the other. Like wishing away those pop-up ads on the net we cannot rid these nuances, much less ignore them. A thorough remake that could set the webmaster on a spiral to wizardry may sometimes be required to get our site rolling on a racetrack.

Thankfully, Content Management System (CMS) is here to help us tide over these early hic-ups and even provide an ongoing chassis loaded with visual blinders and verbal hyperquotes that can send the iconic James Bond into delirium. We surrender, however, to the fact that our graphical assault is limted to the contents of our weapon’s magazine but Content Management System (CMS) ensures the firepower is sustainable.

Different CMS available today are-

VAE- is an all-in-one CMS, e-commerce and e-mail marketing platform. Vae allows us to build pages as HTML or CSS files without the typical use of templates, modules or blocks.

Light CMS- is targeted at web designers with 80 templates

Business Catalyst- is hosted CMS by Adobe targeted at business owners. An all-in-one system that includes blogging, e-commerce, CRM, e-mail marketing and analytics.

Squarespace- focuses on in-context design and editing

Webvanta- prompts us to select from a list of templates.

There is no hard and fast rule as to the choice of a CMS should include all the latest available features. The least optimum combination that will cover all our required options at the most economic cost would be a justifiable pick.

What is CMS?

It is an electronic system that enables publishing, editing, and modifying content as well as site from a central page. It provides a collection of manual and computer-based procedures to manage workflow in a collaborative environment.

CMS extends the shelf-life of a website that is somewhere between two to three years. Changes to site templates can improve the site over time and avoid a complete overhaul that can be a drain on resources.

CMS sites can have a new design applied to its templates avoiding a reformat entirely. CMS enables addition of new sections, implementation of extranets and presents virtually no loss of opportunities.

Advantages of CMS over normal websites-

A normal website is created as a brochure, to sell products online, or to solicit further business through resultant exposure. It is designed, created and hosted by a website designer and programmed using HTML or XHMTL language. Once online any changes will require the web designer or a techie who knows to edit, create or delete a web page.

Advantages- Low cost; Simple to create and host; Quick download on lower bandwidths

Disadvantages- Can be expensive if frequently updated; Lengthy change procedures involving web designer; Rigid functions that can let competitors gain an edge.

A CMS website enables contents to be edited, updated and deleted through MySQL, MSSQL or ACCESS database using server-scripted languages PHP, ASP or ASP.net.

Advantages- Alter contents at will without web designer or HTML code and instantly Cheaper

Disadvantages- Initial cost is higher; slower at lower bandwidths; Complex contents require trained handling

The benefits thus accrued have left the end users choice less.

Create a Website Using a Free CMS

Many freelancers, artists, modern painters, musical groups etc, use Flash technology with the aim of making web sites with a higher impact, in order to show better their professional activities (like info events, media contents like mp3, video and much more) .

Images and sounds in some art's expressions are the best way of communication to got users involved.

All users starting web activity take care of an important issue: the costly price of doing works in Flash, with various media contents. For flash contents, the best solution available at the moment is a free CMS that lets you manage and create any work by an easy and intuitive way. Unfortunately in the world of Flash CMS there isn't a big window of opportunities.

Stirring a new wave into the market of free website makers, a free software was born on March 2010 and immediately got my attention for its intuitivity. Now, its new updates and latest features are much more than a try, but a Flash CMS that grows every day, in every way.

The multiple characteristics of this application are useful in a wide range of purposes and in order to understand better the features of this new platform, here below is a short overview.

  • You can create unlimited websites with unlimited number of pages, without design restrictions.
  • You can view instantly your flash content in a third level web URL provided by the CMS or, you can embed the HTML code in your personal website or blog and put your flash graphic creations in your HTML pages.
  • You can add with a simple drag and drop interface: video galleries, photo galleries, mail forms, shapes, texts with over 50 font types for content formatting, over 5000 vectorial cliparts, uploaded images, swf and many other web formats.
  • You can set mouse and stage behaviors by editing options in a simple panel.
  • You can also create any type of effects on a determinate action (eg when the mouse touches an object or clicks it, or when an object enters the scene).
  • The effects you create have no presets, so you can add, remove and merge any effect and create custom Flash animations.
  • You can watch the video guides of this CMS on the its YouTube channel in HD.

As you can see this software has a lot of features and several other firsts to its credit. The last but not the least is a very fast and operative forum support, updated every day, helping to solve any kind of web design issues.

So that's all.

Freelance Web Designer | WordPress Developer | Hong Kong