Trade shows, exhibitions, trade fairs and conferences, all offer an opportunity to promote your brand, products or services through permission marketing which is quite different from the usual interruptive alternatives. These live promotional events provide options including show sponsorship, exhibiting or partnership packages. If you have to decide whether your company should participate in a live marketing event, read through these excellent reasons.
1. More exposure for your investments
Exhibitions and trade shows are an extremely cost-effective way for your business to contact qualified visitors. Although participating is such events does require substantial investment, if you were to spend the same amount on other marketing activities your ROI would be much less. According to the results of a recent research study, the average cost incurred for a traditional sales call is £195, while the average cost per visitor at an exhibition is £120,
2. Less effort results in better results
Sales leads that you collect at a live business event require significantly lesser effort to convert into a sale. According to a research conducted by Exhibit Surveys, only 0.8 calls are required to close a qualified lead gained at an exhibition, compared to an average of 3.7 calls needed to close a usual business sale. Additionally, 54% of the orders gained after a trade show lead do not need personal follow-up visits based on a McGraw-Hill Research Foundation study.
3. New prospects
Exhibit Surveys claim that only 12% of the traffic at a typical exhibitor’s stand had been visited by a salesperson from that organisation during the 12 months preceding the event. The other 88% were completely new prospects. Moreover, business-to-business events attract high-quality visitors out of which 82% have appropriate buying influence for products and services promoted by the trade show participant companies. 49% of these influential managers have plans to buy these products and services.
4. Competitive advantage
Exhibitions and trade shows provide exhibition booths the opportunity to gain prominence in the crowd. You can gain competitive advantage by exhibiting with well-trained staff members at trade show displays. Aggressive pre-show promotions, attractive stand designs, effective at-show strategies and meticulous follow-ups after the event will ensure that your prospects look forward to conducting business with you. Company representatives attending such events use it as an opportunity to compare options. Use these opportunities cleverly by pointing out how your product is superior in pricing, performance or service.
5. Increased access to potential clients
Exhibiting with exhibition stands can help you reach more potential clients in the typical three-day period than the number your sales team can in three months. The fastest way to establish business relationships is to meet prospects and engage in the traditional face-to-face interaction.
