Downtown Sarasota is home to an abundance of culture. Boasting 30 art galleries and more than 10 theaters, as well as its own ballet, opera and even a professional symphony, there is no shortage of entertainment. In addition Sarasota hosts numerous music and art events and festivals throughout the year making it clear why Sarasota is known as Florida's Culture Coast.

When visitors and residents are not enjoying the cultural events and venues, there is an assortment of shops, nightclubs and restaurants to accommodate most any taste. While merchandise determines if a shop is a good choice and atmosphere is often the deciding factor in choosing a nightclub, selecting the ideal restaurant can be more complex. Fortunately, we have compiled a list of five great restaurants in downtown Sarasota, along with a little background on each.

Bijou Cafe

An upscale French bistro, the Bijou Cafe offers an immensely pleasing variety of seafood, steak, chicken, veal, lamb, and duck entrees, as well as vegetarian selections that are sure to whet the most discerning appetites. With service for lunch or dinner, complete with signature appetizers, heavenly desserts and an extensive wine list, the Bijou Cafe is suited to any taste.

Patrons have three dining options:

The Bird Room is an intimate dining area that seats up to 30 guests. Ideal for conferences, wedding rehearsal dinners and other events that require privacy, the Bird Room is a nice alternative to stuffy board rooms and impersonal banquet halls.

The Patio Room is another private area that accommodates up to 40 guests and offers the option of a spectacular outdoor dining experience.

The Gossips Lounge offers your choice of seating at the bar or in the outside courtyards.

Cafe Epicure

If you are an Italian cuisine aficionado, Cafe Epicure is not to be missed. The authentic homemade Italian dishes of velvety pastas, rich sauces and savory soups are sure to satisfy and fresh baked breads and pizzas, as well as a comprehensive salad and appetizer menu, dessert case, gelato case, fresh fruit cocktails, and premium wine selections allow you to personalize your meal from start to finish for a truly individual experience.

Patrick's 1481

Fans of flavorful American fare are sure to be delighted by Patrick's 1481 in Sarasota. With awards ranging from "Best American Restaurant" and "Best Bar", to the 25 year title of "Best Burger," Patrick's 1481 has a reputation for providing delicious food in a consistently welcoming and friendly atmosphere.

Selva Grill

The exotic Selva Grill features unique offerings from the US and Latin America. Known for its special emphasis on Peruvian dishes, the Selva Grill is home to distinct flavors that cannot be found anywhere else in Sarasota. The diverse menu incorporates a variety of meats, including, beef, salmon, lobster, snapper, sea bass, shrimp, Atlantic cod, duck, lamb, chicken, and pork accompanied by expertly prepared fresh fruits and vegetables, risotto, rice and other unique sides, as well as tofu selections for vegetarian diners.

The Selva is the perfect venue for a delicious dinner, casual cocktails with friends or a special event. Dine indoors or outside or have fun in the lively, upbeat lounge; with a closing time of 11 pm on week nights and 1 am on weekends, Selva accommodates any schedule.

Owens Fish Camp

Owens Fish Camp has a special flare for Southern food and hospitality. The menu is full of locally caught, fresh fish and shellfish, as well as locally grown produce. Drinks range from beers on tap or by the bottle to a selection of wines described as cheap, decent or good and the dessert menu is just what you would expect to find in a southern restaurant; an assortment of pies, with or without ice cream and a local favorite: Capt. Eli's Root Beer Float. The atmosphere is fun and casual and the staff make you feel like part of the family. Many agree that you have not done Sarasota justice if you do not pay a visit to this little gem.

Give your wallet a rest by taking advantage of some amazing deals up for grab, right in your neighbourhood, the trendy Cyber Hub in Gurgaon. One thing is for sure, you can’t ignore the benefits offered to you at some of the best restaurants in the city.

1. Farzi Café

Sprouted from the genius brains of restauranteur Zorawar Kalra, Farzi Café is his modern take on Indian cuisine. Look for his molecular touch in the menu and you can’t go wrong. Samosa with duck and cheesecake made of glucose biscuits are highly recommended. Take a cab.

Cost for two: Rs. 1800

Location: 8, Ground Floor, Cyber Hub

2. Indigo Delicatessen

Savour some delectable European fare at Indigo Delicatessen, presented in a casual deli-like setting. The food is authentic and refreshingly honest. Try, BBQ pork ribs and Rueben sandwich.

Cost for two: Rs. 1700

Location: DLF Cyber Hub, Gurgaon

3. Hard Rock Café

Godfather of gastro-pubs in India, Hard Rock Café brings together two grand loves, American food and music. Go for, the legendary 10 oz burger. Their live gigs are renowned.

Cost for two: Rs. 2000

Location: Cyber Hub, Phase 2, Gurgaon

4. Made In Punjab

Part of chef Jiggs Kalra’s collection, Made In Punjab is one of the finest North Indian restaurants in the city. Interiors are posh and classy. Their butter chicken is worth tasting.

Cost for two: Rs. 1500

Location: Cyber Hub, Gurgaon

5. TWIST

Get your noodle fix at this relaxed modern Chinese eatery. TWIST is known for its Pan Asian spread served in contemporary dark surroundings. Dragon rolls and truffle edamame are sublime.

Cost for two: Rs. 1400

Location: 17-18, Cyber Hub, Gurgaon

6. Circus

The fun playful décor based on circus theme steals your heart the moment you step across Circus threshold. Throw back some lip-smacking cocktails to go with their mind-blowing multi-cuisine menu.

Cost for two: Rs. 1500

Location: Cyber Hub, Gurgaon

7. Olive Bistro

Get your fill of delectable wood-fired oven pizzas at Olive Bistro. Relax in their Alice in Wonderland theme interiors and get the taste of their wonderful Mediterranean menu.

Cost for two: Rs. 1500

Location: Cyber Hub, Phase 2, Gurgaon

8. Raasta

After wooing the punters with its fun cheerful vibe in Hauz Khas Village, Raasta has made way to Cyber Hub. Paying homage to legends Bob Marley and Jimmy Hendrix the lounge is a popular hangout for youths. Try, Creole chicken.

Cost for two: Rs. 1500

Place: CyberHub, Gurgaon

9. The Wine Company

Wine connoisseurs have finally met their match in The Wine Company. The rustic charm of the place is endearing but what steals the show are their lavish wine selection.

Cost for two: Rs. 1600

Place: CyberHub, Gurgaon

10. SodaBottleOpenerWala

This old-fashioned Iranian café has painted the lanes of Cyber Hub with its quirkiness. Get your fill of authentic Parsi cuisine and indulge in some classics like berry pulao and patra ni machi.

Cost for two: Rs. 1300

Place: CyberHub, Gurgaon

11. Oh! Calcutta

Craving for some Bengali flavour? Drive down to Oh! Calcutta for some slow-cooked kosha mangsho or for classic Bengali sweets bhapa Sandesh or rosogulla.

Cost for two: Rs. 1700

Place: CyberHub, Gurgaon

Bloomingdale’s Cafe 504 & 40 Carrots are stepping up their game, with an addition of allergen friendly dessert options to their menu. Look out for the Gluten-Free Rainbow Cookies & Back & White Cookies. These cookies are bringing an authentic taste of NY to 5 Bloomie’s locations on the east coast.

The following Bloomingdale’s stores now offer Shabtai cakes & desserts: Roosevelt Field Mall – Garden City, NY Chestnut Hill Mall – Newton, MA Town Center – Boca Raton, FL SOHO – NYC Short Hills Mall – Short Hills, NJ

The selection of baked goods are also Dairy Free, Peanut Free, Lactose Free, Casein Free, Soy Free, Corn Free & Certified Kosher. They are also baked with organic palm fruit shortening, and evaporated cane juice.

Many cafes and food retailers are now offering wheat free options for their customers. Over the last 5 years the market has boomed, with hundreds of new gluten free products appearing on supermarket shelves annually. Many mainstream food manufacturers are reformulating some of their most popular items, to obtain a this niche market. For example Chex now labels their Rice Chex, as gluten-free. Betty Crocker has even developed a line of gluten-free baking mixes.

You can find allergen free menus at some of the nations leading chain restaurants including – Benihana’s, P.F. Changs, Outback Steakhouse, Legal Sea Foods, Pizza Fusion, and countless others.

Budweiser even launched a wheat free beer called, Redbridge. Another popular safe for Celiac beverage is Hard Apple Cider. The most popular brand of Ciders is Woodchuck Cider.

Colleges, Stadiums, and Arenas are all starting to stock gluten-free options. The NY Mets had a GF day at the stadium this season. They launched a dedicated GF food concession, along with Kozy Shack as their major Sponsor. Other venues have followed suit. You can find GF hot dogs and beer at Citizen Field in Philadelphia, PA.

You can bet that you will continue to see these specialty options popping up in more places than you can imagine.

Those who have celiac disease are told to refrain from eating gluten. Celiac disease, also known as gluten intolerance, is a genetic disorder that affects at approximately 1 in 133 Americans. The Symptoms of celiac disease range from diarrhea, to weight loss, and malnutrition. Celiac sufferers damage their villi (shortening and villous flattening) in the lamina propria and crypt regions of their intestines when they eat specific food-grain antigens (toxic amino acid sequences) that are found in wheat, rye, and barley.

OK, I admit it … I’m a bit of a coffee evangelist, someone who loves the taste of good coffee. My background is that I’ve had coffee in many countries of the world, and my favourite is Italian coffee, made in an espresso machine. Luckily for me, there is a huge Italian population in Australia and many of us have become connoisseurs because of the wealth of fantastic cafes in Sydney, Melbourne and other locations.

My favourite type of coffee is a latte which is comprised of good strong Italian coffee, topped off by thick creamy hot milk and a bit of foam.

What’s that I hear you ask? “Have you ever been unhappy with a coffee?”

Yes, I’ve sent back lukewarm tasteless coffees in many cafes. This doesn’t mean I’m a coffee snob, it just means I like to have a bit of coffee in my coffee if you know what I mean 🙂

When I was visiting Paris, France recently I knew I’d need to find some good coffee. I’ve lived in Paris and visited many times, and the French are not known for their coffee. Or milk. My experiences on this trip brought back vivid memories of when I lived there … lots of cafes served coffee that tasted like tar, and the milk added was almost always UHT milk – milk which doesn’t need refrigerating, and which has a smell which is hard to describe.

So – the search was on! I arrived in Paris and found the closest internet café [what would we do without the internet? I shudder to think …]

I found a couple of potential cafes who SOUNDED good, so my first adventure was to head off and do the taste test.

=== Caffé Kimbo de Napoli – 5 Place du Ternes, 75017 Paris ===

One of my friends in Paris [Gabrielle] had spotted the name of this café from the bus on her way to work. It had an Italian name, so we held great hopes that it might turn out to be a little oasis amongst the other cafes in the area. We arranged to meet late one afternoon, and I quickly spotted the name of the café snuggled tightly between some lovely shops. I stepped inside the cute little café, with beautiful dark wooden walls, and was greeted by a delightful woman with a huge friendly smile who answered all our demanding questions.

“Do you have real Italian coffee??”

“Is it Arabica??”

“Is it strong??”

“Do you use fresh milk??”

“Have you ever heard of a latte??”

The lady in the café answered, “Yes!” to all our questions with the greatest of patience, and Gabrielle and I wriggled and squirmed like happy new puppies, in anticipation of having the first good strong Italian latte in Paris. The wait was worth it – the coffee was excellent! I highly recommend this café.

Taste: Strong Italian espresso made with a REAL Italian espresso machine. Milk : Fresh milk, steamed to perfection! Quality: Thick and creamy latte – decidedly delicious.

We drank way too many coffees in our first sitting, but we were so excited we were hooked on the flavour and had to keep savouring ‘just one more cup’.

A few days latter I decided to check out another possible cafe, on my adventure to find the best coffee in Paris, France.

=== Café Malongo – 50 rue St Andre des Arts, 75006 Paris ===

I found Cafe Malongo mentioned on the internet, so I took the metro to St Michel, walked along the gorgeous Rue Saint Andre des Arts and stepped inside Malongo’s wide glass doors. Wow! What a huge café! I was overwhelmed by the size of the café, and delighted by all the little sections where I could sit down and read the paper; some people had laptops plugged in, everyone was savouring their coffees in a great atmosphere, with easy-listening music in the background.

You can order coffee plus cakes or pastries, but no sandwiches or lunch-type food is available.

My latte was served in a long glass, the tray was wonderfully presented, and the staff efficient and very friendly.

Taste: Different coffee ground on the premises each day. I tried one, then asked for ‘strong’ for my next one.

Mlk : Fresh milk, steamed.

Quality: The milk didn’t have that thick creamy quality I adore, but it was good.

Was my adventure worthwhile? Absolutely! As I discover more places I enjoy, I will continue to write about them and share with you.

A bientot! See you soon!

Teena!

When it comes to biking very few bikes can boast of attaining unparalleled fame and customer confidence ever since they were marketed. The Royal Enfield bikes are among the few bikes, which enjoys continuous customer confidence and high popularity. Any person who love biking, and have ridden a Royal Enfield is sure to fall in love with the beast, despite its bulky frame and somewhat traditional looks. These bikes oozes majestic feel and can excite the bike lovers by the mere sight or even by sound. The familiar thumping sound of a Royal Enfield bike brings a thrilling feel into the minds of bike lovers.

Although the Royal Enfield Classic, or the Bullet as it is popularly known, is the most favourite and most common bike from the stables of the maker, the bikes like Royal Enfield Continental GT also claim a lot of interest, more so among the people who love tour biking and such adventures.

One of the most powerful bikes by the maker, the Royal Enfield Continental GT comes with a typical café racer styling and design language. Loaded with many attractive features, this bike is a carrier of a rich legacy as well. The Royal Enfield Continental GT was initially introduced during the 1965s. It caught the instant attention of the bikers, especially among the café biking enthusiasts, creating a huge demand for the bike. The Continental GT bikes, colored in bright red, were a rage in those days and soon, the bike achieved a cult status among the bikers. Even after five decades of existence, the bike still enjoys the cult status accorded to it in the past.

This could be the reason behind the re-introduction of the bike in the recent times, albeit with suitable to meet the current trends and tastes.

The Continental GT carries a price tag of INR 184518/- and above. It runs on a 535 cc air-cooled engine capable of churning a power of 29.1 bhp. The bike features a Keihin electronic fuel injection. It is one of the most powerful bikes in India. Equipped with a five-speed gearbox and Unit Construction Engine (UCE) technology of Enfield, the Continental GT has seen lot of optimization. Although the ARAI certified fuel economy is at 41.9 kmpl, in actuality the bike offers an average fuel efficiency of 35 kmpl.

Some of the desirable features included are twin down-tube cradle frame chassis, telescopic front forks, Paioli gas charged twin shock absorbers at the rear, Brembo floating disc brakes, Pirelli Sport Demon tyres, alloy wheels and many more. It offers the electric start feature to make things simpler, apart from the traditional kick-start option.

Continental GT is undoubtedly the lightest, fastest, and most powerful bike from Royal Enfield.

If you plan to run a coffee shop business, you should already be thinking of ways to market and promote your cafe even before you open it. Aggressive marketing will make customers come to your business in droves. Some cafes have cool looking shops, sell great tasting coffee, yet are unable to fill up their coffee houses even during peak hours. This is due to the lack of marketing promotions.

Do your homework before you implement a marketing plan. Study the demographics in your area and spy on your competitors. See what the trendiest coffee houses in the community are offering their customers. Now, think of a marketing promo that can beat their offer and make your coffee shop business more popular. You won’t get that many customers going to your shop if you just imitate others. Offer something better or different.

Even if you have to be original, there are still some basic promo gimmicks that most cafes should have like coffee mugs with your logo printed on it. Travel mugs are one of the most sought after items coffee junkies want. You can sell these at your shop or give them away on special occasions like your store opening or yearly anniversary.

You should also or have other standard promotional items such as shirts, key chains, tumblers, and note pads. If you want your promo items to be seen more, offer things that people will really use outside the home like golf shirts, caps and visors, laptop bags, and backpacks. For the high-end market, you can sell CDs with a collection of music you usually play at your shop.

Another method to market your coffee shop business is by increasing your visibility online. Set-up a website where you can post materials related to the coffee business. You can also post announcements on your website for special offers and contests. Post your company details on your site such as your coffee shop name, logo, location and telephone numbers. Add a page for suggestions, a forum and contact page.

Promote a special item on your menu on a weekly basis. The product can be a coffee beverage. pastry or dessert. Announce the promo on your site. Make your promo exciting and fun to encourage customers to come. You could have a contest like a coffee art contest wherein customers can create their own coffee art win prizes. Post the contest details and prizes on your website too. Prizes can be inexpensive like a free mug of coffee, coupons or free t-shirt with your logo.

Offering coffee charge cards is a good idea. It’s convenient for both staff and clients. Instead of searching for coins and bills in their wallets or bags, customers can simply use a pre-paid charge card to buy their coffee. It’s pretty convenient for customers who buy coffee daily. Another advantage is that you get to sell more coffee in advance.

Set one day of the week as an artist’s week. Painters can hang out at your coffee shop business to paint. This draws in curious customers to watch for at least half an hour or more. They order while they watch. Let the artists sell their paintings to customers and you can even get a commission on that. It’s a great way to help artists, entertain customers and make more profit. Do some research about what people in your community would be interested in and use those to promote your coffee shop business.

Coffee shops or coffeehouses & cafés as they're also known as are shops that sell professionally prepared coffee and other hot drinks. These kinds of shop have reached now for around 500 years.
Numerous myths involving the introduction of coffee to Turkey at a "Kiva Han" at the end of the 15th century flow in culinary tradition, but with no real proof.

Coffeeshops in Mecca soon became a problem as destinies for political gatherings to the Imams who had them banned, as well as the coffee drink for Muslims between 1510 and 1525. In 1530 the 1st cafe was opened in Damascus then the bug soon spread to Cairo.

In the 1600's coffee was seen for the first time in main land Europe outside of the Ottoman Empire. Cafes were beginning and soon became a popular feature. The 1st real coffee shop in Western Europe started in Venice, a result of the high volume of traffic between La Serenissima and the Ottomans. The very 1st coffee shop was recorded in 1645. The first cafe in England was set up in Oxford around 1650 by a man called Jacob in the building now known as "The Grand Cafe". A plaque on the wall still recognizes this and the Cafe is now a popular cocktail bar.

In 1675 there was more than three thousand coffeeshops in England. An Armenian man by the name of Pascal opened Paris' first coffee stall in the early 1670's that was inevitably a failure and the French had to wait until the late1680's for its first real coffee shop when Procopio Cut op opened Café Procope. This shop is still open today.

America's first coffee shop was in Boston in the mid 1670's. Coffee, tea and beer were often served together in shop that functioned as cafés and bars.

For more information about Barista history visit http://www.BaristaTrainingCourse.com

Internet access in developing and underdeveloped counties generally face big challenges in terms of infrastructures like fiber optic cables, back-bone cable connections, lack of reliable internet Service providers (ISP), slow or not very fast internet connection speed (poor services), limited internet access to the general public, and high cost of internet access/connection.

Nigeria is not an exception to these problems even though there seems to be significant improvements in recent times and big plans for the future, the problems still exists and stands as a challenge yet to be conquered. Plateau State and Jos its capital city are both in Nigeria and are not exempted from the Nigerian situation.

Internet access in Jos city and indeed Plateau State and even Nigeria as a country has been mostly through the use of satellite (VSAT) which is considerably a very expensive means of internet access. People who cannot secure the high cost of owning or maintaining one usually patronize the public internet cafes or go for the internet access services offered by mobile telecommunication companies present in the State.

Locally it costs from about $1.00 to $2.00 (N150.00 to N300.00 as at march 2010) or even more for every hour of internet accesses at public internet cafes within the Jos metropolis. Notable local internet cafes and internet service providers in Jos, even though some have gone out of business include; Net-link 24hr (Jos Business School), Bethnan Internet Café, Rabjib, Zecon, Afrione, Zebeh, Logic Systems, UCL Internet Café, System Links, Metro Cybercafé, MD Internet café, etc. Also worthy of note is that most of the local Internet Service Providers (ISPs localized in the Jos-Plateau) make use of the Wi-Fi (Wireless Fidelity) technology, MMDS (Multipoint Microwave Distribution Service) and sometimes fixed WiMax (World-wide Interoperability for Microwave Access) through the ISM bands to connect customers to their VSATs (internet access satellite) equipment for internet access. This involves the use of customer premise equipments like antennas (receivers) and wireless routers and Telco-Office transmitters mounted on pole/masts which operate mostly on line-of-sight (LOS) and sometimes on non-line-of-sight (NLOS).

With all the speeds that these Wireless Local Area Network (WLAN) and Wireless Metropolitan Area Network (WMAN) offers; the through-put at the end of the day for the customer drops down to the actual shared internet access speeds available to the internet service provider (ISP) for its customers which is at most 5-7kbps (kilobits per second) on a very good day.

However, internet access today in Jos city and in Plateau State is generally being dominated by mobile telecommunication companies offering mostly General Packet Radio Services (GPRS), Enhanced General Packet Radio Services (EGPRS), Third Generation mobile internet access (3G), and EV-DO RevA type internet access technologies with the use of customized modems unique to each mobile telecommunication company operating as an internet service provider which are in a few cases better than what the local internet service provider (ISP) alternative has to offer. These mobile phone and telecommunication companies are the likes of MTN (MTN Fast Link), Zain Mobile, Starcoms, Zoom, Visafone, Multi-Links Telkom, and Glo Mobile.

Generally, the internet is very accessible in Jos and in Plateau State even though not at real broad band speeds, it is still very usable depending on the Internet Service Provider (ISP) you chose to use. However the best we have tested so far, even though not devoid of down time problems is the Multi-links Telkom’s EV-DO Rev A hybrid internet access modems. We rate it our best in terms of speed, and reliability, even though is fails in terms of reach-ability (it is not usable in some rural areas), setup (first time installation) and affordability (compared to the cost of what other mobile phone telecommunication companies are offering).

In the midst of all these, one thing is for sure; you will never lose torch of the internet to connect with family, friends, and colleagues or to surf the web and do some downloads or whatever you use the internet for whenever you find yourself in the lovely city of Jos or in most parts of Plateau State.

Markets & places of interest on the Jos-Plateau; Building Materials and Vegetable Market, Gada Biyu Market, Faringada Tomatoes Market,, Langtang Street, Rukuba Road Market,, Ahmadu Belo Way, Jama’a Junction, Mangu Market, Jengre Market, etc.

The Jos-Plateau in Nigeria is also the place to find the following commodities in abundance and at good wholesale and retail prices. Commodities like; vegetables (including Irish potatoes, Cucumber, Cabbage, Tomatoes, Green pepper, Green peas, water melon, Water, Onions, Carrots), grains (including Popcorn, Sorghum, Millet, Yellow Maize, White Maize, Beans, Acha, Rice, Soybeans, Sesame seeds), fruits (including; Oranges, Bananas, Mango, Pineapples, Strawberry, Grape), (including Cow, Calf, Goat, Sheep, Goat, Chicken Eggs, Broiler chicken), and gem stones (including Topaz, Ruby, Tourmaline Blue, Pink Tourmaline, Aquamarine, Quartz, Sapphire), and many more.

Call it local store marketing (LSM), area marketing or just building your business (QSR, single-owner restaurant or franchise operation) what you do within your area, shopping centre or community to drive sales and grow customers is vital to the long term success of your business.

If you are part of a large franchise organization they may call it “below-the-line marketing”. Because you are paying for it, it is separate from any national or regional marketing initiatives. Some franchisors use part of the franchise fees to pay for your local store marketing even going as far as giving you an LSM package or guidelines and some ideas of what has worked in the past. This is good for them but the franchisee is still paying for it and if it is part of your franchise fees you are unlikely to see any good from it if you don’t use it.

For the small business owner that is not a part of a large franchise organization it is even more important to plan and execute your own LSM. All small franchise and non-franchise businesses should be setting budgets, marketing calendars and promotions and planning for seasonal and last minute, circumstances-fed local marketing.

What are the main differences between national and regional marketing andLSM?

Basically, any national or regional promotion run by your franchisor is normally mandatory and may or may not be targeted to your customer demographics. This type of marketing effort takes a wider view and should target the average customer that your concept appeals to. The good thing about these promotions is that they normally use media, be it TV, radio, print or signage that you as an individual business owner could normally not afford but is funded by the marketing component of your franchise fees and is paid for by all within the franchise.

LSM targets the demographics in the area where you draw your guests from and it is understood that as the local business owner, you know more about your customers than your large franchise organization. It is usually more cost effective and the returns can be greater if the promotion is well thought out and implemented well. Some of the best local targeted marketing can cost little more than the discount offered, provided you as the QSR or small restaurant owner present the offer well and give more value for money than your customers expect. Your local marketing efforts also have the flexibility to be stopped and replaced if not working or even continued past its planned end-date if working well. Something that a national promotion with expensive media buys cannot do.

How do you determine the best local store marketing for your operation?

That will depend on the type of concept and how much you are willing to allocate to your marketing budget. It could be as simple as the chalkboard you see outside of most cafes and small restaurants, local loyalty programs or targeting local businesses with permanent discounts or as complicated as setting monthly budgets with a year long LSM plan, setting monthly promotions, daily specials and doing the research to understand your local demographics. It does not stop there. If you are serious about driving your sales you will also do the work after each marketing activity to gauge the effectiveness and cost of each. Make adjustments and add new ideas for the next time.